Written by Reginald Chan on September 16, 2020

How To Boost Email List with WordPress Content Locking?

Do you know that you can easily build an email list by locking content on your WordPress blog. You might have heard about this and even seen this yourself — using a WordPress content locking plugin can easily boost your email list quickly and effectively.

In this article, I'm going to show you exactly how you can lock content on WordPress and boost your email list at the same time.

Setting WordPress up for content locking

There are many WordPress plugins that you can use to lock content (quickly and without any coding skills). My favorite plugin is OptinMonster (click here to check the demo).

OptinMonster’s Content Lock will blur or remove content below a set point on the page, so visitors have to opt in to see the whole article. This is a no-hassle way to grow your email subscriber list with content you’ve already published. OptinMonster works on any platform, so it’s easy to add a content lock to WordPress or any other content management system.

How does OptinMonster content locking works?

Glad you asked!

Take a look at this video to learn more about OptinMonster content locking feature:

As you can see, there are two ways content locking works perfectly well for WordPress users.

1. If you are a blogger or content publisher ...

Content locking is an awesome way to build an email list — even though content should be free (for public digestion).

If you are publishing a high value content on your WordPress blog, using OptinMonster content locker will help you build an email list quickly and making that content work harder for you.

Crafting the best content for your website visitors (with content locking feature) might take a while to accomplish, but this is an excellent way to build an email list!

2. If you are a small business marketer ...

OptinMonster’s Content Lock can help you improve lead quality by using gated content to attract qualified leads. You can use content locking with any website content, to hide part of your content, until your visitor has opted in.

Yes, you read that right. OptinMonster works not only with WordPress but with dozens of other website CMS too.

By using a content locker plugin or addon, you can quickly increase your leads and ultimately, generate sales and revenue.

OptinMonster Content Lock feature can also help small businesses grow their email lists by using content locking to to boost content engagement, and to increase the perceived value of your content.


There's more to what OptinMonster and content locking can do especially when you have the right strategy. Without a doubt, content locking is an excellent way to boost email list quickly and cheaply.

Undecided if this is right for you? Click here to try OptinMonster content locking feature right now!

Article written by Reginald Chan
A meticulous entrepreneur by nature, Reginald is a sought-after success coach, digital marketing consultant and TEDx speaker from Asia. Currently, he teaches others how to make money online for free.

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