Law Firm Marketing Strategy – 5 Steps for Success

Every firm no matter what it does needs to develop a certain marketing strategy, and more importantly, continuously work on enhancing it, because that’s the only way you’ll be able to grow your business.

The same rule applies to law firms. If you want to take it to the next level, you first must implement some methods that will help you attract new clients. So how can you accomplish that?

First and foremost, you must concentrate on having a first-class marketing strategy because that’s something that will help you achieve all your business-related goals. So what are the most effective strategies? Below, you’ll get the answer.

Top Law Marketing Firm Tactics To Grow Your Law Firm

Start By Identifying Your SMART Goals

You’ve read that right. We are not talking about just any goals, but the SMART ones. What does this abbreviation mean? It represents specific, measurable, achievable, relevant, and time-bound goals that can aid in expanding your law firm.

This for sure must be your first step on this journey. It’s of huge importance to identify your (achievable) goals in advance so that you know exactly what’s working and what isn’t. In these types of situations, you have to be very precise and crystal clear with your goals.

For example, you should start by saying that you want to boost the number of leads generated each month from your newsletter from ten to twenty per month. This is something that can be accomplished in several months. Now, when creating a particular goal, you must think about these things:

  • How many brand-new leads (clients) do you want to attract each month?
  • What quantity (in a few months) would you consider to be a success?
  • How many leads would you consider to be a failure?

These are the questions that must be asked if you want to be sure you are crystal clear with yourself in terms of achieving your goals.

Contact A Law Firm SEO Agency

Keep in mind, that SEO is key for business growth and the same goes for any ambitious law firm. Now, even though you may seem to know the basics when it comes to SEO, the truth is, it would be so much better if you hired someone who is way more familiar with it.

Additionally, SEO is a process that’s definitely worth outsourcing to the expertise of SEO agencies. Namely, these professionals will work on creating effective Legal SEO strategies that will help your firm in many ways. Bear in mind, that these experts have spent years and years honing their craft so they can offer high-quality SEO services to law firms like yours. 

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Properly Develop Your Law Firm Brand

Of course, everyone knows that you have a law firm, but the question is, do people know what is your practice? What is your brand and what type of brand experience do you want your future clients to have?

When it comes to lawyers and their law firms, their brand must convey some things, such as trust, value, and effort that you make to enhance the lives of your clients. Besides these elements, you also have to think about the style, image, and voice you wish to convey.

The whole point of branding is immediate recognition and positive sensation when it is noticed. So ensure your brand reflects you, your personality, goals, aspirations, and of course, your practice area. 

Your Website Should Be Mobile-Friendly

You have probably figured out by now that a vast majority of people are addicted to smartphones, meaning that in most cases, they rely on these devices whenever they are browsing the web.

This just goes to show that it’s of huge importance for every firm to have a website that is mobile-friendly, otherwise, your company will be perceived as unprofessional and unwilling to offer their users a high-quality mobile experience.

So if you want to avoid this, then be sure your website is optimized for a mobile experience. Besides, if you want your law firm to be competitive and have excellent page rankings, then you should definitely focus on this aspect of your site.

Now, if you want to ensure your website is fast and efficient on every device, then it would be wise to install a tool called Google PageSpeed Insights and it will help you monitor and enhance its speed of it.

Create Engaging Blog Posts

Whether you believe it or not, there are still people out there who are interested in reading read blogs. But of course, in order to encourage someone to read them, you must create something that’s interesting and engaging. Now, what are the main benefits of blogs?

  • They establish expertise and authority
  • Receive a lot of (positive) attention from Google. How come? Well, it’s all thanks to keywords and brand-new content. Namely, it informs Google that your site is very active and is constantly working on publishing top-notch content.

Now, if you’ve never written any blog before, yet you want to give it a shot, then check out these tips below that will give you some guidelines:

  1. Determine a release schedule and make sure to stick to it. It doesn’t have to be something that you’ll be doing on a daily basis, but once a week would be nice. Even if you decide to do it once a month, just be sure to stay consistent.
  2. It would be advisable for your site to have a built-in blogging platform. Why does it matter so much? Well, don’t forget that each post should abide by the same design standards because design consistency is essential too. 
  3. Now, if you do not think that you are capable of being consistent, then you have two options at your disposal: you can either hire an agency that will do these things for you or simply delete the date/time from your posts.

As an attorney, you are probably extremely busy, but it still doesn’t mean that you shouldn’t take some time to focus on developing a solid strategy that will help your company thrive. If you’re willing to do so, then just utilize some of the tips that we added here.