Category: Strategies

Servant leadership is a style of management that has been growing in popularity in recent years. It is a concept that has been around for centuries, but it has only recently gained traction in the business world. There are many pros to this type of leadership, but there are also some potential drawbacks that should be considered. In this article, we will discuss both the pros and cons of servant leadership. So, if you’re a business owner, read on to learn more about this concept and what influence it can have on your business.

What is Servant Leadership?

Servant leadership is a style of management in which the leader puts the needs of their team above their own. This type of leader focuses on developing their team and helping them to reach their full potential. As you can see in this new guide here, servant leadership management is founded on the premise that leaders put the greater good first. Leaders with this management model prioritize their team and organization instead of their own goals. In addition, they are often very supportive and compassionate. They create an environment in which employees feel valued and appreciated. This leadership style is diametrically opposed to the conventional leadership model. The more you invest in serving as a “scaffold” for your team, the more efficient your team becomes, according to this leadership theory.

Pros of Servant Leadership

As you can see, servant leadership has many potential benefits. Some of the most notable advantages include:

1) Positive Work Environment

One of the first and most obvious benefits of servant leadership is the positive work environment it creates. When employees feel valued and appreciated, they are more likely to be engaged in their work. They are also more likely to be loyal to their company and less likely to leave for another job. In addition, a positive work environment boosts morale and motivation.

One study found that employees who feel appreciated are more likely to stay with their company and be engaged in their work. The study also found that employees who don’t feel appreciated are more likely to leave their job within the next year. It’s clear that a positive work environment is beneficial for both employees and employers. If you’re a business owner, implementing a servant leadership style could help to create a positive work environment in your company.

2) Better Collaboration

In addition to a positive work environment, servant leadership also fosters better collaboration. When employees feel valued and appreciated, they are more likely to trust and respect their leader. This trust and respect facilitate open communication and collaboration.

This is mainly because servant leaders are more interested in the collective success of their team rather than their own personal success. As a result, they are more likely to encourage and facilitate collaboration. In addition, servant leadership is associated with increased trust, satisfaction, and commitment among employees. It can also be helpful in reducing conflict within teams. All of these factors can lead to better collaboration and a more positive work environment. 

3) Improved Trust and Loyalty

Servant leadership is also associated with improved trust and loyalty. When employees feel valued and appreciated, they are more likely to trust and respect their leader. This trust can lead to increased loyalty among employees. In addition, servant leaders are more likely to be seen as credible and trustworthy by their team. As a result, employees are less likely to leave their company for another job. All of this can have a positive impact on how your customers will perceive you and your company.

It’s clear that servant leadership has many potential benefits. If you’re a business owner, implementing a servant leadership style could help to improve trust and loyalty among your employees. 

4) Transparent Communication

They say that communication is key to any successful relationship. This statement holds true for the relationship between a leader and their team. Servant leaders are known for their transparent communication style. This means that they are open and honest with their team about what is happening in the company. They also make sure to keep their team updated on changes or decisions that will affect them. This, in turn, leads to a more trusting and loyal relationship between the leader and their team.

In addition, transparent communication can help to reduce conflict within teams. If team members feel like they are in the loop, they are less likely to feel left out or misunderstood. This can lead to a more positive work environment and improved collaboration. 

5) Boosts Motivation

Is there anything worse than feeling unappreciated or unmotivated at work? Luckily, servant leadership can help to boost motivation. When employees feel valued and appreciated, they are more likely to be engaged in their work. They are also more likely to be loyal to their company and less likely to leave for another job. In addition, a positive work environment boosts morale and motivation.

One study found that employees who had servant leaders were more likely to report higher job satisfaction and organizational commitment. They were also more likely to say they would recommend their organization to others. This is mostly because servant leaders create a positive work environment where employees feel appreciated. 

6) Increased Employee Satisfaction

From the previous few points, it’s clear that servant leadership can lead to increased employee satisfaction. When employees feel valued and appreciated, motivated and engaged, they are more likely to be satisfied with their job. In addition, a positive work environment can lead to increased satisfaction.

This is important because employees who are satisfied with their job are less likely to leave for another company. They are also more likely to be productive and engaged in their work. This can have a positive impact on your company’s bottom line. 

7) Increased Customer Satisfaction

And when your employees are satisfied, your customers will be too. That’s because happy employees lead to happy customers. When employees feel appreciated, they are more likely to go the extra mile for their customers. They are also more likely to be friendly and helpful, which can lead to increased customer satisfaction.

In addition, a positive work environment can lead to improved customer service. This is because employees are more likely to be engaged and motivated in their work. As a result, they are more likely to provide excellent customer service. 

8) Better Company Performance

To sum it up, servant leadership can lead to better company performance. When employees are satisfied and motivated, they are more likely to be productive. They are also less likely to leave for another job, which can save your company money in the long run. In addition, a positive work environment can lead to improved customer service and satisfaction. All of this can have a positive impact on how your customers perceive your company. And if customers are happy, they are more likely to do business with you again. 

So, if you’re looking to improve your company’s performance, consider implementing a servant leadership style. It just might be the key to success. 

Cons of Servant Leadership

Although servant leadership has many potential benefits for you and your company, it also comes with a few potential drawbacks. It takes time to get to know people, their motivations, and areas for development. It takes time to translate a vision into specific goals and objectives. It also takes time to adequately explain this idea to the team. The outcomes do not appear overnight. Let’s take a look at the cons of servant leadership

1) It Can Be Time Consuming

As mentioned previously, servant leadership takes time. It can be difficult to get to know every team member and understand their motivations. It’s also important to develop a clear vision for the company and explain it to everyone on the team. This can take months or even years to accomplish. 

In addition, servant leaders need to be available to their team members. They need to be able to provide guidance and support when needed. This can be time-consuming, especially if you have a large team. If you’re not careful, servant leadership can take up a lot of your time. And if you’re not able to balance it with other responsibilities, it can have a negative impact on your company. 

2) It Can Be Difficult To Attain

Another potential drawback of servant leadership is that it can be difficult to attain. Not everyone is cut out to be a servant leader. It takes a special person with the right skills and personality to be successful in this role. 

In addition, it’s not always easy to change your leadership style. If you’ve been leading your team in a traditional way, it can be difficult to switch to a servant leadership style. You might need to take some time to learn about this type of leadership and how to implement it effectively. And even if you’re able to learn about servant leadership and change your style, there’s no guarantee that your team will follow suit. It takes a lot of effort to get everyone on board with this type of leadership. 

3) It Can Cause Confusion

Imagine if your team is used to a traditional leadership style and you suddenly start implementing a servant leadership style. This can cause confusion among your team members. They might not know what to expect from you or how to behave around you. As a result, they might not be as productive as they could be. 

In addition, if you’re not careful, servant leadership can cause conflict within your team. For example, if you start making decisions without involving your team members, they might feel like you’re not valuing their input. This can lead to tension and even resentment. So, it’s important to be aware of the potential pitfalls of servant leadership and take steps to avoid them. 

4) The Leader Can Be Perceived as Weak

Unlike the traditional management model, in servant leadership the leader is not the boss but a facilitator. This means that the leader does not have the final say in decision-making. While this can be seen as a strength, it can also be perceived as a weakness, especially by those who are used to a more hierarchical structure. 

Some people might see the servant leader as being indecisive or weak. They might think that the leader is not capable of making tough decisions. As a result, they might lose respect for the leader. This can have a negative impact on the team’s morale and productivity. 

5) Possible Misunderstandings Among Teams

Servant leadership requires a lot of communication. The leader needs to be able to explain the vision to the team and get everyone on board. In addition, the leader needs to be available to answer any questions or concerns that team members might have. 

However, there is always the possibility of miscommunication. The leader might not be able to effectively explain the vision. Or team members might not understand what is expected of them. This can lead to confusion and frustration. Although you might say that this can happen with any leadership style, it’s more likely to happen with servant leadership because of the level of communication required. 

6) It Can Be Emotionally and Physically Demanding

Servant leadership can be emotionally and physically demanding. The leader needs to be able to empathize with team members and understand their concerns. In addition, the leader needs to be available to provide support when needed. 

This can take a toll on the leader, both emotionally and physically. The leader might feel like they’re always on call. They might not have time for themselves or their own families. As a result, they can become burned out easily. 

So, there you have it – the pros and cons of servant leadership. It’s up to you to decide if this type of leadership is right for you and your business. If you do decide to go ahead with it, just be aware of the potential challenges and pitfalls. With the right attitude and approach, you can overcome them and reap the benefits of this transformational leadership style. Hopefully, this article has given you some food for thought. 

Every firm no matter what it does needs to develop a certain marketing strategy, and more importantly, continuously work on enhancing it, because that’s the only way you’ll be able to grow your business.

The same rule applies to law firms. If you want to take it to the next level, you first must implement some methods that will help you attract new clients. So how can you accomplish that?

First and foremost, you must concentrate on having a first-class marketing strategy because that’s something that will help you achieve all your business-related goals. So what are the most effective strategies? Below, you’ll get the answer.

Top Law Marketing Firm Tactics To Grow Your Law Firm

Start By Identifying Your SMART Goals

You’ve read that right. We are not talking about just any goals, but the SMART ones. What does this abbreviation mean? It represents specific, measurable, achievable, relevant, and time-bound goals that can aid in expanding your law firm.

This for sure must be your first step on this journey. It’s of huge importance to identify your (achievable) goals in advance so that you know exactly what’s working and what isn’t. In these types of situations, you have to be very precise and crystal clear with your goals.

For example, you should start by saying that you want to boost the number of leads generated each month from your newsletter from ten to twenty per month. This is something that can be accomplished in several months. Now, when creating a particular goal, you must think about these things:

• How many brand-new leads (clients) do you want to attract each month?
• What quantity (in a few months) would you consider to be a success?
• How many leads would you consider to be a failure?

These are the questions that must be asked if you want to be sure you are crystal clear with yourself in terms of achieving your goals.

Contact A Law Firm SEO Agency

Keep in mind, that SEO is key for business growth and the same goes for any ambitious law firm. Now, even though you may seem to know the basics when it comes to SEO, the truth is, it would be so much better if you hired someone who is way more familiar with it.

Additionally, SEO is a process that’s definitely worth outsourcing to the expertise of SEO agencies. Namely, these professionals will work on creating effective Legal SEO strategies that will help your firm in many ways. Bear in mind, that these experts have spent years and years honing their craft so they can offer high-quality SEO services to law firms like yours. 

More Beneficial Advice Coming Your Way

Properly Develop Your Law Firm Brand

Of course, everyone knows that you have a law firm, but the question is, do people know what is your practice? What is your brand and what type of brand experience do you want your future clients to have?

When it comes to lawyers and their law firms, their brand must convey some things, such as trust, value, and effort that you make to enhance the lives of your clients. Besides these elements, you also have to think about the style, image, and voice you wish to convey.

The whole point of branding is immediate recognition and positive sensation when it is noticed. So ensure your brand reflects you, your personality, goals, aspirations, and of course, your practice area. 

Your Website Should Be Mobile-Friendly

You have probably figured out by now that a vast majority of people are addicted to smartphones, meaning that in most cases, they rely on these devices whenever they are browsing the web.

This just goes to show that it’s of huge importance for every firm to have a website that is mobile-friendly, otherwise, your company will be perceived as unprofessional and unwilling to offer their users a high-quality mobile experience.

So if you want to avoid this, then be sure your website is optimized for a mobile experience. Besides, if you want your law firm to be competitive and have excellent page rankings, then you should definitely focus on this aspect of your site.

Now, if you want to ensure your website is fast and efficient on every device, then it would be wise to install a tool called Google PageSpeed Insights and it will help you monitor and enhance its speed of it.

Create Engaging Blog Posts

Whether you believe it or not, there are still people out there who are interested in reading read blogs. But of course, in order to encourage someone to read them, you must create something that’s interesting and engaging. Now, what are the main benefits of blogs?

• They establish expertise and authority
• Receive a lot of (positive) attention from Google. How come? Well, it’s all thanks to keywords and brand-new content. Namely, it informs Google that your site is very active and is constantly working on publishing top-notch content.

Now, if you’ve never written any blog before, yet you want to give it a shot, then check out these tips below that will give you some guidelines:

1. Determine a release schedule and make sure to stick to it. It doesn’t have to be something that you’ll be doing on a daily basis, but once a week would be nice. Even if you decide to do it once a month, just be sure to stay consistent.
2. It would be advisable for your site to have a built-in blogging platform. Why does it matter so much? Well, don’t forget that each post should abide by the same design standards because design consistency is essential too. 
3. Now, if you do not think that you are capable of being consistent, then you have two options at your disposal: you can either hire an agency that will do these things for you or simply delete the date/time from your posts.

As an attorney, you are probably extremely busy, but it still doesn’t mean that you shouldn’t take some time to focus on developing a solid strategy that will help your company thrive. If you’re willing to do so, then just utilize some of the tips that we added here.

Introduction

Instagram like any other social media platform, is becoming competitive by the day. Thousands of ad campaigns exist on Instagram, vying for users’ attention. Amidst all this, how to ensure that your ad campaigns increase or improve the conversion rate? 

This following write-up focuses just the same. Read on to know more!

What is ads Campaigns’ Conversion rate?

On Instagram, the conversion rate is calculated by dividing the new followers by the users visiting your profile during a particular time period.

Instagram produces one of the highest engagements and conversions. Instagram ads is an incredible social media platform. Once you get a hang of increasing the conversion rate, you will capture the users’ attention.

Some Stats

Numerically speaking, there are over 500 million users on Instagram. Over 25 million businesses have their ad profile here. Statistics also reveal that over 200 million users visit a minimum of one instagram business profile a day. Plus, over 75% of users visit the concerned website after looking at the brand’s Insta post.

These numbers reveal that users are highly engaged on Instagram. This proves that ad campaigns have a huge opportunity at hand provided they do it right.

13 Ways to Improve Instagram Ads Campaigns Conversion Rate

Instagram has one of the highest users in the world of social media. More users mean more user engagement. How do we use this to our advantage? The following strategies will help you-

1. Appealing ads

Make more appealing ads to the extent that you touch the nerve of the audience. There are tons of products and services similar to yours. So, you appeal in a way that the user is compelled to visit the concerned website. For example, your ad campaign is about installing an energy monitor. Instead of saying, “Install an energy monitor in your house.” You say, “Reduce your energy bill by installing an energy monitor.” Convert by convincing that as a user, they must have these items.

2.Capture the users’ interest

how will you do that? The content of your ad should be such that you identify with the users’ interests. For example, you sell a beauty product and need maximum user conversion. Create a unique ad that showcases your interest same as the audience. 

3.Subdivide the audience

depending on the product or service, divide your audience and create different ad campaigns. One bill fits all policy won’t lead to better conversion. For example, if you run a law firm, create separate ads to target different sections of the audience. Do ensure that you touch the nerve of the target audience effectively.

4.Storytelling

this art never gets outdated. Create and tell a story through the ad. Most people connect; emotionally when they see common people going through similar issues. For example, if you have a hair loss product, create a campaign telling the story in a structured manner. Tell the problem, the solution, and success visually. This strategy guarantees higher conversions.

5.Use friendly CTAs

all social media ad campaigns have a CTA button. What makes the difference is how you design this in your ad. A ‘Learn More’ CTA sounds more friendly and appealing to the audience. A curious user will hit the button to learn more about the brand, thereby improving the conversion rate.

6.Visual appeal

anything that the eye sees remains longer in the memory. Use more videos in the ads and add captions too. By adding captions, you not only target the audiences suffering from hearing disabilities but also the ones who wish to keep the volume at a minimum or on mute. The sound option in the ads is by default set on mute. So, the visuals do all the trick in your ad.

7.Share user-generated content

when your followers directly or indirectly post about your brand they are endorsing it for you. In a way, they vouch for you. It is like an ad campaign. You can leverage this to your advantage and improve the conversion rate. 

8.Experiment around

there are different ad formats on Instagram. Carousel ads stand out and are best to sell a product because you can incorporate both images and videos. Story ads help build a brand and create brand awareness. Landscape and portrait image formats help create such ads that catch the attention of a user. Experiment a bit and see which format works best for you.

9.Instagram Carousel

why we are discussing this Instagram feature separately is because it has the power to unleash amazing content for you. With this feature, you can share relevant photos without bombarding the feed with promotional content. Plus, you can attach several videos in one post. It’s an awesome way to promote your brand and, in turn, increase the conversion rate.

10.Respond to comments immediately

some users might have a few questions before they hit the CTA button. They may prefer to leave a comment to get more details. You need to respond to their query asap. This is where a social media management company can help you. They can respond on your behalf and satisfy the query of a potential customer.

11.Highlight your customers

a great strategy to improve ad campaign conversion rate is to showcase your healthy relationship with existing customers. Use the potential of your customers to forge new relationships. People feel reassured when they see common people connected with a brand. Don’t forget to highlight this in your ad campaign.

12.Using Hashtags and keywords

make use of correct keywords and hashtags. This will allow you to connect with people who aren’t your followers. Searching through a keyword allows a user to land at your brand post and connect.

13.Measure your success correctly

a basic indicator of measuring the success of ad campaigns is the increase in the number of followers and the likes you get. But this doesn’t divulge the full picture. A clear indicator of success is when you receive genuine comments from interested users on the brand post. Plus, you have new followers willingly showing interest in your brand or service.

Mistakes to avoid

While Instagram is a great platform to showcase your brand, there are certain errors you need to avoid. Firstly, do not create an ad that looks like spam. People tend to stay clear of it. Secondly, show the product being used in your ad. This way, a consumer feels more connected. Lastly, don’t just ask your viewers to buy your product. Ensure you mention why they need your product. This tactic goes a long way in improving the conversion rate.

Concluding words

Don’t feel intimidated by the list above. Instagram is a user-friendly social media platform that allows any business to run a successful ad campaign. By following the strategies mentioned above, one can improve their Instagram ads campaign conversion rate. If, however, you feel that you aren’t able to get around it or lack the required resources it’s best to employ the services of a third-party social media management company.

Editorial note: This article is contributed by Dean Braiden

At Seek Social Dean Braiden is one of our two directors, and the leader of our marketing team. Dean can provide all the digital marketing insight your business will need, and if you choose to take advantage of data science support from Seek Social Dean and his expertise will again have a big role to play.

To measure ad performance, you need to keep track of important metrics relevant to your business. Since data varies among companies, there is no one-size-fits-all tool to monitor ad performances on social media, particularly on Facebook.

For those who are more familiar with using Excel or Spreadsheet in creating reports, it is almost similar to when using Facebook Ads Reporting. But it looks more organized since it has included the essential elements to record and track your business’s Facebook ads data.

If you are working on better monitoring your social media ads, using a Facebook ad reporting template, or creating custom metrics, you should learn more.

Steps to Create Custom Metrics in Facebook Ads Reporting

It is easy to create custom metrics on Facebook for ad reporting since the necessary information you may need for your business is already available there.

Step 1: Open Facebook Ads Manager. You can select it on the navigation menu on your Business Manager.

Step 2: Look for the “Columns Performance” drop-down button on the right side of the page and click it.

Step 3: From the drop-down menu, look for the “Customize Columns” and click it. You will then see a window open.

Step 4: From the new window, click the “Create Custom Metric” located on the right side of the search bar. Then, a new window will prompt.

Step 5: You will now see where you can create custom metrics on your screen. All the essential elements for the metrics are there. Think of a descriptive name for the new metric you want to make.

Step 6: Choose a metrics format depending on the type of metric you want to create. For example, you can choose currency if the average order value is the custom metric you want to add.

Step 7: There is also an optional box there where you can add a description to the custom metric. Feel free to type it down if you want. If you cannot think of a good idea to describe the metric, you can skip it and move forward to the next step.

Step 8: On the next row, there are elements where you can specify how you can calculate the custom metric you want to create. Later on, you will get to know the formula you can use on the specific custom metric.

Step 9: You can also set who can see the custom metrics. You can set it to “Only You” or anyone else you want to share access to in your Facebook Business Manager.

Step 10: After putting all the relevant information when creating a custom metric, check each of them first before clicking the “Create Metric” button. In this way, you can ensure that it provides the correct data.

Step 11: Now that you have created the custom metric in the Facebook ads reporting, it will be available at the top of the window. If you want to add more custom metrics, follow the above steps again and incorporate them with the right formula. You can also edit the one you already created by hovering over to the FB Custom Metric and clicking on the edit button.

Custom Metrics to Create in Facebook Ads Reporting

Now that you have the right tool to use and the steps on how to create custom metrics on Facebook ads reporting, you might still be unsure of the custom metrics you can add to your data. Here are the most common custom metrics and how you can create them on Facebook Ads Reporting.

Average Order Value (AOV)

The AOV is the metric for tracking the average amount of conversion the company gets.  Divide the revenue by the number of modifications made to know its value. For a quick note, the formula used is AOV = Purchase value / Purchase.

Knowing the AOV helps you better understand specific factors that drive Return On Ad Spend (ROAS). Creating AOV in your custom metrics lets you see how it changes between funnels you use and their specific prospects. From there, you can provide valuable insights on each of the funnel stages and improve the performance of the Facebook ads campaigns as well as AOV.

Conversion Rate (CR)

CR is also a valuable metric to keep track of in ad reporting. You can easily find the CR by using the formula CR = Purchases / Link clicks. In this way, you can identify which of your funnels, links, and audiences are performing well to increase CR. You will also know which areas you should improve, so they can also deliver you a better CR in the future.

Efficiency Ratio

The efficiency ratio or inverse ROI is also an essential custom metric you can monitor. To compute it, you need to divide the calculated spending amount by the purchase value.

If you encounter a low-efficiency ratio, you are using fewer means to gain more income on the ads you are producing.

Return on Ad Spend (ROAS)

ROAS for lead ads, and other conversions aside from purchases, is an indicating factor to know if the ads run by the company are successful or not. It also determines if the profits gained by the ad campaign are relative to its production cost.

To calculate ROAS, you can divide the lead value by the total amount spent.

Thumb Stop Ratio

Thumb stop ratio, a term invented by many paid media buyers, is a metric to help you better understand how your target customers’ video or GIF ads are performing well. The data it provides gives you more ideas on how to improve creating and optimizing ads.

Conclusion

With the use of Facebook ads reporting templates to create custom metrics, you can customize and perform analyses on the relevant performance indicators of your business. You can also measure and track them easily to know which areas you need to improve.

Aside from that, custom metrics in Facebook ads reporting also provide better productivity and workflow by an easier way to export data from the platform. And lastly, it also offers you flexibility with its automation system.

Editorial note. This content is contributed by Sidhant Mehandru

Siddhant is a data analytics professional and runs a consulting agency name Eaglytics that specializes in providing end-to-end data services under one roof. His firm primarily works with digital marketing agencies and provides marketing analytics and insights services. Before this, he worked at JPMorgan Chase as a business analyst and graduated from the one of the top engineering colleges in India. Outside of work, he’s a hardcore audiophile, loves playing golf and is a licensed scuba diver

Social Link: LinkedIn, Facebook

In today’s world, everyone has their hands on high-tech electronic devices and spends a lot of time online. Businesses see this as an opportunity to reach customers in the market by making websites for their companies. An outdated website can have an adverse effect. Read on to learn signs it’s time to update your site design. 

1. Your Website is Not Regulated Properly

One of the most obvious signs it’s time to update your site design is if you see that there is a problem with the regulations. This will hamper the company’s workflow while wasting a lot of time.

Putting out regular and relevant updates is a must. If you cant push out content because the time for that is spent on fixing technical issues in the website instead, then chances are that it’s outdated and calls for a redesign.

WordPress maintenance might just be the help you need, as it will help tackle all the technical issues that you might be struggling with on your own.  

2. The Website Design Doesn’t Match With Trends

If your website is not updated according to the current market trends, then chances are you will be driving away potential customers. The trend is volatile and constantly changes with time, and if you are focused on pulling in customers to your business, then the design must be relevant to current trends.

Having a unique visual design that matches your brand’s image is very important in satisfying customers. This also helps you stand out from the competition and appeal to your web page’s visitors.

3. Low Traffic & Poor User Experience

The primary goal for most businesses is to make a profit out of all their assets, and so the website should help you make a profit online. Having low traffic on the site makes it difficult to reach this objective.

Suppose the content published is irrelevant, and the user experience is negative due to different reasons such as slow page load speed and lack of Search Engine Optimization (SEO). In that case, your customers will be unsatisfied, and you will see that there are fewer visitors to your webpage. Furthermore, the bounce rate for the website will also be high as users will leave if the design functions poorly.

4. Incomplete Business Objectives

Drawing in customers is key to achieving the business goals of growth and generating profits. If you see that your visitors are not converting into customers, then this is another one of the signs it’s time to update your site design. This is often done by getting the customer involved with emails and forms.

The website needs to stay relevant to the business. If the business grows, so should the website and its capabilities. Otherwise, an outdated impression will drive away customers. Hence, any significant change in the company should apply to the website.

5. Incompatible With Mobile Devices

With advancing technology, people can now access almost everything with their mobile devices and spend a lot of time surfing through social media pages and other entertainment media. If your website functions poorly on smartphones, you will be missing out on many potential customers interested in your business.

This calls for some redesigning in the coding. Make sure that the site is responsive and adjusts to the devices people use, allowing them to have a smooth experience navigating through your site.

6. Ignoring the Power of Branding

As mentioned before, the website should portray an accurate image of the business. If it does not, this falls along with the signs that it’s time to update your site design.

The colors, logos, images, and typography format should all align with the company and its aesthetic visuals. These are important for telling the brand’s story and delivering a long-lasting impression to the customers who want to check out your products.

7. Outdated Security and Technology

Keeping your website secure from any outside interference is a must as your website is a running 24/7 marketplace for your customers. This means any downtime is an opportunity lost.

Furthermore, the page must be in line and secured with HTTPS protocols. If the webpage is not secure, then potential customers will be driven away. This will also affect the SEO ratings of your website.

8. Lackluster Functions

A good website will offer great functions to its visitors and make it a breeze to go through the site. In contrast, a website that provides outdated functions will displease the audience. An outdated website can also limit the tasks you can implement.

People always expect top-notch services when entering a company website, and disappointing them will severely affect your brand image. A lot of the time, a poorly designed website will also make adding good functions costly while consuming a lot of time and effort to get the job done. This puts you at a disadvantage against your fierce competitors.

You should also make sure not to overcomplicate the website with too many plugins, as it might cause performance issues.

In Conclusion

The key takeaway here is that to make a successful website you should pay attention to the current preferences of the people and the technical aspects. Additionally, you may not need a complete redesign of your website unless it negatively impacts your business. Installing some new plugins and applying the current trends will be enough. We hope that this article helped you understand the signs it’s time to update your site design, and we wish you good luck in your future business endeavors.

FAQs

How Often is Redesigning Needed?

Although you don’t need major redesigning often, you should try to stick to the ever-changing trends and deliver your business’s latest updates.

How Can You Improve SEO Performance for Your Website?

You should properly analyze the on and off-page SEO factors, use the best-suited keywords, and apply your analysis findings to the new and existing content.

Why is Redesigning Your Website Necessary?

To meet current trends, boost traffic, and meet business objectives with your website. Furthermore, redesigning is the key to delivering the optimum user experience and staying relevant. 

Nowadays, a lot of people get involved in class-action lawsuits to settle their differences with a company or the state, when they claim they have been harmed physically or financially in some way. By definition, class-action lawsuits represent a number of people who have decided to bring a matter to court pursuing the same goal, basically to be financially reimbursed for the loss they have had due to a company’s (or the state’s) wrongful actions. However, in some cases, such as antitrust lawsuits, both firms and consumers may be harmed as a result of the same claimed violation. In that case, because businesses face different economic consequences than consumers, your company may need to treat class-action litigation differently. Let’s take a look at some instances when it’s probably worth filing a suit.

A Breach of Contract

A “breach” of contract occurs when one party fails to perform any of its contractual duties deriving from the contract. These include the terms of the agreement, bringing results in the specified deadline, or even the total absence of action from the other party, depending on the circumstances, of course. If that is the case for your company, then you might want to have the contract enforced according to its terms, or seek compensation from the other party for any financial losses incurred as a result of the purported violation.

If informal attempts to resolve a contract disagreement fail, the most typical next step is to file a lawsuit. You may be able to settle the dispute with the other company in small claims court if the amount in dispute is below a predefined figure (depending on the State). Sometimes, you can agree to have a contract disagreement reviewed by a mediator or to have a contract issue resolved through binding arbitration. Other times though, you may have to resort to filing a lawsuit for “payment of damages”.  The most common damages include “Compensatory”, which are intended to put the non-breaching party in the same situation as if the breach had not occurred, and “Punitive”, which are payments that a breaching party is required to provide in excess of what would completely recompense the non-breaching party, “Nominal” which are paid only when the damage is small and no actual money can be proven and “Liquidated”, which are a fair approximation of the actual damages that could occur as a result of the breach.

These are all very useful legal tools that you can use to receive compensation from another company (or an individual) that has breached their contract with you in any way and so, you should seek out the best law firm who can undertake this type of case.

Consumer Finance And Consumer Protection Litigation

Some financial organizations use their power to intentionally damage consumers and profit themselves. Most customers have little means to try and get even or attempt at safeguarding their financial future. Litigation is a significant tool for forcing these organizations to develop appropriate procedures to redress consumer harm. 

This powerful legal tool can also be used by small companies that have been affected adversely by these large institutions. With a reliable Fair Credit Reporting Act Lawyer by your side, it is much easier to effectively fight back. Just make sure to find someone who is properly experienced with the Fair Credit Reporting Act (FCRA) and who will potentially recover even significant sums of money for damages that your company has incurred.

Collecting Damages or Preventing Ongoing Damage

Another case for filing a lawsuit is when your company has damages incurred by the actions of an individual. These damages may simply be the result of the individual defaming your firm, causing an infringement on your intellectual property, or failing to fulfill a contract, as we described in the first paragraph. If it is easy to locate the individual (because they might have left the state), then you must first consider if it is worth filing the lawsuit. That is if it’s worth the time, worry, and money if your organization has sustained minimal damages or if proving your damages is challenging. 

To be successful in a case, your company must have sustained genuine financial losses, such as lost income owing to the unauthorized use of your intellectual property, financial losses due to reputational damage, or attempted fraud. 

It’s one thing to obtain a judgment; it’s another to collect on it. You might not be able to collect the money you’re owed if the defendants have few or no assets. Another reason having an attorney on your side is vital is that they can investigate the individual you wish to file a lawsuit against and determine if they have the required financial capacity that will allow them to compensate you.

Suppose you finally reach the conclusion that the damages are significant and you think the individual is wealthy enough to pay for the damages. In that case, it stands to reason that filing this type of lawsuit can turn out to be beneficial to your company, as not only will you be compensated for the actual financial losses, but you will probably receive a large amount of money for the unauthorized use of your intellectual property or damage to your reputation.

As you can see, there is a wide variety of legal tools at your disposal should you decide it’s the right time to file a lawsuit, defending your company. As long as you’re willing to withstand the economic and psychological burden that this procedure could entail, especially in regards to your budget, as well as the time you will have to wait for the courts to reach a decision. 

It’s up to you to hire the most suitable and experienced lawyer (or law firm), who will bring the matter to court. Don’t forget: the higher the damage to your company, the bigger the rewards will be for you in the end. Besides, most legal disputes never reach a court of law, because usually, companies (or individuals) want to settle to avoid the bad publicity which will follow this kind of suit. One’s reputation is probably the most important thing in today’s society, after all, don’t you think?