In this day and age all types of businesses need to have a digital marketing strategy and a strong online presence. Without either of these your business will struggle to attract new clients as well as keeping existing ones.
But what are the basic things you can do to start improving your digital marketing?
Well let’s take a look through some ideas and tips to get you started.
Improve Your Website
A new customer’s first port of call is normally always by finding your website, so it’s vital that your website is not only easy to navigate but also looks and feels fresh.
Your home page or landing page makes the first impressions your potential new customer is going to see, so you want them to be impressed.
You ideally will want your website to also be mobile friendly. As more and more people now use their smartphones to browse the internet, your website will need a compatible mobile version.
Having an amazing looking website is all well and good but if you haven’t spent time or money improving the SEO of your site you will inevitably struggle to get good placings on all the search engines. If you are new to SEO then it’s probably a good idea to hire someone who can help improve this for you for best results.
Paid Advertising
A very good and quick way to try and find new customers for your medical spa is to use paid ads either on the search engine pages such as google alongside ads that can run on social media such as facebook, twitter and the like.
If this all seems like too much hard work or too complicated for you to do yourself then you should look for a company that can help such as PracticeBloom, a digital marketing agency serving med spas.
Paid advertising, if marketed correctly,can really get good results but is something that works better over a long sustained period of time so don’t expect amazing results overnight.
Social Media Pages
Alongside having a good website, all businesses now need a strong social media presence. As more and more people use social media to discover new businesses, having a facebook page, a twitter account and all other social media pages is extremely vital.
Using social media to engage with your target audience will really help in attracting new clients to your medical spa. It’s important to be very active with all your social media accounts but posting good content that reflects your business.
As a medical spa practise you should be posting content and pictures that relate to your business and treatments. If you currently have any special offers on prices or new treatments you are now offering, post about this on your social media to let your followers know.
Social media is a really powerful tool to drive more people to your medical spa business and if used correctly will only help you gain new customers and keep your existing ones.
Email Campaign
An email campaign can be a very effective way of getting new customers into your business. This should link into your website, having a sign up page where you can extract new clients email address alongside doing the same on all your social media pages.
There are many companies online that can provide the service of sending out mass emails to your collected email database or if you have the time and patience it is something you can run yourself.
But just sending out a basic email will not work, you will need to have a strategy in place to try and get people to respond to your first email and then have second and third emails to entice them more.
Your first email needs to draw in your audience so that they will want to respond and find out more, so make sure your email stands out from the competition. You don’t want a generic boring email so try and be a little different.
You could possibly run some kind of promotional offer should the client respond to the email in a set time, such as twenty percent off a treatment if they reply and book in the next twenty four hours.
To Summarise
Digital marketing is an important element to drive more business in your direction and without it you may struggle to attract new clients.
Although it may seem a lot of work to begin with, it will be worthwhile in the long run whether you organise and run the digital marketing strategy yourself or have another specialised company do it for you.