Written by Reginald Chan on June 4, 2020

How To Easily Connect To Your Instagram Audience

Instagram is a popular platform where you can make a brand and attract an audience. How people respond to visual content is a variable that made Instagram popularised among the masses. With useful and authentic content, you can attract an audience and engage them. Many businesses have seen the potential of Instagram for marketing potential. It is a platform that can let anyone gain instant popularity with other users, of course, using the appropriate content! Additionally, hashtags have evolved into something vital if you want to emphasise your campaign. 

Whether you have a personal Instagram or you use it for your business, having an audience and engaging with them is essential. Here are some of the ways to easily connect with your Instagram audience.

Public Profile

Making your profile public will make it accessible to consumers and to a potential audience. Experts behind https://linkinbio.xyz also recommend the use of multiple links in your Instagram profile to provide your followers with other platforms where they can reach you. This approach will not only help you connect with your followers but will provide an avenue to expand your audience as well.

Study your Followers

Analysing your audience is one of the first things you should perform. When you know information about them, you can use these as a basis for your content, captions and hashtags. There are various tools available for studying statistics about your followers. The metrics in these apps aid in determining if you are effectively connecting with your audience or if you need to rethink your strategy. 

Engaging Content 

Always aim for interesting and authentic content. People follow your account because they would like to learn more about your interest, ideas, your mission, your products or services. And the best way to showcase these is through the content that you share. You can perceive what captivates your audience by observing which posts gain more comments and likes. Contemplate on what is included in those popular posts as compared to other contents you shared. 

When selecting multimedia content, choose those that exhibit your ideals or which reflects your brand in a more personal manner. For a business, it also helps to insert images of employees and includes an encouraging phrase. Furthermore, ensure that your photos or videos are clear and of high resolution. 


Say more about your photos with a creative and attention-grabbing caption. Some people may not know the reason behind the picture you posted. Thus a short, simple, yet effective caption will engage your audience.

Ask Questions

One of the best ways to connect with your audience is by asking them questions. Ask them how they are feeling or request for their opinions. You may also post a photo and then inquire how they feel about it or ask for their impressions. And when your followers ask questions or comment, it is also expected for you to respond. In this way, you can lead the conversation and show your appreciation for their support. 

Share Exclusive Information

Strive to post for new and unique content that your audience will only receive from your channel. If you have multiple social media sites, attempt to vary the materials you post and adjust it depending on the platform and your audience. In this way, you will engage your followers on topics unique to your channel.

Another thing you can do is to obtain something that will set you apart from other similar businesses or from the millions of Instagram users. Offer something valuable to your followers. You may provide your audience with simple tips on your speciality. For food bloggers, short cooking suggestions that are posted daily will ensure the return of your followers. 

Use Trending Topics and Hashtags

Take advantage of the topics currently being talked about and use it accordingly to state your ideas and mission. Use hashtags and generate unique ones to complement the trends. You also need to be quick when creating hashtags. You won't believe how quickly people share and read on the topics posted on social media and having a unique and catchy hashtag will ensure that you get noticed!

Challenge your Followers

Stimulate your audience and invite more followers by asking them to participate in a challenge. If your challenge is enticing, this technique will expose your channel to more people and might even start chatter about you. When people participate in the activity, it is polite to acknowledge them, like their photos or comment too.

Managing your Instagram audience is quite challenging. But if you know how to engage with them, you'll definitely retain your followers and increase your audience as well. Just ensure that you have a profile that is public for ease of searching and following you. Pattern your posts according to the interest of your audience and supplement it with captions and hashtags. You can also engage your followers by using trending topics, asking them questions or even giving them a challenge to work with. Lastly and more importantly is the act of commenting and responding to your followers. Show them your appreciation and notice the growth in your connection with them!

How To Easily Connect To Your Instagram Audience
Article written by Reginald Chan
A meticulous entrepreneur by nature, Reginald is a sought-after success coach, digital marketing consultant and TEDx speaker from Asia. Currently, he teaches others how to make money online for free.

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