The Roles of Technology in Today’s Trend in Business

Indubitably, technology has become an inescapable part of our lives. Everywhere we go, we are greeted with its different marvels. From smartphones to artificial intelligence, technology is unquestionably developing at an ever-increasing pace. Perhaps the area most affected by it is business. 

Just think about how much you rely on tech solutions to tackle everyday work tasks. Nowadays, business owners are always thinking of new means of incorporating technology into their industries, so clearly, it has a huge role in setting trends. To better understand this role, read on for an in-depth analysis of the relationship between tech and industry trends.


Without a doubt, modern solutions have changed the way we go about completing our tasks. Some would say that businesses have become over-reliant on technology. However, this is not necessarily a bad thing. Advanced software and automation have cut the time employees need to generate reports, conduct audits, and track finances in half. Technology has made automation an indispensable part of any industry thriving for success. This trend brought about some negative impacts, though. According to recent statistics, around 400000 people lost their jobs due to automation in the 1990s and early 2000s. Because of the coronavirus-induced lay-offs, this trend is becoming even more pronounced. Automation in itself is not inherently negative, though. It is up to business owners to strike balance between the use of technology and traditional labor.


Marketing has always been an important aspect of running any business. After all, a company cannot flourish without a loyal customer base. Technology has clearly affected marketing trends and made advertising your products or services much easier. The great advancements in telecommunication have completely revamped the marketing industry. For instance, SMS and email marketing were the norm two decades ago. Currently, social media is the uncontested winner when compared to other advertising channels. Of course, these tech solutions have facilitated things for small businesses, as entrepreneurs do not have to waste thousands of dollars on T.V. ads to get the word out about their companies anymore.


In the 80s and early 90s, most people would have scoffed at the idea of video games becoming a legit industry, but here we are now, with hundreds of releases each year! Technology has made this possible thanks to the new developments it introduced, including VR. The industry has also become more accessible for enthusiasts, given the introduction of user-intuitive engines. Gaming is now a huge trend, considering how many businesses are opting for gamification to appeal to younger demographics. Not only that, but the gaming industry also changed as a whole with the introduction of online stores. Digital copies are now more popular than physical ones. Perhaps this variety of options is what has helped video games become more mainstream.


Have new solutions made paperback books obsolete? Well, experts are divided on this point, but one thing is certain: Technology has totally transformed the publishing industry, forcing the business owners operating in this sector to rethink their strategy and try to become more inclusive. 

This, in turn, started a new trend: audiobooks and e-books. Thankfully, books are currently more accessible to a more diverse demographic. Because of the introduction of audiobooks, visually impaired individuals are now able to consume written material much more effectively. Furthermore, Kindles and other e-book devices have become the new norm, considering how they enable people to read books on the go. 

Freelancing and Remote Working

Around 10 years ago, the thought of working full-time from home or fully controlling your work schedule was a far-fetched dream. Due to the lack of proper means and technology, remote work was not a thing, and most people had to settle for traditional 9-5 jobs. This is not the case anymore, though, especially given the outbreak of COVID-19. We now have the technology to sustain remote jobs. Business owners everywhere have taken notice of this new trend and started integrating it into their business models whenever possible. Not only do many clients deal with freelancers to finish urgent tasks, but traditional employees now have the freedom to work from home without having to contend with long commutes. Overall, this trend has made most industries more flexible and adaptable.

It is impossible to ignore the role of technology in setting business trends. By just looking at the way different industries operate today, you can clearly see the massive change that modern tech solutions have made. Whether you are an employee or a business owner, tracking the most recent trends in your sector and incorporating technology into your everyday life as much as possible will help you see a boost in your productivity and income.