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Reginald Chan – Page 37 – Serious Talks on Marketing & Relationships Matters

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  • You Might Be Texting the Wrong Way: Here’s How to Improve

    You Might Be Texting the Wrong Way: Here’s How to Improve

    Texting is nowadays one of the most common ways to communicate. Research indicates that users of mobile devices are texting more than they are making calls, with text messaging set to overtake calls. Communicating via text is fast, efficient, and convenient, but you need to get it right. Numerous text messaging tools available such as SMS, MMS, VoIP chats, and chat apps offer users a great opportunity to connect with other people at home, school, or even at work. Businesses are now increasingly using text support technology to communicate with clients and prospects.

    Here’s how you can improve your texting game.

    Timing Is Important

    If you are intent on improving your texting game, always remember that time has a great impact. Different audiences have different time boundaries that need to be respected. One of the best ways to approach time in texting is to consider yourself first. Would you want to be bombarded with text messages when you have just fallen asleep at midnight? Unless it’s an emergency, businesses should send text messages within business hours. If you are texting friends and family, you could perhaps text into the night. However, too much texting and one might feel as if you are invading their private space.

    You also need to respond promptly. Often, the text messages are meant to elicit a quick response. Don’t wait 12 hours to respond to an urgent message. Even if you don’t have an immediate response, just acknowledge receipt of the message and promise to get back to them soon. In case the recipients have not responded yet, be patient, and avoid bombarding them with follow up messages.

    Follow Etiquette Rules

    Etiquette starts with using respectful language. In texting, words and characters are your primary forms of communication. Foul or abusive language should always be avoided even if the response is not as desired. Slang is common in text messages, but if you have to use it, ensure it is for the right audiences. Some older family members and friends could, for instance, feel left out when you use slang. Equally, businesses using slang to text their clients might be getting it wrong.

    Be sensitive to cultures and communities. Your message could be understood differently by different cultures. Avoid sharing private information, being too aggressive or demanding in your texting.

    Be Proactive

    Being proactive in texting means you meet your end of the bargain before sending the message. Texting professionals over at VoxDirect.com advise that if your texts are full of grammar and spelling mistakes, you risk appearing rushed and careless. Conduct a full spelling and grammar check before sending the text message. There are numerous online tools that you can use to proofread text messages and improve readability.

    Slang, social media abbreviations, and emoticons are a nice way to spice up your texts. However, you may want to steer clear of them when texting your employer or clients. You also don’t have to publicly broadcast an issue that you could address privately with the relevant recipient.

    For businesses, audience research is crucial. Learning more about an audience will give you demographic data such as age, location, language used in texting, if they send text messages and how often they send them, and the kind of content they would want in the messages. Audience analysis will enable you to determine the frequency, tone, and content of a text message program. You will also know whether it is the right audience for the program.

    Also, ensure that you use autocorrect appropriately. Autocorrect might easily miss some business terms and industry-specific jargon that you may want to include in your message. You should also avoid using all caps because it sounds as if you are shouting or angry.

    Know Who Is on the Other End

    It is important to think about who will see your message. The effort you put in texting can bear more fruit if the target audiences find them relevant and useful. Receiving a text message is a personal experience because the audience receives the text messages privately. Therefore, you need to consider your audience and how they might perceive the message to get everything right.

    Be Concise

    Text messages are unlike emails or letters. Audiences might not appreciate long paragraphs and the meaning therein risks being lost. You should aim to make complex information simpler and better understood by your audiences. Don’t risk texting long explanations because the intended message might be lost. Lengthy texts also discourage immediate response.

    Some texting platforms limit the number of characters that you can use at one time. The character limit underscores the hallmarks of texting, as a short-format, high-priority communication format which has a close to 100% open rate. A brief text message with a sentence or two is more effective than a long paragraph crammed with details. Long paragraphs have lower readability and readers might have a challenge deriving information from such texts. If you need to include more information, it is best to send more short messages than one long paragraph.

    Be Personal

    When you personalize texts, the recipients feel appreciated. Blanket messages sound generic and bland. Businesses can achieve better ROI from a texting program through personalized messages. Messaging individual recipients can be a good way to start. The recipients will be surprised and delighted and they are more likely to engage a brand. You can also address them by their name. Addressing recipients by their name breaks the ice and sets an approachable tone.

    You may also include their pet names, car make, and model and product they purchased in the text message. Consider sending a personalized birthday wish or gift card on their birthdays as well. Audiences might trust brands with personalized messages more than those who send blanket text messages.

    With more individuals and businesses embracing texting, there is a need to get everything right. The moment you press send, there is no going back. Sending follow up messages to correct errors is not only costly, but also has a negative impact on the intended message. When writing text messages, always ensure that you are empathetic and helpful to the target audience.

  • Why You Need to Backup Your Business Data (and How to Do It)

    Why You Need to Backup Your Business Data (and How to Do It)

    Losing data is always a conundrum, let alone how damaging it can be for a business. As a business owner, you are not responsible only for your staff’s data but also for your customers. This makes data loss or corruption a pitfall you must avoid at all costs.

    Technology is a capricious thing; one moment, your systems may all be up and running, and the next, you might find that your local data copies have been lost. Luckily, creating another copy of your important files is not as hard as it sounds. Check out the following points to learn why backing up data is vital for businesses and how you can make the process a breeze.

    Why Are Data Backups Important?

    Access Files Remotely

    Long gone are the days when employees had to be on-site to access business data. Nowadays, most people take work back home with them or rely on their smartphones to finish up tasks. This makes having a cloud copy of your company’s data a must, not only to improve workflow but also to allow employees to set their own work hours, which is extremely important in the COVID-19 era. So, if you want to have full control over your files even when you are not in the office, definitely invest in data backups.

    Decide Which Files to Keep

    Realistically, not every file is worth backing up. However, finding out which ones are can be challenging, especially if you have thousands of files to go through. Because the amount of data you want to create a copy of directly affects the cost of the process, particularly when it comes to cloud backup, you have to make sure that you are not just copying all the files you can find. To make the process a bit easier, ask the head of every department to find the data that is worth keeping. This way, you can keep important files protected without going over your budget.

    Avoid the Woes of Power Cuts

    Even if you have the best generators on the market, they may still not be enough to power up your systems during blackouts. This is especially the case if your business is based in an area that experiences wacky weather and frequent power cuts. Why go through all the trouble of finding a professional to retrieve important data when you can always be sure that your files are safe and sound? Creating backups can help you avoid the worst-case scenario and allow you to get some peace of mind.

    Add an Extra Layer of Protection

    To blindside you, hackers are getting increasingly craftier with the way they plan their attacks. They exploit any security loophole that your system may have to assume control of your data. By gaining access to sensitive files, they can also employ extortive means to sell them back to you for thousands of dollars. Because you certainly do not want to give these nefarious individuals that much power, backing up your data often will help you prevent these sticky situations from ever happening.

    Free Up Space

    If you own a startup, you may not have enough money to invest in expensive storage solutions, which makes destroying old data a necessity. However, by sacrificing this data, you may end up making things harder for your staff. After all, you never know when you might need to retrieve a certain file. Instead of continuously getting rid of files to free up space, why don’t you create another local or a cloud copy? Most solutions do not even cost that much, so you will not have to break the bank to keep your data protected.

    Keep Customers Satisfied

    Losing your staff’s data is one thing, but losing your clients’ information is a different story altogether. Customer satisfaction is always most business owners’ top priority, so it only makes sense that you may want to go above and beyond to keep your clients happy. This is particularly important if you have an e-commerce business where storing credit card information and other sensitive data is mandatory. Even if a power cut happens and you lose your local copy, you can ensure that your clients will never be cut off from your services as you try to fix the problem. 

    How Can You Create Data Backups?

    Set a Budget

    You can try many solutions if you want to create data backups for your business, but not all of them cost the same. This is why you need to set a budget before choosing a method. Generally speaking, the fewer data you need to back up, the lower the cost will be. However, this cost can go up if you decide to hire professionals to handle this process. For this reason, startup business owners who have enough tech knowledge or a strong IT team are advised not to seek a professional company when creating backups to keep the cost down.

    Find a Method

    As we’ve mentioned, you can choose from a plethora of options when it comes to data backups. The easiest way is to purchase a few external hard drives and USB sticks. Although this is usually seen as an outdated method, it still works pretty well, especially if you have a limited budget. Just make sure to keep these storage devices off-site in a safe place. You can also go for cloud storage. Yet, when picking a cloud storage provider, make sure that they have an intricate security system because you definitely do not want hackers to get to your data. Moreover, to guarantee that you will be able to access your business files anywhere, cross-platform support is a plus.

    Follow a Schedule

    Routine backups are very important. That said, you do not have to create one every day. Experts agree that backing up files once a week is usually enough. Nevertheless, if there is sensitive information you are afraid you might lose or your area experiences frequent power outages, it is best to incorporate this practice into your daily routine. 

    Business data loss is a nightmarish scenario. However, you do not have to spend thousands of dollars on fancy professionals who claim that they can retrieve lost files when you have a more straightforward solution at your disposal. By investing in creating several copies of important information, you can rest assured that your business remains on top of the food chain and give your customers the best possible experience.

  • How Workplace Design Can Impact the Success of Your Business

    How Workplace Design Can Impact the Success of Your Business

    When it comes to running a profitable business, what do you think of? Most people will answer with productive employees, smart business models, and competitive pricing. While all of these answers are correct, they forget one major area that impacts success. This is your workplace design. While it might sound strange, studies have shown that a good workplace can greatly increase the profitability of your business. In what ways can it do this? Here is how your workplace design can impact your business and make it more successful.

    Open Layout Boosts Morale

    The first thing to look at when it comes to workplace design is the overall shape of the office. Are you having your workers work in cubicles? Are they segregated off from everyone else? While you might think this is a great way to minimize distractions and increase productivity, statistics have shown the exact opposite. Offices that are more open concept allow employees to feel more free to get their work done. Instead of feeling imprisoned, they can move around and work. Having the ability to speak with one another will greatly boost morale, which will keep your workforce happy.

    However, accomplishing these goals might be difficult as there is plenty of furniture in the office along with desks and files that will have to be taken care of. In certain situations, a lot of this stuff might even be destined for the garbage. If you are unsure what to keep and what to get rid of, you can get some experts to assist you in the matter. Replacing this furniture and equipment is a great start, according to the experts at Vestra Workspace fitouts, who continue to add that clearing everything up is the first step to achieving the design that you are looking for. The best part about bringing on a team is that they can help fulfill the vision that you have. They will consult you every step of the way and work with you, so the space that you are creating is one that you will truly be happy with. An open concept will be great and will increase the morale of your staff.

    Better Productivity

    The next best thing about improving your workplace design is that you can expect better productivity as a result. As morale gets boosted, so does your employees’ drive to work. They will complete their tasks that much faster, and the quality will be higher as well. A properly designed workplace will also have a breakroom, which will help with this.

    How does a breakroom help with workplace productivity? Employees are not mindless workers who have the ability to slave away all day. They will burn themselves out if they work too hard, and their productivity will greatly decrease. Having a breakroom will give them the chance to step away from their desk and refresh themselves mentally. It will also give them the opportunity to catch up with their coworkers and have a conversation. After their break is done, they will return to work and jump right into things. The break will do wonders for their brain, and they will once again operate at high efficiency for the rest of the day.

    Improved Communication

    When it comes to running a business, you have to make sure that all departments are in constant communication with each other. If there are any setbacks, people have to know early so they can react accordingly. A well-designed workplace allows people to communicate easily with each other, allowing for important information to be delivered quickly and effectively. The faster information can be conveyed, the better it will be for your business.

    A Safer Environment

    Worldwide, there are hundreds of thousands of work-related injuries each year. A lot of these are caused by the workplace being designed improperly. Taking the time to come up with a design to make things safe will allow your employees to feel much safer when they are working around the office. You’d be surprised at how much more success a safer business can bring.

    What are the repercussions if you do not do this? If your employees are nervous about their work environment, they will not output work at an acceptable rate. An even worse situation would be if an employee were to get injured at work. You will be held responsible for the injury and will have to pay a large sum of money to the employee, putting your business in a financially dangerous situation. Safer workplace design is a better workplace design for both you and your employees.

    Better Mental Health

    An office that is full of clutter takes a mental toll on those around it. A mess creates stress, and as it continues to build up, it will affect your employees more and more. By taking the time to clean your office, you can keep all of your employees relaxed and feeling good. What are the other benefits of this? Employees who feel healthy and fit are much less likely to take sick days. This means that you will be operating at 100% each and every day instead of having to worry about who is going to call in sick. Proper workplace design will enrich your employees’ mental health and keep them in the office.

    Drive Sales

    If you deal with customers who come to your business, you want to ensure that it is presented in a way that is conducive to the business that you are doing. If your customers are unhappy with your layout, they might end up taking their business elsewhere. Everything matters when it comes to closing a sale. Find a design that is welcoming towards your customers so that they are more willing to speak with you and purchase from you.

    All of these are great reasons as to why you should improve the design of your workplace. By taking the time to implement some of these tips, you will notice that the productivity and morale of your employees will improve greatly. A final recommendation is to speak to your employees about what changes you can make around the workplace. As they are the ones working in it every day, they will know what is best for it. What changes do you plan on making to the workplace?

  • 4 Best Universities to Study Marketing

    4 Best Universities to Study Marketing

    In America, the marketing profession was born with the birth of the market economy. A marketer is a specialist who promotes a company’s products and services. His/her goal is to build a sales system that will bring the company the most profit. The name of the profession translates as “market research” because the marketer identifies the needs of potential customers in order to offer a product or service that will meet those needs. Marketing seeks to build long-term communication with the client so that the buyer becomes loyal to the brand and buys again and again in the future. Now a marketer is a very popular profession and therefore universities offering training in such a profession are extremely popular. However, since there are so many of them, you can get confused about the choice. Luckily for you, we’ve put together a list of the best universities in marketing, so read on!

    Why Should You Study to be a Marketer?

    Marketing is one of the highest-paid professions in America. Careers in this industry are developing rapidly, which guarantees a stable and high level of income. But the main thing to remember: promotion is given only to the most hardworking and attentive employees. A marketer is one of the most promising professions. You get a lot of opportunities that are just waiting for the moment when you decide to use them. Indeed, in addition to simple highly specialized positions, the doors to the top management are opening before you. Marketers always have something to strive for and where to grow. This is important and allows you to constantly improve yourself, even while at the very top of success.

    One of the main advantages of this profession is its youth and a wide range of responsibilities. After all, having such a huge amount of knowledge, skills, and abilities, even with a failed career as a marketer, you can easily find yourself in a number of more narrowly focused specialties.

    1. York St. John University, UK

    York St. John’s University is known not only for its wide range of marketing and business programs but also for its diverse internship and practical experience options. Not surprisingly, as many as 95% of university marketing program graduates find employment abroad within 6 months of graduation. The university offers bachelor’s, master’s, and doctoral programs in marketing with specializations in subjects such as hi-fi management, hospitality, international marketing, sports marketing, etc. At their will, students can study abroad during the year or undergo an internship in one of the marketing agencies. However, you should understand that studying at the university can be too difficult at times and you should remember useful services such as an essay writing site that will help you with choosing marketing essay topics and much more.

    2. Liverpool University

    The University of Liverpool is one of the top marketing universities. The Liverpool Marketing Course offers a wide variety of complementary units. Marketing is a topic that deals with product advertising. The school provides a good faculty and learning environment. Many students from different countries come to study at the Liverpool School.

    3. Charles University, “Marketing Communications and PR”

    The Institute for Communication Research and Journalism, where this specialty is studied, belongs to the Faculty of Social Research. The undergraduate program is designed for 3 years. The main goal of the university is to provide quality education, both at a theoretical and practical level, in which the graduate can apply in professions related to communications: from a press secretary to a senior level in PR.

    Education is built on the principle of holistic education of the individual, therefore, students receive a broad knowledge of professional ethics and the consequences of working with the public. After that, there is an opportunity to continue studying in related fields or start serving in government agencies, commercial and non-profit organizations.

    4. University of California, Irvine

    The Department of Continuing Education at the University of California, Irvine offers a wide range of programs for students. Opportunities provided include superior marketing instruction, postgraduate certifications, and comprehensive training to successfully teach undergraduate and graduate students.

    Summing up

    The profession of internet marketer ranks 6th in the list of the most in-demand professions, right after the IT sector. Today, more specialists are required than the labor market can offer – over the past 2 years, there have been 2 times more vacancies, and the facts indicate that the demand from the business will only grow. Experienced internet marketers can earn amounts comparable to top executives’ salaries. A large number of competencies that marketers must have and the areas that must be mastered, as well as the fact that demand still exceeds supply, in this case, explains the high salary. So stop thinking, it’s time to act! Apply to one of the universities on our list.

  • Qualities to Look For in an Answering Service for Your Business

    Qualities to Look For in an Answering Service for Your Business

    In today’s digital age, most companies prefer to work remotely or outsource services to save time and money. One such remote service is customer and reception service. Today, many companies are hiring answering services, which can positively impact a company’s reputation, sales, and customer reviews. Hence, it is necessary to do your research and hire a competent answering service that is not only more proficient than an in-house customer service department but is also more affordable and manageable. If you are thinking of hiring an answering service for your company to improve customer service, now is the right time. But, how does one choose a qualified answering service? Continue reading on to find out what you should look for in an answering service.

    1.    Packages Offered

    Affordability is one of the most important factors when hiring an answering service. Depending on the size of your business, you will have a designated budget to hire an answering service. You should do your research to determine the cost of their services and look at the packages they offer. Certain answering companies offer additional services along with the basic ones, such as call screening, appointment setting, call forwarding, setting appointments, web access, and some other applications and services. If these align with your company’s needs or could benefit it in some way, such packages should definitely be considered. In some cases, you can even take the plunge and discover new services and witness the way it benefits your company along the way.

    2.    Training and Expertise of the Staff

    Needless to say, the staff of any answering service should be skilled and trained to conduct any type of interaction. Whether your company handles legal matters or manufactures products, it is your right to measure and determine the expertise of the service’s staff since you are entering a partnership for a prolonged period. Question the staff and call operators to ensure that they are adequately trained to handle any questions about your business. While conducting this research, also find answers to questions like – Do they work remotely or at a designated site? Are they aware of your industry values? Do they have prior knowledge about your discipline? Are they quick on their feet? Do they sound polite and professional? Along with expertise, training, and skills, the amount of experience should also be considered.

    3.    Confidentiality

    Every company needs to follow certain ethics, which mainly comprises trust, privacy, and confidentiality. The interaction between a company and a potential customer should be encrypted and kept private, and the same applies to an answering service as well. The skilled operators at TelephoneAnsweringService.org.uk highlight that confidentiality and privacy are key to gaining a customer’s trust. As a company, you are placing your trust in the answering service to maintain customer confidentiality, which is why it is necessary for an answering service to maintain discretion at every step, from the very first introduction to filing the customer claims and requests. Look for an answering service with operators who are trained in maintaining confidential information. If possible, look for a service that specializes in HIPAA-compliant calls.

    4.    Availability

    There is no point in hiring an answering service if it is unavailable during your prime business hours. The service should be quick on its feet and ready to answer all calls at any moment. This is necessary because a single missed call could lead to a major loss. To avoid this, look for an answering service that operates in your time zone or has similar operating hours. Some businesses are more active during the night, which is when an opposite time zone comes to your rescue. Also, some answering services offer 24/7 availability, which is necessary for some types of businesses. Even if the answering service does not operate 24/7, look into the types of emergency plans and backup options that they offer. What is their emergency strategy in case they missed a call? What is their outlook on disaster planning and redundancy?

    5.    Language Assistance

    If your business attracts non-English speakers, you should ensure that the answering service is ready to assist them in the customer’s preferred language. In such cases, a bi- or trilingual answering service is necessary to break the language barrier. It is easy to lose a potential customer who does not speak your language, so taking the time to understand the customer means money saved. Take note of the types of customers you get, relevant reviews, and the language they speak. For example, if a majority of your customers prefer to speak Spanish or English, a bilingual answering service that is fluent in these two languages is preferable. In case you attract many international clients who speak varied languages, look for an answering service that can deal with multiple languages. Even though it may demand some extra expense, it is worth the investment.

    6.    Connection and Routing Options

    All your efforts are in vain if the connection and routing options offered by the answering service are poor. If all calls are managed at one common location, call diverting can be an issue as it often causes confusion and mistakes. It not only causes misunderstandings and probable losses but also affects your company’s reputation. Even if the call is diverted to an expert who works for the same service, human errors are still possible due to poor connection or miscommunication. To ensure that your company’s customer service is lauded, consider every aspect of connection and routing options offered by the answering service.

    By choosing a capable and reputable answering service, you can boost your own company’s reputation and convert leads into sales. To find the right service, it is necessary to do a little research, compare different providers, and read customer reviews to ensure that your company is represented by the best customer service representatives. After all, this will directly affect your company’s sales and identity. With hundreds of reliable answering services on the market, you’ll have a myriad of options to choose from.

  • Here’s Why Your Office Needs a Coffee Machine

    Here’s Why Your Office Needs a Coffee Machine

    In almost every workplace in the developed world, there is a certain ritual that most employees like to start their days with. The act of drinking coffee before starting work with your coworkers is a time-honored tradition that has been enabling workers to get mentally and physically prepared for a hard day’s work for hundreds of years now. There are also a few ways in which workers have been pushing to make their pre-work coffee ritual as efficient and enjoyable as possible. This article will seek to shed some light on a few concrete reasons why you should work to get a new coffee machine for your office by providing a few key improvements that including one of these simple machines will provide your workplace with. The days of wasting time before work waiting in line for an overpriced cup of coffee are over. Getting a coffee machine at work will improve your overall experience every day, so why not treat yourself? 

    Read on to find out a few other ways that getting a new coffee machine for your work office can drastically improve your quality of life. 

    Convenient

    One of the most appealing parts of having a coffee machine in your office is the potential convenience that having one can offer to you and your coworkers. By having a coffee machine on your worksite, then you will no longer get stuck in the morning rush at your local Starbucks, Tim Hortons, or whatever coffee shop you like to frequent. Depending on your timing there can often be massive line ups which can serve to set your morning back quite a bit, causing you to be late or rushed to begin your shift. By having a coffee machine on site, then you will never again have to wait in line and hope that the people in front of you are fast enough with their orders to get you to work on time with a coffee in hand. By having a coffee machine in your office you will be able to get your day started while also making sure that you have prepared everything necessary for your job, which you cannot do from a line at a coffee shop. 

    Affordable

    Another excellent reason to include a coffee machine in your workspace or office is that it can help to make your morning coffee habit much more affordable. By spending on average a few dollars every morning to buy yourself a nice cup of coffee, you will be spending hundreds or even potentially thousands of dollars a year on your morning coffee routine. By getting a coffee machine for your office, then you will be able to have much more control over how much money you spend daily on coffee and allow you to save at least a few dollars per cup. If you do not want to outright buy a coffee machine for your office then there are other options. Experts at PureBean.com.au recommend renting out a coffee machine for your office temporarily. This will allow you to experience what it is like to have a coffee machine in your office, without committing the long term cash investment required of some more expensive coffee machines. By renting out a machine, then you will also be able to explore different options and see which setup provides you with the best overall cup of coffee. 

    Inviting

    There are few things more inviting than being tired and walking into a room with the smell of fresh coffee brewing. This can help to create a more relaxed environment and allow your office to be less stressful, making you more productive. You may choose to set up a little corner for your coffee setup, which can include things like sugar, coffee cups, milk, and other essentials for your morning cup of joe. Why not make your morning caffeination as enjoyable as possible. 

    Note: If you are looking for the best Breville espresso machine, you don’t have to look far. Click the link to learn more!

    Social aspect

    In almost every single workspace a coffee break is a time when coworkers are able to gather with one another, talk about their work, and recharge with a nice cup of coffee. By having a nice area in your workspace, which is designated for coffee breaks, then you will see a noticeable rise in camaraderie and good spirits among the workers. A great way to set up a coffee station and area is to first get all the necessary components. This could include a coffee maker of whatever size you choose, a small fridge to store milk and cream in, and even a pantry, which you can leave things like sugar and coffee mugs in for storage. If you really want to step it up, then a great addition would be a nice coffee table and some comfortable chairs or couches which your employees could then sit at in order to properly enjoy their coffee break. If you really value your employees and coworkers’ happiness, then you may even consider taking a pool to see which type of coffee everyone prefers, and use that information to purchase coffee for workers with the company’s money. This is a great way to get your workforce to work early and keep them happy throughout the day. 

    Hopefully, this article has been helpful and informative regarding the various reasons why getting a coffee machine for your office can help to improve the quality of your overall experience for you and your coworkers on a daily basis. Whether we like to admit it or not, coffee is an integral part of the routine for most workers, regardless of their occupation. Whether you are a starting construction worker or the CEO of a large corporation, chances are pretty high that you will be starting your day with a cup of coffee. If you or your coworkers have any doubts about the potential benefits of including a small coffee machine in your office, then you should try to get them to read the aforementioned points in this article to help them see how much it will actually benefit you to have a coffee machine on site for all workers to enjoy.