Written by Reginald Chan on December 29, 2021

How To Expand Your Business's Global Reach

With the right tools and strategies, you can expand your business all around the globe. In this age of the internet and digitalization, taking your business to an international audience might seem easy to achieve, but on the contrary, it takes a lot of hard work, dedication, and a focused strategy to get the best possible outcomes. Here are some essential tips you can follow to help improve your business outreach and open up possibilities for your business to grow and prosper.

Analyze the Market

Before you consider entering a foreign market with your products, research the local market to determine the influence your business could potentially have. You can start by conducting a segmental analysis to determine whether the product you choose to sell could cater to the local market. Reviewing the gap analysis can also help in knowing whether there is a potential space to fill in the consumer demand for your product. Furthermore, evaluate the market size and work on the pricing to meet the price range of local consumers. 

Build Your Team

For businesses to expand quickly and with ease, setting up an extension of your office and hiring local talent can prove to be a great decision. Besides finding employees to run operations, you can always utilize the services of senior interim executives. This allows you to make informed decisions, provide the right guidance to employees, and help you build a team that leaves an impact on the market. 

Working on Products

Use the insights collected from analysis like product gap evaluation and rework on the prices and availability of your products for a better impact. Learning about government-regulated laws and regulations can help you better understand the types of certifications that might be necessary to sell the product locally. Furthermore, work on the brand name and try to translate the product name into the local language for better engagement. After you have worked on product basics, initiate a patent review to be on the safe side and avoid any legal trouble. 

Devise a Business Strategy

Your business plan and strategy can guide your company towards reaching the global market. Therefore, give yourself time to make a focused strategy and an effective business plan while keeping in mind the cultural differences, socioeconomic status of the general population, government policies, and the market conditions you intend to work in. You can make a long-term business strategy, but consider implementing the SMART goal strategy, which ensures that the goals you establish are achievable, time-bound, realistic, and can be achieved within a reasonable amount of time. Making a business model while keeping in mind the above-mentioned aspects will help get the best possible outcomes. The final step is then to develop a budget and a tactical action plan that details all the work-related activities and objectives that the business has to achieve within the time frame. 

Improving Communications

Businesses and corporations that handle a large volume of incoming and outgoing calls can improve their communications by adopting modern technologies like VOIP or SIP trunking services for much better results. Using SIP services ensures that you are all set for international calling without the hassle of hefty line fees and call tariffs that come with connecting with people globally. There are a variety of SIP trunking suppliers out there, each providing different features catering to a lot of different businesses. Therefore, make sure you evaluate your business requirements and the offered SIP features to decide on the best possible outcomes. 

Organize Your Business

The rules and policies designed for the foreign market should be flexible enough to let employees follow the provided company plans and work routines without any issues. While keeping in mind the strategy you made, analyze the business infrastructure to ensure the implemented strategy is effective. Work on adjusting your existing policies and making an extension of policies that can cater to the local market. You have to keep in mind that a business will only prosper when you let employees feel the benefits of their hard work. You can run competitive incentive programs to appreciate and reward employees that put time and effort into their office-related work. When it comes to organizing a business, most entrepreneurs are now emphasizing using automation tools to carry out many office tasks that take quite a lot of time to complete. To ease up operations, you can either start using automation tools for basic office-related tasks or get the services of tech experts to help you out with the setup and execution. 

Pros and Cons of Expansion

Pros of a Global Reach

  • Tapping into new markets to explore opportunities and improve sales.
  • Easy access to local talent can cut the cost of operations and provide you with the best outcomes in terms of employee productivity and effectiveness. 
  • Expanding your business on a global scale ensures that you are establishing a clear international representation that consumers can trust.
  • The expansion also helps in making a reputable name for yourself in the local market, keeping you ahead of your competitors. 

Cons of a Global Reach

  • The capital investment required to expand the business might slow down other business transactions and limit the cash flow.
  • As the international consumer market is well-connected, approaching several markets at once can cause a lot of spread, making it impossible to push products into the market and generate lucrative outcomes. Most business owners think that expanding the business is an effective strategy when everything is going smoothly. However, in reality, the expansion will spread your resources and expertise too thin, resulting in relatively poorer outcomes than expected. 
  • With the expansion of your business, you will require more time and energy to manage and delegate employees at different locations. 
  • The increased workload can easily affect the quality of products or services offered. which can negatively impact your business's outcome.

The above-mentioned strategies and tips can be implemented to help expand your business into the international market. However, it is important to understand that each business’s requirements are different, so always study your business model in detail, get your team involved, and get help from industry leaders to make impactful decisions that help you establish your roots in other foreign markets.

Article written by Reginald Chan
A meticulous entrepreneur by nature and a serial entrepreneur. Founded a few awesome startups including Marketing Lancers, WP Maven and TheMarketingHuddle.com. Reginald is a sought-after success coach, digital marketing consultant and TEDx speaker from Asia. Currently, he teaches others how to make money online for free.

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