Reginald Chan

Author: Reginald Chan

  • 4 Best Universities to Study Marketing

    4 Best Universities to Study Marketing

    In America, the marketing profession was born with the birth of the market economy. A marketer is a specialist who promotes a company’s products and services. His/her goal is to build a sales system that will bring the company the most profit. The name of the profession translates as “market research” because the marketer identifies the needs of potential customers in order to offer a product or service that will meet those needs. Marketing seeks to build long-term communication with the client so that the buyer becomes loyal to the brand and buys again and again in the future. Now a marketer is a very popular profession and therefore universities offering training in such a profession are extremely popular. However, since there are so many of them, you can get confused about the choice. Luckily for you, we’ve put together a list of the best universities in marketing, so read on!

    Why Should You Study to be a Marketer?

    Marketing is one of the highest-paid professions in America. Careers in this industry are developing rapidly, which guarantees a stable and high level of income. But the main thing to remember: promotion is given only to the most hardworking and attentive employees. A marketer is one of the most promising professions. You get a lot of opportunities that are just waiting for the moment when you decide to use them. Indeed, in addition to simple highly specialized positions, the doors to the top management are opening before you. Marketers always have something to strive for and where to grow. This is important and allows you to constantly improve yourself, even while at the very top of success.

    One of the main advantages of this profession is its youth and a wide range of responsibilities. After all, having such a huge amount of knowledge, skills, and abilities, even with a failed career as a marketer, you can easily find yourself in a number of more narrowly focused specialties.

    1. York St. John University, UK

    York St. John’s University is known not only for its wide range of marketing and business programs but also for its diverse internship and practical experience options. Not surprisingly, as many as 95% of university marketing program graduates find employment abroad within 6 months of graduation. The university offers bachelor’s, master’s, and doctoral programs in marketing with specializations in subjects such as hi-fi management, hospitality, international marketing, sports marketing, etc. At their will, students can study abroad during the year or undergo an internship in one of the marketing agencies. However, you should understand that studying at the university can be too difficult at times and you should remember useful services such as an essay writing site that will help you with choosing marketing essay topics and much more.

    2. Liverpool University

    The University of Liverpool is one of the top marketing universities. The Liverpool Marketing Course offers a wide variety of complementary units. Marketing is a topic that deals with product advertising. The school provides a good faculty and learning environment. Many students from different countries come to study at the Liverpool School.

    3. Charles University, “Marketing Communications and PR”

    The Institute for Communication Research and Journalism, where this specialty is studied, belongs to the Faculty of Social Research. The undergraduate program is designed for 3 years. The main goal of the university is to provide quality education, both at a theoretical and practical level, in which the graduate can apply in professions related to communications: from a press secretary to a senior level in PR.

    Education is built on the principle of holistic education of the individual, therefore, students receive a broad knowledge of professional ethics and the consequences of working with the public. After that, there is an opportunity to continue studying in related fields or start serving in government agencies, commercial and non-profit organizations.

    4. University of California, Irvine

    The Department of Continuing Education at the University of California, Irvine offers a wide range of programs for students. Opportunities provided include superior marketing instruction, postgraduate certifications, and comprehensive training to successfully teach undergraduate and graduate students.

    Summing up

    The profession of internet marketer ranks 6th in the list of the most in-demand professions, right after the IT sector. Today, more specialists are required than the labor market can offer – over the past 2 years, there have been 2 times more vacancies, and the facts indicate that the demand from the business will only grow. Experienced internet marketers can earn amounts comparable to top executives’ salaries. A large number of competencies that marketers must have and the areas that must be mastered, as well as the fact that demand still exceeds supply, in this case, explains the high salary. So stop thinking, it’s time to act! Apply to one of the universities on our list.

  • Qualities to Look For in an Answering Service for Your Business

    Qualities to Look For in an Answering Service for Your Business

    In today’s digital age, most companies prefer to work remotely or outsource services to save time and money. One such remote service is customer and reception service. Today, many companies are hiring answering services, which can positively impact a company’s reputation, sales, and customer reviews. Hence, it is necessary to do your research and hire a competent answering service that is not only more proficient than an in-house customer service department but is also more affordable and manageable. If you are thinking of hiring an answering service for your company to improve customer service, now is the right time. But, how does one choose a qualified answering service? Continue reading on to find out what you should look for in an answering service.

    1.    Packages Offered

    Affordability is one of the most important factors when hiring an answering service. Depending on the size of your business, you will have a designated budget to hire an answering service. You should do your research to determine the cost of their services and look at the packages they offer. Certain answering companies offer additional services along with the basic ones, such as call screening, appointment setting, call forwarding, setting appointments, web access, and some other applications and services. If these align with your company’s needs or could benefit it in some way, such packages should definitely be considered. In some cases, you can even take the plunge and discover new services and witness the way it benefits your company along the way.

    2.    Training and Expertise of the Staff

    Needless to say, the staff of any answering service should be skilled and trained to conduct any type of interaction. Whether your company handles legal matters or manufactures products, it is your right to measure and determine the expertise of the service’s staff since you are entering a partnership for a prolonged period. Question the staff and call operators to ensure that they are adequately trained to handle any questions about your business. While conducting this research, also find answers to questions like – Do they work remotely or at a designated site? Are they aware of your industry values? Do they have prior knowledge about your discipline? Are they quick on their feet? Do they sound polite and professional? Along with expertise, training, and skills, the amount of experience should also be considered.

    3.    Confidentiality

    Every company needs to follow certain ethics, which mainly comprises trust, privacy, and confidentiality. The interaction between a company and a potential customer should be encrypted and kept private, and the same applies to an answering service as well. The skilled operators at TelephoneAnsweringService.org.uk highlight that confidentiality and privacy are key to gaining a customer’s trust. As a company, you are placing your trust in the answering service to maintain customer confidentiality, which is why it is necessary for an answering service to maintain discretion at every step, from the very first introduction to filing the customer claims and requests. Look for an answering service with operators who are trained in maintaining confidential information. If possible, look for a service that specializes in HIPAA-compliant calls.

    4.    Availability

    There is no point in hiring an answering service if it is unavailable during your prime business hours. The service should be quick on its feet and ready to answer all calls at any moment. This is necessary because a single missed call could lead to a major loss. To avoid this, look for an answering service that operates in your time zone or has similar operating hours. Some businesses are more active during the night, which is when an opposite time zone comes to your rescue. Also, some answering services offer 24/7 availability, which is necessary for some types of businesses. Even if the answering service does not operate 24/7, look into the types of emergency plans and backup options that they offer. What is their emergency strategy in case they missed a call? What is their outlook on disaster planning and redundancy?

    5.    Language Assistance

    If your business attracts non-English speakers, you should ensure that the answering service is ready to assist them in the customer’s preferred language. In such cases, a bi- or trilingual answering service is necessary to break the language barrier. It is easy to lose a potential customer who does not speak your language, so taking the time to understand the customer means money saved. Take note of the types of customers you get, relevant reviews, and the language they speak. For example, if a majority of your customers prefer to speak Spanish or English, a bilingual answering service that is fluent in these two languages is preferable. In case you attract many international clients who speak varied languages, look for an answering service that can deal with multiple languages. Even though it may demand some extra expense, it is worth the investment.

    6.    Connection and Routing Options

    All your efforts are in vain if the connection and routing options offered by the answering service are poor. If all calls are managed at one common location, call diverting can be an issue as it often causes confusion and mistakes. It not only causes misunderstandings and probable losses but also affects your company’s reputation. Even if the call is diverted to an expert who works for the same service, human errors are still possible due to poor connection or miscommunication. To ensure that your company’s customer service is lauded, consider every aspect of connection and routing options offered by the answering service.

    By choosing a capable and reputable answering service, you can boost your own company’s reputation and convert leads into sales. To find the right service, it is necessary to do a little research, compare different providers, and read customer reviews to ensure that your company is represented by the best customer service representatives. After all, this will directly affect your company’s sales and identity. With hundreds of reliable answering services on the market, you’ll have a myriad of options to choose from.

  • Here’s Why Your Office Needs a Coffee Machine

    Here’s Why Your Office Needs a Coffee Machine

    In almost every workplace in the developed world, there is a certain ritual that most employees like to start their days with. The act of drinking coffee before starting work with your coworkers is a time-honored tradition that has been enabling workers to get mentally and physically prepared for a hard day’s work for hundreds of years now. There are also a few ways in which workers have been pushing to make their pre-work coffee ritual as efficient and enjoyable as possible. This article will seek to shed some light on a few concrete reasons why you should work to get a new coffee machine for your office by providing a few key improvements that including one of these simple machines will provide your workplace with. The days of wasting time before work waiting in line for an overpriced cup of coffee are over. Getting a coffee machine at work will improve your overall experience every day, so why not treat yourself? 

    Read on to find out a few other ways that getting a new coffee machine for your work office can drastically improve your quality of life. 

    Convenient

    One of the most appealing parts of having a coffee machine in your office is the potential convenience that having one can offer to you and your coworkers. By having a coffee machine on your worksite, then you will no longer get stuck in the morning rush at your local Starbucks, Tim Hortons, or whatever coffee shop you like to frequent. Depending on your timing there can often be massive line ups which can serve to set your morning back quite a bit, causing you to be late or rushed to begin your shift. By having a coffee machine on site, then you will never again have to wait in line and hope that the people in front of you are fast enough with their orders to get you to work on time with a coffee in hand. By having a coffee machine in your office you will be able to get your day started while also making sure that you have prepared everything necessary for your job, which you cannot do from a line at a coffee shop. 

    Affordable

    Another excellent reason to include a coffee machine in your workspace or office is that it can help to make your morning coffee habit much more affordable. By spending on average a few dollars every morning to buy yourself a nice cup of coffee, you will be spending hundreds or even potentially thousands of dollars a year on your morning coffee routine. By getting a coffee machine for your office, then you will be able to have much more control over how much money you spend daily on coffee and allow you to save at least a few dollars per cup. If you do not want to outright buy a coffee machine for your office then there are other options. Experts at PureBean.com.au recommend renting out a coffee machine for your office temporarily. This will allow you to experience what it is like to have a coffee machine in your office, without committing the long term cash investment required of some more expensive coffee machines. By renting out a machine, then you will also be able to explore different options and see which setup provides you with the best overall cup of coffee. 

    Inviting

    There are few things more inviting than being tired and walking into a room with the smell of fresh coffee brewing. This can help to create a more relaxed environment and allow your office to be less stressful, making you more productive. You may choose to set up a little corner for your coffee setup, which can include things like sugar, coffee cups, milk, and other essentials for your morning cup of joe. Why not make your morning caffeination as enjoyable as possible. 

    Note: If you are looking for the best Breville espresso machine, you don’t have to look far. Click the link to learn more!

    Social aspect

    In almost every single workspace a coffee break is a time when coworkers are able to gather with one another, talk about their work, and recharge with a nice cup of coffee. By having a nice area in your workspace, which is designated for coffee breaks, then you will see a noticeable rise in camaraderie and good spirits among the workers. A great way to set up a coffee station and area is to first get all the necessary components. This could include a coffee maker of whatever size you choose, a small fridge to store milk and cream in, and even a pantry, which you can leave things like sugar and coffee mugs in for storage. If you really want to step it up, then a great addition would be a nice coffee table and some comfortable chairs or couches which your employees could then sit at in order to properly enjoy their coffee break. If you really value your employees and coworkers’ happiness, then you may even consider taking a pool to see which type of coffee everyone prefers, and use that information to purchase coffee for workers with the company’s money. This is a great way to get your workforce to work early and keep them happy throughout the day. 

    Hopefully, this article has been helpful and informative regarding the various reasons why getting a coffee machine for your office can help to improve the quality of your overall experience for you and your coworkers on a daily basis. Whether we like to admit it or not, coffee is an integral part of the routine for most workers, regardless of their occupation. Whether you are a starting construction worker or the CEO of a large corporation, chances are pretty high that you will be starting your day with a cup of coffee. If you or your coworkers have any doubts about the potential benefits of including a small coffee machine in your office, then you should try to get them to read the aforementioned points in this article to help them see how much it will actually benefit you to have a coffee machine on site for all workers to enjoy.

  • The Difference Between Business Coaching and Mentoring

    The Difference Between Business Coaching and Mentoring

    No matter what job you have or industry you work in, you cannot always assume that you know it all, even if you are greatly experienced and invested many years of your life into this line of your work. Getting someone else’s guidance is very important if you want to progress in your career, as you can learn so much from other people’s experiences and advice to you.

    If you have a standard job, you may benefit from having the guidance of a manager or a designated mentor that can show you the ropes and guide you through the job so that you developed the necessary skills and become better at it. When you are an entrepreneur, developing your own business, you may not have someone else to rely on. 

    Therefore, getting a business mentor or a coach can be the preferred step for you, so that you get the same benefits. Many people assume that a mentor and a coach are the same. However, in this article, we will advise you of the difference between business coaching and mentoring – this way, you will be able to decide which one best suits your needs.

    What is a Business Mentor?

    Essentially, a business mentor is an individual who provides their expertise and guidance to others with less experience in a certain industry. By doing this, a mentor guides individuals learning from them in the right direction. A mentor can support individuals and think about career opportunities for development, to increase confidence, and facilitate interpersonal skills, and this is the main focus of the mentoring relationship.

    What is a Business Coach?

    A business coach concentrates on particular abilities and development goals by breaking them into real tasks to be accomplished within a detailed timeframe. As stated by the folks at Gro.Team, business coaches support and guide businesses to understand their vision for growth and development. In many cases, companies find that identifying and prioritizing an aim is often difficult. A business coach can help businesses overcome these barriers by helping them focus on what they need, what their aims are, and how important each one is. This way, they generate a structured strategy to solve problems and accomplish particular features of the job.

    Timeframe

    The duration of the relationship between you and a coach or mentor will differ. A Mentor will spend more time with you, and the mentoring relationship is often one of the long-term and can last over a year. On the other hand, a coaching relationship is more focused, and therefore shorter, with most usually lasting up to 6 months. However, this will depend on your specific goals and how long it should take you to achieve them. If you are not sure whether you need a coach or a mentor, thinking about how long you would want your relationship to last is a good starting point.  

    Focus

    As we mentioned previously, there will be differences in the focus of a mentor and a coach. A coaching relationship will concentrate strongly on your performance and make sure that you achieve the tasks you have set your mind to, to improve overall performance on the job. Whereas, a mentor focuses on your personal development, not only necessary when it comes to your job, but also in other areas of your life you can improve, which will impact your careers, such as improving interpersonal skills and confidence.

    Structure

    Considering that you will have less time with a coach than you will with a mentor, there is an increased need for the coaching relationship to be more structured. This means that appointments are scheduled and happen on a regular basis. Mentoring relationships tend to be more informal, and they will happen as you require, rather than on a scheduled basis as the coaching one. Of course, if you have a mentor and need things to be structured, this is also something you can discuss with them.

    Expertise

    When you get a coach, your main goal will be to focus on specific aims to accomplish. Coaching does not take a holistic approach, unlike mentoring. This means that a coach will usually have the expertise in the specific area you need support with, such as presentational skills or interpersonal communication. On the other hand, a mentor will have vast expertise in the industry, and it will be someone the mentee can learn from overall and even use the mentor for inspiration.

    Agenda

    If you know you are not sure what you want to achieve, a coach is a great idea, as they will devise a plan together with you. They can use their expertise to guide you and formulate timeframes to achieve your goals, as we discussed above. With a mentoring relationship, usually, the mentee already knows what they want, and they will already have a plan. The job of the mentor is to support this plan, as wished by the mentee.

    Questioning

    Questions are always part of both relationships, coaching, and mentoring. However, they differ a great deal. Coaches are put in place to test you and make you think outside of your comfort zone. This means that they are trained to constantly ask you questions that will make you consider your thoughts and behaviors and improve your critical thinking and take action independently. The mentoring relationship is not as thought-provoking as they are more based on the mentee asking the mentor questions. The mentee is meant to observe the mentor and ask questions as they see pertinent, to investigate further, and obtain some of the mentor’s knowledge and expertise.

    Outcome

    The very final outcome of the relationship with a mentor is specific and measurable. The structured and focused approach enables you to see actual improvement in your desired area. This is not necessarily the case with a mentoring relationship, which can change over time and is not so focused on measuring results. The main focus of the mentoring relationship is to improve the mentee’s overall growth and development, and this may not be something others will be able to see.

    Having either a mentor or a coach is very important. Both of these will enhance your skills and help your development. They each offer different benefits – depending on what you want, you may choose a mentor or a coach. Just make sure that you learn the differences between the two so that you can make the best choice for your needs.

  • Finders – Keepers: Recruitment And Retention Essentials For Your Business

    Finders – Keepers: Recruitment And Retention Essentials For Your Business

    The expense of finding a new employee to fill an available role is high. In many cases it can cost  over double the salary of that role, not to mention the additional costs incurred such as training costs, and reductions in productivity as you fill the post and get the new person up to speed. Of course, that is why the issues of recruitment and retention are so valuable to businesses. Luckily you can read all about how to find, and keep the best people over the long term below. 

    Recruitment first 

    Before you can hold onto the most valuable employees, you need to find them. Fortunately, there are some tactics that can make it easier to track down employees that will be the best fit for both the position and your business over the long term. 

    The first of these is to read between the lines when it comes to applications. For example, people that have only held past positions for a short period may not be the right choice. Instead, it’s better to go for a candidate that has a long and stable work history with previous employers as this suggests they are more likely to come in with a committed attitude. 

    Additionally, some experts suggest that looking for candidates that commit to things outside of the office can prove a useful indicator of likely commitment too. After all, if they play a team sport or volunteer with a charity, it demonstrates that they have the characteristics of resolve and loyalty that should keep them with your business for as long as possible. 

    Finally, when it comes to recruitment, remember that you’re not only looking for someone with the rights skills, but also for a person that is the best match for your company culture as well. In fact, by doing a little extra work in the recruitment stage to identify these types of candidates, you can maximize your chances of finding people that will stay with your company for the long haul. 

    Dealing with interpersonal issues 

    Many times, employees do not leave a job because they dislike the work or the company itself. Instead, interpersonal issues can be the driving factor for change. Of course, sometimes people are just not going to be best buddies, especially in a work environment, but should that be the reason why you lose valued members of your team? Unfortunately, in the worst-case scenario, if you let such a situation get out of hand, you can very easily find that a single toxic person ends up dominating a team, meaning your business suffers. 

    Therefore, constructively dealing with interpersonal issues is hugely important when it comes to keeping the best employees for your business. One option is to take a proactive route and test potential employees for personality traits before giving them the job or assigning them to a specific team, so ensuring the best fit. 

    Additionally, actively training managers in conflict resolution can be useful too. Then when issues do arise, as they are bound to do, you will have someone already integrated within the team that can provide some perspective and some options on how to resolve such issues before they spiral out of control. 

    Opportunities for growth and learning 

    Once you have tracked down the best people, you must do all you can to keep them. Fortunately, there are some steps you can take to make sure that your employees feel that their contribution to your business matters, and that they are valued. 

    The first of these is offering an opportunity to progress within your company. After all, even the most dedicated of individuals will have to move on to another business, if there is no room forward progression. 

    It’s not just promotion alone that works to keep the best employees working for you, though. Instead, the opportunity for advancement also needs to be combined with the chance to grow, learn new skills and engage in education. 

    To that end, training, whether formal or on the job is a vital aspect of keeping your best workers. Of course, there is a big difference between offering a place on the occasional training course, and building in new learning opportunities and training into each day or project. The latter option being the best for keeping employees engaged and committed over the long term. 

    Benefits 

    Back in the old days, the only benefits that employers offered were the opportunity to work, and get paid for the hours that employees did. However, companies that are looking to find and keep the best employees these days understand that a generous benefits package can go a long way to sweeten the deal. 

    Probably the most important benefit that will encourage worker retention is healthcare coverage. Were not just talking about doctor and hospital care here either, but dental and eye health programs as well. 

    Of course, when providing such benefits, it is also vital that you educate your employees on how to use them to their full advantage. For example, some vision benefit plans make it seem as if you have to choose a glasses provider that belongs to their network. However, this is not the case, and, by selecting an out of network store like the one you will find here, and using out of network benefits, your employees can get much higher quality lenses and frames for a very low price. 

    In addition to healthcare benefits, flexible working hours are also something that can make a massive difference when looking to keep employees over the long term. The reason for this is because by offering flexible options, your employees’ jobs can grow with them as their life outside of work changes and develops. This allows you, employees, to have a better work-life balance and be present for the things in their life outside of work that matter and have meaning for them. Something that means they will be more engaged and happier while in work, and very unlikely to move on to a position where they were not given the same freedoms. 

    Minimize stress and maximize eustress 

    For those not in the know, the term eustress means positive stress. That is stimulation that is challenging, but not overwhelming or pointless. Of course, employers don’t always have control over the amount of stress that we ask our employees to experience, especially as different people react to things in various ways. 

    However, there are ways to tip the scales from stress into eustress and make sure that your employees have a much more positive and engaging experience, one that means they are much more likely to love their work and stay with your company over the long term. Meaning is the key here because once we have an overall goal that is meaningful, even the most boring or difficult of tasks before more manageable. 

    With that being said, creating meaning that aligns with your employees’ values can be more challenging in some fields than in others. However, running sessions that can help employees to identify their own personal values, and how they can live by these in the setting of your company can be hugely worthwhile and help you to retain your best talent over the longer term. 

    Listen and ask 

    Many employees feel much more valued when listened to in the workplace. That is not to say that you need to act on every suggestion. However, offering employees the opportunity to be heard can be very helpful for many, especially as your employees will usually know what is going on at the front lines of your business better than anyone else. 

    In fact, to increase opportunities for management to listen to what employees have to say, actively asking questions and inviting feedback can be very useful. Of course, this does need to be managed correctly. After all, a free-for-all of shouting over a canteen table is usually not the best way to conduct such sessions. 

    Instead, consider having a suggestions box, or even automating questions and feedback over your email system. Additionally remember that if employees never hear anything back about their suggestions or never see anything done in line with them, this tactic will lose its impact. With that in mind, consulting with those whose ideas and suggestions are the best and even rewarding them can help to enhance the benefits here. 

    Final thoughts 

    As you can see from the post above, there is much you can do to track down and retain the best talent for your business. However, a certain amount of turnover is always to be expected. With that in mind, it’s essential to have robust systems in place for finding new and suitable candidates quickly. 

    Additionally, it’s also vital to invest in onboarding for candidates once you have offered them the job. After all, if you have put all that time, effort, and money into finding someone, the worst thing that can happen is that you lose them during their settling period, before all of your other retainment strategies have a chance to take hold. 

  • LastPass and ExpressVPN Announce a New Partnership

    LastPass and ExpressVPN Announce a New Partnership

    Introduction

    On September 24th, ExpressVPN and LastPass announced a brand-new partnership. This partnership gives LastPass Premium and LastPass Family users a 30-day free trial for ExpressVPN, giving users the best of both services at no extra cost to users.

    And while this news is surely exciting—more free stuff is always good—it’s important to understand the benefits both services bring to the table. So what exactly do LastPass and ExpressVPN bring to users? Why would these two services partner together?

    The Benefits of Password Managers

    Let’s kick off this article by talking about LastPass. LastPass is a password manager, a piece of software that stores all of your passwords into a locker—a locker you can access with a master password. But what makes password managers superior to a pen and a piece of paper?

    1. Easy to Organize Passwords

    For one, password managers make it easy for users to organize their passwords. When a user logs into an account, LastPass will ask them if they’d like to store the account information into the locker. If the user agrees, the account info (the username and password) are placed in a specific category and is easily accessible at any time.

    For example, a user’s login information for their online banking account would be placed into the “Finance” section of LastPass. This keeps things organized for users and removes the headache of searching for a specific password.

    2. Can Create Strong Passwords

    Password managers like LastPass contain password generators. These password generators often allow users to decide how long the password will be, if it will contain special symbols and numbers, and if it’s easy to read.

    These generators help users create strong, unique passwords for all of their accounts—an important step in account security.

    The Benefits of VPNs

    Virtual private networks (VPNs) focus on the data your device or network sends out while in use. For example, if you frequently use a public network, your data is visible to everyone on the network. With a VPN, your data is encrypted. But how is this useful in the real world?

    1. Encrypts Your Device and Network

    The main feature of VPNs is the encryption they provide to your device and network. Whether you’re on a public network or your private network at home, the data your device sends out is visible, and with the right software, a hacker can easily steal that data and use it against you, for example, in fraud, identity theft and hacks.

    VPNs prevent this by masking the IP address of the device sending out data and encrypting the data it sends out. This encryption effectively masks the data as it travels to-and-from your device. The result? A user’s data becomes unreadable and untraceable to everyone, including your internet service provider, government, and neighbors.

    2. Easy to Use

    Modern VPNs are also extremely easy to use and are quite accessible. When it comes to ExpressVPN, all a user has to do is select which country they want to connect to and click the giant power button in the software. After that, no further input is needed from the user.

    What this Partnership Means for User Privacy

    But what exactly does the LastPass and ExpressVPN partnership mean for users? Well, ExpressVPN and LastPass are popular pieces of software across the world, but besides the free 30-day trial, what does this partnership bring to the table?

    First, let’s take into consideration what has happened here: two titans in the cybersecurity industry have partnered up to bring users more digital privacy. The influence of this cannot be ignored. See, this collaboration will draw attention to the importance of cybersecurity and the need for enhancements within the industry.

    While this partnership may not seem like a big deal at first, it’s important to consider the long-term effects of a collaboration on this level. Further down the line, more cybersecurity companies will see the success of this collaboration and will start collaborating with other cybersecurity companies as well.

    The end result? More enhancements for users on the privacy level. This is the end-goal, and this is what matters most today, where user data is akin to gold.