Integrating Content Optimization Techniques With My SEO Blueprint

Nearly every successful bloggers talks about content optimization, website optimization and best SEO practices when it comes to the almighty SEO. And of course, you will be wondering what content optimization will to do with search engine optimization.

Welcome to the new era (after Google Penguin update). You have probably heard some websites got a huge Page Rank boost and I know one who had a superb boost, from a PR 0 to a PR 4!

Let's get back to topic on the relationship between content optimization and search engine optimization, shall we?

What is Search Engine Optimization?

Search Engine Optimization or also known as SEO, is regarded as the most important thing for a blogger or web developer when it comes to ranking.

In easier words, search engine optimization refers to the process in making blogs and websites selected as the best information provider by search engines like Google, Yahoo and Bing.

There could be one hundred million websites (I am just making up the numbers) now on the world wide web and search engines are not able to show all the results.

Therefore, blogs and websites which are highly optimized for search engines will be featured in the search engine result pages (SERPs).

Make sense?

Higher and better search engine optimization = More visibility for search engines = More chances of ranking better on result pages = More traffic to blog = Better chance of making money through blogging

Focus keyword plays an important role when it comes content optimization

How do you optimize your website?

So, what is content optimization?

Now, some of you might have heard about content optimization and some doesn't. Don't worry as this was first an 'alien' to me as well. Content optimization is the process of us (bloggers) optimizing our website contents.

Guys, pay attention to this as content optimization one of the best search engine optimization techniques after Google Penguin Update.

Content optimization doesn't mean making your content as short as possible or reducing the number of words. Instead, it means that shifting your focus on several parts to make your article standout.

Sounds crazy? Sounds like lots of work? Definitely, if you want to have good ranking then it is worth your time. I used to write 3 to 5 articles a day. When I started doing content optimization, I only manage to write one article per day. So, give me a break ya?

Content optimization focuses on several important SEO practices (which I will explain in a minute or less):

  1. Focus keyword
  2. Density of keywords
  3. Using alt tags
  4. Using H1 to H3 headings
  5. Use both internal and external link building methods

p/s This video is an example of what a content optimization tool can do for you. Of course, NOT convincing you to buy but it gives you a great idea of what content optimization really means!

1. What is focus keyword? 

Content optimization: You want your content to be filled with your focus keyword. Period.

For bloggers who are using WordPress SEO by Yoast, this term will be very familiar for you. I always consider focus keyword as the main objective or title of the website.

When you are aware of the focus keyword, you would then be able to write and create better blog post. Trust me on this.

Basically focus keyword plays a huge role when it comes to search engine optimization is because it allows bloggers like you and me to be very focus in the topic we are writing. You can actually consider that as niche writing if that helps you to understand further.

Not to forget, focus keyword is usually short and very descriptive. The more precise your focus keywords are, the better the chances you are going to increase your blog rankings.

2. How keyword density affects content optimization and SEO ranking?

There's no denial in the advantages of using keywords when it comes to search engine optimization. It doesn't matter if you are writing an article based on 500 words or 1,500 words. Keyword density is much more than just plain important and it is a very important factor in content optimization.

Thinking of getting your content optimized? Get your hands dirty with keyword density and you will see your website or blog grow. When I say your website will grow, I mean growing in both traffic, SEO ranking and make more money online.  Seriously.

When we talk about keyword density, it usually means the amount of focus keywords used in that particular article. I heard many people saying that it is best to have focus keywords to be nothing more than 5% density.

For me, I prefer to have a 3% keyword density for my main keyword. Why? Self preference and no obvious reasons! Throughout my years in doing various research on optimization techniques, I concluded that I wanted my article to be a little different from the rest.  My SEO practices in my websites are slightly different especially when it comes to keyword density.

Basically, I try to have 3 keywords in all my blog posts. Here's how the 'layout' and my search engine optimization blueprint:

2% - main keyword

1% - secondary keyword

< 1% - secondary keyword

My main keyword is usually very focused, two to three letters keyword while the balance two keywords are usually slightly phrase keyword or general keyword (high competition keyword).

3. Using alt tags in content optimization techniques

Again and again, I see bloggers and many webmasters leaving this important optimization factor out and honestly, I have no freaking idea why!

Where you can find alt tags? You can find alt tags only in images (especially when you are uploading them). Screen shot as below:

Alt tags plays an important role when it comes to optimization

You can fill up your important keywords in the Alt Text column

So, why alt tags are important in terms of search engine optimization? Google and many search engines doesn't only look at your content description but also, alt tags.

Therefore, if you want to rank well on search engine result pages (SERPs), then you better get all images up with the right alt tags. When it comes to alt tags, there is basically just one rule for that.

The rule is...drum roll please...the important SEO rule in alt tags is to always insert your selected keywords into your alt tags.

Why amigo? Why?

Read the above again. Search engines such as Google do index these images and check on their alt tags. Make sense? Go figure!

4. The H1 to H3 roles in search engine optimization

Before you read what I have to say about the famous H1 to H3 heading tags, this is what Pearson had to say. If you are wondering who Pearson is, he is the one of the important figures behind the famous WordPress theme, Thesis Theme from DIYThemes.

Optimize your website using the right heading tags

Pearson's idea on the different headings for a blog or website

Yup you see and read them correctly! Here are three things you learn from the image above:

  1. You should only focus using H1 to H3 heading tags in your blog or website
  2. You should use H1 to H3 heading tags to boost your SEO ranking
  3. You could use H4 to H6 but they doesn't really matter much in terms of SEO

Don't believe? Take a moment to scroll through this blog post. Do you noticed that I uses H1 heading for my main blog title followed by H2 and H3 headings for different sub headings?

For me, the reason behind this is rather easy. Google loves the fact that we (bloggers and writers) are trying to make website navigation easier. With these different heading tags, readers (especially skimmers) are able to browse through the whole blog post and searching for the right headline or subject to read instead of reading the whole article itself.

Using the different heading tags actually makes your article or blog post more organized and in terms of SEO, it means optimized. Yes, you got it right now! Hello content optimization.

Wait! Alt tags doesn't only help in SEO but it also makes reading more fun and at the same time, reduces the bounce rate for the website.

Whoa! Isn't that one hell of an advantage with just one optimization techniques? You bet...you bet.

5. External and internal link building strategy

This is what Google says about link building on Ranking Help Article:

In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.

From the above, it is clear that Google prefer to see websites being promoted and shared around. So, what does this do with link building?

When it comes to search engine optimization, everyone talk about building external links and that's where everyone is so wrong! Link building is not about building external links but as well as building internal links.

Honestly, I didn't noticed the importance of building internal links until I came across this SEO content optimization tool. At first, I was wondering why my page score wasn't that high as what I expected. After some digging, I realized that linking at least one internal link on my blog post could easily increase the page score.

And that was huge!

That wasn't enough and I did extra homework. After finding reviews and several opinions from larger SEO websites, I realized that the correct link building strategy is a healthy combination of internal and external links.

So, the moral of the story is pretty simple. If you want to perform good content optimization or you are searching for a good search engine optimization technique, make sure you practice building both internal and external links to your websites.

That is the bottom line when it comes to optimize your website correctly.

What do you understand about content optimization now?

With the latest Google Penguin Update, content optimization had become more important than ever. Do you practice any other content optimization? I am looking forward to hear from you and feel free to contact me or reply to me using the comment form.

Like this article? Please help me to share using the red button below.

Best SEO Tool To Use For Website Optimization

Before you read this, here are three reasons why you definitely need to use at least one SEO tool today:

  1. Search engine optimization is becoming even more challenging as the day passes by
  2. Using the right SEO tools are equivalent to 10, 30 and even 50 manpower
  3. Search engine optimization tools save you time and effort when it comes to website optimization and keyword research (to name a few)

Now, do me a favor and ask yourself, "Are you using any SEO tools right now?"

Well if you are not or even planning to, I certainly hope this article will help you in your decision making. You are not obligated to buy or even try it out but I am sure when you finish reading this, you will be very have some knowledge when it comes to optimizing your website.

If you are more interested to use a free SEO tool instead, you can head over here: The Best Free SEO Tools For Bloggers and Webmasters.

One thing I got to stress out is the fact that many people thought that it is either not needed to buy SEO tool or those SEO tools on sale are not worth it. This is a very common misunderstanding.

Okay, here's the reality guys. There are lots of unworthy SEO tools which claim to be the 'so-called' best SEO tool out there. Buying those are going to burn a hole in your pocket. That is something I will not deny. However, you got understand that there are still some great tools out there which can help you with keyword research or even search engine optimization, and they are really worth it.

I got to stress that the right tools could also come in handy in terms of SEO analysis, website optimization and content writing.

It doesn't matter if you are a copywriter, SEO writer or just a blogger trying to rank well on search engine result pages (SERPs). With the competitions you are bound to face, it is always better to have some SEO analysis tools backing you up from behind.

Keyword research done easy with Scribe

Using the right SEO tool can help improve website optimization

Are you using any keyword research tools?

Scribe is a premium SEO tool when it comes to keyword research. Not only that, Scribe (some call it Scribe Content) is created by the team behind the famous WordPress theme, Genesis Framework. Yup you got it right! It's CopyBlogger Media for Christ's sake.

Focusing on the right keywords is very important when it comes to search engine optimization.

And yes, you probably got it right again! CopyBlogger are serious with this product and they want to make it stay for good. Maybe this is why I always see Scribe as a very potential SEO tool which helps a lot in when it comes to keyword research.

I came across Scribe Content Optimization by accident when I was surfing the web. I had absolutely no idea what it was except that it was a keyword research tool and highly recommended by others.

Just like you now, I really wonder if Scribe could really perform that good as what others are saying or it's merely a hype?

The testimonials:

* Scribe 4.0 is way beyond SEO - Brian Clark (co-founder of Genesis Framework)

* Scribe is my personal writing assistant. I create content the way I want, and then Scribe steps in to help me optimize it for the social media and search engine audiences I'm after - Jon Henshaw (Co-Founder & Chief Product Officer, Raven Internet Marketing Tools)

* Scribe allows for creative content marketing that gets attention, while keeping content creators focused on business goals. It just works - Greg Boser (President, BlueGlass Interactive)

* Scribe allows for quick and easy optimization, and your content still performs well in social media channels. Scribe seriously rocks - Rae Hoffman-Dolan (CEO, Pushfire)

Now, take a moment to read the above. Noticed the big names commenting on Scribe? I am not sure about you but they really convinced me to try Scribe out even thought I had no idea what Scribe really was (yet). Amazing huh?

Scribe Content could be the best SEO tool for keyword research. Why?

Scibe content is one of the best SEO tools available for copywriters

Scribe offers great flexibility and many content optimization techniques for users

The biggest misconception about keyword research tool is many bloggers thought these are SEO tools who will 'spoon feed' them with quality keywords. A big, hell NO!

I used many free and paid SEO tools in the past and honestly, I love what Scribe Content does to me. It offers a great SEO analysis on my content ONLY after I finished composing my article.

I basically fell in love with Scribe the moment I purchased it. Yes, it is rather costly for a started blogger but once using it, I knew I made the right choice.

Scribe provides detailed explanations and SEO reports on:

  1. The chances of me ranking that specific keyword (we all love forecast, don't we? - keyword research
  2. How optimized the website is for that keyword? - keyword research (again x 2)
  3. How optimized the article is for that keyword? (see the different with #2) - keyword research (again x 3)
  4. The current trend on social media (Gogole+ and Twitter) for that keyword - keyword research (again x 4) OMG!
  5. A list of suggested tags or keywords to use - keyword research (lost count)
  6. Recommendation on words or sentences which could be good anchor text for hyperlinks - anchor text assistance for link building
  7. Fair reading capabilities (Google point of view) - SEO analysis
  8. Internal links that are related to that specific keyword you chosen for link building - building links between articles
  9. Site connections capabilities which users can create external links to boost traffic - building links between websites

Honestly, I have not came across a SEO tool which offers more than five really good features. Scribe Content nailed it any time of the day as the above nine factors are more than enough to wow-ed me. For me, Scribe is more than just a keyword research tool.

What does Scribe Content do best?

Scribe works as a SEO tool which helps bloggers and content writers to optimize keywords in their article writing.

Okay, don't take my word for it. Seriously.

Take a look at this video created by Copyblogger Media team on what Scribe Content it all about - Scribe Video Demo

What you must do right now is to request for a free SEO report from Scribe Content. Okay, if you think you like Scribe Content and want to give it a go, you can sign up using my affiliate link below. It WILL NOT cost you extra but instead, it will give me a little incentive from your sale.

Besides that, Scribe Content also offers a full, 30 days money back guarantee if you want unhappy with that SEO tool, no question asked.

Click here to try Scribe for FREE

Over to you

Are you using any SEO tool or keyword research too for your blogs or websites? I am very eager to hear and do tell me if you are planning to use Scribe Content.

I will be writing another post later on how to use Scribe Content Management. So, it is highly advisable to bookmark this page for reference.

Before you leave, take a moment and sign up for the FREE SEO newsletter as well! That is one of the best way to connect to me and get updated with the latest SEO strategies.

Like this article? Please help me to share using the red button below.