Copywriting is the process of creating ad copy that turn website readers into buyers. Doing a quick search on freelancer platforms such as Freelancer.com and Upwork.com and you will discover hundreds of copywriters available for hire. But, how do you define them as good copywriter vs great copywriters?
In the next few moments, I’m going to share some nifty tricks to help you define the copywriter categories and helping you to decide the best one for your business.
Sounds good? Let’s go!
A good copywriter are the ones who have some level of experience in copywriting and they are able to produce good content. They charge a rather average fees for copywriting gigs. Depending on the complexity of the project, it can easily costs you from a few hundred to around $2,000 per project.
Good copywriter often has a wide range of copywriting skills and are able to fit into most copywriting projects with minor adjustments.
This category of copywriter is often the most sought-after by companies and business owners around the world due to:
A great copywriter is different from a good copywriter. For starters, he or she isn’t cheap. They charge a hefty fee (at least $2.000 per project) and it can go all the way up to over $10,000 per copy.
Hiring great copywriters is not meant for everyone. They are expensive but they certainly produce results.
Unlike good copywriters, great copywriters are often very specific in niches. This means that they only work with a handful of industries and topics.
This category of copywriters is often the most sought-after for product launches, high ticket sales and high end products because creating a copy to convert high ticket products is always challenging.
A high ticket products are the ones that costs over a thousand dollars.
Everything starts with experience. You need to gain as much experience as possible right now to grow further.
It doesn’t matter if you are writing copies for free, you need to start somewhere.
If you don’t have any clients (or still looking for one), there is no harm giving out discounts or free service in return for testimonials.
Always remember that great copywriters have strong work ethics and they have a large pool of testimonials to share (prove their worth). Therefore, if you are serious in becoming a great copywriter in Malaysia (or any parts of the world), you need focus in building strong credits (testimonials) and keep learning from the professionals.
You may also head over to networking events and attend copywriting courses to further boost your knowledge and networks.
Young at heart and a deep passion for entrepreneurial success, Reginald is devoted to share everything he had learned about online marketing with the public. Follow him for more awesome postings.