The fact of the matter is that no business would be able to thrive without satisfied customers. That’s why the goal of every business should be to ensure that their customers are happy with their brand. One of the easiest ways a business can achieve that is by talking to their audience. By asking your customers for feedback, you’ll ensure that they feel valued. What’s more, you’ll also strengthen the connection you have with your customer base.
All of this can significantly help you improve your business. Not only that, but customer feedback, reviews and testimonials can actually help you bring more customers in. Anyone who sees a positive interaction with a business will be likely to check that business out. That said, here are some of the best ways you can use testimonials to improve your customer experience.
Offer information to new customers
Word of mouth recommendations are still one of the most preferred forms of marketing. Simply put, people are more inclined to trust information they receive from another person than information they can find about a business online. Testimonials and user reviews have a similar effect. Any potential customer looking to try a business out will first go through these, before giving the business a shot. So, choosing to include testimonials in your business promotion will only bring you good. This way any potential customer will get a chance to learn more about your business beforehand. That way they’ll know exactly what to expect from your business before they even interact with it. Needless to say, including testimonials in your business promotion will work as an excellent lead generation.
Improve relationship with existing customers
As mentioned earlier, customers like to feel valued. That’s why – if you’ve already asked them for testimonials – you should include them in your business promotion. The thing is that the vast majority of businesses usually focus on acquiring new customers. And while this is the right way to go – to a point – you must not forget about your existing customers. Your existing customers are what keeps your business going. So, showing respect and appreciation towards them is as equally important as trying to acquire new customers. This will greatly improve your customer loyalty. And anyone in the business world knows just how important good and strong customer loyalty actually is.
Promote transparency
Moreover, customer testimonials can really be used to emphasize business transparency. In some niches, business transparency is extremely important. This is particularly true for highly-profitable and lucrative industries. For instance, the iGaming industry is currently one of the most lucrative industries in the world. With such huge sums of money circulating on a daily basis, transparency becomes very important. That’s why review sites such as AskGamblers became so sought-after. Not only do they offer their users all the relevant information but they also put a high emphasis on transparency. What’s even more important is that they don’t censure their testimonials and user reviews. Instead, you can find plenty of true and accurate information which can greatly aid you in the long run.
Boost your business
Next, aside from using testimonials to show your current and potential customers that you care, you can also use them to better your business. Simply choosing to display testimonials is not really going to be enough. Instead, you will also need to really listen to what your customers are saying. If you’re only asking for feedback without actually listening to it, it won’t do you much good. What you actually do is ask for feedback and really analyze the information you’re given. When it comes to paying for a product or service, people will be more than happy to share their opinions. So, you should use that information to grow and improve. See which aspect of your business your customers feel like needs to be improved. And, of course, look for practical and sustainable ways that will allow you to achieve just that.
Provide relevant information
In the end, do know that simply slapping testimonials left and right on your website is not the best approach. Instead, you really need to pay attention to where and how you place your testimonials. The best approach would be to group them. If you’re offering a selection of products or services, make sure that testimonials correspond with the solution you’re offering. By making sure that you place relevant testimonials in the right place you’ll offer your customers better insight. And, along similar lines, more information about your offer in particular. This will not only showcase your business in a positive light but it will also encourage better customer interaction.
These were just some of the ways any business can use testimonials to improve customer experience. The more you take care of your customers, the more they’ll be willing to give back. So, make sure you use the same energy when caring for your existing customers as you do when looking for new ones.