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  • How To Cope-Up With Retrenchment And Unemployment During Covid-19?

    How To Cope-Up With Retrenchment And Unemployment During Covid-19?


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    Retrenchment And Unemployment State During Covid-19 Outbreak

    I’m sure you are aware of the Covid-19 outbreak in various countries. Businesses are struggling and some businesses even shut down. For those businesses that are still alive, the employers are laying off staffs or forcing them to take unpaid leaves until further notice.

    For those who are just earning enough to survive and living from one paycheque to another in Malaysia, they are in pain … the pain is not bearable and I understand. I saw my friends and past colleagues being either laid off or given retrenchment with a mere 24 hours notice.

    What should they do? Go to labour office and make a report? Yes, maybe.

    But, that doesn’t solve the problem. The problem lies is time. You are out of work for 15 to 30 days (or more) and you need to find the right resources to get your money back to put food on the table.

    In this article, I’m going to show you how you can copy up with retrenchment and unemployment during Covid-19 outbreak in Malaysia.

    Lockdown By The Malaysian Government Isn’t Always A Bad Thing

    I live in Malaysia and the government had issued a partial lockdown from 18th March 2020 until 31st March 2020. A partial lockdown means:

    • No gathering in the public
    • No gathering more than 10 people at one time
    • Reduced movement (movement control for all citizens)
    • No one can use the highway for travel
    • Hotels do not accept any check-ins from 18th March onwards
    • All non-essential businesses are required to close down/shut down operations
    • Eateries are allowed to operated only by offering takeaways
    • Supermarkets and sundry shops are allowed to open for daily needed

    When the government issued the above statement, people went panic beyond control. Every shelf in the market was empty and people was rushing for groceries like the one you see in World War Z (starred by Brad Pitt)

    via GIPHY

    Let me tell you this.

    I thought I had seen it all but this event is wayyyyy beyond the scale. Carry on reading to find out how you can leverage this time (and make more money to survive).

    Food Deliveries Will Thrive

    I got over a dozen emails from various food delivery services in Malaysia yesterday—promoting their latest offers and deals.

    The government had been clear than while you cannot dine-in, you can always take away. Added with the fear of Covid-19, food deliveries will grow far and wide.

    How can you leverage from this?

    1. Apply for GrabFood or FoodPanda
    2. Head over to any local restaurants and cafes and ask if they have short term job opportunities

    Provide A Service (And Earn Commission From It)

    This is a little unconventional but it may work.

    The country is in partial lockdown and people are afraid (okay, majority of them). So, how can this benefits you?

    By offering services that people dearly needs BUT are afraid of doing.

    Let me tell you a story. A friend of mine was retrenched (ouch) and he decided to provide ‘kirim’ services for his neighbours. He will head over to the local supermarket and get things his neighbours need.

    He will take a small portion of commission for the work done.

    Now, the commission will not be something big that you can shout out, but it is decent enough for you to survive for a day or two.

    And if you want to cope up with the retrenchment or unemployment during Covid-19 outbreak in Malaysia, this is exactly what you need to do.

    Think Far And Wide Because It Is Not Over (Opportunity Hunting)

    The partial lockdown in Malaysia, the unemployment state and the retrenchment are far from over. Even if the government lifts the partial lockdown state, businesses are still going to suffer.

    The solution to this is to think far and wide. This is the golden period to think out of the box.

    And if you are being retrenched or unemployed now, this is the time for you to do the thing that you had always wanted to do.

    • Start a blog
    • Launch your podcast
    • Create a home-based business
    • Start a dropshipping business
    • Become an entrepreneur
    • Create a chatbot
    • Become a full-time freelancer

    What is the passion you had always wanted to do? This is the time to make it happen.

    Major life events are often the ‘push’ that you need in life to move forward and to achieve the ultimate success.

    Does any of the interests you? If yes, you are in luck. Here are some resources to get you started on the right track.

    Summary: How To Cope Up With Unemployment, Retrenchment And Lockdown During Covit-19?

    The Covid-19 event is a situation no one wished for. However, this is also something that we have no control of.

    What we can do right now is to brace for it … and start working on your dreams.

    If you are reading this, leave a comment and tell me what you are doing during this down time.

    About Me

    Young at heart and a deep passion for entrepreneurial success, Reginald is devoted to share everything he had learned about online marketing with the public. Follow him for more awesome postings.


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  • How To Start Travel Blogging? [Malaysia Edition]

    How To Start Travel Blogging? [Malaysia Edition]


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    The ULTIMATE Guide To Start A Travel Blog

    Want to become a travel blogger and stat travel blogging? Today’s guide is all about how to start a travel blog as a Malaysian!

    Let’s dive deep into the real definition of travel blogging.

    How To Start A Travel Blog In Malaysia?

    What Is Travel Blogging?

    What Is Travel Blogging

    Bloggers who travel and document their travelling are known as travel bloggers. Travel bloggers can be digital nomads and at the same time, they can do it for the passion of travelling.

    Travel bloggers don’t make as much money as affiliate bloggers, but they certainly have higher chances to enjoy top-notch services, hotel stays and other forms of payments.

    As Malaysia is home to dozens of tourism spots, it is really easy to start a travel blog.

    But before that, let me answer your biggest question of becoming a travel blogger.

    How Much Do Travel Bloggers Make?

    How Much Do Travel Blogger Make In Malaysia

    Popular travel bloggers make a decent income between RM 5,000 to RM 15,000 a month. These earnings can be in the form of cash or related experiences and products. For example, sponsored hotel stays, complimentary food and beverages credits and many more.

    At the same time, travel bloggers do make side incomes through Google Adsense either by displaying banner ads on their blogs or/and in their YouTube videos.

    How To Start Travel Blogging?

    Now that you are pretty sold on starting a travel blog, let’s get into the juicy part on how to start a travel blog (and make money from it).

    There are 6 steps and here is the list.

    6 Steps You Need To Follow To Start A Travel Blog

    Step 1: Get a domain and web hosting

    Get A Domain Name And Web Hosting

    Start by choosing a good domain name for branding. If you have no idea where to start, here are some nifty tips to choose a good domain name.

    Next up is web hosting.

    The choice of web hosting is very important … even if the blog is brand new. Using the right web hosting service will ensure that your website is always up even in the darkest moment.

    Want to start a travel blog in Malaysia?

    Go with Exabytes and it costs you under RM250 per year (for both domain and web hosting).
    Click Here

    Step 2: Install WordPress CMS

    There is no doubt. Install WordPress CMS and it will get your blog rolling under 10 minutes. Exabytes offers cPanel (server management tool) that allows you to install WordPress CMS in just 1-click.

    Step 3: Get a good WordPress theme

    WordPress Theme For Travel Blog

    Starting a travelling blog means you need to have a visual WordPress theme a.k.a. a WordPress theme that offers a lot more visual than text.

    The success of any travel blog depends heavily on your ability to turn website visitors into bookers (book hotel rooms) or clicks on advertising banners.

    I have a travel blog site which I update from time to time. You can take a look at it here: TravelAssociation.net.

    I’m using Divi theme to create visual more than words.

    Step 4: Publish ‘thoughtful’ posts and guides

    Starting a travelling blog in Malaysia is not just about posting about travelling related matters. Instead, you need to focus on publishing posts that answer the questions and providing solutions.

    In other words, you should gear your content to topics like these:

    • The ULTIMATE Guide to Experiencing Authentic Nyonya Food in Melaka
    • Top 10 Things Recommended By Penangites
    • How To Spend 3D2N In Ipoh?
    • How To Travel Around Malaysia For Only RM500?

    What do the topics above have in common?

    They are specific and they provide answers to what the public is asking for.

    Step 5: Be socially active

    Social Media Marketing For Travelling Blog

    The best travel bloggers in Malaysia are always posting on Facebook and Instagram.

    Why?

    Because this is exactly what viewers are looking for—they want authenticity and real photos. Not just those who are done via Photoshop or through massive edits.

    Since you are using social media, it is important to have your branding up. This means that you need to keep the same professional tone, contents and verbiage at the very least.

    If you are brand new and had just started a travel blogging career, do not expect to gain popularity overnight. It takes anywhere from 3 to 6 months to grow your popularity.

    Step 6: Keeping your eyes open

    The last step is to follow and keep up with the current travelling trends. For example, Covid-19 outbreak is crippling the tourism industry in Malaysia and overseas. Publishing blog posts on the best travel location in Malaysia will not make the cut.

    Instead, focus on sharing information such as what you can do if you are currently residing in a foreign country and how to stay safe when travelling from one location to another.

    Summary: Start Travel Blogging Today

    Starting a travel blog is by far one of the best ways to make money from home in Malaysia. Not only you are able to work from the comfort of your home, but your livelihood is also not affected by the environment or economy (per se).

    If you have a passion for travelling, this is the RIGHT time to start a travel blog.

    About Me

    Young at heart and a deep passion for entrepreneurial success, Reginald is devoted to share everything he had learned about online marketing with the public. Follow him for more awesome postings.


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  • The Importance Of Leadership Skills To Every Entrepreneur

    The Importance Of Leadership Skills To Every Entrepreneur

    A lot of people mistakenly use the words “manager” and “leader” interchangeably when in fact, being a leader is much more all-encompassing than being a manager. “Manager” is essentially a title to indicate someone’s function within an organization’s hierarchy. One can be a manager, but lack the essential leadership skills that would make other people around refer to them as one. Regardless of your field, or where you fall on the organizational chart, you can be a leader.

    On the other hand, leaders are those who are capable of guiding and influencing people around them to become a better version of themselves and reach their own potential as well. While some people are born with a few fundamental traits that can signify leadership potential, there are many more qualities that need to be taught and developed to enable them to fully reach their capacity. For many, leadership skills are an attractive add-on to possess; however, for others, like entrepreneurs, they are essential. For example, being a visionary with a futuristic outlook for your business falls under the leadership skill set that every entrepreneur should possess. If you are an entrepreneur yourself, you might want to keep reading to understand just how important leadership skills are for you.

    If you are looking for some courses, you can’t go wrong with Chris Cooper Coaching.

    Empowering Your Workforce

    Unwittingly, it was your leadership skills that carried you from the day your business was just an idea of where it is now. The ability to sit down, construct a business plan, and follow through with it needs a long-sighted vision as a leader. Honing your skills as a leader will make the job of directing your workforce towards achieving the company’s goals more efficient. It is not just about telling them what to do, disciplining them or rewarding them, it is more about involving and coaching them throughout the process to grow, develop, and reach their potential. Your employees will appreciate how you empower them, give them the space to grow and give them the credit they deserve. This will inevitably lead to a healthy functioning business with a bigger chance than ever of becoming successful.

    Preparing Successors

    You can be a successful entrepreneur running a promising business with employees that respect you. However, you will need to look further ahead and ensure your business continuity. There is a common worry in today’s business world, especially with the baby boomers’ retirement rate soaring. Companies are under the threat of losing critical business expertise, if they don’t find and train the right replacements. However, business development experts are debating this argument; Bill from SimulationStudios.com, a pioneer in leadership development, explains that there are effective ways to ensure the knowledge transfer to younger generations. When you are equipped with the leadership skills needed to design and implement a proper succession plan, you will be able to avoid this allegedly threatening gap. You will be able to identify the viable candidates that you can put on track to become tomorrow’s leaders. As a good leader, you must invest time and effort to pass on your knowledge and expertise to prepare the succeeding generation of future leaders. This way, you will have a trustworthy second in command staff who will act as your delegates today, and take the lead tomorrow.

    Creating Your Own Chances

    As an entrepreneur, you will need to take some important, challenging decisions more often than you would like. Leadership skills, which include innovation, will guarantee that you make sensible decisions that will push your business forward; this will give you the ability to come up with a solution that no one else around you could. If, for example, you are faced with a situation that involves comparing between two suppliers to determine which one you can work with, as an innovative leader, you might see a third option where you can forgo outsourcing and become your own supplier. Such decisions will have a huge impact on your expenses, and consequently productivity of your business. You need to be a leader who is not afraid of envisioning new avenues to take your company to the next level.

    Communicating Effectively

    While they are considered their own set of skills, communication skills are crucial to have for  any good business leader Effective communication skills will help you in every step of the way: from pitching your business idea and negotiating with potential investors, to securing  funding in order to pass on company goals and ideals to your teams. This skill will allow you to come across as a competent and professional leader, and will give you enough wit to be convincing and get what you want. Whether you are discussing the terms of a future merger or walking your team through a new company strategy, effective communication is an indispensable tool for every entrepreneur.

    Having a “Can Do” Attitude

    With the myriad of challenges you will face along your entrepreneurial journey, you may rightfully feel defeated quite often. These are the times when you will need to rely on your ability to summon the ‘can do’ attitude that all great leaders have which gives them the strength to keep going. Leadership skills will make you resilient and will give you the self-assurance you need to lead your team efficiently and inspire them to keep going. Every entrepreneur out there comes across challenging situations and obstacles that may risk putting an end to their careers right there. However, only those who have the right skillset will push their way through and eventually prevail.

    Learning and Growing

    Leaders should be confident enough to admit when they lack knowledge about a certain subject. They should not be afraid to admit when they need help even if it were from a junior subordinate. This is a very important quality to have as an entrepreneur, especially if it is your first time running a business. Everyone in the company has something to add, and a new perspective to provide; so by asking for help, you become a role model to follow as a leader who values the input of their employees and is willing to continuously grow. When you are a good leader, you will realize how continuously seeking knowledge and growth is an imperative part of running a successful business.

    Leadership skills serve many professionals, but entrepreneurs, in particular, need to acquire these valuable skills and put them to practice to fulfill their visions. Do not be demotivated if you cannot relate to all of the above. You need to take your time and understand that it is a process that needs commitment if you are to eventually become a great leader. Learning about the importance of these skills as discussed above will surely inspire you to take the first step to be on the right track.

  • How To Start A Blog In Malaysia [The ULTIMATE Guide]

    How To Start A Blog In Malaysia [The ULTIMATE Guide]


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    How To Start A Blog In Malaysia?

    How to start a blog in Malaysia? In this article, I’m going to show you exactly how you can start a blog under RM250 per year and generate over USD$25,000 with a blog.

    If this sounds too good to be true, it is not.

    I will share with you my exact earnings I had generated in 2019 and how you can replicate the exact same success like I do.

    Let us start with a quick introduction on myself and a table of content.

    Table of Contents

    Who Is Reginald Chan?

    Born and raised in Malaysia, Reginald started blogging back in 2004. It all started as a leisure hobby and turned out to be a full-fledged business that made me not only financially independent, 

    I was given the opportunity to become a TEDx speaker and other speaking and coaching gigs around the world.

    And now, I want to focus my time with my fellow Malaysians. This guide, How To Start A Blog In Malaysia [The ULTIMATE Guide] is just one part of it!

    How Much Can You Earn As A Blogger In Malaysia?

    I love Malaysia (KeranaMu Malaysia) and I love the conversion rates even more. As a blogger, I work with overseas brands, mainly in the United States, United Kingdom and Europe. This allows me to enjoy a higher payout, one which deem to be ‘cheap’ for foreigners.

    As a blogger in Malaysia, it is rather hard to get money transferred to our local bank accounts (Strip is STILL not available in Malaysia). So my only options are PayPal and Payoneer.

    Here’s my earning from PayPal for the year 2019.

    Blog Earnings In 2019

    I made $17,299 and after conversion from USD to MYR, I made approximately RM69,368.99 (with the conversion rate 4.01). On average, I make around RM5,780.75 per month from blogging alone.

    Let’s see how much I made through blogging in 2020 (report taken was from 1st January to 13th March 2020).

    Blog Earnings In 2020

    I made $4,366 and after conversion, I made approximately RM17,900.60 (with the conversion rate of 4.1). Not bad, huh?

    How Do I Make Money From Blogging?

    One of my primary blogs generates over 150,000 views and with over 100,000 unique per month. With this stats, I started reaching out to companies to either collaborate in writing reviews or publishing promotions for them. This is where your make money blogging kicks in!

    But wait!

    You might be a blogger (already) and your thoughts that “it is really tough”.

    Yes, you are right. It is not easy to make money but it is not impossible.

    Carry on reading to find out how I do that (and all you need is to copy and paste).

    Setting Up Your Blog For Success

    How To Setup A Blog For Success

    The first step of making money with a blog in Malaysia is to set up your blog for success. This means that you start by choosing the right platform to blog with.

    I know many bloggers in Malaysia who go with Blogspot, but the trick here is NOT to use Blogspot.

    If you want to make money with blogging in Malaysia, you need to build a strong brand name for yourself (and your blog).

    Let’s face this.

    Most of us (not only Malaysians) are visually convinced. This means that if website visitors will have more trust in you if they land in a well-designed blog.

    Website development can be fairly expensive (costs around RM1,000 to RM5,000 per project). But, here’s the cheaper option to start a blog in Malaysia.

    Follow this steps.

    Step 1: Get a domain name AND a web hosting service

    Get A Blog Domain Name

    Choose a blog name and next, subscribe for a web hosting service. At this point of writing, Exabytes is offering an awesome 15% discount on .com domains (RM53.46 per year) and premium WordPress hosting at only RM 16 per month.

    Let’s do some math.

    • Domain = RM53.46 per year
    • Web hosting = RM16 per year
    • Total investment = RM245.46 per year

    To be honest with you, investing RM245.46 per year is really low compared to what you can potentially earn in return. For example, one of my website is hosted on Exabytes SSD VPS (Plesk SSD VPS) that costs around RM6,000 a year. I am willing to spend such value because the amount I am generating from the blog surpasses what I had invested in.

    If Exabytes is not your cup of tea, you can consider using BlueHost hosting that comes with domain and web hosting at $3 per month (really, really affordable for beginners). Click here to try BlueHost.

    Step 2: Setting Up Your WordPress Blog

    How To Setup A WordPress In Malaysia

    The next step is important. Every successful blog has:

    • Professional layout/design works
    • Landing pages
    • Contact us page
    • Categories
    • Newsletter sign up form

    Here’s how to setup your WordPress blog in Malaysia without spending more money.

    Free WordPress Theme. There are many free WordPress themes that you can download directly from the WordPress repository. I recommend you to install WordPress themes created by WordPress themselves. For example, the Twenty Twenty theme.

    Premium WordPress Theme. If you are affordable, using a premium WordPress theme helps you to create beautiful WordPress themes that are unique to your brand. Plus, it also removes the hassle of trying to modify or customize the theme as most premium WordPress themes come with drag and drop builder. Two popular options are Thrive Themes and Divi Theme.

    Plugins. WordPress plugins are used to ensure that you can enjoy several advanced features without using a single line of code. There are several essential plugins that you should be using. Here is the list:

    Step 3: Decide The Type Of Content To Publish

    Publish A Blog Post In Malaysia

    This is a crucial step. You need to determine the type of content you are going to publish on your blog. Of course, you would have a strong idea on the overall/general niche. 

    Therefore, I’m not going down with the route that you should do go for the best paying niche because if it is a niche that you don’t have interest in, you are not going to perform well.

    The best way to find a topic that you are interested in and build content topics around it.

    This steps involves doing some keyword research for SEO.

    How To Do Keyword Research Properly For Your Blog?

    1. Use SEO tools to search for keywords with low competition keywords
    2. Focus on general keywords with has large number of searches
    3. Using the same keyword, add other forms of ‘multipliers’ such as best, top, cheap and location 

    For example, the term “paintball boots” garners thousands of searches each month. 

    By focusing on a specific keyword such as “best paintball boots for beginners” or “cheap paintball boots under $50” will help your blog post ranks fast and higher on search engines.

    What is the best SEO tool for bloggers in Malaysia?

    Most SEO tools are charged in USD (thus, it is like 4x more expensive). But SEO tools are important if you want to rank well in blogging.

    Here are the best SEO tools I had used and I highly recommend you to check them out:

    Not sure how to use them? Here are two resources for you.

    Bonus: Before hitting the publish button, make sure you use free grammar checker to check on your blog post content. For this, I use Grammarly and by far, it is the best (for value) in the market.

    Step 4: Get Google Adsense

    Make Money Blogging In Malaysia With Adsense

    When you first start your blog, you won’t get much traffic and Google Adsense won’t be much help.

    BUT …

    You still need to install Google Adsense to ensure that you are keeping every opportunity to monetize your blog available.

    A blogger makes a lot of money from Google Adsense when the blog is generating over 100,000 visits a month. Plus, you stand higher chance to earn better earnings if majority of the blog traffic comes from United States, United Kingdom or Europe.

    Google Adsense is great because for a Malaysian, the exchange rate from USD to MYR is very good. 

    How much you earn is based on the industry you are in. For example, if you are blogging about financials and banking, you stand a higher chance to earn more money (few dollars per click) compared to the blogging niche (under one dollar per click).

    Step 5: Affiliate Marketing

    Malaysian Bloggers Make Money With Affiliate Marketing

    If you are a blogger in Malaysia and want to make some money online, affiliate marketing is definitely the way to go.

    Affiliate marketing is a term used by bloggers who promote certain products on their blogs. It can range from reviews, advertising banners and many others.

    You only get paid for every sale you make. 

    Affiliate marketing is my top method of generating thousands of dollars each month with minimum effort.

    How to find the best affiliate marketing for your niche?

    Head over to Google and type this into the search column: “your general keyword” + affiliate program.

    The approval process could be a pain the ass for some companies, but trust me, it is worth the time!

    I recommend you to work with overseas companies because of the conversion rates. 

    Same amount of work = Higher earnings

    Step 6: Create Newsletter

    Use Newsletter To Earn Money As A Malaysian Blogger

    Last but not least, keeping your website visitors is an important step for bloggers.

    With Google algorithm keep changing, it is challenging to constantly be on the top of the search ranking.

    So, how to start a newsletter campaign as a Malaysian blogger?

    Let’s be honest.

    The best email marketing solution is charged in USD and it is really expensive for Malaysians (especially when you are just starting to become a bloggers).

    Your answer is to use MailChimp. MailChimp offers free email marketing up to 2,000 email subscribers and and 10,000 email deliveries per month.

    While I use MailChimp for some of my smaller blogs, it is important to understand that affiliate marketing is not allowed in MailChimp. This means that you cannot promote products using MailChimp if you have no affiliation to them.

    I use AWeber for all my blogs and I totally love it. It may not be the cheapest in town, but it is by far the most reliable one that I have tested so far! Click here for free 30-days trial (no credit card required).

    Step 7: Finding Opportunities

    Find For Opportunity To Make Money Online Malaysia

    The last step involves finding opportunities to make money for your blog.

    Starting a blog in Malaysia and making money from blogging requires you to be constantly aware of the opportunities that arise. 

    For example, if you have a blog with high number of visitors (more than 50,000 visits per month), you need to focus more on ways to monetize your blog. 

    This means that you need to find for other options that will help you make more money with the same effort.

    For blogs with decent amount of traffic, you will start getting requests for sponsored posts. SEO agencies will reach out to you and ask if you are able to publish a blog post for them and linking back to their client’s site.

    How Much Can I Earn From Sponsored Posts?

    The charges for sponsored posts depends heavily in your blog domain rating. On average, you can earn a decent $20 to $200 per sponsored blog post.

    Tips For Sponsored Posts

    Google and other search engines are NOT fond of sponsored posts. Therefore, you need to make sure that you are careful with the link backs and you only hand pick the links.

    Plus, it is important to use sponsored posts as a supplement to your daily, weekly or monthly blog publishing, and not just to start a blog in Malaysia to earn money through sponsored post.

    Summary How To Start A Blog In Malaysia And Make Money Online?

    Starting a blog in Malaysia is by far the best decision I had made in the online marketing career.

    Not only that this had helped me to be financially independent, it had opened many doors for me, including speaking opportunities and networking with the best entrepreneurs in the world.

    I hope that you find this article useful and ask me anything in the comments below.

    About Me

    Young at heart and a deep passion for entrepreneurial success, Reginald is devoted to share everything he had learned about online marketing with the public. Follow him for more awesome postings.


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  • Good Copywriter vs Great Copywriter

    Good Copywriter vs Great Copywriter


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    Good Copywriter versus Great Copywriter

    Copywriting is the process of creating ad copy that turn website readers into buyers. Doing a quick search on freelancer platforms such as Freelancer.com and Upwork.com and you will discover hundreds of copywriters available for hire. But, how do you define them as good copywriter vs great copywriters?

    In the next few moments, I’m going to share some nifty tricks to help you define the copywriter categories and helping you to decide the best one for your business.

    Sounds good? Let’s go!

    Becoming A Great Copywriter

    What Is A Good Copywriter?

    A good copywriter are the ones who have some level of experience in copywriting and they are able to produce good content. They charge a rather average fees for copywriting gigs. Depending on the complexity of the project, it can easily costs you from a few hundred to around $2,000 per project.

    Good copywriter often has a wide range of copywriting skills and are able to fit into most copywriting projects with minor adjustments.

    This category of copywriter is often the most sought-after by companies and business owners around the world due to:

    • Affordability
    • Above average results

    What is A Great Copywriter?

    Great Copywriters

    A great copywriter is different from a good copywriter. For starters, he or she isn’t cheap. They charge a hefty fee (at least $2.000 per project) and it can go all the way up to over $10,000 per copy.

    Hiring great copywriters is not meant for everyone. They are expensive but they certainly produce results.

    Unlike good copywriters, great copywriters are often very specific in niches. This means that they only work with a handful of industries and topics.

    This category of copywriters is often the most sought-after for product launches, high ticket sales and high end products because creating a copy to convert high ticket products is always challenging.

    A high ticket products are the ones that costs over a thousand dollars.

    How To Become A Great Copywriter?

    Everything starts with experience. You need to gain as much experience as possible right now to grow further.

    It doesn’t matter if you are writing copies for free, you need to start somewhere.

    If you don’t have any clients (or still looking for one), there is no harm giving out discounts or free service in return for testimonials.

    Always remember that great copywriters have strong work ethics and they have a large pool of testimonials to share (prove their worth). Therefore, if you are serious in becoming a great copywriter in Malaysia (or any parts of the world), you need focus in building strong credits (testimonials) and keep learning from the professionals.

    You may also head over to networking events and attend copywriting courses to further boost your knowledge and networks.

    About Me

    Young at heart and a deep passion for entrepreneurial success, Reginald is devoted to share everything he had learned about online marketing with the public. Follow him for more awesome postings.


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  • SEO Basics: What You Need To Know

    SEO Basics: What You Need To Know

    Search Engine Optimization popularly known as SEO is simply a process of boosting the quantity and quality of traffic on a website through organic search engine results. SEO increases the visibility of a website or webpage to search engine users, and it’s likely you are reading this article because you want to draw more traffic to your company’s website.

    For starters, basic SEO is not rocket science. If you put your mind to it, you can actually learn to run basic SEO without having to pay an expert to do the job for you. This is because there are so many articles and videos put online by the experts that are available for free that will teach you.

    In this article, We will be running through simple steps to understanding basic SEO, but before then, it’s important that you understand how search engines determine what content should come up first when users search for related items.

    Here are a few things to note:

    1. Search engines consider your website users’ engagement. How many users consider your website relevant enough to actually click on it, and how long they stay on your site.

    2. How original your web content is. Plagiarism is totally not helpful for successful optimization of your site or page.

    3. Search engines also consider the speed at which your website loads. It is said that users hardly wait longer than 3 seconds for a site to load. This could totally defeat the purpose of SEO if it is not considered.

    4. When a user sends a search query, the search engine looks for quality and relevant content in response to the query.

    5. Through a process called “crawling”, the search engine determines if your web page is relevant to the searchers query. Crawling is the process by which a search engine scans or reads your websites’ content while assessing it to know if it is relevant to a search query. This is mostly determined by evaluating the keywords in your content as related to the information needed by the user.

    6. Quality is determined by how many websites are linked to your blue widget site. Your site has to be linked to credible websites that are often linked to, before a search engine considers it, of quality.

    7. Not ensuring that your website is also mobile-friendly is like shooting yourself in the foot. It’s most likely that more users want to access your website or webpage through their mobile phone, and if it’s not mobile-friendly, it can be a turn-off.

    8. Ensure that your website has an SSL certificate. A secure Sockets Layer or SSL assures your user, that your website is secure. A website with an SSL can be identified by the padlock symbol on the URL bar.

    Steps To Learning Basic SEO

    1. Identify the right keywords. You want your website to rank high when users search for terms related to your website, so you need to identify what related words users search on the search engine. These words are your keywords. One of the ways to determine this is to ask yourself how users search for what you do, the terminologies they use, the solutions they need, and your most likely competitors. 

    The next thing you want to do is measure your keywords against two important metrics. These metrics are: 

    a. Search volume. This average number of monthly searches

    b. Keyword difficulty. This is how easy or difficult the keyword will appear on the first page when searched for.

    There are free SEO tools that you can input the keywords to determine their relevance through the above metrics. Examples of these tools include Google keyword planners, or Uber suggests. With tools like SEM Rush, you can take your search a little further by finding out what keywords give your competitors high rankings.

    2. On-site Optimization. The next thing you want to do after identifying the right keywords is using them to your advantage on your web pages or websites. Note that you shouldn’t overuse keywords anyway. Google penalizes websites that stuff too many keywords into their content and trust me, you don’t want to get on their bad side.

    Relevant places that you want to input your keywords include your Title tags, Meta descriptions, Body of content, which should include headers and subheaders where necessary, and very importantly, your image names and ALT tags. You can also ramp things up by using short URLs with related keywords.

    3. Utilize Schema and Markup. These tools integrate ratings for your site when searched. This gives an added advantage to your website if none of your competitors use a markup tool, and in a situation where other competitors are using it, it becomes a minimum requirement and you don’t want to fall short.

    4. Link Building. This is getting other websites to link to your website or web page. Google affirms that building backlinks with other relevant websites is a top-ranking factor. However, there are many link building myths you need to know as some of these myths will only mislead you and make you lose traffic. Sometimes you may even not have to strive to get links, but you can also ask for them as you wish, but make sure that they are from credible sites. Some people also build links through methods that are not encouraged, and you want to steer clear from those.

    These are a few things you can do to get build links;

    a. Create good content

    b. Write guest posts to websites in your industry, this according to the expert is still the best way to build backlinks to your website. And the good thing is that it is sometimes free.

    c. Comment on blogs and link back to your own website.

    5. Keep Track: The last thing you want to do on this keep track of your SEO performance. You can use tools like Google Analytics, DataForSEO, and Authority Labs to ensure that you are on the right track.

    SEO is very helpful for businesses, especially those that need a strong online presence. With today’s society, who doesn’t, really? However, keep in mind that it takes patience and consistent hard work to get real quality traffic. If all else fails, you can hire a company to do the work for you and save you from all the trouble. The best part about it, their services are not at all expensive, and you get the time to focus on other aspects of the business that desperately need your attention.