Building an online presence often means you going out on your own and starting from scratch. There’s a high chance that you won’t have any IT department to set up your email and you won’t have a design guru to make your logo either. All of this ultimately means that you may end up handling a lot of the work yourself, which is great, but you still need to make sure that your image is as professional as possible at all times. Want to find out more? Simply take a look below.
Get a Dedicated Phone Number
Having a phone number that is completely dedicated to your business is a no-brainer to say the least. The great thing about having a dedicated phone number is that it gives you the chance to share your contact information without having to give out your personal phone number. You can probably go down the old-fashioned route and get a dedicated cell phone number for your company but it’s probably just easier and cheaper for you to take out a Google Voice number instead. First of all, it’s free, and secondly, you have the option to route all of your voicemails. If you are looking for that professional shine, then you may want to boost your social media presence too. An Instagram like bot can help you to get a good start.
Again, it’s now time for you to separate the professional from the personal. If you have a PO box, then this will give you the chance to set up a mailing address for your suppliers without you having to worry about giving away where you live. Plus, if you do this then you know that any packages you receive will be safe as opposed to sitting on your doorstep in the pouring rain. If you want to take things a step further, then why not use a service? This way you can get a full address rather than just a PO box. When you invest in something like this, you can get packages from all major couriers without having to worry about a thing. Another plus to getting an actual address would be that you can appeal to your local customers. A lot of the time seeing a local business can invoke a sense of loyalty, so keep that in mind.
Get a Domain Name
You need a very quick way for people to find you. A lot of services offer a free domain name whenever you sign up. This means having a long, wordy and very impersonal URL. Sure, this may work for getting things up and running super quickly, but it won’t work for the long-term. Ideally, you need to switch to your private domain as soon as you possibly can. When you choose your domain name, it’s helpful for you to make sure that it is short and sweet where possible. At the end of the day, people are much likely to remember a simple domain as opposed to one that is complicated.