Reginald Chan

Category: Strategies

Find the best strategies to get more traffic, sales, and revenue from affiliate marketing, blogging and becoming a leader in today’s world.

  • 6 Ideas To Improve The User Experience Of Your Website

    6 Ideas To Improve The User Experience Of Your Website

    Your website visitors expect a seamless and engaging experience. To hold attention and convert leads, there are many different things you’ll need to focus on. It’s advisable to use conversion rate optimization tools to assess the performance of your site. Besides this, try the following six steps.

    1 . Simple Navigation

    One of the simplest ways to improve user experience is to ensure that the navigation is simple. Users should be able to move through the various features and sections of your website without guidance. Ensure that your visitors can find the answers to all of their queries easily on your site. It’s also advisable to use chatbots, to cover any extra queries and improve customer service.

    2. Personalized Experiences

    In 2020, personalized marketing is right on-trend. This style of marketing attempts to appeal to consumers on an individual level. One brand using personalized experiences on its website is ‘Shutterfly.’ First, they ask users for access to their photo library. From here, Shutterfly displays that person’s photos on the various items in the store (photo mugs, photo calendars, etc.). Using AI and social media preferences, you may be able to offer your customers a personalized experience.

    3. Social Buttons

    When consumers read an intriguing article or watch an exciting video, they want to share it on social media. This is good news for brands, so make sure that you provide social sharing buttons on your website. Remember that your consumers may use a range of different platforms, so it’s best to incorporate all social sites, including Twitter, Instagram, Facebook, etc.

    4. Engaging Calls To Actions

    Guide your visitors through your site by using engaging and distinct calls to actions. The trick is that you don’t want to be too ‘salesy’ about it. This year an increasing number of brands are using conversational copywriting. A conversational tone isn’t just useful for a call to action; it’s useful for your overall content. Consumers respond well to a casual tone of voice, and these tones are also handy to optimize for voice searches.

    5. Authentic Photos & Videos

    Most brands know that using attractive photos and videos is vital. The best thing to do is to use authentic images of your employees, as opposed to stock photos. Authentic photos can help your company seem more professional and personable. When it comes to your videos, employee-generated content can help to widen your reach and save you money on marketing. High quality video content will also help to boost your SEO.

    6. Fully Responsive

    It’s essential to make sure your site is fully optimized for mobile. The vast majority of searches are conducted via mobile phones, so your layout should look just as perfect on a phone screen. Free tools such as Google Page Speed Insights can help you check your page speeds on different devices.

    With lots of competition online, it’s advisable to invest in custom website design. Using a professional design company, you’ll achieve the perfect site to represent your brand and generate leads.

  • Building The Aesthetic Of Your Firm, Piece By Piece

    Building The Aesthetic Of Your Firm, Piece By Piece

    All firms have an aesthetic of some kind, either directly or indirectly. Some companies do seem to take their image more seriously than others. For instance, consider Disney Corporation’s expansive legal team and careful board of directors, always and forever mindful of keeping the magic alive, and ensuring that families feel comfortable including them in their children’s lives. This is no accident.

    However, while that example is somewhat behind the scenes so as to look natural, other brands are very direct regarding how they preserve their image. For instance, consider the Apple store. Minimal products, minimal decoration, no sales clerks, only mobile pay systems. A white aesthetic and clean lighting adds to the effect, showing you that these products are polished, reliable, and on the cutting edge.

    Building the aesthetic of your firm, piece by piece, is a journey you will reach many milestones in, but never truly complete. However, learning how to get started, even if you’re running a humble operation, can be one of the best soft marketing strategies you can adopt. Here’s what that may look like:

    From The Freebies Up

    Developing the best freebies/merchandise can help you show consumers that you pay attention to detail even when branding using seemingly inconsequential items. For instance, quality tote bags from 4All Promos can be a very useful and impressive product to give away at business expos, because the quality itself shows your firm’s dedication to excellent, while also managing your reputation in a practical sense. Remember, an aesthetic is much more than a logo, but the entire measured output of your UX design.

    Managing Staff Behavior

    Remember that your staff are your representatives. If they continually act with irrationality on social media, or do not take good care of their cars or uniforms, or are rude to customers, managing staff behavior may be necessary. Through incentives, encouragement, fair discipline and most importantly of all, outfitting them correctly, you can establish an excellent new normal within your firm, and ensure that your staff become more than just workers, but top-down ambassadors of your brand. There’s nothing more impressive to a consumer than a staff member who truly believes in the vision of the company, in a totally non-artificial sense. You can sure this will leave a long-lasting aesthetic impression of your firm.

    Graphic Branding Is Key

    Of course, it’s important to theme your color palette and to ensure your graphic design is appropriate to the industry you are trying to partake in. For this, hiring expert graphic designers, or taking a chance on proven freelance professional can open you up to creativity that will continually surprise you. A strong, clean, professional and interesting visual motif can allow you to grow your brand with much more power and potential than a bland firm – and even more ‘clinical’ businesses, such as law firms, can benefit form this approach. Invest your money here wisely.

    With this advice, we hope you can more easily build the aesthetic of your firm, piece by piece.

  • Is Your Business Making These Cybersecurity Mistakes?

    Is Your Business Making These Cybersecurity Mistakes?

    Cyberattacks are becoming increasingly more common – and small businesses tend to be the victims. Studies suggest that one in five small firms have been hit by a cyberattack. As a result, having good cybersecurity measures in place is essential.

    Most companies understand the basics of cybersecurity. However, many companies fail to do enough. Here are just some of the most common cybersecurity mistakes that companies make.  

    Using outdated software

    If software isn’t regularly updated, it won’t be secure against the latest threats. Some people fail to update software simply by never shutting down their computer – most updates require you to restart your computer and if you’re constantly leaving it on standby, your software will never have a chance to update. However, another more dangerous problem is using old versions of software that are no longer supported. Such software may no longer be receiving updates and could be vulnerable to every new threat that is developed.

    Migrating software can be complicated, which is why some companies put it off and continue using old software. It could be worth looking into a database migration service to help you. When choosing new software, make sure that it receives regular updates and is well supported.

    Using weak passwords

    You can have the most robust firewall and anti-virus software in the world, but it will all be for nothing if you’re using weak passwords like ‘1234’ or ‘password’. Cracking passwords is still one of the most common forms of entry for hackers. It’s therefore important that you use strong passwords.

    The best passwords are over 14 characters and consist of random strings of number and letters (upper and lower case). Such passwords aren’t easy to memorise of course, which can be an issue as it often results in people writing down these passwords somewhere where they could be stolen. Fortunately, there are a few tricks that you can use to create memorable complex passwords. This could ensure that your passwords are as secure as possible.

    Having no backup

    Hackers may try to steal, encrypt or delete information. This is particularly the case with ransomware attacks, in which a hacker may effectively take your files hostage. Having data backed up could allow you to continue business as normal afterwards. If your data isn’t backed up, you could end up losing valuable information, which may even make it impossible to continue operation.

    There are many different forms of backup that you can use from external hard-drives to the cloud. Start backing up your files now if they’re not already backed up. You can read more about forms of data backup online.

    Not scanning websites and emails

    One of the most common ways in which viruses enter computers is via attachments on malicious emails and automatic downloads on unsecure websites.

     Many antivirus programs come with scanning tools that allow you to check if an email or website is potentially dangerous before clicking on it. If you don’t have these scanning tools activated, it could be worth looking into them. While email servers and search engines can offer some warning, these scanning tools could help to offer a more effective warning before clicking on emails and sites, so that you’re less likely to download a virus.  

    Failing to use a VPN

    If you often work from different locations, you may be logging on to many different wi-fi connection. Some of these connections may not be secure and could result in your information being stolen.

    A VPN (virtual private network) can keep your connection secure so that hackers can’t infiltrate your system. VPNs are relatively easy to set up and aren’t particularly costly. You can compare various VPNs on the market online.

    Having no cyberattack response plan

    When a cyberattack happens, you and your employees needs to know how to react. In some cases, you may not have much time. For this reason, it can be worth putting in place a cyberattack response plan and drilling it with your employees.

    Going on a cybersecurity course might help you to implement such a plan. Alternatively, you may be able to talk to a business IT expert who may be able to help you put in place a plan.

  • Why You Should Use An Expert To Make Your Website?

    Why You Should Use An Expert To Make Your Website?

    No matter what kind of business you have, it is very important to have a quality website. Typically, new clients and customers will look at your website as they will have come across it by searching on google or after being referred to your business by a friend or someone in your family. Potential new customers will compare your website to the websites of your competitors so you must have the best website on the market. 

    To make sure that you have an industry-leading website, it is important to hire an expert in website design to maximize your site’s potential to attract and secure new business for your company. Whilst it may be tempting to try and save money and make the website yourself, there’s a great number of benefits that a professional website designer can bring. 

    This article will explain why you should use an expert to make your website.

    Top Rankings on Search Engine Results Pages

    Your business can provide the best product or service on the market, but if your potential customers can’t find it, then you are never going to make any money. Expert website designers will make sure that your business’s website ranks high in search engine results pages by implementing advanced Search Engine Optimization methods.

    Search Engine Optimization (SEO) cannot be done by just anyone as there are so many elements that need to be addressed to ensure that your website is ranked high by Google. It is so important that your website appears at the top of search engine results pages because most people will not even look past the first 3 or 4 results.

    If you are ranked low down the list when your potential customers search for keywords related to your business, then all your competitors who are ranked above you will get all of the new business. Professional website designers will make sure that new leads come to your website first so there is a better chance of converting them to customers. 

    Make Your Website Attractive

    Now that your website designer has succeeded in attracting significant traffic to your site, you must have an attractive website that will impress your potential new clients and customers. Expert website designers know how to make your website look great and know exactly what features and information should be given on the website to ensure the best possible results.

    There are some great website designers online and it may benefit you to visit this site to see the benefits of hiring a freelance designer for your business’s site. It is often better to work with freelance website designers because they provide a more personalized touch and will design a website that both appeals to your audience and fits with your branding and messaging. 

    Depending on your business, you will usually want to have your products and services heavily featured on your website, testimonials from satisfied customers, profiles of your team members if you are just a small business, and some kind of tool for direct engagement with visitors to your website. These things can be very difficult to build into your website yourself if you don’t have good knowledge of website design as you will usually have to use a website template which does not allow you to integrate all the features that you want.

    Make Your Website Fit for Purpose

    An unattractive website is not going to impress anybody but a website that has functional problems is an even bigger issue as visitors will get very frustrated. If your website has slow page loading times, links that lead to nowhere, scrolling issues, or other functional errors, then potential new customers or clients are going to associate this with the service they can expect from your business.

    You should consider your website to be your business’s first chance at a good impression with new customers. If your website doesn’t even work properly, then visitors will assume that your business has an amateur set up and will deliver poor customer service. Especially when compared with the smooth functioning websites of your competitors, your site will be such a poor reflection of your business that you will lose so many potential customers to your direct competition.

    Expert website designers will make sure that your website not only looks great but that it functions perfectly and is user friendly. 

    Whilst every good business is always looking at areas in which it is possible to cut costs, your website design should never be one of them. For modern businesses, a great website is one of the single most important factors which decides whether a business will be successful or not. Consider the reasons laid out in this article and contact a professional website designer to help maximize the potential of your business.

  • How To Tell If Your Website Design Is Helping Your Business

    How To Tell If Your Website Design Is Helping Your Business

    Your business’ website is an important part of your online marketing presence. It is your way of showing what your business can offer to the market. To build a better website, you must understand the importance of web design. It is also vital to comprehend this part of the market because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or will leave your page and turn to a competitor.

    Below is a list of reasons why website design is going to help your business.

    1. It Improves Your Advertising Effectiveness

    Showing your website address on all your promotional material helps you gain additional exposure and will encourage visitors to first check your site for the things they need. Remember that a website that works and encourages potential customers to contact you is an effective website you’ll need.

    2. Sets Impression for Customer Service

    People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your customer. Your website is like a customer service representative. If your website is modern, clean, and inviting your audience will feel more welcome on your page. You’ll give them a clear picture that you are open and welcoming to new people. 

    3. It builds trust with your audience

    People lose interest in poorly designed websites. If they see your poor design or the information looks past out of date, they won’t trust your site. They may find your site as shady because you do not have an updated web. Some people may be looking to Taiwan web design as their developer. It is important to build trust with your customer so they remain on your site. It creates more opportunities for your business.

    Website Design

    4. Competition

    Every business wants their website to stand out from their competitors. If you have a clean, updated, high-quality website, you can outrank other businesses that offer the same services.  You can show your audience why they should choose your business over the competition. Aesthetic appeal and easy to use interface can speak volumes to the average consumer. 

    5. Consistency

    Businesses either big or small want to build up their brand. Website design is important because they help create consistency across your page. A good web design creates brand recognition.

    In this digital age, most businesses have already developed their respective websites to become more accessible for their customers. With the help of website design, business owners are able to create a user-friendly and welcoming environment where users can get useful information at any time of the day.

    Moreover, when you have a well-managed website, people can rely on you. It builds trust, and when customers trust you, they would not have doubts about getting your products and services. In effect, you will have a thriving and profitable business and that one thing will make your business stand out from the rest.

  • Strategies and Techniques to Grow Your Online Business

    Strategies and Techniques to Grow Your Online Business

    The vastness of the online world can be intimidating sometimes. In case you have not noticed, there are lots of online sellers in the marketplace selling the same kind of business, and offering the same services. Building an online business is not easy, and there are some hard realities that you need to realize, but it doesn’t have to be that way. The very thing that makes the internet such a great business tool is that it is free, accessible to almost everyone, and updatable at any second you want. This means that you can connect to your loyal customers and potential new audience around the world in an instant and offer what you have in store for them. Staying offline doesn’t have that kind of power and almost always requires some cash to start.

    1. Connect With Your Customers

    Not all businesses have a running website but certainly have their email address. Even the most tech-illiterate has one, thus making it a very good starting point. Starting email marketing is a great option for businesses to connect with their customers. Make your newsletter simple and concise, use it as your platform to send your customers season’s greetings or even giveaways. Making them feel they are special.

    One of the beautiful things about social media like Facebook, Twitter, Instagram, Pinterest is how effective it is without actually spending money and all of these apps are accessed by millions of users every day and can offer countless benefits to your business. Use this social platform to keep people updated on your offers, new arrivals, opening hours, or simply use it as your way to answer customer queries about your products. And another good way to boost your business image is by the review section offered by these social media apps for free that is likely to earn praise and establish a good image for your business.

    2. Search Engine Optimization

    This online marketing tool is a very famous term in marketing as well as the oldest and most effective strategy there is. Simply put, SEO will make your website competitive among others out there, through the right keywords, headlines, and relevant content, to help people find the product you offer, as high on the search engine result page as possible. Implementing strong, quality SEO on your business is always going to be beneficial to you and it’s a marketing effort.

    3. Focus On What Is Important

    If you try to reach the world, you will end up reaching no one because your efforts to reach an audience are vague. It’s like trying out to sell a set of encyclopedia books to a student who relies on google for the information. According to an excerpt from Helium 10, you need to analyze and know your customers. Focus the business on a particular audience. Assessing the demographics and interest of your customer can give you ideas as to what other people might also be interested in your product. The more specific you can get to your target audience, the easier for you to offer your goods and services. When you do, you will be more focused on your strategies.

    4. Network with other businesses

    Forming a good relationship with another business can bring a good side effect to your business in the long run. Networking takes a lot of your time and effort on your behalf because it involves reaching out to other businesses who are in the same industry as you but not exactly competing for the same audience.  

    For example, Samsung partners with Google to create android phones. This gives Samsung the operating system it needs and Google to run its software. In the end, both companies benefit from the collected sales. Google reaches Samsung fans and Samsung reaches the latter. It’s a win-win situation for both giant companies.

    Networking properly requires some kind of common niche for connection and finding the right company to work with.

    5. Diversify Your Operation

    The online world is predominantly a place of different kinds. Customers want to be able to read, see, and listen to things that interest them. One of the strategies to grow an online business often involves following the trend. There is nothing wrong with including additional side hustle that will help you meet a larger audience and satisfy their needs. Being diverse with your business grows income while keeping the company still from market shifts. 

    Many companies have started a YouTube Channel to create buzz for their business. Not only does it engage your audience, but you can earn ad revenue from the views as well. Sometimes, it may take a bit of time to figure out how to be diverse but in reality, it’s worth the time.

    Take a look at Google, for example. The company has different kinds of products, Pixels, Chromebook, software, and more. The company’s incredibly diverse, which means a failure of one does not affect the company as a whole.

    6. Gather All Information

    You cannot start a business if you do not know what’s happening around you. Gathering all the data about your sales, business, and marketing plan, deals, inventory are necessary steps before you can think about taking any decision. Data-driven insights are much more reliable than plain instinct. For your online business to thrive, you need to align your marketing efforts to a long term plan. Knowing which technique or strategy you should use based on your gathered information, or understanding where you want to invest your money are important to ensure your success in the future.

    At the end of the day, if you want your business to succeed, you will need to keep going no matter what the trend is. Whether it’s creating content that engages your audience or introducing your product using TikTok. An effort is your best bud, you can build a powerful online business or grow your business presence online. Play your strategies right to optimize your building effort. In today’s market, your online business is just as vital as your physical store.