Throughout our human journey, storytelling has been an intrinsic aspect of our nature. From ancient illustrations to the modern-day internet, storytelling has always been part and parcel of our human experience.
This is why it isn’t at all far-fetched to think that the success of your brand identity and marketing rests on the way you tell your story. Consumers now are highly forensic and sharing your story in a passionate fashion is the key to engaging them in your company’s vision and mission.
Therefore, in a sense, storytelling is the art through which businesses exhibit transparency, and only when you focus on your storytelling could you be able to put forth a cohesive narrative that best showcases the emotions that your brand evokes.
The days of advertising your products to your audience as the sole mean of marketing are long gone and failure to convey your company’s core message coherently will result in unengaged and dissatisfied customers.
The conventional marketing methods could only get you so far. You might be able to attract customers in the short-run but retaining them requires proper brand storytelling. Scroll through to learn more about the ins and outs of brand storytelling.
Know Yourself
What you ought to do is to set yourself apart from the herd. One way to stand out and take the center stage is through cultivating your own distinct personality. This is what comes into play when a customer is on the fence between choosing two products that are quite similar but they end up choosing one of them more often than the other.
Experts from Continuity2.com draw attention to the fact that more often than not, a company that has a robust infrastructure happens to be the company that values transparency and in turn retains its customers. This is because when you’re well informed about what you’re offering to your customers and when your company proves its resiliency against frictions—you build trust!
Show Your Human Side
It is necessary that your company feels familiar to the customers. If in fact the product and/or service that you provide contributes to the betterment of the community—show it! Ultimately, you want to ingrain your company’s story in the mind of your audience through humanizing your brand.
If it happens that you own a local business, make sure to put the word out and show your local community the values you’re upholding. Letting your customers in on what goes on behind the scene and sharing the environment of the company along with the experiences of those staff members that make it all happen is crucial to building the necessary emotional attachment.
Brand Story & Social Media
It is evident that social media has forever changed the trajectory of brand marketing. With billions now using social media platforms, it is easier to reach out to your customers and allow them to know what a day inside your company looks like.
You can even incentivize your audience to further get involved with the essence of your brand by way of allowing them to share their own unique stories that are related to your brand and if possible—give out prizes for the best stories.
Evoke Emotion
We’re highly emotional at our core. Focusing on what creates the right emotional bond with your target audience is imperative if you want to leave an indelible impression on them. The idea is to find something within your company’s mission that people can relate to.
If you had a humble beginning, show that to your customers! If your company is environmentally friendly, make that aspect shine. You can get creative in using the right words and images that best convey your message. A powerful image representing your company combined with compelling facts can have a great impact on how people look at your brand so make sure to align your story with the sentiments shared by your customers.
Conclusion
A gripping story is a game-changer at worst! Honing your storytelling skills should be your top priority if you’re to ever create a strong relationship with your customers.
Your sales representatives should promote the story of your brand and its origin. Have your recruitment team embrace the company’s story and attract employees that resonate with the company’s mission and vision.
Popular brands like Pepsi and Coca-Cola have always been prime examples of great story-tellers. Through making use of real-life stories, businesses can promote concepts like body positivity and inclusivity, all of which are values that the general public can relate to.
At the end of the day, it is crucial that you do your homework regarding your company and its position in the local community. The fact that you’ve come so far means that you’re one step ahead of the game of story-telling.
