Category: Network Marketing

The advancements in modern technology paved the way for several processes to become more convenient because they are already made available in digital channels. For instance, in the retail industry, customers can now order any product they need online and have it delivered right in front of their doorstep. They also have the option of paying for these products through online channels as well. Likewise, investing is already made more seamless through digital avenues and the emergence of various robo-advisors like Moneyfarm.

What Is Moneyfarm?

There are now low-cost automated investment platforms that allow you to yield an optimized long-term portfolio. One platform is Moneyfarm, which is based on an algorithm that can provide you with a personalized investment plan that you can readily put into action, much like a human, a financial advisor would. The beauty of this platform is that you will be able to implement your course of action in terms of your investment anywhere you are, even in the comfort of your home, as long as you have a stable and reliable internet connection.

How Does Moneyfarm Work?

Generally, investing in stocks and shares yields far better revenue than what your money can earn when you leave it in your savings accounts or even when you go for bonds. However, you need to keep in mind that, along with a greater return, comes greater risk. In parallel to this, to ensure that you will be able to earn a decent sum from your investment, you also need to have patience because growing your money through the stock market can take years. To use the service of online investment platforms, you need to sign up and answer questions through the form that they provide. Your answers to these questions will help the platform determine your investment risk appetite, which is essential in creating your portfolio. Some of the questions that you will need to answer include your reason for investing, the amount that you are willing to invest, the amount that you can add to your investment regularly, as well as your main source of income. 

From there, the platform will assign you to one of the six risk profiles available. After this, you can already open an account in the platform and fund it accordingly, either through a bank transfer or a credit card transaction.

Services Offered by Moneyfarm

Accounts That Can Be Opened

The online investment platform offers three types of accounts that you can open, which includes the ISA, pension, and general investment account. Each of these accounts has its specific features and advantages.

• ISA

One of the types of accounts that you can open through the platform is an Individual Savings Account (ISA), which is a tax-free form of saving and investing. However, you need to be at least 16 years of age before you can open an ISA. Just keep in mind that with ISA, there is a cap on how much you can invest in stocks and shares, but you have the liberty of transferring your existing ISAs into it.

• Pension Account

If you are preparing for your retirement, then you should open a pension account through the platform. With this account, all your investments are managed by an investment team to fund your retirement. Rest assured that their investment decisions are based on your portfolio that is a culmination of your savings goals, risk appetite, planned retirement date, as well as the amount that you can invest.

• General Investment Account

A general investment account is very much similar to an ISA, only that all your earnings are taxable. Nonetheless, you will be able to use this account for all your investment needs, regardless of whether your goal is to save up for the down payment of your new home or start a business.

Customer Support and Advice Center

While Moneyfarm is regarded as a robo-advisor, it is still backed up by real human support. This means that you get the best advice because of the team of people who will be able to provide answers to your queries as necessary. Rest assured that the team of portfolio experts are seasoned and knowledgeable investors who spend their time monitoring the performance of various portfolios. In this case, they can modify the portfolios accordingly to ensure that these reap the maximum returns.

Advantages of Using Moneyfarm

Aside from the convenience that this online investment platform can give you, below are some other advantages of using this robo-advisor.

• Low Fees

Compared to other investment platforms currently in the market today, Moneyfarm collects a much lower operating and maintenance cost. Aside from low fees, they also impose a low minimum requirement, allowing you to start investing for as low as a pound. However, you may find other investment platforms impose a no minimum deposit. The platform is also tax efficient, for as long as you go with an ISA account instead of a general investment account.

• Ease of Use

Another notable benefit of using an online investment platform is the simplicity of doing so. You have the option of using the platform through a web browser on your computer or installing an app on your smartphone or mobile devices. No, you don’t need to be tech-savvy to navigate through the site or through the app to find your way because of the intuitive interface that they have integrated it with. Because of this, you will be able to grasp how to use the features of the platform immediately. The great part is that you can easily get in touch with their customer service or human support in case you need to.

The Bottomline

In this modern-day and age, there is no stopping you in leveraging online investment platforms to grow your money. However, you need to consider that, like any investment vehicle, these platforms have their benefits that you can take advantage of, as well as drawbacks that you need to work with, such as limited investment opportunities. The key is in identifying your purpose for investing to ensure that using these types of platforms will suit your needs.

Since it appeared, Facebook has remained the leading page in the social network world, and today it counts over 2.9 billion users. It is also an important marketing place if you want to develop your business in an easier way. Still, it is essential to make appealing and innovative Facebook pages to gain popularity, and this task can be done in simple and creative ways; you just need to find them. Therefore, if you don’t know how to boost your Facebook profile and pages, follow this article for some useful ideas.

Advantages of This Network

Facebook is a network that has numerous advantages, such as opportunities to meet new people, chat with them, and create interesting content. It also has interesting apps that you can easily install. For instance, it is known that 931 million Facebook Messenger users  opted for this application, which can be useful if you know how to use it for the right purposes. Furthermore, Messenger is one of the most downloaded apps, and you won’t use much mobile data even if you aren’t linked to Wi-Fi. For that reason, this application can facilitate your life, and its installation helps you connect with your family and friends from all over the world.

Post Quality Images and Videos

We’re all aware of the strength of attractive and quality videos and images, so you should keep this in mind when trying to boost your Facebook pages. What you need to do is decide what you want to advertise and take quality photos that will easily promote your brand or business. Moreover, try to post eye-pleasing and different photos, funny, touching, or simply creative videos that will capture the attention of the most demanding people. In that way, your page will become easily visible and more popular, which will boost your Facebook profile.

Create a Facebook Group

Another thing you can do is create or join Facebook groups where you can communicate and share your ideas with other users. You can begin by joining a certain group that shares your interests, and then you can create it on your own. Remember to find target interests, which will help your promotion, and you can engage by leaving reactions and comments in the group. After some time, you’ll become a recognized member of the group, and you’ll get a chance to make highly successful pages that are recognized and connected with the audience’s preferences and interests.

Promotion Is Important

As in every other job, you can boost your Facebook pages by promoting the quality and appealing content or products you have. Promotion is an inevitable part of the world of social networks, so use it in a smart way. For example, you can ask your friends or family members to share your stories, photos, or content, which will connect you with people who can become an active part of your Facebook profile. Some of the Facebook influencers use their personal Facebook profiles to tell everyone when they’re live streaming from their page. Hence, they find simple ways to promote themselves and boost their pages.

Facebook Stories and Facebook Live Are Helpful

Recently, Facebook launched new tools like Facebook Stories and Facebook Live, which help you connect with other users in an easy way. You can use Facebook Stories for quick updates of your everyday life and simple promotions of your products. It’s important that they last for 24 hours and that people can see them if they’re interested enough. 

On the other hand, Facebook Live gives a more personal touch because you connect with the audience directly and give them the impression that they’re almost with you. Make a live stream of exciting and funny things you do, because people like to see something that will brighten their day. These are simple and creative ways you can boost your Facebook pages, and they don’t cost you a lot, but they are efficient.

Be Consistent

If you want to gain a large audience and boost your pages, you need to be consistent with your Facebook profile. This means that you have to share interesting facts every now and then because people like to visit pages where they can find something new every day. For that, if you want to gain and keep followers, you need to stick to a regular schedule and pop up on their feeds with quality content. In that way, the audience will understand that you appreciate them and that you show a willingness to be better in the social network world.

Plan Your Strategy

Boosting your Facebook pages will demand an elaborate strategy, so to work smart, not hard, you need to develop it to the fullest. The first thing is to recognize your target audience, share quality content, and know how to last a long time as a leading Facebook influencer. High-level influencers have a lot of followers, so try to recognize their tactics and apply them to boost your page. 

For instance, you can offer your followers the opportunity to promote your brand or product and reward them with a vacation or some quality products from your brand. This is a smart strategy because you can get more views and become more popular among the Facebook community.

Relate to the Followers

When creating your Facebook profile, you can connect with your followers as much as you want. Still, when you decide to promote your profile or boost your Facebook pages in a simple way, you should add a more personal touch to it to connect with the audience on a higher level. This will give you a chance to communicate with them, advertise more, and sell the products you offer, if that is your primary goal. Many successful companies have created extraordinary popular fun pages, so this is a proven way to help yourself in this work.

Taking all these tips into consideration, it’s clear that you need to be well-organized and creative if you want to boost the success of your pages. At first, you can be confused with the digital world, and it’s just fine to need some time to understand how everything functions, but once you realize it, it will guarantee you a favorable outcome. Therefore, don’t hesitate to become part of it.

Whether you are a small business trying to sell handcrafted jewelry or an influencer trying to build their personal brand, getting on social media platforms like Instagram can help you grow. In fact, studies have shown that fifty-nine percent of marketers plan to invest in Instagram for their marketing goals. However, with the rising competition, taking the necessary steps to grow your audience is a must. Considering the same, in this article, we have shared some tried and tested tips on how you can grow your following on Instagram. Read on.

Optimize Your Profile

Before you worry about getting followers and likes on your Instagram posts, it’s vital to see how your Instagram profile is set up. An optimized profile simply means having:

• A clear bio that describes your business goals
• A recognizable profile picture. Use your brand logo or icon as your profile picture.
• A bio link that lands users on your main business page

Optimizing all of these areas would be sufficient to grab the attention of your potential customers.

Follow a Consistent Content Calendar

Here’s a fact: You can’t gain followers on Instagram if you do not post consistently. Momentum matters on this platform. Creating content and providing value is what helps you build a loyal customer base. For this, what most businesses do is follow a proper content calendar that helps them schedule posts in advance and ensure they post in consistent intervals. This automatically helps you get more likes on each post, and more people start to follow you.

Engage With Your Customers, Brand Advocates & Influencers

You’ve got an appealing profile; you post regularly, and now what? The next step is to actively engage with your audience, brand advocates, and other influencers. If you’re an influencer who has just started out and is in the middle of their Instagram journey, it is vital to increase your online presence as much as you can.

If Needed, Buy Likes and Followers

While many believe that growing your followers organically is much more effective, others have got the push they need to grow by buying likes and followers. This is especially helpful for small businesses and influencers who are performing well and have the scope, but the algorithm factor isn’t working in their favor. For example, people prefer Famoid for Instagram Likes and followers. This company helps boost your chances of visibility on the explore page of Instagram. And the explore page is where users get their relevant piece of entertainment.

Bring Value to the Table

Last but not least, the key to getting more followers is offering value along with entertainment. No one is going to follow to see your ads or posts which are of no interest to your audience. Hence, study your audience well, know their taste, and try to bring value through your content.

Final Thoughts

Following the above-mentioned steps will help you build the foundation of an organic following that likes to engage with you. So, don’t try to sell it too hard; rather keep it all natural and relatable to get followers who actually stay with you throughout your journey.

Video production is the process of creating videos, typically for commercial or marketing purposes. Businesses use video production to create promotional videos, product demonstrations, and training videos. Video production can be done in-house or outsourced to a video production company. There are many benefits of incorporating the use of video production into your business, and during this article, we will discuss why! Let’s get straight to it. 

Reach A Wider Audience

By producing videos, you can reach a wider audience with your message than you would if you were relying on traditional methods such as print or television advertising. Video production enables you to share your story in a way that is much more engaging and accessible to potential customers. If you’re currently on the search for an affordable video production company in Singapore, there are plenty of options available. Video making shouldn’t need to be expensive to be good, just make sure you do your research beforehand to ensure that the cheap corporate video production house you choose is a reputable one as well as a cheap one. However, with quality rates and high-quality work guaranteed – you have nothing to lose other than to go for it!

Increase Your Web Traffic

In addition to reaching a larger audience, video production can also help to increase the amount of web traffic that your site receives. This is because people are far more likely to watch a video than they are to read an article or blog post. As such, by including videos on your website, you can dramatically increase the amount of traffic that it receives.

Enhance Your Search Engine Optimization Efforts

Another benefit of video production is that it can help to enhance your search engine optimization (SEO) efforts. This is because videos are often indexed more quickly than traditional website content. As such, by including videos on your site, you can improve its position in the search engine results pages (SERPs), which can lead to increased traffic levels. Some other tips on how to improve SEO efforts for your businesses include to:

• Conduct keyword research to identify which keywords are most likely to bring traffic to your website.
• Optimize your website content for those keywords.
• Build links to your website from high-quality websites.
• Monitor your website’s search engine rankings regularly and adjust your SEO strategy as needed.
• Stay up-to-date on the latest SEO news and trends so that you can make changes to your strategy as needed.

By following these tips, you can make sure that your business is doing everything possible to improve its SEO efforts and reach a wider audience online.

Create A More Professional Image 

When done correctly, video production can also help to create a more professional image for your business. This is because high-quality videos show you are serious about your business and willing to invest in its promotion. As such, potential customers are more likely to take you seriously and be more likely to do business with you.

Improve Brand Awareness

There are many ways that video production can improve brand awareness and recognition. One way is by creating videos that show off the features and advantages of your product or service. Another way is by using video to tell stories about your brand or to create an emotional connection with your audience. Video can also be used to generate leads and customers, or to build relationships with existing ones. Ultimately, video production can help you reach a wider audience, build trust and credibility, and increase sales.

Drive Social Media Engagement

Video production can also drive your social media engagement. For example, videos tend to be more shareable than other types of content, so they have the potential to reach a wider audience. Additionally, videos can spark conversation and encourage users to interact with each other, which can help build a sense of community around a brand or product. Finally, video production can also help create an emotional connection with viewers, which can make them more likely to engage with a company or product on social media.

Gain A Competitive Edge Over Other Businesses

Video production can help your business to have a competitive edge for several reasons. First, video is an engaging and visually stimulating medium that can capture attention and interest more effectively than other forms of communication such as text or static images. In addition, video production can be used to create a professional and polished image for your company that will make you stand out from the competition. 

Improve Customer Interaction 

Finally, video production can also help to improve customer interaction. This is because when customers watch a video, they can see and hear the message you are trying to communicate. As such, they are more likely to remember it and be more receptive to what you say. In turn, this can lead to improved sales and conversion rates. Other ways in which you can improve customer feedback for your business include to:

• Make sure that you and your employees are always polite and professional with customers. This includes being patient and taking the time to listen to their concerns.
• Be responsive to customer feedback – both positive and negative. Thank them for their feedback and let them know that you’re taking it into consideration to improve the business.
• Host events or promotions that encourage customers to come in and interact with your staff. This is a great way to build relationships and show customers that you value their business.
• Use social media to interact with customers and get their feedback. This is a great way to connect with customers and show that you’re responsive to their needs.

By following these tips, you can further improve customer interaction within your business and create a positive relationship with your customers.

Get Video Production!

Video production is a powerful tool that can have several benefits for businesses. By creating engaging and visually stimulating content, businesses can reach a wider audience, build trust and credibility, and generate more interest in their products or services. In addition, video production can help to improve customer interaction and drive social media engagement. Ultimately, video production can help businesses to gain a competitive edge over other companies that don’t use this powerful tool.

Getting huge wins in digital marketing doesn’t always require a big budget.

As long as you understand your target audience and align your messaging with their needs, you could strike gold with your next marketing campaign. Of course, it also pays to have a cheat sheet of low-cost marketing ideas that any brand can execute with ease. 

That’s exactly what this post is all about. 

Check out some of the best ways to market an online business without spending big bucks: 

1. Tap into employee advocacy

Here’s the deal: an average employee’s network has 10 times more reach than an average company. Not to mention that their posts are perceived as if they’re personal recommendations from friends. 

If you aren’t leveraging employee advocacy, you’re missing out big time. 

The good news is, launching an employee advocacy campaign takes little to nothing. Simply give your employees the go signal to share content about your company and its culture and you’re golden. 

A specific strategy is to hold an “employee takeover” wherein employees are given the keys to a company’s official channels. They can post about a company lunch, event, or any team-building activity that their followers can find relatable. 

Employees, of course, must be guided on what they can and can’t post. Be mindful of your target audience’s values and create posting guidelines that prevent employees from sharing anything potentially offensive or divisive. 

To spur employee content creation, don’t forget to incentivize the process. 

There are tons of free and budget-friendly employee recognition solutions for employee advocacy campaigns. Alternatively, you can come up with your own perks and bonuses for employees that excel as brand ambassadors. 

2. Put stock in short-form videos

TikTok, Instagram Reels, YouTube Shorts—short-form videos are the new generation’s go-to content format. This is mainly because they fill the younger audience’s demand for bite-sized information and entertainment. 

Short-form videos can be up to 2 minutes and 30 seconds long. That may not sound like much, but with a little creativity, that’s more than enough to convey your message. 

Here are some short-form video ideas your online business can use: 

• Product demos
• POV tutorials/hacks
• “Behind-the-scenes” company videos
• Events
• Customer success stories

Don’t have a high-budget video production crew? 

Worry not—social media networks like TikTok and Instagram have easy-to-use tools to help brands create compelling video content. You can also enlist the help of a cost-effective social marketing agency to create professional-quality videos and animations. 

3. Work with micro-influencers 

Sure, paying a popular thought leader or influencer thousands of dollars to promote your brand should lead to a substantial spike in sales. After all, Gen Zers are tremendous fans of social media influencers. 

But with the right approach, working with micro and even nano influencers could yield significant results. It probably won’t be as successful as working with mega influencers, but it should be enough to springboard your online business’s authority. 

You can easily find small influencers through built-in social media search tools. 

A simple hashtag, for example, will present you with a long list of potential influencers who can promote your brand for a small price. According to data from Influencer Marketing Hub, micro influencers with as many as 50,000 followers make only up to $500 per post. 

4. Utilize user-generated content 

User-generated content pertains to anything related to your brand that’s uploaded by other users. This includes customer reviews, star ratings, and testimonials posted on social media.  

Featuring user-generated content on your official channels will help win your target audience’s trust. After all, positive user-generated content can prove that your brand can deliver the results they’re after. 

Negative user-generated content, on the other hand, can be used for identifying potential improvement opportunities. Responding to negative feedback in a positive way will also benefit your brand image.

To take advantage of user-generated content, you need to convince users to upload them first. 

A typical strategy is to automate a review request using an email marketing platform like MailChimp or SendInBlue. You can also make things more interesting with star rating or feedback emoji widgets that make the feedback process frictionless for users. 

For online businesses that have been around for a while, you can use social media listening to search the web for existing mentions of your brand. This process can be simplified with the help of tools like Brand24 and Mention.com.

5. Target low-hanging fruit keywords

Some brands look at SEO or Search Engine Optimization as an expensive and time-consuming strategy. 

There’s no doubt that SEO is a high-risk, high-reward, and high-cost commitment. But if you target “low-hanging fruit” keywords, you can grab quick wins without spending thousands of dollars on SEO. 

Put simply, a low-hanging fruit keyword is a search term that your brand already ranks for near the first page. That means you don’t have to spend a lot of money to push your way to a top 10 spot and, in turn, generate loads of organic traffic. 

For example, if you rank #15 for the keyword “carpet cleaning Oakville,” that’s a low-hanging fruit keyword for you. Building a couple of high-quality links for it should be enough to crack Google’s first page. 

To utilize low-hanging fruit keywords, you need the right SEO tools to find and optimize for them.

The Ahrefs “Keyword Explorer” tool, for example, lets you identify keywords that you already rank for. At the same time, it can help you find great backlink sources for your SEO content through competitive analysis. 

Bonus: More low-cost ways to elevate your online marketing

Want more ideas to skyrocket your online business without breaking the bank?

Here are a few more low-cost online marketing strategies for the road:

• Use content curation: Look for relevant content from authoritative sources and spread them through social media. 
• Launch an affiliate marketing campaign: Offer to pay other marketers a commission for each sale they generate through affiliate links.
• Run a social media contest: Spark conversations around your brand through hashtag or caption contests. 
• Don’t forget about offline marketing: Business cards, posters, and branded merchandise are still effective when it comes to marketing small brands. 

Go for the gold

Excited to give the strategies above a shot?

There are truckloads of ways to promote an online business without a hefty budget. Hopefully, one of the tips above gave you the stroke of brilliance you need to accelerate online business growth. 

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