SEO, or search engine optimization, is quickly becoming one of the fastest ways to brand, market and grow a business. The reasons why it has become such an important aspect of ecommerce is that it is geared towards the internet age. From analytics to keywords, the tools that are being used are much more effective help reach bigger markets or new demographics. One of these tools is search volume, which will be discussed in depth later. Search volume is one of the many ways that a business can brand themselves in a much more diverse way in this new age of online business. The digital age of business requires smart use of websites, and SEO is how it can be accomplished.

With that being said, what is search volume in SEO? Check these facts out:

What is search volume?

Simply put, search volume in SEO means the quantity of searches done based on a specific keyword. This can be any type of word. Search engine results will then turn up any results based on that word. It can range from hundreds of millions of searches to less than a hundred thousand. It all depends on how popular that word is, and how many sites or references there are in it.

Search volume vs. competition

Volume means the quantity of the results based on that word, while competition is how many sites include that keyword. The business or site that is using SEO for that keyword will have to compete with that many sites who are also using those keywords to increase traffic. Competition vs. volume is an important distinction to make when using SEO for a site. While there are millions and millions of more results for a keyword you may want, that also means millions and millions of other sites that are doing the same.

Keywords everywhere and alternatives

Search volume in SEO, as mentioned, is dependent on keywords. One of the tools that was widely popular for sites was Keywords Everywhere. It was a simple extension on browsers that shows the lists of keyword searches, popularity, competition rating, and pricing, as well as related searches. These tools were valuable because they were free and helped sites adjust their keyword placement or usage. Now that these tools/extensions are no longer free, Keywords Everywhere alternative tools have appeared to fill in the gap. Among them are tools like Keyword Surfer, which offers similar features like related searches and similar keywords, which have search volume numbers as well.

Specific keywords and long tail terms

Long tail terms and specific keywords are also good information to know with regards to search volume in SEO. Long tail terms just means including more specific words to a keyword to reduce competition and improve a keywords specificity. The more terms are added onto a keyword, the more specific you can make it for SEO uses, reducing competition but it is also more specific. Something like “good womens shoes” will reduce competition but it also means it is harder for your intended audience to find your site. There is a good way to get around these specific long tail searches, and that is to optimize the content on your site. Making a pages or content that includes specific search terms will help these longer keywords direct traffic to your site.

Search volume trends

Search volume and competition can be compared over and over again, but trends are should also be considered. Including winter boots keywords in a site can help you attract traffic if that is your business, but it will not be as popular in July as it would be in December. The data is available on Google and other analytics tools to help you compare the trends and their graphs and find out where and when to use specific keywords. You can increase and lower volume at will if you know when it is timely to include seasonal specific keywords. This goes beyond products, as keywords will change over time depending on a range of factors.

Search volume in SEO can be one of your best friends if you know what you are doing. Search volume is the amount of search results of specific keywords, which can relate to how much competition your site will have. If other sites are using very broad terms, like “shoes,” then you will have a lot of sites to compete with. Consider searching for alternative tools for your site too because it will help you know how specific your keywords are, and how trends are changing to maximize SEO for your site.