Category: Business

Simple Ways to Improve Your Sales Skills

Improving your sales skills can be one of the most effective ways to improve your overall set of practical abilities. It is regarded by many as one of the most important skillsets they wish to improve upon due to its versatility and usefulness in various professions.

Selling is not only an act of just getting someone to buy from you. It is about moving somebody to action. That is part and parcel of your professional life, and most of our daily interactions involve some form of selling.

If you are currently struggling with sales or just someone who would like to improve their sales skills in general, follow these proven strategies to get better at the art of selling.

Why Do Sales Skills Matter?

Contrary to popular belief, developing your sales skills does not require you to be a door-to-door salesperson or customer service professional as they are relevant for a wide array of people and professions. At their heart, sales skills involve convincing people of your opinions, which is a valuable set of abilities that you will want in nearly any occupation.

So, regardless of whether you work as a salesperson or not, you will want to have an effective set of convincing abilities you can leverage for communicating effectively with the people around you.

Sales skills can be relevant for professions as diverse as teaching and sports coaching since these professions also involve convincing the people around you of your opinions. Hence, developing your sales skills is highly desirable no matter your occupation.

There are many different ways to improve your sales skills, and within the context of this article, we have highlighted five of the most effective ways you can do so below.

Improve Your Confidence

Often, the biggest problem that people have concerning their sales skills is a fundamental lack of self-confidence. Lacking self-confidence can be ruinous to your sales career and other aspects of your life since if you can not speak assertively, you will not be able to convince others of your opinion. So, trying to build your confidence is a great way to start improving your sales skills.

One of the best ways to enhance your confidence would be to improve how you speak to people, ignore any feelings of fear or self-doubt that you may possess, and learn to become a more effective speaker. That is crucial, as being a confident communicator is a vital aspect of effective sales skills. After all, it is only when you believe in yourself that other people will also begin to do so.

Test New Strategies

The art of sales, and persuasive communication in general, is one in which you must constantly be trying to improve your strategies. The best way to discover what strategies are most effective for you is by trying out new strategies all the time to find out what works.

Keep experimenting until you find the right mix of tactics that allow you to convince customers in the most effective manner possible. That is a vital step since it will enable you to improve your abilities holistically through trial and experimentation. Also, be sure to document how successful you are with various strategies and approaches.

Learn From Mistakes

Through the process of experimenting with different strategies, you will inevitably make many mistakes that will result in the loss of potential customers. One of the most important things that you need to do, therefore, is to learn from your mistakes so you may improve your overall performance as a salesperson. You can achieve this by looking at what strategies and approaches have generated the least promising results and figure out why that is the case.

This step is especially vital since if you do not learn from your mistakes, you will not be able to rectify them, and therefore you will end up repeating them again and again. Avoid committing the same mistakes repeatedly, and concentrate on those areas where you need to make the most progress and invest your effort there.

Gain Expert Guidance

Often, even after you have done everything on your end, you may find that the results are somewhat disappointing, and you can not figure out why you are not experiencing the improvement in the sales skills you desired. Perhaps you would also like to receive holistic formal training in sales skills if you feel like you do not know where to start.

If this is a problem that you face, one of the best solutions you can opt for would be to consider receiving some expert guidance in the form of a mentor, or perhaps an online sales course could be the answer to that problem. Opting for either choice will benefit you by providing you with an expert’s opinion that can more precisely determine what you are doing wrong, which can drastically improve your sales performance.

Record and Reflect

One of the most crucial steps to developing any skill is constantly recording and reflecting upon your progress. This principle applies well to improving your sales skills. The reason for this being that when you can record your progress, including the number of successful sales that you can make with different strategies, you will have a much better idea of what works and what does not.

Through this process, you will be able to understand what you are doing wrong and where you are hitting the mark. That is also crucial for allowing you to reflect critically on the overall level of skills you have. You should, therefore, regularly and methodically reflect upon your progress with a critical eye aimed towards improvement.

Developing sales skills is highly desirable for any individual, whether they happen to be a salesperson or not. Many people do not know how exactly they should approach developing their sales skills. Some of the best ways to start would be to enhance their confidence level, test new sales strategies and approaches, learn from their mistakes, and if necessary, gain expert guidance in the form of online sales training.

April 19, 2021
12 LinkedIn Outbound Sales Mistakes Costing You Valuable Prospects

LinkedIn is a popular platform for connecting with like-minded individuals and finding career advancement opportunities. But it is also a sales tool that can prove to be invaluable for finding prospects and boosting conversions.

However, cold emailing or calling isn’t a tactic that will take you far on LinkedIn. No one likes being spammed with promotional content. LinkedIn bot is a helpful tool to avoid this kind of spam activity. The conventional prospecting strategies rarely work on such a platform.

Are prospects rejecting your connection requests? Are your messages being ignored? Is your content not getting any engagement? If your current LinkedIn strategy is failing to drive results, it’s possibly flawed. In this post, we’re sharing common outbound sales mistakes costing your business valuable opportunities. Take a look.

Failing to Optimize Your Profile

Before doing business with you, a prospective client is likely to check out your page. To ensure you create the right impression, it’s crucial to optimize your profile.

When you’re using LinkedIn to drive sales, your profile shouldn’t look like a resume. From the profile image to the summary, you need to be strategic about every section. It should give viewers a clean insight into your brand. An appealing profile plays a key role in creating a positive first impression.

Not Defining Your Target Audience

LinkedIn has 740 million members across 200 countries. Without knowing your target audience, you will be shooting in the dark with your outbound sales effort.

Invest time and resources into defining your target audience. In addition to knowing the key demographics like age, gender, and location, you can also consider factors such as company name, job title, skills, and more.

Not Segmenting Your Audience

It is important to realize that all the products offered by you are not going to be relevant for every prospect. Rather than wasting time on people not interested in a certain product, prioritize segmenting your audience. Dividing your target audience based on similar interest or buying behavior will allow better implementation of outbound sales strategies.

Just Using Basic Search

Are you just using basic search to find prospects on LinkedIn? You are missing out on a major opportunity to connect with a greater number of prospects. LinkedIn offers advanced search, which is a game-changer.

Using advanced search, you can highly customize your searches by making the most of the various filters. This feature makes it convenient to find the exact type of prospect you’re looking for. Don’t make the mistake of underutilizing this tool for your outbound sales strategy.

Not Continuously Growing Your Pool

Finding prospects is not a one-time task. Along with nurturing relationships with prospects, it is also important to continuously grow your pool of prospects.

If you’ve put in the effort to create a hyper-specific advanced search, remember to save it. You can reuse or rework saved searches to find new prospects. You can also use tools such as Alumni Search and Similar Profiles to have a steady number of prospects.

Not Utilizing Groups

Did you know that there are over 2 million groups on LinkedIn? This means there are groups on LinkedIn relevant to your business. Finding and joining such groups can help you connect with new prospects. It is crucial to follow the guidelines set by the group admin and avoid sharing irrelevant content.

Moreover, you can also consider creating your own group. This is a reliable way to build strong connections as well as establish credibility in the industry.

Trying to Sell Immediately

Building a long-lasting relationship with a prospect is not that different from a romantic courtship. You have to take your time to understand them, instead of putting all your cards on the table.

If you have been trying to sell in the very first interaction, stop. Why would a prospect agree to buy your product or service without knowing anything about your brand? You should find something in common with your prospect or engage with their content to get off the right foot.

Not Offering Value

An obvious sales pitch doesn’t usually work on LinkedIn. Unless you offer value, no prospect is going to care about your product or service.

What is in it for them? That is something you need to always think about. From understanding your prospects requirements to problems, you should focus on creating solution-centric content for LinkedIn. This is essential to improve engagement and boost conversions.

Not Researching Prospect

There is nothing more annoying than receiving a message for an irrelevant product or service. If you want to make the most of LinkedIn for outbound sales, make sure you research your prospect before you decide to send a message.

Just spending a little extra time on knowing your prospects can help you send personalized messages that are worth responding to. Your focus shouldn’t just be on making a sale, rather building long-lasting relationships.

Sending Default Connection Requests

A popular figure in the industry or a sought-after prospect is likely receiving several connection requests every day. If you want to stand out and get your connection request accepted, you cannot afford to send a connection request with a default message. Customized connection requests will distinguish your request from others and create a memorable impression on prospects.

Forgetting to Follow Up

Just sending a connection request is not enough. It takes time and consistent effort to build long-lasting relationships on LinkedIn. Following up is pivotal for securing a sale. After you have sent the initial message, remember to follow-up in a timely manner.

Not Having a Strategy

If you are serious about leveraging LinkedIn for outbound sales, then it’s imperative to come up with a detailed sales strategy. If you don’t have a system in place, it can become difficult to measure results. Instead of adopting certain tools randomly, a solid plan will help focus your efforts.

Wrap Up

When you’re just starting out, running campaigns and driving sales on LinkedIn can feel overwhelming. However, understanding your audience, using the right tools, knowing the inbound vs outbound sales difference, and making consistent efforts can help you build strong customer relationships as well as improve your closing rate.

April 18, 2021
Build your knowledge base with Document360

Document360 is a knowledge base creation platform useful for creating and publishing self-help service guides for your customers or employees. The cloud-based SaaS platform is also beneficial for gathering and storing institutional knowledge relevant to employees.

Having a knowledge base enables you to improve your internal operations and support teams’ efficiency, enabling them time to focus on critical issues.

Rated as the #1 knowledge management platform by the Gartner Digital Markets, Document360 integrates with third-party apps to help your teams collaborate efficiently while creating content for the database and even allow you to collect customer feedback.

The best part about Document360 is that the process of knowledge database creation is simplified to allow both technical and non-technical users to interact with the documentation. Without further ado, let us dive deep into its capabilities.

Features that make Document360 stand apart

The knowledge base software facilitates the contribution and consumption of information that is important for your business. The main features of Document360 are:

1. User management

You can enable role-based user access for better management and data security. Allocate roles to all your users, such as Admin, Editor, Writer, or Reader. Maintain a hierarchy so that the accuracy of the content is not hampered.

2. Feedback and commenting

Document360 allows you to collect user feedback to improve your documentation. You can also gather peer comments before publishing the articles to ensure your content quality is as per reader preference.

3. Team accounts

Segregate teams based on the type of accounts allocated to the users. Under this section, you can view all activities and analytics of each team member.

4. Document versioning

You can manage all the documentation versions and choose to use the updated version or roll back to an older version. This feature is also helpful for auditing revisions made to the documentation.

5. Private documentation

Secure your confidential communication by selecting user accounts who can access specific articles of the knowledge base. Not every department needs to have the same level of authority to access a particular piece of content.

6. Unlimited articles and multiple projects

You can use Document360 to create multiple projects and publish unlimited articles under each category. It allows you to maintain all your documentation — internal and public in a single place. As mentioned earlier, you can leverage its role-based access for users to ensure confidentiality is never compromised.

7. Superfast search

Document360 also offers search functionality to make relevant documents from your knowledge base accessible in real-time for authorized users. The articles are matched with search keywords for relevance and are displayed in the list of suggestions to the user.

8. Bulk operations

The knowledge base software comes with an in-built capability to perform the same function on several document pieces in a single click. This feature reduces your workload by eliminating the need for repetitive processes.

For instance, if the copywriters in your team have drafted a few articles, they would send them to the editor for review. Instead of publishing their content pieces individually, the editor can do a “Bulk Publish” using Document360.

9. SEO settings

You can customize article metadata and add tags to each article in your Document360 knowledge base. These settings allow you to add keywords related to your products. You can include them in your article title and text to optimize it and increase its searchability on Google, Bing, and Yahoo!.

10. Cloud deployment

Making collaboration among teams easier, cloud deployment of Document360 allows you to preview and edit articles in real-time. The Markdown and WYSIWYG editors are two editing tool options available. The best part is they are dynamic and allow the writer to even preview how a specific article will look live.

Integrations that make the creation of your knowledge database simpler

Document360 seamlessly integrates with your existing tools and any third-party applications popular in the market. Your teams can collaborate among themselves and coordinate with users through these applications without any hassle.

Document360 allows integrations in the following categories:

i. Helpdesks like Zendesk and Freshdesk

ii. Chatbots like Intercom and Drift

iii. Analytics tools such as Google Analytics

iv. Translation Services like Crowdin

v. Commenting tools such as Disqus

vi. CRO tools such as Hotjar and Freshmarketer

vii. Team collaboration tools like Slack and Microsoft Teams

Dynamic pricing for every business

Document360 is priced based on your usage and the features offered. The pricing categories are:

1. Startup — $49 for a month including one project, two team accounts, 5 GB storage for one knowledge base version.

2. Business — $149 for a month including one project, five team accounts, 50 GB storage for two knowledge base versions.

3. Enterprise — $299 for a month including one project, 15 team accounts, 150 GB storage for six knowledge base versions.

4. Enterprise Plus — You can build a custom plan for your requirement and get unlimited team accounts with 300 GB storage for 12 knowledge base versions.

Document360 also offers a 14-day free trial with full access to the platform to help you decide what works best for your business. Check out its pricing in detail here.

Companies using Document360

The user-friendly characteristics and scalability of Document360 have made it a preferred knowledge database building platform for most companies. Major brands using Document360 are Microsoft, Stackify, Harvard University, Warner Brothers, Monday.com, Customer.io, Mambu, Reggora, and many more.

What is not right with Document360?

It offers mostly all features you would need to build your knowledge base portal, but there are some cons too:

1. It does not allow data to be imported from MS Word.

2. Inserting audio files into your articles takes time.

3. Speed may be an issue at times.

4. Creating projects for each product becomes costly and time-consuming for companies with multiple products.

5. Customer support could be improved for immediate assistance round the clock.

Summing it up

Document360 is a great product for businesses struggling with multiple products and their numerous user manuals. It allows you to streamline your product information and efficiently distribute it to your users — both employees and customers.

Improve your team’s self-help abilities and equip them to answer routine customer queries through FAQs while maintaining all your documentation securely in a single place. The software allows you to publish content in different forms for both internal and external uses.

April 18, 2021
How to be a Great Online Learner?
Studying online is a fantastic choice for so many reasons. Deciding to do so can open up a whole new world of opportunities for you and can advance your career in exciting ways. If you have made the decision to study online, then it is natural that you will want to make the most of this time.

Finding ways to become the very best online learner that you can be is essential to your success as you embark upon this new challenge. The following advice can help you to become a great online learner. This advice will also help you to get the most from your chosen course and to keep your stress levels down as you move ahead with your studies.

Choosing an Online Course

Before you set out on becoming a great online learner, you will want to sign up for an online course. This is an action that more and more people are taking in order to embark upon degree-level education, but it can also involve non-degree related learning.

For those looking to explore online bachelor’s degrees or online master’s degrees, Wilfred Laurier University is a reputable educational institution to choose. To ensure that you have the most success learning with them, they have even provided their top advice on how to succeed with online learning. It is important to select a course provider who has a strong reputation for quality of learning and one that has a proven track record of positive student outcomes and solid student support.

There are several important points to investigate during this decision process, such as reading reviews from previous students, exploring the course material and modules, and understanding the assessment procedures for each course. Seeing the kind of support they can offer to you is incredibly important.

Do not rush the process of choosing the best course for you, and try to get as much information and guidance as possible. Each potential institution will have an admissions department who is there to answer any questions that you may have.

What Makes a Successful Online Learner?

People who are successful at studying online share a number of common qualities.

These people are generally:
- Highly motivated
- Able to manage their time effectively
- Able to avoid distractions
- Good at self-discipline
- Able to communicate effectively
- Able to express themselves well
If you do not currently feel that you possess all of these skills or even a few of them, then do not be too concerned. These are certain qualities that you can develop over time by consciously working to do so.

Read on to learn more how you can best embrace these skills and truly develop them for yourself.

Motivation

Being able to motivate yourself is an action that you will have to master in order to succeed in most areas of your life. If you do not have the desire to get stuck in and work towards your goals, then you are going to find it quite hard to succeed at them.

You may have to really push yourself at first in order to become seriously motivated, but this is something that will get easier with time. Try to remind yourself of your goals and your reasons for wanting to reach them. Have a clear idea of what you want your life to look like and explain to yourself regularly how reaching these goals is going to help with this. Doing so will be an effective way to motivate yourself to keep going.

Time Management

Time management skills are absolutely essential for every successful student. This is true whether you are studying for an in-person course or for an online course. When you are studying online, you will have much more need to develop this skill as your study time will not be as structured as it would be in the classroom.

Time management extends far beyond simply getting to your lessons on time. It involves giving an adequate amount of time and attention to your independent study and truly using this time effectively.

You can work to develop your time management skills by setting yourself deadlines each day and striving to complete certain tasks within the allocated period.

Distractions

Distractions can be much more commonplace when you are studying online from home. It can be much easier to justify taking a break when you are not in a classroom environment, and this can be quite detrimental to your concentration and productivity.

If you find that you are prone to becoming distracted, then you must work to overcome this issue.

Creating a specific study area for yourself in the home that is free from distractions is a great first step. If you share your home with other people, make sure that everyone else respects your space and your boundaries. Make it clear that you are studying and that you do not wish to be disturbed or distracted.

Self-Discipline

Being able to be strict with yourself is a skill that can take some time to master. This is a quality that you must really work to develop, much in the same way as learning to overcome distractions.

By setting small goals for yourself that you can work realistically work towards, you can begin to teach yourself about self-discipline. These goals can then become larger, and you will notice that your ability to stay on task develops as you move forwards.

Effective Communication and Expression

When you are an online learner, you will be communicating with your teachers and your fellow students in multiple ways. As well as talking to each other through video calls, you will also likely be sending a lot of written text communication, such as through instant messages and emails.

When it comes to written messages and emails, it is easy to be misunderstood due to the absence of tone and body language. Being able to communicate clearly and concisely will be key to always getting your point across and avoiding misunderstandings.

Having the ability to express your thoughts and ideas in a way that is widely understood is a skill that can take time, especially in the online sphere. Although it can take time, this is an important component of your professional and personal development.

Once you have mastered this skill, you will be well on your way to becoming a great online learner!

Succeeding at Online Learning

Working to embrace the aforementioned concepts will give you a serious boost when it comes to your online studies.

Although you may find it difficult to master these skills right away, you can continue to work towards them over time. Nobody will ever expect you to be the perfect student, and this is an unrealistic expectation to put on yourself, but you can strive to hone your skills and be the best you can be.
April 18, 2021
How To Bring Back A Lost Investment And Who Can Help You On That Path?

We all want to get ahead. Financial security is one of the goals of all adults who do not have it. Some of us ceaselessly worry about this one thing. Others actually take the steps to improve their situation. Investing is a very logical step on the way to financial freedom. But just because it’s logical does not mean it won’t be challenging. You now know this firsthand. Risk and investment are inseparable. To score big, you need to go big. However, because most of us lack the knowledge and experience to go this route alone, we entrust our hopes, dreams, and savings to those who we trust as above board professionals who will steer us the right way to a successful investment. The harsh reality many times for many of us, unfortunately, is a lost investment.

Why Did I Fail?

Sometimes it is a simple as being too gullible. Are you quick to believe what is said to you or what you may read online or in magazines? Did you ignore that little voice in the back of your head saying a bad idea and now your freely given faith in people has left you feeling regret? Don’t feel ashamed. It has happened to many of us. We choose to believe that because we are honest, others will be as well. But we need to take better steps to safeguard our investments. Everything that sparkles like gold is not. Trust your intuition. The gut is never wrong.

Could impatience have caused you to make rash decisions resulting in investment loss? Rushing to start big could have caused a bigger fall. All this to say that sometimes the fault lies with us, things we didn’t do, things we should have done or the very decisions we did make. For those times, we may need to graciously accept the loss and strive to do better next time. Not all losses can be recouped. But some apparent losses, however, such as stock market dips, may not be loses at all. Allow for some time to truly evaluate the state of your investment.

Other times, however, the blame is not on your shoulders because you scoured the internet, asked probing questions, did your due diligence and ended up partnering with a professional investor who still, ultimately, let you down and lost your funds.

Justice

You feel duped, angry. You want answers and retribution. In such situations your monies definitely have a shot at being recaptured. Unless you are a highly trained arbitration lawyer, you cannot fight this alone and require expert help. Experienced lawyers at Atlanta representation are ready to help you get just that. If you believe that your investment was lost due to purposeful deceit, negligence or plain incompetence, then a lawyer is exactly what you need.

Victim of a ponzi or pyramid scheme? Failed mutual funds investment? Prey to a variable annuity fraud? Following a tried and trusted arbitration process, your triumph is the top priority with a dedicated lawyer. A claim will need to be filed. Be patient as your attorney allows for the accused party to respond. This is expected to occur within forty-five days. The legal counsel will then carry on with the discovery and hearing process. Thirty days thereafter, a decision will be handed down by a three-person panel.

Remember

Although financial advisors are held accountable under the law for false counsel, some still choose to blatantly mislead you. They may trump up the feasibility of success in a particular venture, influencing you to wrongly and disastrously invest great amounts of cash in an apparent golden opportunity that shows no dividends.

Some may shamelessly coax you to invest more than you intended or even have the ability to. Professional investment firms and individuals who claim to be professional investment advisors should not be allowed to escape blame and recompense. The heavy hand of the law will see to that. So don’t feel defeated. Never just lay down and accept an investment loss that is not only not your fault, but was perpetrated by someone who purported themselves to be professional. But also be aware that if your downfall is directly your doing, no lawyer will be able to save you from that loss.

Be very smart and extra careful with your investments. That is imperative.

April 18, 2021
7 Hacks to Make Your Business Website More Visible Online
Owning a business today is all about marketing yourself online. Building a proper website and associating platforms like a blog and social media with your website is the easiest, fastest, and most effective way to building a client base.

How exactly is this done?

There are multiple steps you can take to ensure that your optimizing your online presence in a way that’ll make your content more visible to potential and existing clients. Here are just 7 ways you can be successful in this task.

1) Search Engine Optimization

Search Engine Optimization, or SEO, is the process of moving your content up the pages of Google and other search engine pages. There are multiple techniques you can implement with your online content so that when someone searches for a desires service, your business will be one of the first they see.

Some of these techniques include:
- Using researched keywords in your content
- Including backlinks on your website
- Using internal links to up engagement
- Optimize your images using ALT text
- Research your top competition and utilize what works for them
Search Engine Optimization can be a tricky concept to grasp. Luckily, if you’re having difficulty you don’t have to do it alone. There are SEO agencies you can hire that will help take your business and its online presence to the next level. That way you’ll be assured your SEO implementation is being done properly.

2) Register Your Business On Google

Working in tandem with SEO, registering your business with Google will also make your business more visible. When people are in the vicinity of your establishment, Google will be able to recommend your services to them. For instance, a potential customer types, “restaurants near me.” If your restaurant happens to be in their area I’ll be a top result on Google!

Google Business also offers customers the chance to leave reviews for others to see. That way customers will know your company is legitimate and reliable. Since it includes your contact information and location readily available, customers are more likely to reach out in comparison to if they had to search for your business’s contact information.

The cherry on top of it all is that Google Business offers a deeper look into your businesses navigation and analytics.

3) Use Google Analytics

Speaking of analytics, Google also offers Analytics software that can track your entire online presence. Google Analytics tells you everything you need to know about how customers interact with your website and anything else you have connected to Google.

It can track:
- How long users stay on your website
- How long it takes for them to sign up/make a purchase
- People’s navigation patterns
- Which page garners the most engagement
- The demographic of your viewers
- What time of day garners the most clicks
Google Analytics is also the perfect tool for any third-party company you bring in to help with growth. They’ll be able to have a basis of where your company lies and will better be able to create a plan that’ll drive even more traffic to your online sources.

4) Set Up A Blog

Every company website should have a blog attached to its name. Blogs bring in viewers and potential clients that aren’t even intentionally searching for your services. This is the best way to expand your target audience outside of its simplified niche in a risk-free way.

While setting up a blog is a great first step, you now have to figure out effective ways to drive traffic to your blog. Of course, like for your website, SEO will be your blog’s best friend. Especially with techniques like linking back to other articles and keyword research.

The main thing to remember when creating content for your blog is to make sure that what your releasing is relevant to your consumers. One way to ensure this is by releasing evergreen content. These would be articles that will stay relevant for years to come. Google values this content and a higher standard and will promote it more often than the content it sees as unuseful to its users.

5) Set Up Social Media

Social Media has been all the rage for years and will be all the rage for years to come. However, it’s important to stay up to date with all the changing tactics trends, and new apps that continuously get released. Social Media is an everchanging environment but if you can find a good pace for your company – can be an amazing way to attract prospective clients and build a community.

Social Media like Instagram and Facebook even have their own ad system, which can get your message across to thousands of online users in a matter of minutes. Social Media is also a good place to link to all of your other platforms like a blog or website. This cross-promotion should also be done in reverse as well. Always link back to your social media on your blog and website.

6) Start a Newsletter

Newsletters are one of the sure ways you can get information out to subscribers and customers who you know value your content. These customers would have signed up either through a portal on your website or even through a link on social media.

Newsletter platforms like Mailchimp are easy to use and will be able to give you the analytics you need in order to optimize the day and time you send your email and what content garners better feedback or produces the most clicks on the links to your other platforms.

The newsletter can include content like upcoming events or even a brief overview of new blog posts!

7) Make Sure Your Platforms Are User Friendly

Finally, it’s important to make sure that all of your online content is optimized to be as user-friendly as possible. This means making sure your website is compatible on multiple different devices and is straightforward when it comes to navigation.

When you’re writing your blogs make sure to space out your paragraphs so that users aren’t overwhelmed by large blocks of information. That can be daunting for someone who is casually browsing online.

Offering tech support is also important. This will make your company and its online presence more reliable and set a good image going forward.
April 16, 2021