Why You Should Consider Creating a Website for Your Business

Somewhere between the brilliancy of the internet invention and the creation of social media, there was a time when having a website was mandatory for business. But with lots of social media platforms, offering different features and user friendly navigations, it became much easier for business owners to substitute their ‘online presence’ with ‘social media presence’. 

If you are a business owner, regardless of its capacity, who do believe that having a Facebook page, Pinterest account, or a Youtube channel alone would help sustain and grow your business, then the coming lines are meant to be read by ​you!

​But firstly, we need to move one false conception out of the way, which we believe is the number one reason why most business owners dread creating a website. 

The problem of building a website from scratch!

The truth is that you don’t have to create one yourself! You don’t have to be a tech wizard to operate your website, and you definitely don’t need to resolve any issues preventing the smooth operation of your site. There are many easier ways to create a website. For example, a lot of webmasters use website builders. By following in-depth articles on guides like Website Advisor it's really easy to build a site!

On the other hand, there are many companies established just to do that for you. It all starts with your vision, of course, what do you want your potential clients to know and do on your website, and website creators will do the rest for you! You will also need a web hosting service provider to host your site and ensure that it is accessible to people online post uploading.

All you have to do here is to choose the most suitable hosting plan, and this comparison on the best web hosting services for Canada will save you hours of researching which web host is the best way to go. This is why it’s absolutely crucial to analyze the market and have a lot of research done so that you are better informed on which hosting service would be best for you in order to get your website off the ground.

Now that creating and hosting a website is made easy, now is the time to talk business; the real means you would benefit from creating that website.

Your business will be more trusted

This is of great importance, especially if you are a small business. Your website will serve as a portfolio of what you have achieved through having, for example, ‘previous projects’ link or previous clients’ testimonies and will give customers the chance to know what you have to offer.

In an indirect way, you are reassuring your customers that you can and should be trusted with their time and money. Having a professional website, that is easy to use, and packed with previous clients’ testimonials will cash in faster than most traditional means. 

Cutting costs

After paying for your website creation, hosting, and balancing out the monthly costs, you will be surprised how a website has actually trimmed all the unnecessary costs you would have spent on communication and marketing.

Think about it this way, every time you need to market a new product or service, you need to pay content writers, designers, and printing costs. But, with a proper website you will swiftly skip any printing costs that come into large sums to cover different client segments and areas. 

​In addition, if you wish to update an offer, add an item, or promote further reductions; you would have to reprint the entire marketing material. But with a website, you can update whenever and however you please, with very minimal cost as you would pay for content and design only.

Moreover, having a FAQ (Frequently Asked Questions) page on your website would help reduce the time spent by your employees answering repeated questions by clients or suppliers and would spare the time needed to better your customer related services.    

​Visibly online!

Don’t skip the fact that most growing businesses today have websites, so if you decide to vote against creating one, you will lose online customers. They won’t see your brand/business as they do their online research for businesses offering similar services or products just like yours, simply because you are not there!

It is not enough to have a Facebook or Instagram page as long as your business won’t appear on your customers search results. Having a website increases people’s awareness about your brand and what exactly that you do through providing you with proper online presence that you can easily enhance using search engine optimization methods.

Accessibility to place orders 

It’s like having a sales team working around the clock, but without the extra hours you would have to pay for. Your website will be there, ready and inviting to any potential client roaming the internet after business hours. That is, in addition, if you put your products for sale on your website, you will be making money even while fast asleep.

That is because the more you simplify the navigation on your website, the more convenient it will be for clients to buy your product or book your services. You can always automate your website in a simple way where you would receive an automatic email with every purchase a customer closes.

And it can go more complicated than this where your website would ‘automatically’ lead your customers from the first browsing click to final sale closure.

Beat  your competitors

You can always increase turning leads to customers by upgrading your search engine optimization game. While you can also hire a digital marketing/SEO specialist to do that for you, you can also outsource this task to a digital marketing company to handle the entire process on your behalf.

One question though, how would you find a trusted digital marketing company or a reputable SEO specialist? Our guess would be that you would go online and do some research. And that is exactly what your customers do, in fact, recent studies have shown that 81% of customers revert to online researching before making a final purchase as opposed to 19% who rely on previous experience and word of mouth. 

​What an SEO specialist or a digital marketing company would do for you is identifying the keywords your potential clients use when looking for the products or services you are providing. Then they would create content that employs such keywords in taglines, meta descriptions, and post titles.

Afterwards, such content would be uploaded on your website over certain durations, so that when your customers research this keyword they would see you on their search page, organically, without having to pay for ads. 

There are many ways your business would benefit from creating a website, starting with building credibility, to being present online, to save time, cutting costs, and increasing sales. All this can be attained if your website is efficiently hosted and professionally designed to have attractive design and simple navigation techniques to guide your customers easily. 

6 Ways To Make Your Business Greener This Summer

Being green is the new black. In the last few years we have all come to care for the planet more and more, and caring for our planet is something which drives a lot of us in our daily lives. 

If you are a business owner this means it is time for you to think about ways to make the office greener this year and the whole business more eco-friendly. 

Today we are going to take a look at some of the ways that you can make your office much more green this year. 

Consider fuel

If there are any processes within the cycle of your business which use fuel, it might be a good idea to think about an alternative source. This is where researchers depend on CDN Isotopes for deuterated compounds, and you can use these along with other clever ideas to make your company friendlier for the environment and which will save you money. 

Conserve water

How many times a day do people go into the kitchen, till the kettle right to the top, run the tap for an age and use none of it? A lot. We all get into bad habits when we’re aren’t at home and our usage of water can be a big cause of issues for the environment around us. More water means more energy, and this not only costs more but impacts the world we live in. Try to warn everyone not to waste water and put signs up in the kitchen to remind them. 

Use green cleaning products

Another thing you may not think about in the office is the cleaning products you are using. Cleaning products such as bleach are bad for the environment and as they get into the water supply, they can have a real environmental impact on life in our seas. To make things easier and better for you, make sure to use natural cleaning products or even use cleaning home remedies which will be cheaper and just as effective. 

Ditch the car

One of the best things you can do for yourself as a worker in your office is to ditch the car and find another way to work. You can either carpool with someone else, ride a bike, or walk. There are lots of ways to reduce your carbon footprint. 

Green procurement

The supplies and materials you gather to create your products will have a huge effect on the environment. If you are using lots of plastic for packaging and design, this can end up in our oceans and kill many animals. It is important to think of green ways to package and create our products. For example, you can think about using recycled paper and plastic for packaging and also make sure that really supplies you get are natural and haven’t spent too much energy being created.

Recycle 

It is easier than ever to put 4 different types of bins in the office instead of 1 for all. Make sure to recycle your things and this will make a huge difference to the world.

Four Ways To Streamline Your Manufacturing Business

There are a lot of steps involved with manufacturing, and if you are in the industry, you will be well aware of the importance of productivity. Managers who are dealing with a manufacturing business will always be juggling supply, workflows, inventory, safety, and distribution alongside a whole host of other issues.

Given how busy this industry is, it's absolutely vital that you should work to cut down on any of the inefficiencies that you may come across. This will then enable you to save time and money in your business while encouraging staff to keep up with policies that you have laid out.

With that in mind, we've put together four ways that you could streamline your manufacturing operations.

Close-up Photography of a Power Tool

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Quality Control

There are a great deal of manufacturers out there that are dealing with feedback telling them that they are delivering products of a low quality. Trust us when we say that you do not want to be that manufacturer.

Cutting corners on costs where you can maybe smart, but you must do it without cutting down on the quality of experience that you can offer your customers with your products.

Use Data

In the digital world that we live in today, there's no excuse for poor management when it comes to the level of data available to us. For example, you can enjoy better inventory management with MDM because you're using data to track your devices.

With the use of data, you can track performance on the devices that you have connected to your network. This can help you to see how your staff are doing and give the right advice for productivity.

Embrace Automation

Automating processes has changed the way business has been done for some time now, but it's also a fantastic way to streamline a manufacturing business. If your manufacturing processes can be improved, wouldn't you want to do that?

You may not have the resources to employ a line of robots, but you can definitely make your processes run smoothly with the right tools for automation.

Waste Reduction

It's so important that as a business, you are cutting out all of the time and money-wasting tasks that are taking your time from your day. Go through each and every process that is in place in your business, and smooth them out. There are plenty of ways that you can make your business a more efficient place to be.

If your company is struggling to be more efficient, then you need to start taking some actionable steps toward this as your goal. This could be anything from making your businesses a tidier place to be, to onboarding new software to help you to maintain efficiency in the long run.

Streamlining your business is going to help you to move toward success in the future, and you can ensure that you achieve something that your customers will be proud of using again and again.

6 Business Ideas You Can Start on a Budget

Starting a business can be a great way to supplement your income or launch your career as an entrepreneur, but how can you get your ideas off the ground? Choosing a business idea which requires a lot of investment can be risky, and you may not want to leverage your home, your car and your savings straight away.

However, there are plenty of great businesses ideas which don’t require a huge amount of resources. If you’re eager to start a business on a budget, check out some of these ideas now…

1. Event planning

Being an event planner doesn’t require significant financial investment to get your business started. Paying for a professional website to be created can be advantageous, and online marketing could help too. However, you won’t need to spend much more in order to get your business up and running.

In general, event planners liaise with owners, venues, suppliers, and clients; bridging the link between what the client wants and the people who can provide it. As you build up contacts within the industry, you’ll find it easier to meet your client’s requirements, but you won’t need to stump up any of your own cash. For highly organized people who want to start a business on a budget, event planning is ideal. 

2. Professional reviewer

Companies always need people to test, trial and review their products, particularly now that most people shop online. With online reviews having an impact on future sales, companies are willing to pay a reasonable amount for trustworthy individuals to trial their products and write a review. You’ll either be paid by the hour or per review, and it’s a great way to generate an income stream. With nothing to layout, you can get started right away, providing you have access to a computer, tablet or laptop, and the internet. As well as being able to start your business on a budget, being a professional reviewer means you’ll have the opportunity to try new products and services, as well as getting to go on days out, eating at restaurants and visiting new exhibitions and venues. 

3. Carpet cleaning

Offering a professional service, such as carpet cleaning, is a great way to build your business empire. Relevant to both individuals and commercial clients, you can offer professional carpet cleaning services to businesses and homeowners in any location. Although you will need to make a small investment in professional carpet cleaning materials, such as Steamaster equipment, this can be done relatively cheaply. In fact, your initial investment in equipment could be paid off with your first few cleaning jobs!

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4. Online tutoring

If you have professional or academic experience in a particular area, offering online tutoring is a good way to put your knowledge to use as an entrepreneur. Even individuals who have no formal training but a passion for a certain subject can make a significant amount by offering tutoring and online courses. Put the effort into making e-books, instructional videos, and useful content, and establish the client’s needs before you get started. It’s easy to conduct virtual lessons over Skype or alternative software, and these services can be accessed very cheaply or for no cost at all. Instead of having to make any financial investment in your business start-up, you’ll only need to invest your time in preparing the materials.

5. Virtual assistant

Flexible working has increased in recent years, and remote workers are more in demand than ever before. If you already have a laptop and access to the internet, you can establish yourself as a virtual assistant for almost no cost at all. There are a number of agencies which connect potential clients to reputable virtual assistants. Indeed, many of these don’t have costly subscriptions fees or sign up charges, so you won’t have to pay anything to get started. Whilst you may be required to pay a percentage of your earnings to the agency, this will come out of your earnings, as opposed to being a start-up cost. 

6. Concierge services

People who have a lot of demands on their time are often willing to pay for a little extra help. Offering errand or concierge services enables you to tap into an underserved market, without having to deal with expensive start-up costs. Find individuals or small businesses who require ad hoc assistance with shopping, filing, mailing packages or returning items, and take the pressure off them by offering your services as a concierge or assistant.

What will you do?

A Guide To Promoting E-learning Products [Infographic]

E-learning is big business. More and more web users are actively searching for information online, and many are keen to take advantage of online learning products and resources. If you have content to share, and you’re looking to attract new customers and boost your income, this handy infographic has some useful information.

As you can see from the graphic below, using browser notifications is an effective means to connect people with your content and promote your website or the products you have available. If you run webinars, for example, you can use notifications to tell users about new content, special offers, free trials, and provide information about accessing related products, for example, guides and ebooks. If you’ve already got a lead, you have the chance to maximize the opportunity to convert that lead. 

According to the infographic, most people spend up to 6 hours per day on a digital device, and 80% of their time is spent searching for information. Almost a third of people are looking for a personalized experience, and the most popular products by click rate are guides, webinars, ebooks, and demos. Statistics show that notifications can elevate conversion rates to 10 per cent. The growth of e-learning is a global trend, but North America is leading the way. 

Browser notifications can be hugely influential, but it’s wise to explore other options, especially if you’re in the early stages, and you don’t have an established following or client base. Use SEO to get your content noticed, and make sure your website provides an enjoyable, interactive user experience. 

Beating The Competition In Business With These 5 Steps

Beating the competition in business isn't just about what price you put on your products or services, but it's about having a unique edge, it's about setting your business apart from all the others and making customers choose your product over anyone else's. Without a competitive advantage, your business has nothing unique to draw the customers in. So you either need to figure out what yours is, or you need to get one if you don't already have one. 

Up Your Prices

Many people think that in business, reducing their prices is the best option to get more customers and the perfect way to stand out and get attention. However, it's quite the opposite. Charging more and going with a method called "prestige pricing," will mean that you appeal to buyers and more importantly, it is the buyers who don't take cheap products seriously. This concept is an excellent way to boost margins, increase your brand, and raise your social capital. However,  if this is the route you're going to go, you do need to make sure that the quality of your product or services justifies the higher price point. 

Influence People

How To Influencer Marketing Works

Today the term "Influencer" is a slightly loose one; however, if you can become one in your industry, then it can be beneficial as the more people who know about your company and respect you as an industry expert, the more customers you will acquire. You can also gain this kind of notoriety by speaking at conferences, meetings, and other events in your field of work. This also impacts on the expansion of your company's perceived authority.

​Building awareness?


​If you are building brand awareness, you are going to love this guide by Real Thread: 20 Ways to Build Brand Awareness

Stay Ahead Digitally

As much as you might not want to do this, technology is the future, and you need to be on top of it, not just keeping up with it but staying one step ahead of the game, for example, get an app before everyone else in your industry does. It doesn't matter what industry you're in either, this applies across the board, for example as part of its Investment & Growth Strategy, SMD Sensors who manufacture pressure sensors reinvests a significant share of earnings back into the business so that they can continuously improve their products and processes and further improve its position as a technological leader.

Create Your Own Data

Create Your Own Data

Data is changing the way we do business. You should use data points and statistics in the marketing content you create, as this gives the appearance of authority and credibility. However, you don't have to use someone else's data; you could be the business that other businesses cite in their content. You can gather market data easily with tools like Google's Consumer Surveys and SurveyMonkey, and then you can package your results in a neat format for distribution, and you will soon see your industry presence grow.

Find Your Niche

Trying to be everything to everybody means you'll end up being nothing to nobody. Many successful business today are just focussing on the one thing, and they are doing it really well. People will then see you as the expert in that field, and when it's that particular product or service they want, they will come to you.