Online market competition has never been this high, with every operation, there is a new competition that comes every day. Various digital marketing strategies are employed so that it can be difficult to distinguish them from each other. This is because standing out in the crowd is essential in driving an online business to success.
Make A Sound Marketing Plan
Strategies are only as effective when used correctly. You will need to get the timing down on each of the measures you want to use. This will help you organize the flow and check the required outputs at the right time and make the necessary adjustments timely. This is just the basic flow in making your e-commerce run smoothly and make it grow.
1. Focus On Driving Traffic
This is not a one-time phase, in fact this should be designed to run whole-year round. Make a list of actionable items to keep your site at the top of search results and draw more traffic (preferably with intent) into your site. You will also need to make sure that access is easy and available 24/7.
2. Lead Generation
When you have visitors especially at the early stages of your business or whenever it’s applicable, make the effort to generate more leads with promotions. With the different strategies mentioned below, you will be able to generate more leads that can be converted to sales. This will help you expand your base as well as increase your sales.
3. Expand Your Presence
After securing your site’s accessibility and establishing measures to attract visitors into your site, you will need to make your business presence felt through different channels and on different social media platforms. Entering social media will give you access to a host of customers that spend considerable time online. By engaging them with effective media and content, you will be able to build your brand through the support of followers who can also be customers.
Effective Marketing Strategies
When it comes to digital marketing, there are a lot of strategies you can choose from with the technology that we are using as of today.
1. Build Your Customer Base with Quizzes
Getting the personal information of your customers while signing up and without hurting the conversation rates, is a challenge among marketers. Besides their email address you must give prospects a compelling reason to share more detail. One of the most effective ways to do this, is to make use of lead generation quizzes. By making your customers answer some forms and quizzes, you get to assess their personal style finders and you can segment them accordingly with their results.
2. Optimize Your Site
The success of online businesses is largely dependent on the results from search engines. There is an immense gap in online traffic for sites that appear on the top of the page than those at the bottom. If you’re handling a lot of different products, you can employ the services of an SEO company to keep you at the top of the results page. There is an average of 33% of people that only visit the first organic page of the page and ignore the rest of the sites. This makes it a very competitive stage and you need to keep your e-commerce business front and center of that stage.
3. Don’t Settle Quickly with Empty Carts
Sometimes when you have an under-optimize page, your customer may land on a 404 page or a sold-out page. This becomes the end of a customer’s visit to your site. But it doesn’t necessarily have to be that way. By putting an assertive welcome message on that page along with a list of products on sale you can convert those empty carts into sales. You can also add the number of recent sales for each product. This will give you an added social proof factor that will improve the confidence of your prospects in the products that you sell. Of course it is advisable to place a button that will return your guests to the homepage. This way you can reset the prospect’s journey on your site.
4. Convert Abandoned Carts with Discounts
As a marketer, you should not neglect your consumer’s cart and wishlist because they can turn out to be a potential buyer. One of the few reasons why they are not checking out these items is maybe because they feel something is lacking such as a discount or an incentive from the company. In order to make your customers remember their abandoned cart, you can send them an Email Marketing Strategy called abandoned Cart Series and you will include there what items they left in their cart. You will then promote the purchase with a discount so that they will continue with their order. In this way, you can encourage them to purchase their wishlist and establish high open rates and conversions with your customers.
5. Send Customer Testimonials via Email
Customer testimonials have a huge impact on e-commerce sales. When used and implemented in the right way, this can generate more consumers in the future and add a great impact on your business. Other e-commerce brands put up their customer feedback on their websites and product pages but other brands incorporate this with their email marketing. When sending out your promotional email or post-purchase drip you can include the reviews of the customers of the products you are trying to promote. With this, consumers will be more intrigued about the product and will likely check the product out because of these reviews.
6. Convert Sold Out Goods with Equally Great Products
For online shoppers, finding your sought-out product to be sold-out is frustrating however a good seller can turn this situation into a golden opportunity. Many online sellers find ways to remove the disappointment of the consumers when the item that their consumer is sold out already by grabbing their attention to other products that are similar to the product that they are looking for. It's a great way to convert your customers to great leads and increase sales with this strategy. You can put on your website that while the item that they want to purchase is already sold out they can select other products that the company is also offering, aside from that they can recommend them to other similar products that they have so that these items can be sold too and customers might consider these suggestions.
7. Take advantage of Free Shipping
Free shipping is one of the most anticipated vouchers for the customers because they tend to buy more items when the shipping fee is free. It helps encourage customers to purchase the items they want that ultimately helps the company to generate more sales.
You can also apply a minimum order requirement to avail of the free shipping voucher. This is a good way to help customers maximize the voucher as well as increase your revenue. Many customers bulk up their orders to get free shipping rather than getting discouraged by the minimum purchase price.
8. Ask for Referrals at The Right Time
While word-of-mouth is one of the most effective referral techniques, you can make use of sending emails to your customers. In that email you can tell them that if they refer their friends to purchase or avail of the services you both of you will earn something. This type of referral bonus does not only motivate your potential customer but also your current customer to gather more sales for you. This can be effectively used when using discount vouchers for first-time buyers. It has been used as an effective promotional strategy to increase the customer base of your e-commerce business.
9. Transform One Time Purchase into Subscription
A lot of online stores make use of upselling and cross-selling to boost their average sales. There are online stores that when you are already proceeding with your payment, you will be given a choice to either proceed payment with a regular price or a member price. Sounds enticing right, so when the customer is about to checkout, you will then offer a membership upgrade and a better price. Make sure you highlight the benefits of being a member by showing comparisons between them and a regular buyer. This can be done through price comparisons to members and non-members, additional perks, and others. Your goal is to make the subscription option stand out in your design to encourage consumers to choose the membership option.
10. Stay in the Spotlight
If you’re doing a sales campaign, most likely you will be sending promotional emails to your customers so that they will be informed about it. Sales promotions also help your company find the customers who have a purchase intent by providing them with incentives. You can also use social media influencers to include your product in their blog across different media. These endorsers should be relatable to your target customers and capable of promoting your product organically. In today’s age of social media, there is a strong force that influences buyers by inspiring them through a person’s content.
Advantages of Digital Marketing for E-commerce
Marketing is an integral part of any business across all industries. With e-commerce, identifying the different avenues of digital marketing to give your products the appropriate exposure and presentation to your customers plays a major part in the generation of sales. 故に, the main advantage of digital marketing is that you can reach your targeted audience in a cost-effective and measurable way. One of the advantages of digital marketing includes the loyalty of your consumers to the brand of your company that then drives online sales.
1. Wide Audience Range
Your website can reach global customers and allows you to find global trends, new markets, and trade with a very small investment. This will potentially open a new area in your customer base which could increase your sales dramatically.
2. Low Overhead Cost
If a company planned properly and targeted the digital marketing campaign, it can reach the right customers that are profiled by the company at a low cost and not risking their budget more than using the traditional marketing methods.
3. Measurable Results
Web analytics and other online metric tools can be used to measure online marketing for the company that makes it easier to know how effective the digital campaign has been. It can be obtained in more detailed information about how customers are using the website and responds to the advertisements.
4. Personalize Each Customer
When your customer database is connected to your website, you will then welcome them with targeted deals anytime anyone visits the website. The more they buy from you, the more easily they are able to build their consumer profile and you can sell to them in the most effective way according to their liking.
5. Customer Engagement
People don’t only buy the products you sell but ultimately they come back because of the value offered. A strategy created in making your customers trust you and your brand will not only keep your customers, but they can also spread the word for you. By stepping with social media and managing it carefully, a company can build customer loyalty and create a reputation for their future consumers for being easy to engage with.
6. Social Currency
Digital marketing lets you use content marketing strategies to create engaging campaigns. These contents are images, ビデオ, articles that will acquire social capital moving from user to user, and becoming viral.
7. Improve Conversion Rates
Online shopping is a thing now that’s why putting up your own website can make your customers just a few clicks away from buying your products without any hassle. Digital marketing can be smooth and instant in comparison to other channels that allow people to get up and make a phone call, or go to a store.
There are already more than 50 million mobile devices in the UK alone in 2020. This is expected to rise in the near future. This makes a lot of companies including yours accessible by everyone at their fingertips round the clock, 日々. This makes keeping your site accessible and visible for everyone you’re intent on doing service with at the top of your objectives.