Written by Reginald Chan on August 18, 2020

How to Succeed in eCommerce?

Succeeding in an online business is not a walk in the park as many perceive it. It requires dedication, time, and resources to make it happen. You might be having time, funds, and the ways to do it, but it may not pick up? Why?

Maybe it's because you are missing the things that matter to succeed. Having an eCommerce business starts with a site. The site requires visitors who will turn into clients, and if the service is excellent, they will keep on buying and referring your services to their friends. So what are the tips to succeed?

Check on this article.

1. Your site should look good on all platforms

If you target individuals online, you need to understand that most access websites via their desktop browsers while others use smartphones, either browsers or apps. Ensure your site is present on all these platforms. Presence is one thing, and performance is another.

While making sure that your site is available on the website builds, ensure it performs flawlessly with good loading speeds and well-constructed features. Know how your site will look on desktops, mobile browsers, and if on an app, ensure it is easy to download, install, and operate. Having a seamless user experience in all platforms is a dream to anyone in an eCommerce business.

2. The Ecommerce site needs to be credible and trustworthy

One way of succeeding in an e-commerce business is by being credible and easy to trust. No client provides their credit card or other online payment details if your website looks suspicious. Ensure that safety features are in place, and it has features that increase clients' trust. One more thing, Google will not rank or offer a website which seems suspicious to individuals conducting searches.

If possible, provide details to your clients on the steps they should take if they sense theft and fraud. Also, offer security features and incorporate an online security company on the check-out page. You can also reassure your client's safety and trust by providing an easy return policy or money-back guarantee if they don't get what they purchased.

3. Incorporate Original photos and product description

This area is where most individuals fail in an online business. Do not incorporate stock images and narrations from other websites to your website. If you are using a duplicated content, that will be like killing your eCommerce business. Ensure everything is unique and original. Do not fake it while selling online. Search engines like Google do not rank content stolen from other sites.

Another disadvantage of using the same material as other sites is that clients will feel you are selling the same thing, and it's better if they pick it from the 'original' competitor site. How do you become unique? It is simple: be original, create videos for your products, and have customized photos, unique descriptions, and other integration that is attractive to your target audience.

Using well-made images, you will send unique messages to your clients since a picture is interpreted better than written notes. Ensure these pictures are of high quality, taken by professionals, to increase customer clicks and conversions.

4. The Ecommerce website should be easy to navigate

A good website should be easy to load, navigate, and check-out. If you are displaying goods on the site, ensure everything clicks easily and fast. If these simple terms are not adhered to, you will lose esteemed clients who turn away after finding a hard-to-operate site.

One way of achieving a good display is by creating menus of product categories that are clearly labeled. According to research, most clients prefer finding websites with an advanced search function. A search function enables them to find what they want to buy quickly and fast.

By incorporating a search function, you should ensure you have all the required products on your website. The reason is that after failing to find the product in the search function, clients tend to close the tab fast and visit another website to look for the same.

5. Make your website feature reviews from customers

Reviews help a lot in persuading other people to buy from your website. Why is it so? The main reason is that clients trust their fellow customers in making purchasing decisions. The advantage of having reviews is that clients get triggered by positive reviews in their purchasing decisions.

Online reviews, according to marketing experts, are like the traditional word of mouth recommendations. The client will buy a product that has been reviewed more than the one without reviews since it shows people have used it and have something to say about it.

Experts recommend reviews because they drive more traffic (by at least 44%), which leads to conversions. Ensure the star ratings are incorporated in your category pages and on the individual products to enhance visibility.

6. The Ecommerce should have excellent customer service, both on-site and offsite

One way of killing business is by having poor customer service, especially in an eCommerce business. An eCommerce business is like a global business. How you treat your existing client will determine how others will perceive your business.

Ensure you conduct good pre-sale and post-sale customer care to your clients to enable them to enjoy services and refer you to their other friends and families. You can perform this customer care through emails, call centers, chats, emails, and social media handles. Ensure you get their feedback on their experience and what can be improved.

7. Ensure there is an easy and fast check out process

Most customers always cancel their orders if they find a difficult-to-use check out process. To ensure all orders get completed, provide easy to check-out systems with one-page check-out and easy to process payment solutions.

Since clients always avoid user accounts, always ensure if its a requirement for your business that they are easy to create and log in when clients are making payments. You can also include a guest login option to cater to individuals who like being anonymous. With these measures, you will get assured of carts not being abandoned in the last stages.

Other factors you can consider include having an online social team that can communicate with clients through chats, and help clients who might be facing troubles with their shopping. With these points and others, you will have a successful eCommerce business.

Article written by Reginald Chan
A meticulous entrepreneur by nature and a serial entrepreneur. Founded a few awesome startups including Marketing Lancers, WP Maven and TheMarketingHuddle.com. Reginald is a sought-after success coach, digital marketing consultant and TEDx speaker from Asia. Currently, he teaches others how to make money online for free.

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