Developing Leadership Skills: Unique Routes

Leading is no easy feat. Whether in a 9 to 5 management role in an office, or as a proprietor of a small, independent business, there are necessary skills that must be developed for a prosperous career. Considering CEO compensation has grown by 940% since the year 1978, there is plenty of motivation to strive for more. However, success isn’t the only concern; a positive sense of wellbeing also contributes to a stable, long-term career.

However, for any young professional who is beginning a new endeavour, identifying the necessary skills of effective leaders can be just as difficult as fostering these qualities. Luckily, many top skills don’t have to be developed by attending expensive conferences in big cities. In fact, there are dynamic solutions to be found in everyday life that help nurture the leader within.

Necessary Traits in the Office

Forbes recently listed their number one leadership skill as ‘fearless agility’. Games like chess, poker, and sudoku all help develop mental stamina and analytical skills that aid in quick decision-making. In fact, scientific research has shown that poker can stimulate the brain and enhance the mind; while playing chess has been linked to increased efficiency in problem solving for players. Sudoku, on the other hand, benefits the memory, while also stimulating the brain like poker.

These everyday activities can also help develop three more skills noted in the Forbes list: flexibility, learning quickly, and versatility. However, skills such as empathy, selflessness, humility, and listening (also on the list) may seem a bit less applicable. These skills present a divide between ‘Type A’ and ‘Type B’ people; Type A being predisposed to logical mental processes and Type B being more apt to use intuition to gain insight and understanding.

One quick solution for bridging Type A and Type B traits is to study body language to aid in employee interaction. There are ample resources, from books to online courses that can help an individual develop skills like empathy, selflessness, and listening skills. By gaining an awareness of the body, a leader can connect with employees and partners more seamlessly, as well as boost their own image.

Another list of top leadership traits focuses on self-development, which is also a great method for nurturing the trailblazer within. By creating opportunities for themselves, a leader will ‘lead by innovation’. That is, those working with the boss can learn from their example.

Having a positive, ‘can do’ attitude will also go a long way, as workers are more apt to thrive in a positive environment. After all, the American Psychological Association estimated in 2015 that 60 to 80% of workplace accidents were due to stress.

Leadership Skills

Leadership Skills

Developing a Sense of Leadership

To be confident enough to lead with the traits listed above, a leader must first analyze themselves to understand their motivations and natural aptitudes. In other words, it’s important to ask the question: what kind of leader do you want to be?

Some individuals are more apt to use a democratic approach, while others may prefer to coach or even command their employees. Then there are leaders who stick to their own vision and let others follow suit at their own pace. There are no right or wrong paths, but each situation calls for a thorough answer.

Learning about the self is crucial if a leader is to thrive, but learning about the self can be an abstract concept that's not easily applicable to the workplace. If a person can identify their own weaknesses and strengths, they’ll be able to explore areas for necessary development.

One easy way for any adult to get back in touch with their inner self is to try the “Yes Challenge”. The “Yes Challenge” has been popularized through social media, and most people associate it with crazy antics. However, the challenge, which requires an individual to agree to any proposal given within a certain time period (within appropriate boundaries), is designed to get people out of their comfort zone. Budding leaders will benefit greatly from small exercises like this, during which new perspectives and insights can be gained about their own natural aptitudes and weaknesses.

The Importance Of Leadership Skills To Every Entrepreneur

A lot of people mistakenly use the words “manager” and “leader” interchangeably when in fact, being a leader is much more all-encompassing than being a manager. “Manager” is essentially a title to indicate someone’s function within an organization’s hierarchy. One can be a manager, but lack the essential leadership skills that would make other people around refer to them as one. Regardless of your field, or where you fall on the organizational chart, you can be a leader. 

On the other hand, leaders are those who are capable of guiding and influencing people around them to become a better version of themselves and reach their own potential as well. While some people are born with a few fundamental traits that can signify leadership potential, there are many more qualities that need to be taught and developed to enable them to fully reach their capacity. For many, leadership skills are an attractive add-on to possess; however, for others, like entrepreneurs, they are essential. For example, being a visionary with a futuristic outlook for your business falls under the leadership skill set that every entrepreneur should possess. If you are an entrepreneur yourself, you might want to keep reading to understand just how important leadership skills are for you.

Empowering Your Workforce

Unwittingly, it was your leadership skills that carried you from the day your business was just an idea of where it is now. The ability to sit down, construct a business plan, and follow through with it needs a long-sighted vision as a leader. Honing your skills as a leader will make the job of directing your workforce towards achieving the company’s goals more efficient. It is not just about telling them what to do, disciplining them or rewarding them, it is more about involving and coaching them throughout the process to grow, develop, and reach their potential. Your employees will appreciate how you empower them, give them the space to grow and give them the credit they deserve. This will inevitably lead to a healthy functioning business with a bigger chance than ever of becoming successful.

Preparing Successors

You can be a successful entrepreneur running a promising business with employees that respect you. However, you will need to look further ahead and ensure your business continuity. There is a common worry in today’s business world, especially with the baby boomers’ retirement rate soaring. Companies are under the threat of losing critical business expertise, if they don’t find and train the right replacements. However, business development experts are debating this argument; Bill from, a pioneer in leadership development, explains that there are effective ways to ensure the knowledge transfer to younger generations. When you are equipped with the leadership skills needed to design and implement a proper succession plan, you will be able to avoid this allegedly threatening gap. You will be able to identify the viable candidates that you can put on track to become tomorrow’s leaders. As a good leader, you must invest time and effort to pass on your knowledge and expertise to prepare the succeeding generation of future leaders. This way, you will have a trustworthy second in command staff who will act as your delegates today, and take the lead tomorrow. 

Creating Your Own Chances

As an entrepreneur, you will need to take some important, challenging decisions more often than you would like. Leadership skills, which include innovation, will guarantee that you make sensible decisions that will push your business forward; this will give you the ability to come up with a solution that no one else around you could. If, for example, you are faced with a situation that involves comparing between two suppliers to determine which one you can work with, as an innovative leader, you might see a third option where you can forgo outsourcing and become your own supplier. Such decisions will have a huge impact on your expenses, and consequently productivity of your business. You need to be a leader who is not afraid of envisioning new avenues to take your company to the next level. 

Communicating Effectively

While they are considered their own set of skills, communication skills are crucial to have for  any good business leader Effective communication skills will help you in every step of the way: from pitching your business idea and negotiating with potential investors, to securing  funding in order to pass on company goals and ideals to your teams. This skill will allow you to come across as a competent and professional leader, and will give you enough wit to be convincing and get what you want. Whether you are discussing the terms of a future merger or walking your team through a new company strategy, effective communication is an indispensable tool for every entrepreneur. 

Having a “Can Do” Attitude

With the myriad of challenges you will face along your entrepreneurial journey, you may rightfully feel defeated quite often. These are the times when you will need to rely on your ability to summon the ‘can do’ attitude that all great leaders have which gives them the strength to keep going. Leadership skills will make you resilient and will give you the self-assurance you need to lead your team efficiently and inspire them to keep going. Every entrepreneur out there comes across challenging situations and obstacles that may risk putting an end to their careers right there. However, only those who have the right skillset will push their way through and eventually prevail. 

Learning and Growing

Leaders should be confident enough to admit when they lack knowledge about a certain subject. They should not be afraid to admit when they need help even if it were from a junior subordinate. This is a very important quality to have as an entrepreneur, especially if it is your first time running a business. Everyone in the company has something to add, and a new perspective to provide; so by asking for help, you become a role model to follow as a leader who values the input of their employees and is willing to continuously grow. When you are a good leader, you will realize how continuously seeking knowledge and growth is an imperative part of running a successful business. 

Leadership skills serve many professionals, but entrepreneurs, in particular, need to acquire these valuable skills and put them to practice to fulfill their visions. Do not be demotivated if you cannot relate to all of the above. You need to take your time and understand that it is a process that needs commitment if you are to eventually become a great leader. Learning about the importance of these skills as discussed above will surely inspire you to take the first step to be on the right track.

Essential Benefits Every Employer Should Provide

No matter what kind of job you have and which sector you are working in, it is always great to have a few benefits. Most jobs often do not have benefits, are not really appealing and might be against the law in some regions of the world. Thus, every employer who wishes to attract and keep their employees should have a set of benefits in place for them. We have come up with some of the essential ones that employers could provide with every job.

Health Benefits 

This is one of the most common benefits that any employer could offer, but it varies and branches out to different types. The average employee could be looking for medical insurance, which includes prescriptions, doctor visits, surgeries, and treatment plans. It could be dental insurance, which involves everything related to annual checkups, X-rays, teeth cleaning or filling, and even fluoride treatments. It could also cover terminal illnesses like cancer. This one includes prescriptions, chemotherapy, scans, and other methods of treatment. Overall, health benefits are very appealing and attractive to a lot of applicants looking for work; this can ensure their medical safety and possibly the safety of their families as well.

Workers' Compensation 

It is always important to have this particular benefit, and it might be required of you as an employer depending on the laws of your region. Nevertheless, having it anyway can save you the hassle if any work-related accidents occur. You can learn more here if you have any questions or concerns regarding the specific protocols needed for an effective workers' compensation. This includes information about the coverage of different types of injuries or damages to belongings, and the steps needed for the process if an employee suffered an on-the-job accident. These compensation processes are fair, and they minimize any pressure or possible legal disputes that could happen. The families of the employees are also covered in the unfortunate event of accidental deaths in the workplace. By having reassurances like this, it becomes very attractive for any employee to work for you. 

Retirement Plans

It’s a given that most people would ask about the different retirement benefits that a job provides. A number of jobs have the common 401(k) or 403(b) plans. Others might have different ones depending on your job description like the Roth or IRA plans. The process is taken care of by your employer, and anything related to taxes is not subjected to the employee at all. It is comfortable for them to know that they would be covered and protected once they decide to retire and get their pension. But as an employer, you need to be sure that you have partnered with the right sponsors and advisors who are known for retirement plans and can specialize in various kinds depending on your needs.

Tuition Reimbursements and Scholarships 

Not a lot of companies provide this, but it is an amazing benefit to give to employees. Whether they are still studying or about to graduate, some of your employees might need help with their college tuition, especially if they have been a valuable asset to your company. In addition, for the employees that have not been to college before and are looking for climbing the corporate ladder, they will need a higher education if they wish to get promoted. Thus, you could offer scholarship programs that can cover their educational needs. Think of it as if you are teaching someone to be a better employee for your company. Education-related benefits are always very attractive and can keep your employees loyal for many years.

Pet Insurance

This is another benefit that you could negotiate for as an employee. It depends on how many pets you have, and if your employer agrees to the terms or not. It is similar to health insurance, but for your pets. This includes the costs of treatments, veterinarian visits, pet illnesses or injuries, damages to your neighbor's property if the pet caused it. At certain times, the coverage can reach the death or kidnapping of your pet. It is not a very common benefit in the business world, but it can be very attractive to certain employees who care about their pet's safety and protection. It is a good thing for employers too because it would encourage employees to become more productive.

Working Hours Benefits

A company could offer something related to your shift hours to make it easier and better for you to be more fruitful. Most jobs and employers follow the strict policies of fixed working hours. But if you are an employer who wants to stand out and become unique compared to the competitors, you can offer flexible working hours to your staff by allowing them to work whenever they want as long as they comply with the 8-hour working day. Also, depending on the situation, you could allow them to work from home if they want to. These are things that could be special to some of your employees and not all of them. It purely depends on the situation and the employee's job description.

Paid Leaves and Holidays 

This benefit can come in different forms. You could provide employees with paid sick leaves, but limited ones every year. A different option would be offering a special maternity leave package for employees that are about to become mothers. This is very common and needed by a lot of people. You could offer them an annual holiday week in certain locations that covers accommodation and airfare, but this should not be related to bonuses for excellent work. Also, you could offer them paid leave for voting, jury duty, or to perform their military service.

Whether it is legal, health, reimbursements, wellness or insurance benefits, it is crucial to have them because they help businesses thrive. Employers will have better chances of retaining their employees, and recruitment processes will not be so difficult. It is an excellent incentive for people to take the job and agree to the terms of their contract. The employee would feel better and more inclined to be productive in the workplace, and the employer gets decent workers who finish their jobs efficiently. So, it is a win-win situation for them, and it is all thanks to the benefits.

Understandably, a great compensation and benefit package can only produce positive ROI when coupled with efficient recruitment methods. After all, work relationships must be mutually beneficial. As employers, your goal is not only to attract assets but also to hone their potential. Conversely, employees must be responsible and aware of the importance of their roles. Both parties must be able to gauge each other during the recruitment process.

Potential candidates must be free to consult and ask questions. They should then be able to pass proper methods of cognitive, practical, and physical testing. This natural evaluation process is why recruitment, in any business, must take priority and importance.

Could Your Business Be Handling More Things In-House?

One of the most common challenges that comes to face a lot of new and small businesses is that it's simply impossible to try and do everything yourself. Even the greatest entrepreneur in the world is going to struggle to keep all of those plates spinning on their own without some kind of external support.

Because of this, a lot of businesses end up turning to outsource as the solution to their problem. This is an incredibly valuable thing to do and can often make the difference between success and failure for a lot of new businesses. 

However, what happens when your business starts to grow and expand? Suddenly you're in a position where you have the money and resources to bring elements of your business back in-house. The question then becomes, which parts of your business are the most beneficial to start handling yourself?


The reality of running any kind of business is that you need to be sure that you're always operating on the right side of the law. The reality is that very few businesses would ever set out to intentionally engage in any kind of unlawful activity, but there's no doubt that sometimes mistakes can get made, whether through negligence or simple misunderstanding. However, by making sure that your legal ops within your business are always up to the highest standard, as well as having a dedicated team focusing on them at all times, you can be sure that you and your business are always on the right side of the law. It's something that far too many business owners take for granted but without it, you could find yourself in some serious trouble.


Being able to get your products out to your customers, whether that's individuals, retailers, or any other kinds of businesses, will always be an essential part of any business's processes. However, when you're first starting out you likely won't have the money or the resources to take on that kind of responsibility. That's why outsourcing to logistics companies can be so valuable. However, the scope of your business increases so does your ability to take on more things. Investing in in-house logistics is one of the best things that you can do as it puts you in a position to have a great deal more control over your business than you might otherwise have.


Marketing is one of the most multifaceted aspects of any business so it only makes sense that a new startup would need to reach out to someone else for support with it. However, as your business grows it becomes far more beneficial to create a dedicated marketing department. Not only does this mean that your marketing is now something that you can focus on a much more ongoing basis, but it also means that those who are in charge of your marketing will become far more intimately familiar with your business, your customers, and your marketing needs as a whole. This is a fantastic way to ensure that your marketing is both far more efficient and far more effective.


Bringing in the right employees is an essential part of any growing business but the process of doing so can be time-consuming and difficult. This is a particular issue when your business is small and you're already dealing with a lot of existing issues at once. Hiring a recruitment company to support you is fantastic but they will always be somewhat on the outside of your business, without a full understanding of what your business needs. By handling recruitment in-house you're going to be in a far better position to find the best possible candidates and vet them as thoroughly as possible to make sure that they're not only qualified but also that they're the best possible fit for the overall culture of your business.

The truth is that starting to take a more in-house approach to any aspect of your business can be fantastic but it can also be a serious challenge. After all, while you may have a whole lot more control over your business and the specific elements of it, that also means that you have a whole lot more direct responsibility over it as well. If you're not willing to take that responsibility seriously and make the most of it, then you run the risk of undoing all of the growth and development that your business has undergone in its lifetime.

How To Advertise An Online Gambling Business?

Let's talk about advertising online gambling today. As the co-founder of a thriving digital marketing agency in Malaysia, I can tell you that running a digital marketing agency is challenging. While we have many leads coming from various industries, we also have leads coming from the online gambling industry. The constant algorithm changes, high cost of advertising and respective government rules makes online marketing for gambling a tough nut to crack. If you want to learn how to advertise an online gambling business, this is a great guide for you to follow.

Disclaimer: Online gambling is illegal in some countries such as Malaysia and Indonesia. This blog do not encourage online gambling and if you insist of online gambling, do play responsibly.

This is a complicated industry to do advertisement. Firstly, there are many country laws which you need to be aware of. Secondly, it certainly take some level of skills to get the job (advertising online gambling) done right.

“Advertising an online gambling business is not a walk in the park. However, when it is done right, it can prove to be very effective and provide positive ROI results.”


The biggest question right now is, "How do you advertise an online gambling business?"

Option 1: Advertising online gambling websites using paid ads

Facebook Advertising to Advertise Gambling Websites

Running Facebook adverting campaigns is a great way to advertise gambling websites

If you are looking for fast results, paid advertisement is always the platform that offers the fastest results.

But it is not that easy to pull off and the reason is simply because there are paid advertising rules (set by the local government) that you need to follow.

For example, I'm living in Malaysia and advertising products or services related to gambling products are prohibited by Google. Take a look below.

Advertising Online Gambling In Malaysia Using Google Ads

It is illegal to advertise an online gambling business using Google Ads in Malaysia. Source.

But, what if you are advertising in other countries such as United States?

The answer is yes! You can easily advertise ads with filters set to this country-specific.

How to advertise an online gambling business using paid advertisements?


Goals. The first step is to define the goal(s) you want to achieve using paid advertisement. It can be the number of conversion, the number of traffic to landing pages or building fans for your online gambling business. The more specific you are, the better the results would be like.


Channels. The second part involves focusing on platforms that you want to use. It can be Google Ads, Facebook Ads, Bing Ads or any other forms of advertising channels. If you are doing it by yourself, you may want to focus on just a handful of channels as it can be very time consuming. If you are working with an agency instead, you are free to go for more channels.


Budget. Now, define the budget you want to spend in the paid advertisements. It can range from hundreds to thousands of dollars depending on your budget. Defining the budget at this stage will help you manage your financials better—and not going over your budget.


Test. Running just one campaign is not going to give you much results. Instead, focus in creating multiple campaigns for split testing. Test each type of wordings, call-to-actions and landing page designs to get stats for better ROI.


Analyze. Last but not least, analyze the results from each campaign you run. Learn from the mistakes (or from the results) and take steps to improve your paid campaigns for better conversions and lower cost per action.

Option 2: Search Engine Optimization (SEO) for advertising online gambling websites

“SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”

Search Engine Land

Implementing SEO strategies is one of the most efficient and cost effective online marketing strategy to advertise online gambling websites.

SEO is NOT cheap and it is NOT easy to accomplished. It requires a lot of planning, constant optimization and above all, skilled SEO professionals to manage your SEO campaigns.

However, the impact of SEO is always triple folds to what you spend running SEO campaigns.

For example, it may cost RM2,000 a month doing SEO campaign and once Google starts picking up your keywords, you will gain higher visibility in the coming 3, 6 and 12 months down the road.

How to advertise gambling websites using SEO?


Goals. The first step is to understand what you want to achieve using SEO. The goals needed to be specific and measurable—to ensure that you know exactly what's working and what's not. This is by far, the most challenging task to do especially if you are planning to do it on your own. You can also hire SEO agencies to do the entire heavy lifting for you.


Planning. The next step is to layout the exact steps you want to take to achieve the goals you had set in #1. This includes listing down a whole list of keywords (including long tail keywords). competitors' websites, onpage and offpage optimization. I recommend using Ahrefs but KWFinder is a good alternative if pricing is a concern for you.


Execution. This phrase is all about working harder and smarter than your competitors. Most gambling websites are doing SEO and you need to outdo them. In other words, if they build 5 links in a week, you need to do twice more or at the very least, match their work. If you are doing yourself, chances are you will be spending at least 15 to 20 hours a week. Therefore, you can either task your staff(s) to perform the task or getting an outsource agency/freelancer to do for you.


Analyze. Lastly, SEO is only effective when you perform bi-weekly or monthly. During the analysis, make sure you jot down what you had done previously and how it is impacting your results. Once you have the stats, focus in implementing them for the coming weeks/months.

Option 3: Forum postings to advertise gambling websites

Forum Posting for Advertising Gambling Websites

AskGambler is one of the top forums for gambling related content and advertisement

Posting on forum is often known as old-school marketing. However, forum posting is a powerful online marketing method to promote gambling websites.

There are thousands of gambling related forums—and when you are able to constantly provide quality information through your posting, you are going to get a lot of eyeballs on your every post. This is an excellent way to generate more brand visibility especially in the online gambling industry.

How to advertise gambling websites using forum posting?


Identify. The first step is to identify the top gambling forums or groups your target audience are in. Key in the related terms on Google or Facebook and you will get a list of popular forums/groups that you can target.


Apply. The next step is to apply for the membership (either free or paid) and take extra steps to understand the do's and don't's. Usually, forums and Facebook Groups would have specific rules and regulations set by the administrators.


Usefulness. Once you had been approved to be a member, start posting regularly and make sure every post you publish or share is useful. Yes, you may self promote but I recommend going the 80-20 rule; 80% of the time is about helping others and 20% goes to self promotion. Including your landing page URL would help you generate a lot of clicks and sign ups when you gain an authority figure in the group.

Do you know that you can also use this step to create blog posts which drive a lot of traffic to your website? This is called content marketing!

Advertising online gambling website: Are you ready to advertise an online gambling website?

Advertising an online gambling website requires patience and experience. I certainly hope that the above tips will help you with your online gambling website and if you need any help, you can contact my team right here.

4 Common Mistakes to Avoid When Starting an Online Business

When it comes to starting a business that is based online, it starts with finding a need that needs filling, even if it is an already existing thing, that just has a better way of doing things. From there, it is all about building credibility. But the things that will go on to help your online business be a success doesn’t stop there.

While the actual side of setting up a new company isn’t too filled with barriers, there are a large number of people starting a business that is based online, and they can fail because of mistakes that happen that have only become obvious with hindsight.

This could be anything from overestimating profits, trying to do too much and be too many things to customers, and so on. But the mistakes or mishaps can vary from business to business. So if you are in the online business world, or are thinking about doing so, then here are some common mistakes to look out for, to give you a much higher chance of success. 

Focusing too much on the little stuff

Of course, you need to start off with getting the business off the ground and up and running. But as the business owner, you can get bogged down in a lot of the smaller details when you really don’t need to be. If you get sidetracked and focus on things like how business cards look or spending days to decide on a logo, then you are wasting precious time.

Of course, you only get one chance to make a good first impression, but you don’t want to make the mistake of focusing on the things that are small and don’t really grow your business. Instead, like this article mentions,, you should be putting your energy into the things that are going to boost your business.

Not understanding the threats to online business

With an online business, there will be some aspects that will be different to having a business that is based offline. A brick and mortar store runs the risk of being broken into, for example, and having some items of clothing stolen. But when an online business is ‘broken into,’ it can mean customer details are stolen, passwords, data, and other vital information that keeps your business going.

So when things are being set up, you need to make sure that you are set up to protect against the kinds of threats that could be possible. An article like this one,, talks about regression testing for software, which is another aspect to be thinking about to keep things up to date, as well as secure. So don’t underestimate what could happen; make sure that you are prepared and have things in place to help. 

Undervaluing what you’re selling

No matter what your business is and what products you sell, you need to set a price that is fair, but will also be something that will help you to make some worthwhile profit. There is no point undervaluing things, simply because then you think you will get more customers that way. Put the price that things cost you; if it is high for some, then they aren’t your target audience.

Plus, it is important to note that as your business grows, you need to make sure that you are adjusting your prices, depending on what happens; up or down, it is likely that you’ll have some changes to make. 

Spreading yourself too thin on social media

When you are working with an online business, or any business for that matter, having a presence on social media channels is a must. It is all about marketing on there and helping to build your brand (it can be a great customer service tool as well). But you need to make sure that you’re not trying to do too much all at once. If you spread yourself (or business) too thinly on social media, what comes across can be a little lacklustre.

Think about your target customers, and then use the two or three channels that they would use the most, rather than being on everything. An online business that helps other businesses, for example, would be best having a good presence on Twitter. As for younger target customers, Instagram would be a good idea. Facebook might be better for older customers, and so on. LinkedIn is something to consider too, as it is also a good place for repurposing content.