Written by Reginald Chan on November 16, 2021

The Importance of Video Content for Your Business

Videos reign supreme in this age of webinars, Instagram stories, Livestreams and YouTube. Every year, many content marketers recognize multiple compelling advantages of incorporating videos in their digital marketing campaigns. From boosting engagement to advertising a service or product, everyone loves hiring a Video Production Company.  And, such a company helps expand a brand’s reach on social media, besides giving you an impressive lead over your competitors. 

However, using videos in the business must be done in the proper manner. Since there are gazillions of video content to compete against, it is crucial to optimize it. This blog will tell you why videos are the most shareable, versatile, and appealing tools to reach your audience. 

Conveys messages clearly 

A picture can be worth a million words but believe it or not; videos are worth over a million words. In fact, as per some survey results, most viewers remember 98 percent of a message when they see videos compared to 10 percent when reading texts. 

Hence, communication’s real power is hidden in videos. If you want your customers to understand more sophisticated and complex messages, show them videos. They are a matchless medium to introduce new services and products. 

You do not have to go the extra mile to combine dozens of text blocks; instead, combining moving images with sound will leave a much stronger impression. Whatever you want to relay to your audience, videos will help you do that directly and quietly. Case in point, MOZ hosts weekly educational video series and educates people on all SEO-related things effortlessly. 

Attracts the mobile users 

Mobile and video go together like jelly and peanut butter. According to a recent study, 90 percent of consumers love to watch videos on their smartphones. This fact does not come as a surprise. Why? Because people are constantly on the go and lead hectic life, smartphone customers resort to videos of all kinds. 

According to Google, mobile users are 1.4 times more likely to view ads than those watching television. And, not just that, these users will share the videos once they are done watching, hence win-win!

Boost sales and conversion

The videos are visual and entertaining. Hence, they can help you make a lot of money. Today, more and more brands are implementing them in their marketing strategies for lead conversion. Some studies say the conversion rate multiplies by 80 percent if you have videos on your landing page. 

They also help with sales generation. Over 74 percent of users admitted that they went ahead and bought a product after an explainer video convinced them to purchase. Okay!  We are sure you are sold too! If you have a brand, videos are the content kinds that you must invest in because videos are one of our most dominant senses. 

Increase ROI

If you head to the video side, your ROI will increase. Over 89 percent of marketers think that video helps with good ROI. It does pay off in the future despite the process of video production being expensive and time-consuming. You can concentrate on explainer videos as they generate the most ROI. Over 95 percent of consumers discover services and products through them. 

It is available anywhere, anytime!

Video is not just engaging and adaptable. It is also relatively easy to consume, both on the go and at the desktop. With the rise of YouTube and Facebook as mobile platforms, people prefer watching videos on the go. Since 2013, consumption of mobile videos has shot up by a whopping 233%. 

After all, video content is accessible everywhere and appeals to even the laziest customers. We believe that hardly any marketing tool reaches such a massive client base, irrespective of the time. 

Conclusion 

With truckloads of pros, it is more than clear that videos are vital components of any marketing plan. From driving sales to gaining visibility on social media and increasing ROI, you as a brand must seriously consider launching videos into your marketing plans. However, we recommend developing the correct design, schedule, message, and tone so that viewers get introduced to the sales funnel without being viewed as repetitive and annoying.

Article written by Reginald Chan
A meticulous entrepreneur by nature and a serial entrepreneur. Founded a few awesome startups including Marketing Lancers, WP Maven and TheMarketingHuddle.com. Reginald is a sought-after success coach, digital marketing consultant and TEDx speaker from Asia. Currently, he teaches others how to make money online for free.

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