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Choosing the right business name is an art. Do it well, and it can be the start of a great branding strategy – and the thing that sets your business apart from the pack. However, choose a poor business name, and you will be feeling the consequences for years to come, even if you rebrand. Since 90 percent of purchase decisions are made subconsciously, a business (or brand) name must create a strong impression. After all, it only takes a business 7 seconds to create a good first impression on a customer, and your business name is one of the key pieces of information they will be encountering in those few seconds. From driving traffic to your blog and business website to differentiating your business from its competitors, a strong business name is the start of a great branding strategy – in both the short and the long term.
Consider What Your Name Will Say About Your Business
Your business name is your first chance to showcase what your business is about, such as its mission statement, products, and core values. You want your business name to cater to your key demographic, so it is wise to keep them in mind when choosing a name. Also, don’t be afraid to do your market research before settling on a name. One of the best ways to find a business name that resonates with your potential customers is to use a name testing survey. Many business naming services recommend a Customer Validation Study as a way of judging the appeal to your target audience.
Where Does Your Business Stand On The Trendsetting Spectrum?
Some businesses want their names to be innovative and trendsetting like Mezinga or Slumming It. For these businesses, creativity is paramount in the projection of their brand image – including their choice of a business name. Other businesses opt for a name that instantly communicates their purpose/product or evokes a strong emotion like reliability. It helps to decide where your business will fit in on this spectrum before making a shortlist of potential business names. Are you hoping to promote an edgy business image or a more conservative one?
Make Your Name A Part Of Your Brand Identity, Not Vice Versa
Many businesses make the mistake of building their brand identity around company details like their brand name. However, working backward from your brand identity can make the process much easier. Once you have established your brand identity, you will have a good idea of the tone and impression you want your business to project onto customers.
Developing your brand identity includes many aspects that are also crucial to choosing your business name, including deciding on your brand voice, brand culture, and business purpose. These decisions can also give great insight into your brand perception, and if your business and brand are not separate, what you want customers to see when they see your business name. So, before choosing a business name, think of what you want your business’ brand identity to be and how your business name can best match that.
Do You Face Legal Domain Or Copyright Challenges?
Experts also recommend checking that your business name is not being used by any other competitors. One way to do this is to Google your chosen business name. You may also want to check the availability of your business name by checking the U.S. patent and trademark office’s database. Doing this ahead of time could save you and your business some serious cash. Every year, there are over 3,000 trademark infringement lawsuits filed, which end up costing companies over $250 billion.
Lastly, check out the URL availability of your name. With most businesses being online these days, copyright infringement is equally important off and online. Websites like Dreamhost or Bluehost can help you check their availability. If it is not being used, it may be time to register it as a domain.
Your business name is one of the first decisions you will make about your business – and it is likely to be one of the most influential. Take your time, consider what you want your business name to say, and do your research with your target audience.
You’ve undoubtedly read many articles on SEO and link building in particular, both on this website and elsewhere. You may have noted down the ‘best’ methods to use so you can drive quality targeted traffic to your website. You’ve probably even read Google’s SEO guide.
But, what you may not have done is researched the link-building mistakes you need to avoid all the time! The trouble with the Web is people can sometimes find it challenging to sort helpful content from stuff that’s likely to get you in trouble somehow.
With that in mind, how can you avoid making catastrophic mistakes with your SEO link-building campaigns? Here’s a list of the worst offenders and why you must avoid them at all costs:
1. Curating Content for the Sake of Curating Content
It’s no secret that pages with just a couple of paragraphs of text aren’t going to do your search engine optimization any favors. Any reputable link building SEO agency or professional will tell you that it’s crucial to create high-quality long-form content.
However, you shouldn’t be churning out hundreds or even thousands of pages of content on your website for the sake of SEO. The only legitimate reason for doing that would be if you were building a Wikipedia rival!
2. Forgetting About Formatting
What do you think might happen if someone visited a page on your website via a Google search and they ended up looking at a massive block of text. Are they going to feel compelled to read all that text, or will they simply hit the back button on their browser?
Of course, the latter is most likely to happen. When you create content on your site as part of your link-building strategies, you need to break up the text. Here are some tips to illustrate what you should be doing:
Limit paragraphs to two or three sentences;
Limit each sentence to a maximum of thirty words;
Use headings and sub-headings to break up chunks of text;
Use bullet points to illustrate essential points or facts.
3. Gaining Links From Unscrupulous Sources
Many website and blog owners know they can make money by offering to host “sponsored content” and provide a backlink to a specific web page on an external host. The trouble is, some link builders ask for backlinks from sites without researching them first.
Do you really want your website and your brand to get associated with some shady sites? If the answer’s no, you must carry out due diligence on the websites and blogs you want to approach.
4. Copying Your Competitors
Doing the same thing as your competitors from a link-building perspective is something of a double-edged sword. Sure, you want to reach the same audiences like them, so you could target the sites they used in their previous outreach campaigns.
However, copying your competitors is also bad for several reasons:
You could be reaching out to websites and blogs owned by them or affiliated with them;
Some sites may refuse to work with you due to an exclusivity agreement;
You might end up creating the same link-building mistakes as them.
Instead, it makes sense to forge a unique link-building campaign that targets your specific audience rather than someone else’s audience.
The relevance of a business is in its ability to attract and retain customers. Research shows that about 70% of customers are likely to spend more on a company with effective customer service. Another survey conducted also shows that nearly 97% of people tell others about excellent customer services that they have experienced and that 24% of customers will return to a business after two or more years due to excellent customer service experience.
This shows that customers play an instrumental role in promoting your business, so it is crucial to invest in treating your customers well. These seven tips are guaranteed to help you stay on top of the game concerning customer service.
Build your staff
You shouldn’t reserve customer service for the customer service department, but for every staff. Clients value a business whose team is dedicated to attending to their needs, irrespective of the department that they are in. You need to organise training sessions for your workers where they learn customer service skills. There are many skills your staff must learn to be excellent at serving your clients. They include persuasive speaking, adaptability, self-control, patience, responsibility, positive language, communication, and attentiveness. You can also teach them the principles of commitment and diligence.
Respect for your customers
People respond positively when they are respected. So it would help if you accorded your customers respect at all times and in all situations. It is not unusual for people to talk in an upset manner when they have grievances about your products or services. It is up to you to calm them down, apologize for the troubles, and resolve them accordingly. You can only do that by patiently listening to them and then responding respectfully. Gestures like attentively listening to your clients and giving them as much time as they need to express themselves sends a signal to them that you respect them. Other gestures include going the extra mile to ensure that they are catered for, calling them by their name, and thanking them each time they patronise you.
Make the most of your website
Your website is the first place that people check for information about your business and seek help on certain issues. For this reason, you should be active on your website, especially in the customer service section. Make your website easy to access and organised so that people know where to go when they need something. You can also get testimonials from your existing customers to encourage new ones. Are you looking to add live chat to your website? Then invest in it because it is an effective way of direct communication between your clients and you, without delay or stress.
Feedback is essential
Customer feedback refers to the information that customers give about your products and services and their experiences with them. It also involves customer opinions on how well your business is doing and what can improve. Encouraging customer feedback puts you in a good position with your clients because it makes them feel important and appreciated. They feel happy because they know that you think about them and that their opinions are valuable. They will be pleased to continue their business with you.
You can personalize your feedback extraction process by calling them directly to find out what they think about your products and services and their suggestions on how you can improve. You can also use platforms like email, SMS surveys, live chats, electronic surveys, FAQ feedback, on-site feedback, social media accounts, and the likes.
Be empathetic
Empathy is the capacity to understand a person’s point of view or feelings. In customer service, it is the ability to put yourself in the clients’ shoes, understand their grievances, and show support, even when you cannot solve the problem. You deal with people every day, and they are bound to raise issues. People often put their complaints forward because they require you to understand how painful it is for them.
You should show them that you care about their feelings and that you are truly sorry for the inconvenience that came from patronizing you. Respond to their grievances, letting them know that you understand how they feel. Then apologize to them and rectify the issue if possible. It will help if you are kind with your words and your tone is sympathetic. Empathy will make your customers stick with you and motivate them to keep patronizing you.
Treat your staff right
A happy employee is a dedicated and diligent one. Employees are more willing to treat your customers right when they are happy working for you. They are also delighted when you recognize them as members of your team and not just employees. Treating them as members of your team helps them view your business as their own and encourages them to put in the effort to promote your business.
Be respectful to your workers, recognize their efforts, and acknowledge their initiative. Whenever they hit their target, acknowledge and reward them. Also, welcome their opinions on how to make the business better and act accordingly. Also, reward their efforts with bonuses and other incentives apart from their salaries. These gestures tell your workers that you appreciate and value them, and their happiness will translate to how they care for your customers.
Effective time management
Time management is essential for effective customer service. Your clients also have other commitments and are probably working on a schedule. Therefore, you must be time conscious when attending to them. Be swift to pick their calls and attend to their emails promptly. This tells your clients that you are serious about your business and that you also value their time.
Customer service is more than attending to customer issues; it takes the time to understand your customers and do all that it takes to keep them satisfied. It requires dedication to the service of your customers while maintaining the integrity of your business. Investing in customer service will keep your customers loyal to you.
Why Ranking High On Google Search Results Is Good For You?
Every business today wants to be on the top of Google search results. Ranking high means you will be able to sell more of your product or service. Also, research shows that people are likely to trust the top results more and hence end up buying from you. But you are not alone in this thinking. Your competitors too are constantly striving to get that top spot on the first page.
A savvy website with a lot of effects and a calligraphic font is not enough to rank you high. Even the most beautiful websites which do not show up on the first 20 to 30 results are unlikely to be seen by their target markets. With people now not only buying online frequently but are also researching online before buying from a physical location, businesses cannot afford not to be seen.
It’s time to take matters into your hand and build a game plan to prosper your business online.
Top Tips To Rank Rank High On Google Search Results
When you search for improving online presence tips for your business, there comes up a tonne of courses, books, blogs, videos, and whatnot, giving you the best advice. Although paid advertising is mentioned quite often for ranking high, we decided to scratch the surface for you and help you develop a long-term plan for your online authority through SEO or Search Engine Optimization.
Start with SEO
SEO or search engine optimization is an organic process of bringing your website to the top results. Though it may incur a cost to implement it, it leads to free traffic in the future. To begin with, hire an SEO expert who can help you understand the importance and process. Specialists from the Los Angeles SEO company Zero Limit Web help improve SEO by improving the usage of the right keywords. Using the right keywords ensures that your customer can find you when they search for you online.
Observe SEO of Your Competitors Closely
Yes, this is important too! By analyzing your competitor’s SEO activities you can compete with them. You can then map out a strategy to beat them in their own game. Analyzing their websites, keywords, backlinks, and social media will help you set goals to surpass your competitors. Remember this is a continuous activity as business competition will never cease to stop. They too might try to overstep you and vice versa. It is important to monitor it on an ongoing basis.
Create Unique Content
Be it blogs or website content, Google loves content that is unique. Making sure that the title is SEO-friendly will bring much more value. Creating good content through blogs can help drive more traffic to your website. Other factors to keep in mind are the length of the blog as longer reads are deemed to be more valuable to consumers and Google recognizes that. To get consistent attention to your blogs might take some time but with continuous effort, you are ensured to see good results reflecting in your lead generation and sales.
Don’t Ignore On-Page SEO
Before starting with social sharing and blogging it is important to have your On-Page SEO set right. It includes correct titles, meta descriptions, image names, anchor text, headers, and good content. A right and precise on-page SEO ensures your website and content are connected and can be identified when a consumer searches for it. Google algorithms are constantly changing so it can better understand the search results the consumers need. Small and big businesses must take On-page SEO with priority.
Start Ranking High!
As much as you have heard of paid traffic and SEO, the bottom line remains that if you want to rank your website high on Google, there’s a lot of work to be done. So, start with building a good strategy, implement it with full persistence and keep updating as changes seem necessary. With time, your business will surely reap long-term rewards.
There may be several points in your car accident claim that lie in your favor, but you don’t want to be caught by surprise in court and learn that you’re missing a key piece of evidence or documentation. Even if you haven’t been in a car accident before, this article can serve you by helping you outline a plan of action if you ever get into a wreck so that you have a better chance of receiving a fair settlement. Read further to get all the vital information about how to win a car accident claim.
Have a Lawyer on Speed Dial
It’s always a good idea to have the contact information of a trusted lawyer. You might be disoriented after your accident, and possibly unable to get all the information and documentation you need to build a strong case. If you call a lawyer from KazLaw to the scene of the accident, their team of legal experts can help you gather the evidence you need to ensure you will be prepared for court proceedings. You might be unsure of what to take pictures of, what kinds of questions to ask, and what you should and shouldn’t say. So, have a lawyer on speed dial for the worst-case scenario.
Call the Police
There’s a chance the other party might not want to get the police involved. Whatever their reasons are, don’t listen. Call the police immediately. Be calm and collected when speaking to them, and only describe the facts of the accident that you’re aware of.
Make sure to document the names and contact information of the police who reported to the crash, eyewitnesses, and the other people involved in the accident. You’ll also want the insurance information of the other driver.
Get Copies of the Police Report
The police officer will record many concrete details about the crash. All of this is vital information that will help paint the picture of what happened to your lawyer and the courts. This report will not determine fault—-that will take place in court by the judge—-but it will provide facts that will assist the judge in determining fault.
Take a Lot of Pictures
Take as many pictures as you can. Pictures might play a huge role in the success of your accident claim. If you’re unsure of what to take pictures of, then try to get your lawyer on the phone to walk you through it. In short, take pictures of the car and all its damages, the surrounding area, your injuries, and anything about the surrounding area that could tell a part of the story of what happened.
Speak to Eye Witnesses
Depending on what the witnesses saw, and how many witnesses there are, they could be a key factor to winning your case. Speak to all the witnesses and get all of their contact information in case your lawyer deems their testimony useful. Make sure to take notes of what they saw so you can inform your lawyer of the details that could support your claim. Show gratitude and sincerely thank them for their time, as it could really help you later.
Seek Medical Care
Go to the hospital as soon as possible and get an examination. Get copies of the doctor’s evaluation of your injuries and be sure to follow through on the advice. If you leave the hospital before the doctor advises, then this could actually hurt your case. Make copies of the receipts, prescriptions, and any other important details. It’s also a good idea to keep a daily journal of the physical and mental effects. Describe any pain you are suffering after the wreck. This will help your lawyer get you fair compensation in the settlement.
Document Everything
If ever in doubt, document everything. Document the reports made on the scene. Document the eyewitness accounts and all of their information. Keep a running record of bills incurred from the wreck, which not only includes damages and hospital bills, but even bandaids, ibuprofen, and immediate cost that the crash resulted in. It’s also important to keep track of time missed from work. This should be kept in an organized document, such as an excel spreadsheet.
Any physical, mental, or emotional effects of this accident need to be monitored and recorded as well. An accident can be traumatizing, and you should be compensated for all of it. However, if it’s not properly recorded, then you risk losing the claim, or not getting a fair settlement.
If these steps are followed through thoroughly, then there should be no problem proving fault. Each step is simple but extremely crucial to any accident claim. Remember to keep a lawyer’s contact close to help guide you through the process.
The global marketplace for international currency trading grows every passing second. Traders in the industry possess a particular skill set that determines their success rates regarding money returns and withdrawals. Their discipline and analytical capacity allow them to maneuver through the system smoothly.
Successful forex traders hone their skills through experience and discipline in performing trades. In order to stay affluent in the industry, one must remain objective by keeping negative emotions out of business. Do not give in to greed nor fear, and carefully analyze every decision before executing them.
1. Set Your Profit Goals
Obviously, you can not work towards your goal without a particular objective in mind. Setting your goals is essential before working on a concrete plan of action. When trading, you must have a realistic target that you would want to achieve after a specific time frame. Determine whether it is possible or impossible for you to complete.
Remember that setting target profits above your trading capacity might do you more harm than good if you are just starting out. Examine your options, possible outcomes, and potential issues that you might encounter. Make the necessary adjustments to arrive at your desired profit amount.
2. Choose A Trading Style
Trading styles should be in line with your schedule, target goals, funds, and personal preferences. Choosing a type that is suitable for all four factors is crucial to your success as a trader. For example, you can not select day trading if you have insufficient funds. Nor can you choose position trading if you expect results in a short amount of time. There are four primary trading styles: scalping, day trading, position trading, and swing trading. Remember that you have to find one that suits your personality. It is okay to try all methods but stick to one once you have found the right style. Remaining faithful to a style that suits you will help maintain consistency and benefit you in the future.
3. Identify Brokers And Platforms
Of course, every trader needs a broker to help with the transactions. There are thousands of brokers to choose from online. However, the experts from https://www.trusted-broker-reviews.com/ recommend selecting a reputable broker with excellent client reviews. You need to review broker profiles carefully to ensure that they have the best intentions at hand.
Considering your broker’s trading platform is also crucial as it needs to fit your preferred analytics. In some cases, if you prefer to trade-off with Fibonacci numbers, your chosen broker’s platform should be able to draw Fibonacci lines. Consider looking for good brokers with the right platform to get the best results.
When choosing efficient forex brokers, be ready to do some lengthy readings about client reviews. Take the necessary safety precautions. Remember that you are entrusting this broker with your money. It is only right that you are guaranteed proper handling, and timely, transparent withdrawals.
4. Be Consistent With Your Methods
You have your goals set, your style picked out, and a broker to help you with your trading needs. Once you have determined a technique that suits your personal nature, it is essential to maintain consistency. After you have decided what works best for you, jumping from one method to another is not an ideal practice.
Although it is important to explore your options, profitable traders need to know when to be content with their techniques. But whatever methodology you choose, make sure it is also adaptive. It is also essential to keep up with the latest trends in the evolving market industry. Be consistent, but do not steer away from improvements.
5. Know Your Entry and Exit Points
Entry and exit strategies in forex trading is an essential scheme that requires a carefully thought out plan of action. Conflict and confusion in processing information occur among traders who do not know how to interpret chart data throughout different timeframes. So, this trading secret requires you to be able to determine the proper entry and exit points.
Some buying opportunities that show up on a weekly chart could be a sell signal on an intraday chart. That said, beginners should know to use daily charts to determine their entry and exit points while utilizing weekly charts to determine your trade’s direction. Data interpretation is vital to perfect timing in this industry.
6. Work Out Your Expectancy
Determine the reliability of your system by calculating the expectancies. Consider your past 10 trades and examine your wins and losses. This will help you determine how profitable your techniques are. You can use the formula:
E=[1+(LW)]×P−1
Where:
E=Expectancy
W=Average Winning Trade
L=Average Losing Trade
P=Percentage Win Ratio
Review your systems and check the entry and exit points it dictates for making trades. Use this information if you have not yet done actual trading. Compute for a probable win or loss using the information you have acquired and the formula given above. Get the total winnings and divide them by your successful trades.
7. Do Not Lose Focus Over Small Losses
In an industry where taking risks is inevitable, you have to accept that you win some on some days, and on others, you lose some. Once your funds go into your account, remember that you are at risk of losing your hard-earned cash. But if you know how to play your cards right, maintain focus and objectivity, you will not regret the choices you make.
Losses are okay so long as you keep to a minimum. Do not let these small losses drive you into a corner. Keep your goals and objectives in mind. Understand that you will not get what you want without making a few sacrifices. Learn to accept things and move on to other alternatives to reach your objectives.
8. Have Weekend Analysis and Observe Positive Feedback Loops
The market closes on weekends, giving traders ample time to study their charts. Look for patterns that may help you predict future trends. Paying attention to these types of details will affect your trade and investment. If you are a client at a loss, be patient and study the patterns. Look for what you might be doing wrong and carefully adjust your methods.
On the other hand, triumphant trades produce positive feedback loops based on proper execution. These loops are a good sign that you are implementing effective methods. Stay within your trading techniques to continue earning profits. Make more successful performances in order to generate positive feedback loops and gain confidence in your trade.
9. Keep Printed Records
Printed documents that contain charts, data, and trading information may help you become more analytical of the market trends. Forex trading is a complex system, so regularly studying the shifting numbers ensures that you can follow with the deals and continue gaining profits.
Tracking your trading information, entry, and exit points are crucial to maintaining your profits and avoiding sudden losses. Do not be afraid to personalize your personal records, such as writing comments and reminders on your printed charts.
When at a loss, take note of possible factors that may have caused this type of result. Perhaps you were a bit too confident or experiencing anxiety when you made this trade. It is essential to have all this information noted for future references.
Be careful to not make the same mistakes in the future. You are lucky if you encountered only a small loss. Think of the market as a brutal industry, and one step in the wrong direction could lead your funds to plummet.
There are many different techniques, unique strategies, and alternating gameplays that will lead you to a successful position in the currency trading industry. Forex trading requires detailed plans and excellent execution. It is not enough to foresee or predict your list and desired outcomes.
Carefully planned courses of action are essential to thrive in this business. Refined traders know when to learn from their mistakes and accept losses. Just be sure that you do not welcome this one loss after another with open arms. There is a difference between making small sacrifices to achieve a win and blindly relying on losing probabilities.
Profitable traders know to work smart and monitor their actions carefully. Every decision will cause you to either win or lose your funds. However, do not be overconfident, as arrogance will drag you down before you could even take a few steps up the ladder. If you are just starting out, start investing small, then gradually increase your funds.
It is good to feel confident with your trades, especially if you are gaining the right amount according to your target goals. However, do not use this as an excuse to create a reckless decision. Take precise expectancy calculations, and always try to predict the probable outcomes.
Think of trading as an art. The skills required to perfect this craft is through practice, discipline, and experience. Be patient and slowly work your way to the top.
