Written by Reginald Chan on September 20, 2021

Old-School Advertising Methods That are Still Relevant Today

One of the most old-school methods of advertising is word-of-mouth. The old method might not be as popular as it once was, but it still has a lot to offer today. In this article, we will discuss the old-school techniques that are still relevant and how you can apply them to your online business!

Have a catchy, memorable slogan

You can still see old-school slogans in some advertisements. This is why it's so important to have a catchy, memorable slogan that really sticks with the audience that will suit great to pole banners or maybe guerilla advertising. The best way to do this is by using rhyme and repetition! For example: "When Energizer batteries die, just throw them away!" As you can see, they repeated the word 'throw' twice, which makes it easier for your brain to remember what you are advertising about! Another tip would be to make sure your slogan has double meanings. 

For example, Nike shoes aren't only comfortable but also go well with any outfit? Why not take advantage of both sides? Your company's slogan doesn't need to be long or complicated. All it needs is creativity and a catchy rhyme.

Create a logo that is easily recognizable and memorable

A logo is your company's signature, and it's extremely important to create a memorable one. A simple way to do this would be by using the old-school method of creating an image that represents what you are advertising about! For example, Mcdonald's has used the Golden Arches in all their advertisements since 1953! Why not use old-school methods such as drawing or painting? The simpler your logo looks, the better because it will be easier for people to remember.

Use the power of nostalgia to recall memories from your past for emotional reasons

Nostalgia is a powerful old-school advertising method that can still be used in the modern day. In order to do this, you need to create advertisements with images and events from your past! For example, Old Spice used the power of nostalgia by using an old man shown in their commercial who smells like a boss! 

Everyone has memories they want to hold on to forever, so why not use old things such as pencils or notebooks? In addition, applying the brand to cool stickers might be an awesome move! This will allow people to remember how much fun they had when they were kids, which will emotionally connect them with your brand.

Be creative with ads - think outside the box!

One old-school advertising method that is still relevant today is using creativity to your advantage. You can do this by creating ads with various colors, textures, and concepts! For example, you could use the old-fashioned approach of painting an advertisement on a wall but make it more creative like adding some texture or drawing something fun like cartoon characters! The main reason why these advertisements are memorable is that they stand out from everything else.

You can also mix old-school methods with the new. For example, if you are advertising energy drinks, then why not create an old-school poster that uses modern designs? The old and the new together make for a great combination!

When it comes to old-school advertising methods, there is no right or wrong way of doing things. You just need to be creative and think outside of the box in order to stand out from other brands. Some ideas might work better than others, but at least your company will always have something memorable about them whether they're old-fashioned or fresh & modern! What's important is that people remember what you advertise because this means more sales!

Utilize social media platforms like Facebook, Twitter, Instagram, etc.

There are old-school advertising methods that can still be used in the modern day. For example, if you want to advertise your company's products or services then social media platforms like Facebook, Instagram, and Twitter will play a huge role!

However, there is one important thing you need to do before posting anything on any of these platforms: share original content! People aren't going to follow your account if all it does is post links about ads. Instead of doing this for every single ad, you create. Try creating unique images or videos instead. This way, people won't feel like they're scrolling through their feed just so they can see an advertisement. If someone finds something creative & fun enough to share with others (which means more free exposure!) than they might do so and possibly repost it to their own account.

This old-school advertising method is still relevant in the modern-day because people love sharing things that are creative & original!

Consider partnering up with other companies or brands to promote each other's products/services

Another old-school advertising method that is still relevant today is partnering up with other companies or brands to promote each other's products and services. This sort of partnership called co-branding can help both your company and the brand you partner up with gain more exposure!

For example, if you make a certain type of clothing then it would be smart for you to partner up with an old-fashioned restaurant like Denny's because this way people will see their delicious food when they visit your website or social media pages. Plus, not only does this old-school marketing strategy allow us to advertise our own product, but we also get free promotion from another company!

This old-school advertising method doesn't have to be difficult for you or expensive at all either because people will do the work for you if they enjoy it enough!

When it comes down to old-school advertising methods such as these examples, there isn't just one old-school advertising method that is still relevant today. Instead, there are many old-fashioned marketing tactics that can help your company gain more exposure!

You can also use old-school methods to advertise your business on the radio or through billboards! So, next time you're about to launch a product or service online, try out these old-fashioned advertising techniques and see how it works for your company! By continuing to implement old-school ideas into modern times, you'll be able to bring in more customers than ever before!

Article written by Reginald Chan
A meticulous entrepreneur by nature and a serial entrepreneur. Founded a few awesome startups including Marketing Lancers, WP Maven and TheMarketingHuddle.com. Reginald is a sought-after success coach, digital marketing consultant and TEDx speaker from Asia. Currently, he teaches others how to make money online for free.

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