Every successful marketing strategy makes the most out of social media platforms. Depending on the needs of your business, you can come to realize that Instagram is one social media platform you must exploit. Not only is it favored by customers of all backgrounds, ages, interests, and behavior, but it’s also widely utilized by the top brands. You can’t miss out on the benefits of implementing sound Instagram marketing strategies, and your plan will ultimately focus on getting more likes.
While gaining more likes can feel like an impossible task for starting brands, you’ll be glad to know that it’s much easier than you’d previously thought. Here are ways through which you can easily get more Instagram likes.
Analyze Your Audience
As it is the case with all marketing strategies, your first step is to analyze your audience and understand their interests. You won’t be able to create, much less share, relative content if you’re unaware of the behavior of your audience. Using the demographics and analytical tools, you’ll build more awareness to help you create a more realistic strategy. This will also help you schedule your posts so they can hit high-traffic periods where people are most likely to see your post and engage with it.
Provide Quality Content
Instagram will always be a platform for sharing pictures – and pictures have to be artistic. Whoever said a picture can speak a thousand words wasn’t mistaken. In your case, you want to publish photos that stir the hearts of viewers, imploring them to take action, and raise the popularity of your brand.
Many factors go into creating quality content. The pictures (or visuals) you post should be engaging and meaningful. They also need to be artistic, as we’ve mentioned – but being artistic doesn’t just mean using filters. Whether it’s a picture or a video, make sure you’re sharing content your audience is interested in. Avoid straightforward advertising – no one likes that. Moreover, the captions you post should be well-thought of and crafted, delivering your message concisely and pleasurably.
Use Instagram Automation Tools
Unlike other social media platforms, automation has been majorly limited on Instagram. That’s a shame for many Instagram marketers, as automation tools had previously helped them achieve targets seamlessly. Not to fret, though. The experts at https://www.socialproof.xyz/ explain that you can still use automation tools by using the Chrome browser extensions. These automation tools can help you get more likes provided by real people, contrary to the empty likes generated by buying fake accounts. On the plus side, automation can help you engage with your audience by wide-scale replying to the comments on your posts, so you don’t have to do that manually.
Keep Testing Hashtags
Sometimes, you’ll use a hashtag only to realize that it doesn’t mean what you thought it meant. Your realization often comes too late, after you find a weird target segment swarming your posts with comments. To make sure your strategies are well-executed, don’t stop experimenting with hashtags. Find the popular hashtags and jump the trend, target the hashtags of popular brands and causes, and keep analyzing the performance of your posts. While we’re at it, never use hashtags like #Follow4like, #FollowMe, or the like.
Exploit Affiliate Marketing Principles
If you have the chance for Instagram affiliate marketing, then you’ve embarked upon an invaluable like-generator. That’s especially true if your affiliate marketing partners are popular brands. However, you don’t have to start affiliate marketing to benefit from its principles; you can tag popular brands, iconic influencers, and well-known individuals to cross-promote your services and products.
Add Location to Your Posts
If you’re wondering about the link between geo-tagging your posts and increasing the likes, then it’s a huge one. For starters, adding location to your posts will help your local audience to find you in real life. However, the real value comes with expanding your presence to reach potential customers, who won’t only hit the like button but are likely to become regular customers as well.
Run Contests
Running contests is a tried-and-proven way to accelerate your like count like nothing else. If the rewards and get-aways of your contest are appealing enough, you can expect your audience to engage with you like crazy. Better yet, make sure to take full advantage of the contest by making a few requirements, such as stating that the participants have to tag their friends, share the post on their stories, or upload pictures and tag you.
Promote Your Posts
Getting organic likes on Instagram can be difficult for starting marketers and brands. Thankfully, you can get around this obstacle by utilizing the paid advertising option. Although you’ll have to add this to your advertising budget, it will enable you to reach audiences that you wouldn’t otherwise reach. IN the bigger scheme of things, it’s undoubtedly a worthy investment.
Hijack Trends
Trends go viral for a reason; everyone is interested in the topic. When presented with such a golden opportunity, you can’t afford to miss out on its benefits. Keep a close eye on all trends, and try to hijack the trend as early as possible. In your effort to hijack the trend, don’t forget to remain relevant and maintain your brand tone.
Use Other Social Media Platforms
Finally, the best thing about social media marketing is that it’s extremely easy to cross-market across multiple platforms. If you’ve been on Facebook, Twitter, or YouTube for a while and managed to build a solid fan base in the process, what’s stopping you from diverting your followers to your new profile?
When the like count was hidden, many people assumed it’s not an important factor in the marketing strategy anymore. Although no one else but you can see the total number of likes on your posts, getting more likes remains very much crucial for any business. The main purpose of removing the like count, as explained by the creators of Instagram, is to let people focus on the quality of the content instead of the total like count. However, the Instagram algorithm still operates in the same way it always had – and your likes and engagement rates are primary factors.
