Written by Reginald Chan on October 8, 2021

Finding a Web Designer: Common Mistakes and How To Avoid Them

Without a doubt, websites are the new storefront in the digital space. They act as a trailer to what your customers can expect from your services, from you. This is why brands compete to have the edge over the competition with a stunning and attractive website. But behind every good website is a web designer who understands the needs and essence of the brand. If you are on the hunt for one, here are six mistakes you need to avoid making.

1. Not having a goal

Not having a clear idea about what the website is supposed to do for your brand is the biggest mistake you can make when hiring a professional for web design in Charleston SC. Not only does it leave you with countless revisions and an extended budget, but all your work can remain fruitless. Therefore, the first step of finding a web developer is to set a clear target you can explain once you hire someone.

2. Underestimating the work

In the current digital age, you can learn just about anything online. DIY is the norm in most fields, with an increasing number of tutorial videos you will find on YouTube. This can make brands underestimate the work involved in web development or overestimate their DIY skills. The result is either micromanaging the hired designers or completely skipping designers and experimenting with the website—two clear no-nos for non-tech-savvy people. 

3. Not knowing what to pay

As an entrepreneur, it can be hard to figure out the standard market rates for web designing services, especially if you are not familiar with the field. What happens in such situations is either you will overpay, or you will underpay. Either way, you are likely to end up with an unsatisfactory website or a dissatisfied web designer. A foolproof solution is to shop around the market and research the prices and services.

4. Neglecting user experience

Admittedly, we live in a world where people eat, buy, and shop with their eyes. Therefore, the design elements used in your website matter a lot. However, what is also important is the user experience. If your visitors cannot find information quickly or your website makes them wait, they are likely to leave and never return. Save yourself from this by focusing more on the user experience.

5. Forgetting the backend

As mentioned before, what your visitors see sells your brand and product. Therefore, the front end of the website holds importance. However, don’t be too focused on the frontend that you forget the king in a website—the backend. The backend is where you can control and tweak the frontend and user experience. As such, you need to figure out what backend type you want (CMS or custom) when choosing the web designer.

6. Not doing enough research

Adding to the 3rd point, do your research of the web designing market, prices, and services. A common mistake many brands make is falling for flashy advertisements and claims and not doing enough research, and the result is an unsatisfactory website. You can prevent this by ensuring the designer you hire has enough experience, skills, references, previous works, and knowledge to give you what you need. 

Conclusion

Finding the right web designer for your brand is no light task, and it requires careful research and a selection process from your end. Knowing what you want and what you should want on your website can help pace up your hunt for the designer. All your efforts will bear fruit once you have a stunning website that impresses your visitors and customers.

Article written by Reginald Chan
A meticulous entrepreneur by nature and a serial entrepreneur. Founded a few awesome startups including Marketing Lancers, WP Maven and TheMarketingHuddle.com. Reginald is a sought-after success coach, digital marketing consultant and TEDx speaker from Asia. Currently, he teaches others how to make money online for free.

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