Reginald Chan

Blog

  • Looking for the best WordPress theme for your eCommerce site?

    Looking for the best WordPress theme for your eCommerce site?

    With more and more people opting to set up small online stores to sell handmade products and other novelties to a global market, it is increasingly essential to focus on a sturdy web interface. There are various online services that you can log onto or buy a subscription to set up a virtual shop. However, these come with limited features and you may not be able to tweak things according to your taste.

    WordPress is one of the world’s most popular CMS solutions and they have thousands of templates and themes to help you set shop immediately. Originally started as a blogging site, WordPress has now grown to become a powerful platform that can host a variety of websites including eCommerce. WordPress also has strong SEO features that you’ll need to get your site ranking high on Google. Even online casinos these days have to rely on SEO to ensure success as you can read in this article here. There are innumerable premade themes and templates on offer from WordPress so we’ve gone through them and listed out a few of them for you. 

    Jayla

    Jayla uses the WooCommerce plugin that allows for ease of set up for an online store and has a modern design. The demos that you get to see will show you the diversity of Jayla which allows you to sell everything from physical goods to digital downloads. There are everything from furniture stores to music bands that are using this theme. Once you choose your demo, you can simply import the content and set up your website within a few minutes. Add you products to your store, choose your payment methods and there you go.

    Divi

    Divi is an incredibly stunning ecommerce theme which is also extremely powerful to use. It uses Divi Builder which is a drag-and-drop technique of designing WordPress pages making it very fast and easy to use. There are many pre-made layouts that include homepage and a store front. All you have to do is choose your favourite, import it, make your necessary tweaks and get selling.

    Shoptimizer

    Shoptimizer is one of the fastest WordPress themes related to e-commerce. It loads quickly by loading a minimal sheet and helps you retain any fickle customer. The theme is focused more on mobile phones to catch customers who are mostly shopping through their smartphones. This is obviously helpful in a time where Google has been pushing for mobile-friendly sites. It is also a well-known fact that most customers shop late in the night on their phones as this article here states. Making custom designed pages is very easy with this theme and you can quickly change the font and colour and backgrounds of your pages. At $99, it is one of the more expensive themes but it comes with very good round-the-clock customer support.

    These are just some of the themes available for you to delve into. There are several others both free and paid like Astra, Jevelin, Uncode and TheGem. Check these out as well before you take a final decision and start your business.

  • 5 Tips For A Social Media Marketer Resume

    5 Tips For A Social Media Marketer Resume

    As a social media marketer, you are required to be equipped with a wide set of skills. But it is not enough to only have the skills without being able to communicate them to the recruiters and potential employers.

    In this article, we have listed 5 tips that can help you curate the perfect social media marketer resume and help you land your dream job.

    So, without further delay read on to find out:

    Start by creating a master resume

    A resume can help you communicate your professional experience, educational qualifications, any relevant credentials, contact information, required personal information, etc. to the recruiters.

    But there are instances when you may miss out on mentioning some not-so-obvious points or details that may affect your resume from being shortlisted by the recruiters.

    Avoid any such possibility by creating a master resume that can be used as your master folder to hold all your professional details and information.

    Simply create a master folder wherein you can gather all the information of your professional and academic credentials that need to be framed in a resume.

    Doing so can not only help you while framing your current resume but it also can be used for making any possible future updates to your resume.

    Curate an effective professional experience section

    The professional section is the heart of your resume outline that can help you communicate your skills to the recruiters.

    Your job requires you to deliver consistently and your resume needs to highlight your work experience to determine your potential as a suitable professional.

    Frame one-liner points to describe your professional experience to the recruiters. Then create unique headings under which you can list all the similarly framed points.

    Doing so can help you organize your points under the suitable buckets and make it easier for the recruiters to read and comprehend your work statements.

    Make sure to bold the highlights of your career and start every framed point using suitable power verbs.

    Once you incorporate these factors while curating your professional experience section, the recruiters would be able to easily recognize you as a suitable social media marketer, hence raising your chances of being shortlisted for the targeted job profile.

    Create a separate key skills section

    The fact that recruiters spend a mere 6 seconds to go through a resume should be remembered while writing a resume.

    Your resume can either help you stand out as the most suitable social media marketer or may never end up on the recruiters’ table. It all depends on the approach you take while composing your resume.

    Pick out your most significant skills from the professional experience points and highlight them in a separate section.

    Another factor to consider is the use of the ATS (Applicant Tracking System) by most recruiters today to filter resumes that meet the requirements of the organization as per the keywords in the job listing.

    You can get ahead of this and get your resume parsed by selectively using the keywords that have been used to describe the job profile that you are applying for as a social media marketer.

    Doing so can help you rank high on the ATS and take you closer to your dream job.

    Provide your active contact details

    In case of any likely shortlist, the recruiters need to get in touch with you to confirm or schedule a face to face interview. And to do that they need your phone number and email address.

    Provide only the contact number that you actively use without making any careless mistakes because small mistakes like giving out wrong numbers can cost you your job.

    Another important source of communication between you and the recruiter is through emails. It is a convenient source for the recruiters to get in touch with you.

    Always give out your professional email id that has your real name and not some made-up names for any official purposes. You are a professional and you need to maintain that at all times.

    Compose a suitable summary

    Summary on resume is the chance for you to market yourself as a suitable applicant by giving an overview of your social media marketer resume.

    Frame this at the last step of resume writing so that you can easily decide what to pick and what to skip. It is an effective way to communicate yourself as a suitable candidate for the targeted job profile.

    Pick out the most significant highlights of your career from the professional experience section and add some relevant skills from the key skills section of your resume.

    This way you will not only give the recruiters an insight into your resume but also effectively communicate your professional potential.

    Key Takeaways

    We have come to the end of our article and before we wrap up, here is a recap of all the important points that you need to keep in mind and follow while framing your social media marketer resume:

    • Always maintain a master folder to gather all your professional experience, academic details, certifications, etc. while framing your resume.
    • Frame one-liner points and list the similar ones under relevant buckets. Then bold the highlights of your career to make your points more impactful.
    • Highlight all your significant key skills as a social media marketer on a separate section.
    • Provide your correct phone number and official email address.
    • Give an overview of your resume through a resume summary.
  • Marketing Strategies For Ecommerce Platforms

    Marketing Strategies For Ecommerce Platforms

    These days, the majority of consumers (perhaps you included) prefer shopping online as opposed to driving or walking to the mall. It’s more convenient, saves time, provides more variety, and leads to money savings. However, this is something that many entrepreneurs are well aware of, which only means one thing. Competition in eCommerce is only getting stiffer. This also means that to have an edge over your competition and come out on top, you have to go the extra mile in satisfying your target customer’s needs. Most importantly, your marketing strategies will be a huge determinant of success or failure. They will dictate your brand’s popularity, sales conversions, profits, and ultimately, the growth curve of your eCommerce business. 

    So, if you just launched your eCommerce business website or you’re about to, it’s important to understand the various ways you can market your business, products, or services to win more customers and make more sales. Starting with the definition of the subject, here are some marketing strategies for eCommerce platforms online entrepreneurs should know about.

    What An eCommerce Platform?

    Simply defined, an e-commerce platform is a software solution that incorporates various functions and operations of online business into a single central solution. It includes features to allow functions such as the following:

    • Marketing
    • Inventory & order management
    • Promotions and pricing
    • Procurement
    • Reporting & analytics
    • Content management
    • Customer support

    Now, as you might have guessed already, this article focuses more on the marketing bit of eCommerce platforms. There are several types of eCommerce platforms (software), including SaaS, open source, Pass, and store-owner variants. However, most of these features or functions are more or less the same in terms of how they work. So how can you get the most out of your eCommerce platform’s marketing bit? Well, read on as we count together, the eCommerce marketing strategies you should know about as a smart entrepreneur.

    1. Search Optimization is Paramount

    Over the past few years, many online entrepreneurs have discovered the importance of search engine optimization and the impact it can have on a business. It is undoubtedly one of the most essential parts of marketing in the digital world we live in. As you may already know, SEO involves strategically enriching your site pages with content and keywords that your target audience is more likely to search for. Sunshine Prame from Mass Appeal, a digital marketing and SEO company in the UK says that when done right, Search engine optimization places your site on the top most positions of search engines like Google. This not only makes your site easy to find online, but it also increases your site’s traffic, and sales conversions because consumers will easily find the products or services you‘re offering.

    To get the most out of SEO, you’ll need to perform thorough research, so you can identify the right keywords as well as their variations. Other than research, SEO also takes a bit of work because it requires continuous performance analysis, creating content, monitoring the results, and so forth. This is all the more reason to consider working with a reputed digital marketing agency that provides SEO services to businesses like yours.

    2. Content Marketing

    As they say, “Content is King”. Especially in the digital space, nothing is more important than content as far as marketing is concerned. Apart from providing descriptions and product information on your site pages, content marketing means using various types of content to attract potential customers to your site and even influencing them into making a purchase. Content marketing is by far one of the most effective ways to generate leads for your business. The most commonly used types of content are blogs, although many people also use stunning images, interesting videos (ads), and ebooks for marketing purposes.

    When it comes to content marketing, you generally have two main options. You can make your own content and save money, or hire experienced content marketers for the job. Your decision will largely depend on your budget as well as how ambitious you are in seeing your venture grow into a household name.

    If you choose to create your own blog content, it is important to watch that you don’t make your posts all about your new products. Instead, you can write an interesting post with related content that lures the reader into checking out your site. If you’re selling kitchen appliances, for instance, the post could be about amazing recipes to try out on weekends and suggest a few appliances or tools the reader would need to make these recipes. You’ll be surprised at how effective this strategy can be in generating leads over time.

    3. Social Media Marketing

    Social media has become a way of life over the past few years. With the ever-growing number of users worldwide, social media platforms like Instagram, Facebook, and Pinterest have turned into a goldmine for business owners, big and small alike. The best part is that social media marketing is actually free, with an option to upgrade to a paid plan for a better experience. Apart from being a platform where you can showcase your products or services and promote your brand, it also allows you to connect, engage, and interact with your customers as well as potential customers. This is not to forget that social media presence can be a good way to build trust as it shows customers that you’re a legitimate business. For many businesses, it also doubles up as one of the most reliable customer service platforms. When promoting your eCommerce site over social media, here are some helpful tips. 

    • Ensure consistency in presence and branding
    • Keep your followers engaged
    • Provide new content and posts regularly
    • Use stunning images and videos
    • Create a shoppable IG page
    • Try Facebook ads and promoted pins
    • Make your blogs/content shareable

    4. Product Page Reviews  

    The importance of user and professional online reviews can never be overstated when it comes to eCommerce. According to a recent publication on Inc.com, at least 84% of shoppers trust online reviews as much as they would rely on recommendations from their close circle. Before making a purchase decision, the majority of shoppers read reviews first. In other words, very few people want to buy something that hasn’t been tried by another person before. This is basically why many companies invite potential customers and target consumers into a practical demonstration of what the product can do, and so forth. Such customers can give their account of what they think of the product, meaning that even entirely new products can have reviews.

    It also means that customer reviews are an essential part of eCommerce marketing. While not all reviews may be positive, it is important to have customers provide feedback on your site or other platforms after using or trying your product. In case a customer wasn’t satisfied and ended up leaving a negative review, you’ll want to follow up with the issue and ensure that the customer’s concerns are addressed. This will paint a bright picture of your brand, and future potential consumers will see that you care about their experience and needs. Depending on the e-commerce platform you’re using, features and plugins to help you upload customer reviews are available.

    5. Pay-Per-Click Advertising

    Perhaps next to SEO, PPC is the next big thing, a strategy you can’t afford to ignore as an e-commerce entrepreneur. It basically involves working with PPC advertisers and affiliates, paying them for every click, like, or conversion made by users on your money link. As a marketing strategy, PPC will cost you a bit more on average, but when used well, it is one of the most effective strategies to spread awareness and increase sales. This largely relies on how strategic you are in tracing your target audience’s whereabouts and placing the products in front of them at the right time. There are various ways and avenues to use PPC ads, including the following:

    • Search advertising (Adwords)
    • Social media ads
    • Display ads
    • Google shopping
    • Remarketing ads
    • Sequential remarketing

    When it comes to PPC, you will need to work with an experienced digital marketing agency to get the most out of it. This is basically why it tends to be costlier than most of the e-commerce marketing strategies discussed above and below. All the same, it is an investment that you won’t regret making if you choose the right expert.

    6. Use Influencer Marketing

    This is another strategy that many online businesses and eCommerce retailers are profiting hugely from. In the simplest of terms, influencer marketing involves using already-popular brands and personalities to attract leads and profit from their already-established audience. The popular brands or personalities are referred to as influencers, who may also be celebrities, professionals, or even business entities.

     In most cases, influencer marketing works best when used in social media marketing campaigns on Facebook, Instagram, Twitter, and YouTube. The amount you pay for these deals will largely depend on how popular the influencer is, how many followers they are, and how many conversions or clicks you’ll get from the same. When choosing an influencer, it is important to ensure you pick one that is followed by your target audience. Influencer marketing can be an amazing way to not only popularize your brand; but also attract traffic to your eCommerce site, increase revenue, and see it grow to newer heights.

    7. Don’t Forget Email Marketing

    Email marketing is another great way to keep your target consumers engaged and coming back for more purchases. It is often a great channel to deliver product and service updates to subscribed users, as well as send reminders, offers, and other tools to improve sales conversions. It especially works best for potential consumers who already have an interest in your product line or business. With an effective email marketing campaign strategy, you can automate personalized emails to increase the chances that the recipient will read it and it won’t end up in the junk folder.

    8. Use Quizzes for Leads

    For most eCommerce marketers, it can be a huge challenge to acquire a user’s personal information during sign-up. This is because some shoppers don’t like providing their personal information online, meaning that it’s easy for a willing buyer to click cancel or back as soon as the site requests for personal information. It ends up hurting conversion rates in the long run. However, Quizzes can provide a way around this challenge. On this note, lead generation quizzes can be an amazing way to compel your prospects with reasons to share more of their personal information apart from just their email addresses. With more personal information, it becomes easier to create personalized marketing information for prospects in your email list and other sources.

    9. Use Gift Guides More

    Many e-commerce sellers will only use specific seasons to promote items and products that make great gifts. However, you don’t actually have to wait until it’s almost Thanksgiving, Mother’s Day, or Christmas to promote giftable items for those occasions. These seasons are also more competitive. Instead, you can have a gift-guide page and provide content all-year-round to help your prospects to make meaningful giftable purchases. After all, no day is a bad day for gifting!

    10. Link Wishlists and Subscriptions to Discounts

    There are several types of online shoppers. One; are those who shop in advance and may leave items in the cart. Number two; are those who keep items in the wishlist for when they’re sure enough they can make the purchase or when it becomes available. The third category, are those who just make a purchase, never to be heard from again. Now, for the latter, you can use offers and discounts to get them to subscribe to your site or email newsletter. In the case of abandoned carts and wishlists, reaching out to such users with a reminder email and a discount or incentive attached can be a great way to increase conversions.

    11. Tap Into Sold-Out Products

    One of the most common frustrations online shoppers face is finding that a product they’re so interested in is out of stock. It also means lost profits for the business, but you can also make it work for you. Whenever you have sold-out products, you can ease the frustration by suggesting similar or alternative products (using tags) or asking the user to request a notification once the product is back in stock.

    12. Have an App Developed

    Lastly, you can also have an app developed for your eCommerce business and ensure it is enabled with push notifications. This can be a great way to keep your brand in the minds of your customers while also making their shopping experience easier and faster.

    While e-commerce is among the most effective ways to do business these days, it doesn’t always come easy. You’ll often have a competition to beat, not forgetting several hurdles and challenges on your way. As far as marketing and lead generation are concerned, the above are a few strategies you can take to the bank as an e-commerce entrepreneur. 

  • 6 Ideas To Improve The User Experience Of Your Website

    6 Ideas To Improve The User Experience Of Your Website

    Your website visitors expect a seamless and engaging experience. To hold attention and convert leads, there are many different things you’ll need to focus on. It’s advisable to use conversion rate optimization tools to assess the performance of your site. Besides this, try the following six steps.

    1 . Simple Navigation

    One of the simplest ways to improve user experience is to ensure that the navigation is simple. Users should be able to move through the various features and sections of your website without guidance. Ensure that your visitors can find the answers to all of their queries easily on your site. It’s also advisable to use chatbots, to cover any extra queries and improve customer service.

    2. Personalized Experiences

    In 2020, personalized marketing is right on-trend. This style of marketing attempts to appeal to consumers on an individual level. One brand using personalized experiences on its website is ‘Shutterfly.’ First, they ask users for access to their photo library. From here, Shutterfly displays that person’s photos on the various items in the store (photo mugs, photo calendars, etc.). Using AI and social media preferences, you may be able to offer your customers a personalized experience.

    3. Social Buttons

    When consumers read an intriguing article or watch an exciting video, they want to share it on social media. This is good news for brands, so make sure that you provide social sharing buttons on your website. Remember that your consumers may use a range of different platforms, so it’s best to incorporate all social sites, including Twitter, Instagram, Facebook, etc.

    4. Engaging Calls To Actions

    Guide your visitors through your site by using engaging and distinct calls to actions. The trick is that you don’t want to be too ‘salesy’ about it. This year an increasing number of brands are using conversational copywriting. A conversational tone isn’t just useful for a call to action; it’s useful for your overall content. Consumers respond well to a casual tone of voice, and these tones are also handy to optimize for voice searches.

    5. Authentic Photos & Videos

    Most brands know that using attractive photos and videos is vital. The best thing to do is to use authentic images of your employees, as opposed to stock photos. Authentic photos can help your company seem more professional and personable. When it comes to your videos, employee-generated content can help to widen your reach and save you money on marketing. High quality video content will also help to boost your SEO.

    6. Fully Responsive

    It’s essential to make sure your site is fully optimized for mobile. The vast majority of searches are conducted via mobile phones, so your layout should look just as perfect on a phone screen. Free tools such as Google Page Speed Insights can help you check your page speeds on different devices.

    With lots of competition online, it’s advisable to invest in custom website design. Using a professional design company, you’ll achieve the perfect site to represent your brand and generate leads.

  • Link Whisper Review: Automatic Internal Link Building Plugin For WordPress

    Link Whisper Review: Automatic Internal Link Building Plugin For WordPress

    “Internal link building is one of the most underused strategies in SEO and Link Whisper takes the hard work out of it by making intelligent suggestions that are easy to manage.”

    Matthew Woodward

    I’m not going to sugar coat this. Internet link building is a powerful method to rank your blog faster on Google results. If you had been doing SEO for a long time, you know that internal link building process is crazily painful and time consuming.

    I can’t agree more, until I came across Link Whisper plugin. Before we dive right into the Link Whisper review, I used to build internal links manually. With this plugin, I am able to create hundreds of internal links in just a few minutes. 

    Carry on to learn more.

    What is internal link building and why it matters?

    Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation. These type of links are useful for three reasons:

    • They allow users to navigate a website.
    • They help establish information hierarchy for the given website.
    • They send the right signals to Google for rank juice and ranking.

    This is how an internal link building structure looks like:

    Internal Link Building with Link Whisper

    Link Whisper Review: The Summary That Matters

    I had used Link Whisper for over a week now and I got to say, it is rather awesome to say the very least. Here’s the summary of Link Whisper which I feel you will find them useful.

    Advantages and disadvantages of Link Whisper

    Link Whisper is a powerful SEO plugin that helps you to build internal link, in just a few clicks.

    Pros

    • Automated and manual internal link building system
    • Zero learning curve (best for beginners)
    • 1-click report for all internal and outbound links
    • Build internal links without going through each post manually
    • Disabling or deleting the plugin does not break the link
    • Automatic keyword suggestion for link building
    • Inbuild broken link checker
    • Easily build hundreds or thousands of internal links in just minutes, not hours or days
    • Compatible with nearly all editors and themes: Classic, Gutenberg, Beaver Builder, Thrive, Architect, Elementor, WooCommerce, Kadence Blocks, and most other editors and themes
    • Doesn’t slow down WordPress site

    Cons

    • There is no free plan available
    • Yearly payment (there’s no life time deal at this moment)

    Conclusion:​

    Link Whisper is an excellent SEO plugin for website owners who want better search engine results and rankings through building internal links. What makes this plugin extremely unique is the ability to add internal link building without breaking your site, no coding skills required and more importantly, automatic link building (a plug in and play plugin).

    What is Link Whisper?

    Link Whisper is the newest WordPress plugin that helps you build internal links faster and smarter. This tool gives you the control to do internal building on one dashboard instead of going to multiple posts and editing them.

    There are several advantages using Link Whisper plugin to build internal links. Here are some of them.

    Automated Link Building

    Automatic link suggestions as you write your blog

    Links Whisper is smart. Powered by artificial intelligence, Link Whisper starts suggesting relevant internal links when you start writing your article right within the WordPress editor.Depending on how many articles you have on your site and the relevance of your existing content, Link Whisper will suggest dozens or more internal links from the content you are editing.

    Just check the box and hit save. Internal links are done in just a few clicks.

    Build internal links with old blogs quickly

    Ever wondered if you have any “orphan” content out there that doesn’t have a single internal link built to it?With Link Whisper you can quickly see which pages have very little or no internal links pointing to them.But it doesn’t stop there! You can just as quickly click “add” new internal links TO those articles with very few internal links pointing to them.

    Internal Links With Old Blog PostsAutomatic Keyword Suggestion

    Automatic links from keywords of your choice

    Want to build internal links faster? Try Link Whisper’s “Auto-Linking” feature!Simply input the keyword you want to build links from and then specify the URL you want those links to go to. Just like that and Link Whisper will automatically build links from all past and future mentions of those targeted keywords to the page of your choice.

    Internal links reporting dashboard

    With the in-depth link reporting, you can take control of your site structure and get the data you need to truly optimize your site.Not only can you get a great overview of your entire site, but you can also see how many outbound internal links and external links are coming from each article. The links stats dashboard gives you a complete understanding of internal and external links as well as any broken links, errors, or posts that could use some additional internal links.

    Internal Links Report DashboardBroken Links Report

    Broken links report

    Wonder if you have an 404 pages or broken links on your site? Link Whisper makes it extremely easy to see all your broken internal and external links.You can also quickly edit or remove any broken links within Link Whisper.

    Link Whisper Review: How to use Link Whisper correctly?

    Link Whisper is an easy to use SEO plugin for WordPress that helps you build internal links on automation.

    Here’s how to use Link Whisper correctly to build internal links for SEO faster.

    Step 1. Link Whisper is a paid plugin. Lucky for you, you can try it for 30 days and get a full money back refund. If you want to build internal links without spending money, I recommend you to try Link Whisper and ask for a refund on day 29. Click here to get Link Whisper (and get yourself $20 discount).

    Step 2. Install Link Whisper plugin to your WordPress site. Upon installing the site, the plugin will do a full site scan. To see the dashboard, head over to wp-admin » Link Whisper (left side column) » Report.

    The Link Whisper dashboard looks like this.

    Link Whisper Dashboard

    Step 3. Click on Links Report on the top toolbar to start doing internal link building. This is what you will see after clicking on it.

    Internal Link Building Using Link Whisper

    As you can see, there’s one post which was published that has no inbound internal links. Let’s build some internal links by clicking on the Add button.

    Step 4. Next, you will get a list of blog posts that you can easily add internal links directly to the given blog post. See below.

    Automatic Link Building With Link Whisper

    • Phrase represents the hyperlink and anchor text that you will be doing the internal building with.
    • Post represents the internal link building source.

    The Edit Sentence allows you to customize the hyperlink text to fit your blog or goals. It is important to note that Link Whisper will do automatic suggestions and replacement (if you enable it).

    Step 5. Tick the boxes you want to build internal links with and click Add Links. It takes around 2 seconds to complete and you will see the confirmation popup.

    Successfully Add Internal Links

    Link Whisper Review: Should I be getting Link Whisper to build internal links?

    I’m not going to sugar-coat this for you. Link Whisper is an excellent SEO plugin to build internal links quickly and effectively. 

    If you have a high traffic blog like I do with over 600+ articles, internal link building can be a crazy task to do. As a matter of fact, I hire VA (virtual assistant) for $20 per hour to fix my internal link building strategy.

    With Link Whisper plugin, my VA can do more work faster and more efficiently. Plus, I could possible reduce my VA spending too!

    Link Whisper Review: How much does Link Whisper costs?

    We came to the most important part of all—how much is Link Whisper?

    Currently, Link Whisper is running a promotion that offers a straight, $25 discount for every purchase.

    Link Whisper Review Link Whisper Pricing

    Summary: Link Whisper Review 2020

    Link Whisper is definitely my new go-to SEO tool to help with internal link building process. There’s no doubt that it is super useful and makes internal link building easy and effective. Overall, I can’t recommend Link Whisper enough and I encourage you to try it yourself.

    The limited Link Whisper promo code lasts for the next few days only! So hurry up!

  • Building The Aesthetic Of Your Firm, Piece By Piece

    Building The Aesthetic Of Your Firm, Piece By Piece

    All firms have an aesthetic of some kind, either directly or indirectly. Some companies do seem to take their image more seriously than others. For instance, consider Disney Corporation’s expansive legal team and careful board of directors, always and forever mindful of keeping the magic alive, and ensuring that families feel comfortable including them in their children’s lives. This is no accident.

    However, while that example is somewhat behind the scenes so as to look natural, other brands are very direct regarding how they preserve their image. For instance, consider the Apple store. Minimal products, minimal decoration, no sales clerks, only mobile pay systems. A white aesthetic and clean lighting adds to the effect, showing you that these products are polished, reliable, and on the cutting edge.

    Building the aesthetic of your firm, piece by piece, is a journey you will reach many milestones in, but never truly complete. However, learning how to get started, even if you’re running a humble operation, can be one of the best soft marketing strategies you can adopt. Here’s what that may look like:

    From The Freebies Up

    Developing the best freebies/merchandise can help you show consumers that you pay attention to detail even when branding using seemingly inconsequential items. For instance, quality tote bags from 4All Promos can be a very useful and impressive product to give away at business expos, because the quality itself shows your firm’s dedication to excellent, while also managing your reputation in a practical sense. Remember, an aesthetic is much more than a logo, but the entire measured output of your UX design.

    Managing Staff Behavior

    Remember that your staff are your representatives. If they continually act with irrationality on social media, or do not take good care of their cars or uniforms, or are rude to customers, managing staff behavior may be necessary. Through incentives, encouragement, fair discipline and most importantly of all, outfitting them correctly, you can establish an excellent new normal within your firm, and ensure that your staff become more than just workers, but top-down ambassadors of your brand. There’s nothing more impressive to a consumer than a staff member who truly believes in the vision of the company, in a totally non-artificial sense. You can sure this will leave a long-lasting aesthetic impression of your firm.

    Graphic Branding Is Key

    Of course, it’s important to theme your color palette and to ensure your graphic design is appropriate to the industry you are trying to partake in. For this, hiring expert graphic designers, or taking a chance on proven freelance professional can open you up to creativity that will continually surprise you. A strong, clean, professional and interesting visual motif can allow you to grow your brand with much more power and potential than a bland firm – and even more ‘clinical’ businesses, such as law firms, can benefit form this approach. Invest your money here wisely.

    With this advice, we hope you can more easily build the aesthetic of your firm, piece by piece.