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  • The Main Reasons Why It’s Useful To Have A Second Citizenship

    The Main Reasons Why It’s Useful To Have A Second Citizenship

    The world we live in has grown more and more unstable over the past decade, with natural disasters happening everywhere on a weekly basis — it’s no wonder people seek to have additional citizenships. It pays off for many reasons, and here are some of the reasons that will make you not want to miss out.

    To get better investment opportunities

    Doing business in another country and placing investments there can present a number of benefits not just for your business but also for your personal betterment as well. While some business investors think gaining citizenship in another country is not necessary, there are also those who think that it is an attractive opportunity. Many of us will agree that convenience is also a reason why people try to obtain another citizenship. I mean, who wouldn’t want to grab the opportunity of one country making the process of acquiring second citizenship very easy and doesn’t ask for many documents or fees while applying for its citizenship (or at least, not so many). For example, Dominica Saint Kitts, and Nevis both allow their individuals to get second passports by making a small investment, while Belize only requires homeownership. For those seeking investment opportunities in Europe, Malta is the easiest country to get citizenship by investment, according to immigration experts. Cyprus is another excellent country with a citizenship by investment program. Other Caribbean countries such as Antigua and Barbuda, Grenada, and St. Lucia also offer attractive and easy citizenship by investment program. Another convenient factor is that some of these countries don’t require you to travel there in order to get their passports; rather, they just send them directly to your home, making the application process extremely easy and fast.

    Fewer worries about customs and border control

    Being able to get past customs and border control easily is another convenience and reason why having second citizenship could be your option. If you like traveling, this is an important benefit to consider. When visiting a country as a citizen of another one, you will not face any issues such as long lines or payment; rather your entry will be fast and easy.

    If having multiple nationalities seems natural to you and it doesn’t bother you at all, then this might be the best reason why you should obtain another citizenship. For example: if your parents have different nationalities from yourself and they live in other countries outside yours–or even just if their home country differs from yours–it could feel very “normal” to have more than one citizenship! This happens because some people find it easier to fit in when they share certain characteristics with their fellow citizens. In simpler words, your sense of belonging to a certain group–even if it’s a huge group!—might become stronger when you share a nationality with its members.

    You get better visa-free travel opportunities

    Being a citizen of one nation allows you to travel around inside that specific country, or perhaps go 1-3 countries over without needing a visa. However, only being a national of one country means you’re missing out on the rest of the world — so why not apply for another citizenship?

    For example, someone living in Canada who’s also an American could come and go as they please in Europe because Americans don’t need visas to enter there. Canadians can easily go all throughout Asia without worrying about visas either — it goes much further than just Europe and Asia though. This applies to basically everywhere except South America (where Brazilians are treated like locals), Africa, Oceania (not including Australia’s passport power), and Antarctica (too bad, you guys).

    You can leave your country without having to be a refugee or stateless person

    In case your nation collapses for whatever reason — governmental or economic — it’s good that you have another citizenship. It wouldn’t feel too good being a citizen of a “failed state”, would it? In addition to that, what if the area where you’re from gets involved in an armed conflict and someone fights back against the attackers? They would have nowhere to go because their nationality would be seen as enemies. By having two nationalities, even if one becomes useless to use, at least there’s a backup option waiting for you. This applies to people both living inside and outside their home country so it pays off either way.

    You can live in another country without being its citizen

    No one would blame you for wanting to leave your home country and live somewhere else — perhaps the pay is simply higher, or maybe it’s just more enjoyable and comfortable there and you don’t want to go back. Having second citizenship gives you an added reason not to return, although it’s likely that some nationalities will always restrict people from entering their country no matter how many passports they have (e.g. North Korea). This applies both if you’re living abroad as well as on vacation, so be sure to keep it in mind next time you travel!

    To expand and strengthen family ties

    Family ties might be the most important reason as to why somebody would try to obtain another citizenship. For example, if your parents have different nationalities from you and they live in two different countries, it is likely that you will end up with two or more citizenships as well! This happens because children tend to automatically obtain the citizenship of their parents. This process where one child can end up having multiple nationalities while her siblings don’t happen mostly by chance–that is, simply because some parents have multiple nationalities themselves and their children will automatically obtain these. 

    Children who grow up in one country and later move to another often face problems of having to choose between two citizenships when they get older. This is called “dual citizenship” and it’s legal in many countries. It may be allowed because the person spent a big portion of his or her life living in that second nation, or just because the laws of that country allow it. For example, the USA allows dual citizenship, while Canada does not.

    Conclusion: Being a citizen of two or more countries means greater opportunities for cheaper travel to more places around the world, as well as added security in case your home country goes down the pan and leaves you stateless. Having multiple citizenships allows you to live in another country if desired, although it might restrict your return home depending on what nationality(s) you hold.

  • How effective are customer video testimonials?

    How effective are customer video testimonials?

    In today’s day and age, customer testimonials are extremely valuable for a business’s growth. Customers searching for products or services online look for social proof through testimonials.

    With the ubiquitousness of video content nowadays, video testimonials create a lasting impact on a potential customer.

    A recent study shows that 47% of individuals believe testimonial videos are effective as it helps them visualize the product or service. Let’s have a look at how effective customer video testimonials are.

    1) Builds credibility and trust

    One of the primary reasons you can count on customer testimonial videos is their ability to build credibility and trust in what you are selling. It is human nature for your customers to believe in the experience of previous customers and what they have to say about the brand.

    With the help of video testimonials, your potential customers get to see and hear about the experience your company provided to other customers.

    Compared to written testimonials which are nothing but dry text stating the review given by other customers, a video testimonial helps potential customers observe the verbal and nonverbal cues of other people who have used your product or service.

    Customer video testimonials help build your company’s brand in a way that is both credible and trustworthy. 

    2) Enhances brand image

    One of the biggest problems today with different companies selling similar products and services is how potential customers decide which brand to opt for. The brand image of your business is the building block for your company’s success.

    Competition is increasing every day, making it difficult for companies to create a unique impression. Therefore, video testimonials come into play in a significant way to help your company’s brand stand out.

    Video testimonials enhance your company’s brand experience by depicting an authentic image of your product and services. This shows prospective customers that there are benefits in opting for your products or services. It even reassures them that they are making the right choice.

    3) Attracts a large audience

    As human beings, individuals rely on emotional connections, and nowadays, even corporations try to form an emotional connection with their customers. Keeping this in mind, video testimonials can help attract a large audience.

    A good video testimonial brings with it a story that leaves a strong message delivered by a company’s customers. Testimonials improve customer experience with your company’s brand. Videos also engage the audience for a longer duration than plain vanilla text and are a powerful way to convey your company’s story.

    4) Effectively portrays the experience

    Video testimonials improve the brand’s exposure by grabbing customers’ attention from far and wide. They leave a long-lasting impression on customers and reach a broad and diverse audience.

    Today, online platforms play a significant role in the survival of your business. Suppose you’re looking at targeting a new group of customers who are not familiar with your product and services. In that case, a video testimonial will be more effective compared to a plain text customer review.

    5) Humanizes your brand

    Online businesses face a problem today: the lack of opportunity to form human-to-human connections with their customers. Think about a typical in-store experience.

    Your potential customers interact face-to-face with salespeople in a physical store, which positively affects their buying decisions. In comparison, online businesses only offer some pictures or screens that depict the products or services you’re selling.

    There is little to no personal interaction between humans. How can you get around this? Simple – use video testimonials that help humanize your brand, effectively putting a face to the product or services that you offer in a way that advocates the effectiveness of your brand.

    In Summary

    Videos are a popular medium for engaging viewers and telling stories about products or services. Customer video testimonials tend to positively impact the decision to purchase a product or service from your business.

  • How To Start Making Money From Cryptocurrency In 2022

    How To Start Making Money From Cryptocurrency In 2022

    Cryptocurrency is a very exciting way of making money, mainly because of its unpredictability. There are lots of different cryptocurrencies for you to invest in, from those in the mainstream like Bitcoin to more obscure cryptos like TrumpCoin.

    Making money from cryptocurrency isn’t as straightforward as people might have you believe, however. There’s a lot of preparation required to get started, from learning to read financial charts to studying individual currencies. You need to prepare, otherwise, you won’t succeed.

    This article will explain how you can start making money from cryptocurrency this year:  

    Research Cryptocurrencies

    Before you can begin making money from cryptocurrency, you need to extensively research cryptocurrencies. There are lots of different cryptocurrencies available for you to buy, as already mentioned. Ideally, you should find a currency that offers high rewards, but low risk. This isn’t easy but is possible. At first, you should avoid altcoins and pump ‘n’ dumps. As you become a more experienced trader, you will be able to turn pump ‘n’ dump schemes into lucrative moneymaking solutions. At first, however, you need to avoid them like the plague.

    Funding Crypto

    If you are on a budget and can’t afford a sizable crypto investment, you could consider using a crypto lending service, like CoinLoan. According to this CoinLoan review, you can take out loans against collateral in cryptocurrencies, stable coins, and fiat currencies. Crypto loans are usually approved immediately, provided that collateral is offered. If no collateral is offered, then a crypto lender may ask to perform a credit check. A loan is a great way to get started trading, although you should spend your money wisely. You will be responsible for repaying your loan. If you lose your money, you will still have to repay it.  

    Find a Platform

    If you want to become a crypto trader, then you need to find a platform to work with. There are many different platforms. Not all are worth using. Some platforms are to be avoided. If you have a platform that you are interested in using, then you can check out its reviews on Google or Trust Pilot. It might also be worth networking with other crypto traders in online crypto communities and asking them for their recommendations. If they advise against using a platform, then it’s usually best to take their advice. Crypto traders tend to be very forthcoming when it comes to giving advice on platforms, though still conduct your own research to ensure there is no bias influencing their recommendation.

    Create A Wallet

    A crypto wallet is a must-have. You mustn’t get into the habit of storing your cryptocurrencies in the wallets provided by crypto platforms, because they are easily accessed by hackers. A crypto wallet is a secure online wallet, where you store your crypto. Most experts would advise against using online wallets, instead recommending offline wallets. You should never share your wallet’s password with anybody else, and you must keep it written down on a piece of paper somewhere where it can’t be accessed by other people.

    Read Financial Charts

    If you want to become a master trader, you need to learn to read financial charts. If you can’t read charts, then you won’t be able to predict changes in the market, nor will you be able to determine when a good time is to pull out [or buy into] a trade. There are lots of online courses that explain how to read financial charts. You can also read books, watch videos, and read online guides if you don’t want to sign up for a course.

    Practice Demo Trading

    Once you have registered on a platform, you should have access to demo trading. Demo trading is when you trade with virtual money. Most platforms offer demo trading. If the one that you are using doesn’t offer it, then you should be able to find it on another platform, even if you don’t use that platform. There are also online services that offer demo trading simulations. These simulations are a very effective way of familiarizing yourself with crypto markets, which can be very unpredictable. Demo trading is usually free, wherever you do it.

    Attend A Masterclass

    A masterclass is a class that is taught by a master trader. There are lots of these classes online, some better than others. If you are going to attend one of these classes, then make sure that you do your research so that you can find the class that will be most useful to you. You can do this by reading reviews, financial magazines, and asking other crypto traders that you know for their advice. Some masterclasses are free, so it is worth considering them if you aren’t fully sold on spending money on a masterclass yet. If the content and information that you receive seem worthwhile to you, then you can go ahead and sign up for a paid class.

    Deposit Your Money

    Once you are sure that you are ready to trade, you can go ahead and make a deposit. When you are first looking for a platform, it’s important to consider deposit processing times. You need to find a platform that offers instant deposit processing. There’s nothing as annoying as having to wait for your deposit to process is. You can find out how long a platform’s deposit processing takes by reaching out and asking the platform, reading the useful info pages on their website, or by speaking to other crypto traders that use the platform. Make sure to also research withdrawal times.

    Make Small Trades

    When you have deposited money, you can go ahead and start trading. When you first start trading, make sure that you pace yourself. You shouldn’t rush into it. Make sure you know exactly what crypto you want to invest in, and what you’re doing. If you make silly trading decisions, you may turn yourself away from wanting to trade in the future. Small trades are best to start with, so you don’t lose too much money.

    Making money from trading isn’t difficult, as long as you do your research and practice. Make sure to stagger yourself when you first start, so that you don’t blow all of your investment at once. This is especially true if you are using money from a loan to invest.

  • How Event Technology Helps You Save Time and Money When Managing Events

    How Event Technology Helps You Save Time and Money When Managing Events

    Events are a significant part of the marketing strategy for many businesses. It can be challenging to plan and execute successful events.

    It can be a delicate balance to ensure an enjoyable and smooth event for the attendees while still sticking to your budget. You still have to achieve all this within set deadlines.

    Luckily, event technology can make your events more engaging and efficient than ever before. Event technology leads to positive returns on your investment.

    Here are a few ways that event technology can save you time and money when planning and managing an event:

    Increased Efficiency in Event Management

    Event management technology can save you time leading to positive ROI for your event. Event planning software reduces the time to plan and execute the event and allows you to focus on more administrative tasks.

    The technology increases efficiency in managing the event by cutting down on overspending and wastage. By using the technology, you can avoid losses such as over-ordering supplies for the event.

    Efficient event management allows organizers to focus on other aspects of streamlining the event. Event efficiency saves on time and money.

    Increased Attendee Engagement

    The use of event technology can positively impact your ROI by leading to a better experience for attendees to your event improving engagement with the attendees. If the attendees are more engaged, they are more likely to attend a future event. It will also lead to better sales for your products and services.

     It can be challenging to create an unforgettable, engaging experience for attendees to your event. However, you can utilize mobile event apps to create personalized, engaging experiences for your attendees.

    The apps allow the attendees to become more involved through interactive polls and feedback surveys. Event organizers can also send notifications through the apps.

    Reduced Labor Costs

    Time is money when it comes to organizing significant events. When your organizing team is occupied with tiring manual tasks, you could have high labor costs. Using event management technology can save you time and, in turn, save you money and lead to better finances.

    Increased Sponsorship Opportunities

    The use of event technology in your events can lead to more sponsorship opportunities for your company or business. It can make your event unique and attract more sponsors.

    For example, you could use live podcasts to invite sponsors or any other interested parties to participate and contribute to the podcast. It is a unique way to invite investors and sponsors.

    Your event will benefit from the promotion, and your business will reap the benefits long after the event.

    Better Analytics with Data

    Event technology provides a great way of measuring the event’s overall success. It is easier to gauge the general attendee satisfaction by collecting helpful analytics and data from the event. The data can be beneficial in further improving the event, which can lead to better attendee engagement.

    The data and analytics can be invaluable in making better-informed decisions based on the gathered data. Event technology can help you know the areas you need to work on and improve, which can be challenging without the data.

    Using attendee registration software can provide helpful marketing information such as:

    • Live event reporting
    • Email addresses
    • Attendee numbers

    The information gathered can be used for future marketing purposes and improve future attendee satisfaction and engagement. You can also enhance and optimize the attendee experience based on accurate and factual data.

    Event management technology offers a great way to make your events stand out. Your events will also be more successful as you can increase the efficiency in managing the events. It also ensures an engaging experience for the attendees resulting in improved ROI for your events.

  • Exciting Investment Opportunities in 2022: A Guide For Budding Investors

    Exciting Investment Opportunities in 2022: A Guide For Budding Investors

    The emergence of digital technologies impacting every facet of life and how we operate as humans in 2022 has brought many exciting new investment opportunities. Gone are the days of traditional city banks in iconic historic buildings with protected vaults full of cash. Financial transactions are mainly carried out digitally these days. The digital space has paved the way for innovative modern approaches to investments to make life easier for individuals and organizations wanting to invest their money today successfully. Carry on reading to learn more about exciting investment opportunities in 2022.

    High-Yield Online Savings Accounts

    There are some clear advantages of online banking, including convenience, the freedom to access your account remotely online from where you are, and being able to transfer money digitally at any time without needing to provide cash.  An example of a major advantage of online banking is that high-yield online savings accounts enable people to receive higher interest rates since they have lower overheads than bricks and mortar traditional banks.

    Cryptocurrency

    Cryptocurrency is a digital asset whose price is determined by supply and demand, and what a buyer is willing to pay. Crypto comprises a collection of binary data stored electronically on a digital database called a Blockchain. A blockchain stores data into blocks or ‘chunks’. Cryptocurrency is a decentralized currency and not regulated by a centralized financial institution like a traditional bank.

    Examples of existing Cryptocurrencies that are popular with investors in 2022, include the following:

    • Bitcoin

    The most popular Cryptocurrency is Bitcoin, which is mined and therefore is finite. It’s useful to ask how does Bitcoin mining work, as this will give you a much better idea of what it all means. It’s a complex topic, but essentially Bitcoin mining is the process of solving complicated math problems and creating Bitcoin as a result. To pay someone else via bitcoin, you simply need to transfer Bitcoin from your digital wallet to theirs on an app or a website using the recipient’s unique bitcoin address. What’s more, some companies and even countries worldwide have begun to adopt Bitcoin as a widely accepted form of payment.

    • Ethereum

    Ethereum (Ether) is the second-largest Cryptocurrency on the market after Bitcoin, and it runs on a decentralised, open-source blockchain mechanism. Ethereum was created in July 2015 when it became the first programmable blockchain, and since then, its value has soared upwards. To learn more about what is the Ethereum blockchain and how this exciting modern investment opportunity works, check out this blog article on the subject.

    NFTs (Non-Fungible Tokens)

    NFTs stands for non-fungible tokens. NFTs often consist of digital drawings, art, and even music. NFTs serve as certificates of ownership for digital assets. Unlike a fungible financial asset such as a fifty-pound note, NFTs are sort of one-of-a-kind trading cards, and they cannot be replaced or replicated.

    Deciding to Invest in Stocks in Big Tech Companies

    Big Tech Companies have made huge financial gains through the internet and digital technologies explosion in recent years. Examples of the largest tech companies with the highest profit margins in the U.S include pioneering giants in the technology sector such as eBay, Amazon.com, Apple, Intel, Facebook, and Microsoft. Therefore, another bright investment idea in the modern day is to make the most of high-flying tech companies by investing in stocks in businesses in the NASDAQ-100 stock market index. Try and do your research and assess the current trends in the stock market. Which companies in the Nasdaq-100 index are making the largest profits in 2022 and leading the way?

    So, with online banking, Cryptocurrency, NFTs, stocks, and so on, there are plenty of new exciting investment opportunities out there in 2022 that you can make the most of and explore. Get creative with thinking about ways to make profits in your investments in 2022. 

  • How to Evaluate the Effectiveness of a Test Automation

    How to Evaluate the Effectiveness of a Test Automation

    To stay competitive, organizations must accomplish the trifecta of quality, cost, and speed. Software developers are attempting to do just that with test automation, Agile, DevOps, and continuous testing, but automated tests are huge enablers when it comes to agility. 

    While test automation saves time, costs, and efforts by improving efficiency, many organizations struggle with measuring its overall effectiveness.

    Test automation can be expensive, but if you develop the right set of metrics for measuring its output, you can accurately assess its value.

    Evaluation 1: Why is Test Automation Suitable?

    Test automation is suitable in cases where companies want to improve their return on investment.

    Through automation, manual testers have more free time to fix complicated issues, which increases their speed and efficiency. Plus, test automation cuts down on human error.

    Evaluation 2: When is Test Automation Suitable?

    Depending on the size or complexity of your project, test automation isn’t always suitable. However, test automation software should be implemented if your application functions smoothly, and its functionality must be tested regularly with a high level of accuracy.

    Evaluation 3: What Affects the Effectiveness of Test Automation?

    Although putting your testing protocol against specific metrics is essential, there are a few things that can affect the effectiveness of tests that organizations can account for:

    • Frequency of Tests Run
    • Tester’s Experience
    • Data-Driven Testing
    • Tools Cost
    • Cost of Tests Suite Preparation
    • Analysis and Maintenance

    Remember that automation is a long-term investment, so you may not see results initially. Through high-quality tools, frequent tests, and experienced testers, you’ll improve the effectiveness of your test automation strategy much quicker than with sub-par methods.

    Metric 1: Does Test Automation Save You Time?

    The increased popularity of Agile and DevOps has created a need to execute regression tests daily or twice daily.

    To keep up with this need, teams have begun to invest in test automation to reduce testing time, leading to more frequent updates and released projects.

    Time saved is money saved, so calculating a system’s effectiveness will translate into whether your testing protocols are efficient.

    Time saved is the difference between manual executions and automation executions plus fragility because updating scripts (fragility) can take up a lot of time. 

    Time Saved = Manual Execution – (Automation Execution + Fragility)

    You can’t truly eliminate manual tests, but you can improve the output of your automation execution to decrease time spent on manual implementation.

    To improve fragility, you also need to improve test automation to reduce time wasted on fixing and updating test scripts. 

    Metric 2: Does Test Automation Save You Effort?

    Calculating effort saved includes understanding how much effort it would take to execute the same tests without automation. To calculate efforts saved, use Equivalent Manual Test Effort:

    If an automated test (Test A) would take 6 hours to run manually, its EMTE is 6 hours. If another automated test (Test B) would take 8 hours to run manually, its EMTE is also 8 hours. If Test A is run seven times a day, and Test B is run four times a day, then:

    6*7 hrs + 8*4 hrs = 42 + 32 = 74 hours EMTE

    You can also convert EMTE into costs saved by multiplying the tester’s average hourly rate. Assuming that the tester’s hourly rate is $40, you save 74*40 = $2,960 within a test sprint. 

    Metric 3: Does Test Automation Reduce Risks?

    Test case effectiveness determines the efficiency of test cases executed by the automated test suite. It’s a metric that determines the quality and value of each test case you add.

    Test Case Effectiveness = (Number of Defects/Number of Automated Cases Run) x 100

    Automated tests often don’t have a high bug detection percentage, but if the same tests are repeated multiple times, the software won’t find new bugs. Test case effectiveness can avoid pesticide paradox when measured for a period, so update your testing suite frequently.