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Strategies – Page 14 – Reginald Chan

Category: Strategies

Find the best strategies to get more traffic, sales, and revenue from affiliate marketing, blogging and becoming a leader in today’s world.

The Roles of Technology in Today’s Trend in Business

Indubitably, technology has become an inescapable part of our lives. Everywhere we go, we are greeted with its different marvels. From smartphones to artificial intelligence, technology is unquestionably developing at an ever-increasing pace. Perhaps the area most affected by it is business.

Just think about how much you rely on tech solutions to tackle everyday work tasks. Nowadays, business owners are always thinking of new means of incorporating technology into their industries, so clearly, it has a huge role in setting trends. To better understand this role, read on for an in-depth analysis of the relationship between tech and industry trends.

Automation

Without a doubt, modern solutions have changed the way we go about completing our tasks. Some would say that businesses have become over-reliant on technology. However, this is not necessarily a bad thing. Advanced software and automation have cut the time employees need to generate reports, conduct audits, and track finances in half. Technology has made automation an indispensable part of any industry thriving for success. This trend brought about some negative impacts, though. According to recent statistics, around 400000 people lost their jobs due to automation in the 1990s and early 2000s. Because of the coronavirus-induced lay-offs, this trend is becoming even more pronounced. Automation in itself is not inherently negative, though. It is up to business owners to strike balance between the use of technology and traditional labor.

Marketing

Marketing has always been an important aspect of running any business. After all, a company cannot flourish without a loyal customer base. Technology has clearly affected marketing trends and made advertising your products or services much easier. The great advancements in telecommunication have completely revamped the marketing industry. For instance, SMS and email marketing were the norm two decades ago. Currently, social media is the uncontested winner when compared to other advertising channels. Of course, these tech solutions have facilitated things for small businesses, as entrepreneurs do not have to waste thousands of dollars on T.V. ads to get the word out about their companies anymore.

Gaming

In the 80s and early 90s, most people would have scoffed at the idea of video games becoming a legit industry, but here we are now, with hundreds of releases each year! Technology has made this possible thanks to the new developments it introduced, including VR. The industry has also become more accessible for enthusiasts, given the introduction of user-intuitive engines. Gaming is now a huge trend, considering how many businesses are opting for gamification to appeal to younger demographics. Not only that, but the gaming industry also changed as a whole with the introduction of online stores. Digital copies are now more popular than physical ones. Perhaps this variety of options is what has helped video games become more mainstream.

Publishing

Have new solutions made paperback books obsolete? Well, experts are divided on this point, but one thing is certain: Technology has totally transformed the publishing industry, forcing the business owners operating in this sector to rethink their strategy and try to become more inclusive.

This, in turn, started a new trend: audiobooks and e-books. Thankfully, books are currently more accessible to a more diverse demographic. Because of the introduction of audiobooks, visually impaired individuals are now able to consume written material much more effectively. Furthermore, Kindles and other e-book devices have become the new norm, considering how they enable people to read books on the go.

Freelancing and Remote Working

Around 10 years ago, the thought of working full-time from home or fully controlling your work schedule was a far-fetched dream. Due to the lack of proper means and technology, remote work was not a thing, and most people had to settle for traditional 9-5 jobs. This is not the case anymore, though, especially given the outbreak of COVID-19. We now have the technology to sustain remote jobs. Business owners everywhere have taken notice of this new trend and started integrating it into their business models whenever possible. Not only do many clients deal with freelancers to finish urgent tasks, but traditional employees now have the freedom to work from home without having to contend with long commutes. Overall, this trend has made most industries more flexible and adaptable.

It is impossible to ignore the role of technology in setting business trends. By just looking at the way different industries operate today, you can clearly see the massive change that modern tech solutions have made. Whether you are an employee or a business owner, tracking the most recent trends in your sector and incorporating technology into your everyday life as much as possible will help you see a boost in your productivity and income.

April 6, 2025
Does the Accessibility of Your Site Improve Your SEO?

Accessibility has become an integral part of web development. It refers to making websites accessible for people with disabilities who may need an assistive device to browse the site and interact with its content. Any Website Accessibility Consultant will tell you that a key to good accessibility is implementing its techniques correctly. It will help you avoid, for example, illogical and confusing descriptions for screen reader users.

Meanwhile, SEO – Search Engine Optimization – is based on improving the site’s usability and content to enhance crawling and users’ experience simultaneously. It covers many elements, from keywords and headings to the speed of a website.

Do they overlap? Short answer: Yes. But let’s take a closer look at what you can do to gain a double benefit from it.

Alt Attributes

Alternative text is one of the most common practices in accessibility as it allows screen readers to decipher images on a page for those with visual impairments. Make sure you create precise descriptions for alt attributes instead of marking them just as “image.”

Search engine bots cannot see images on your website, so adding the alt text helps them see more content, and your technical SEO can benefit from it. It may be very tempting just to put a bunch of targeted keywords there, but you should remember that you write it for people in the first place. To create the perfect alt text, keep it short (about 125 characters), descriptive, avoid keyword stuffing, and write naturally.

Headings

Use headings to bring a hierarchical structure to a web page, making it easy to scan and increase user experience. It makes nesting one topic in another less confusing and more readable, allowing users to focus on interesting points and skip the excessive details for them. Headings help people with visual impairments or cognitive disabilities get a precise impression of a web page, making navigation easier for their assistive devices.

At the same time, a good structure allows your website to aim for featured snippets. When creating content, ensure you do not use more than one H1 heading because it will break the smooth navigation, and use the following headings only to divide content into logical parts in a particular order.

Video Transcripts

Content represented as video becomes a commonly used tendency for providing users with specialized information because it allows explaining anything along with illustrative examples. It may be impossible for people with hearing impairments or foreign language speakers to receive any information this way, so it would be better to provide them with transcripts.

The simplest solution is subtitles – YouTube will even supply your video with automated ones (although they may need some editing). Still, you may want to put some time and effort into creating a text transcription of the whole video to be placed on the same page below. Since search engines are text-based, it will help them understand the video’s content and index it.

Remember not to stuff your captions with keywords hoping that no one except search engine bots will notice them. It may significantly lower the overall user experience for people who rely on screen readers and those who prefer reading to watching. Write an exact transcription of the information contained in the video naturally.

Sitemaps

First of all, sitemaps are useful for quick and easy navigation and provide an overall picture of the site. HTML sitemaps with links to your website’s primary pages allow the user to get direct and immediate access to a page they are interested in the most.

Second of all, sitemaps help search engines find hard-to-reach pages, index your website entirely, and better understand its content. It is crucial to keep your sitemap updated with new licks regularly.

Conclusion

As accessibility impacts a website’s general usability, it affects your SEO, too. It’s that simple. However, using accessibility techniques to stuff your website with “hidden” keywords can be a disastrous mistake.

If you are aiming to improve your SEO by implementing accessibility solutions – it is a good start. But it is essential to remember that you introduce those changes to help people in the first place, not search engines. It is better to add keywords only when they are organic and relevant to your content and focus on conveying the information in as many alternative ways as possible.

Ensure that accessibility techniques you choose are universal and compatible with assistive technologies and do not lower user experience by breaking the site’s structure. Making it work for everyone will always increase your traffic and ranking.

April 6, 2025
Does the Translation Industry Play a More Important Role in Business Than You Expect?

As more and more businesses aren’t focused on a single region, but expand to new markets, a global perspective is what you need to expand your business. Taking part in worldwide relations requires translation services enabling you to communicate with partners and clients freely.

Communication is the key to success, and the content which you provide to your potential customers should be of the best possible quality. Your brand should be prepared to speak the language of anyone that you’d like to reach out to. Hence professional translation services are essential for the growth of your company.

Entering the Global Market

Globalization has enabled plenty of local companies to broaden their activity, which, in turn, has a significant effect on their profits, as they can enter larger markets. However, that requires additional measures. These include adjusting your legal requirements and making sure that you take the cultural differences into consideration.

Going global is a process that requires you to understand the target market, which is more complicated than just translating the words to another language. It can significantly increase your income, but only if you are sure that you are sufficiently understood, and all the law regulations are adequately translated. The worst-case scenario is a translation of legal documents that is full of mistakes, which could carry serious legal consequences. You need professional translators to be sure that what you offer is clear.

Reaching for Help

Reaching for outside help is beyond inevitable. Even if you think that your language skills are sufficient and you or your employees communicate fluently in the target language, remember that your customers will judge you based on the quality of language you use. The professional translation is of great importance as any spelling or grammar mistakes, as well as lack of localization of the content, might be off-putting, no matter the quality of your services.

You have to remember to choose the agency or service provider wisely. It’s best to pick the one that provides a variety of translation services so that you wouldn’t have to find another agency for each type of translation job, as it would lead to chaos. What’s more, pay attention to the number of languages that your documents can be translated into. Agencies as Architekst that offer you translation to more than 140 languages in various fields are a wise pick, as you wouldn’t have to commission translations to other agencies or freelancers.

You might need help with regards to marketing services, legal translations, and website translation. All of those require specific technical knowledge to be able to transfer the specialistic vocabulary properly, so don’t hesitate and choose specialists in the field.

Demand for Non-English Languages

English is a lingua franca that is used by most people in the business world. However, if you seek to reach out to clients who aren’t speaking English well, you’d need professional translation into other languages as well.

Chinese, Arabic, and Spanish are the best choice as they are spoken in countries with some of the biggest markets, which is why they are of great importance in business world. You should spread your services to non-English-speaking countries too, as their economic significance is rising.

Moreover, over 50% of Google queries are in languages other than English, China has started its “going out strategy”, and 78% of online shoppers are more likely to buy in localized online stores. Consequently, sooner or later, if you want to be a big player in the market, it would be impossible to expand your business without translation to other languages.

Localization

Worldwide communication requires not only translation on the linguistic level; the text or speech also needs to be well domesticated. Cross-cultural commerce requires understanding the target audience and adjusting your way of speaking to a particular country or region.

That is what is hidden behind the term localization. To speak to your customers and achieve marketing succes through personal communication, you need translators who are aware of the domestication processes. Personalized message adherent to the foreign client increases your chances to convince your clients to buy your products. Functional localization is crucial to communicate with trading partners, agencies, and clients so that the flow of information remains undisrupted.

Conclusions

Remember that 90% of the customers would choose their native language while shopping online if possible, and 75% would prefer to read information about the product in their native language. The quality of your translation might significantly influence the outcome while entering the global market.

Don’t be afraid to go worldwide with the help of translators who would make it more comfortable and efficient. As you see, the translation industry is of great importance in your business. Decent translation services might be expensive, but remember that they are worth it, as you’ll be able to reach more customers.

April 6, 2025
How to Create the Most Appealing Sales Pitch?
Creating a sales pitch is always an overwhelming and intimidating process, no matter what the target audience is. You need to work with a great deal of information to make it appealing for prospective customers, investors, or journalists. And it is frequently limited in time!

The reason why sales pitch is one of the essential parts of each Sales Call Planning Checklist and the promotion strategy of your new product or service is that, while pitching, you are getting close to the customer’s problem while trying to provide them with an immediate and optimized solution. Meeting your target audience’s needs is the decisive factor of any deal; that is why putting your time and effort into creating an engaging sales pitch will always be beneficial.

The following points are the summary of various different formulas, elements, and steps necessary for creating a successful sales pitch – they will provide you with some universal solutions that are only waiting to be applied to your needs. You will only have to adjust them correctly according to your company’s goals.

Introduce Yourself

Consider the beginning of the sales pitch as a presentation of a company covering its place in the industry, mission, investors, and latest successes. Your aim here is to write a couple of dense sentences that will convey an instant understanding of your specialization, concept, and achievements. It is important not to dig into the details but pull the most crucial of them to the surface.

Identify the Problem

This step is your opportunity to show that your product or service is a well-thought response to real users’ problems. The more precise and detailed your descriptions are, the more likely you are to succeed and attract your customers’ attention. You want to define the problem (that you will solve in a moment) to be tangible and relevant to make your audience crave for the solution – which is your product in those circumstances.

At this point, you can implement storytelling to your pitch because presenting the problem in the form of a story helps awake the audience’s associations and visual images of the problem. It will not be an exaggeration to say that stories sell, so make sure there is a good one behind your product.

Offer the Solution

The solution to the described problem needs to be briefly and explicitly explained along with its distinctive features compared to the alternatives that already exist (if there are any). Your solution’s validation will require you to conduct a thorough analysis and research of the market and your competitors to back up your offer with facts and figures, statistics, and reviews.

Presenting the solution that is based on and personalized according to your audience’s needs will most likely lead to a successful closing – contrary to unfounded praise of your product or service, no matter how good they actually are. It is better to focus on the results your audience will achieve if they choose your product than offer them multiple solutions without any exact benefits.

Ensure that the solution you offer is understandable and guarantees results. It will allow you to move to a Call-to-Action – offering your audience to react and do something about what bothers them while your product or service is here to help them. All that is left is to ensure the contact information is in a visible place.

Things to Avoid

As you already know the essential parts of a sales pitch, you should now try to get rid of what you don’t need. Try to keep in mind that you have to create a pitch that will be as simple and informative as possible.

To make your pitch understandable and appealing, try to avoid:
- Specific terminology;
- Lengthy explanations;
- Overloading the presentations or emails with text;
- Lies (it may seem innocent initially but will harm your company’s reputation and credibility, which will be difficult to fix).
Tip: what makes perfect sense for you and your team will not necessarily be evident to your audience, so make it understandable for everyone outside your industry. Test it on your friends, family, or even kids!

Conclusion

Creating a sales pitch is a laborious and time-consuming process, but the doors it opens for you are worth working on it. Following the structure is key to creating an excellent sales pitch because it helps include all the necessary points and stay in a concise form at the same time.

Take a moment to introduce the company, and get right to the point! Define the audience’s problem in the most tangible way, and get them the perfect solution. Ensure you are providing the audience with relevant information, facts, and research and can answer any following questions.

Make the most out of a sales pitch structure to create a dense and precise piece nobody could resist.
April 6, 2025
How Your Business Can Better Manage High Call Volume

We are, as this is being written, coming into the Christmas period. For many businesses, this is a prosperous time and a very busy one. However, because of the SARS-CoV-19 pandemic and the restrictions around it, many businesses are unable to open physical stores, and instead, are reliant upon eCommerce. Because of this, companies are expecting call traffic to rise and need to deal with this high call volume effectively and efficiently. If they do not, it can hinder their performance and deter their customers from wanting to return to do business with them.

In this article, we will tell you how your business can better manage high call volume and improve the efficiency of your call centre [or call handling team]. By the end of this article, you will be appropriately equipped to handle the Christmas period and will not have to worry about the underperforming staff and lacklustre call centres.

If you want to improve your customer experience this winter, you need only read this page, for we will tell you everything that there is for you to know so you can improve your call centre’s performance by 110%.

Here is how your business can manage high call volume.

Call Centre Management Platforms

For many businesses, the problem does not lie with the call centre itself, nor the staff, but rather the management thereof. Thankfully, many platforms offer call centre solutions that enable you to manage the progress of your call centre remotely and digitally. These platforms allow you to check your analytics, call volume, and responsivity. These platforms are often suited to all types of call centre, from small to large, and can be used to great success in any business type. For the benefit they offer, we have included these platforms at the number one spot.

Assign Your Team Properly

A problem for many call centres is that they are assigned other duties, which can hinder their progress and slow down their performance. If you want your team to run at maximum efficiency and effectivity, it is essential that you assign them to the call centre and the call centre alone. If your staff is bogged down with other tasks not relating to answering calls, their performance will be hindered massively. When in a busy call centre, they need only answer phones and deal with the calls directly. Trying to have them multitask will not be successful.

Alternative Self-Service

With call centres, it is not uncommon, as your staff will attest to, for customers to ring and ask the same questions over and over. Because of this, it may be easier to set up an alternate self-service program on the internet for your customers to use. This self-help program will mean they do not need to call into your call centre and suggests that they will be able to answer their own queries a lot quicker, working out better for every single person involved.

Data

Analysing your data is very important should you want to predict when the largest surges in calls will be. For many, as we have mentioned throughout this article, Christmas is a very busy period. It is safe to say that you can expect to see a surge during this period [in some businesses]. However, there are other periods throughout the year when a business may surge. By reading your data, you can predict when these surges may be and designate more staff into your call centre for the duration of those periods, thereby improving your call centre’s efficiency.

Automation

There are many tools with which you can automate your staff’s work. Automating their work enables them to focus on the real issue – the phone calls. We previously mentioned that you should not assign them to work not relating to the call centre itself, but even so, the work from the call centre can still become too much when the phone is ringing every few minutes. Instead, automate many of the functions relating to the call centre, such as the ticket system. By automating these, your staff will be able to focus on calls and calls alone and improve the customer’s experience.

Call Back

Call back services have been very successful for many major companies and their call centres. As the name may indicate, a call back service is when you call into the centre and are given a designated slot. This slot is when the call centre staff will phone you back. During very busy periods, this can be a great help to your team and your customers. Instead of them having to sit on hold for hours, and instead of your staff having to rush to pick up calls, they can be called back later, which is convenient for them.

Voice Response Systems

Voice response systems, or as you may know them, ‘the annoying call centre robots,’ are a must for every single call centre. Voice response systems are much more developed than they once were, which means you can provide a more seamless and fluid experience for your customers. Your customers should hear a voice immediately upon ringing, even if it isn’t human. These voice response systems will enable you to direct your customers to the right department without having them block up phone lines or having to employ someone to handle calls.

Outsourcing

If you simply cannot keep up with the high call volume, outsource. Outsourcing has become the most popular way for businesses the world over to improve their efficiency in recent years. Outsourcing is when you source your services from abroad. Overseas call centres are an excellent way for you to improve the efficiency of your call centre and ensure you have a twenty-four-hour phone line for your customers to call into. Outsourcing agencies are everywhere, so you should have very little trouble finding an agency to outsource from. We recommend outsourcing very highly, although it can be expensive.

With the help of this page, you now know a few ways to deal with high calling volume in your call centres. The solutions that we have listed here are recommended by experts and said to be the best way to improve your call centres. We hope this page helped.

April 6, 2025
How Day Traders Can Improve Their Skills To A Whole New Level?

Many ingredients go into the art of trading, key among them being cold-blood analysis skills and some precision. Contrary to what many people insinuate, trading has nothing to do with chance. Skill will always override chance and luck.

Therefore, every trader should devote more time to sharpening their skills and preparing for the next move of the day. We’ve prepared 10 of the most popular tips that will significantly take your skills to the next level. Keep reading to learn more!

Create a Trading Journal

Many people create a false impression that the experience of having traded for a while means they are aware of most of their steps. This is simply not true. Time changes our memories, and the complex analysis that goes into decision-making makes it harder to remember every previous step. Therefore, don’t rely on just hunches. Have some historical data.

Everyone that is in this field should make it a habit to have a trading journal. The journal will have two elements. The first covers your past activities in chronological order. Have the results calculated in an excel spreadsheet and record all the data and accomplished goals in the journal. The second part helps you understand how you determined your past trades.

Essentially, it is a printout of previous analysis charts. It offers you a detailed analysis of stop-loss levels, entry levels, and profit levels. Simply put, a trading journal will help you make a present decision based on historical facts and data and help you advance to a professional investor in a shorter period. Monitoring your trading journey will help you turn good decisions into a good habit.

Get Trading Software

We all know that technology takes our expertise to the next new level. Actually, it only sharpens the skills you have, so it only makes sense to look into the latest trading software. Trading software offers great benefits, including research and technical analysis. Having Bookmaps data visualization software by your side allows you to perform visual tests before investing in real-time. Results from the visualization ensure your trading decision is more informed and minimize the risk of cash loss.

Seek Help

We would be lying to say mistakes are not part of the trading workflow. What’s most irritating about trading mistakes is that someone else could have easily spotted the error had they had a closer look. And, even professional traders often make such mistakes.

These minor mistakes could be as a result of feelings, stress, or simply distracted attention. To avoid such little yet costly mistakes, be sure always to ask a friend to take a closer look at your trading strategy. They might notice something you didn’t- you never know.

Practice Makes Perfect

Even professional traders with years of experience understand that regular practice is one of the most effective tricks. There is a risk of losing perspective on some of your strategies in real action without practice. And, a loss of perspective is a costly mistake. But, a demo account from a reputable online platform allows you to practice your strategies without the risk of losing money. And, if they prove worthy, then making a real investing move becomes more rewarding for you.

Study the Big Fish

What are the big names doing? As investors trade over time, they gather some skills, and historical data have obviously made them successful. Your trading skills could use this knowledge. The stories from such people not only inspire but also enrich your trading perspectives. Some of the big names in trading include Warren Buffet, George Soros, Benjamin Graham, and many others.

Take Affordable Risks

The rule of thumb in trading is to trade with what you can afford. Whether you are a beginner or a professional, you always make sure you can afford your chances. And explore all the techniques that reduce the risk before making the trading move. Trading should always use expendable cash from your account. Simply put, the account that supports the family, or pays the mortgage, or college tuition should not be in your trading plans. Use only your spare resources.

Have a Trading Activity Standard

There are thousands of trading opportunities daily. Every single one will have its unique potential for success, depending on your budget. But, going for all of them isn’t advised. There’s the right type of trade and the right time to invest- you just need to be patient.

Most importantly, be aware of your strengths as they play a defining role in the chances you take. Shape your trading personality based on this. Once you master one trading style, it will sharpen your skills and proficiency to take your expertise to a whole new level.

Differentiate between Data and Rumors

Trading is a highly volatile field. This gives rumors based on suppositions room to thrive. But rumors are just that- noise that has increasingly come to represent the trading environment.

But, an excellent trader is always on the lookout for such rumors. They’ll always stick to data-based analysis.

The irresistible temptation that comes with rumors is high. It is for this reason that feelings have no place in the trading business. Work with the numbers and the data. The success will be slow but sure.

Explore New Strategies

While playing safe is a great strategy, it doesn’t often mean you can’t sharpen your skills further. To revolutionize your skills, you should embrace new techniques. In fact, flexibility is vital in staying on top of things. This is because, in trading, there are no one-size-cuts-all approaches to success. Besides, most trading styles are unique to individual personalities. There’s always more to learn from the other.

Confidence is Everything

In the trading business, confidence and success are more related than you think. Investing grounds are always shaky, and the moves are risky. The only constant agent is you. Therefore, never take failure personally or let it get to you.

In fact, failure is the greatest lesson in trading. The difference between big names in trading and unsuccessful ones is how they handled their losses and what they learned. As you gather more data and experience, your skills are bound to get better and make wiser moves. These tips are amazing to help you achieve success in trading. All it takes is dedication, focus, and hard work.

April 6, 2025