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Strategies – Page 19 – Reginald Chan

Reginald Chan

Category: Strategies

Find the best strategies to get more traffic, sales, and revenue from affiliate marketing, blogging and becoming a leader in today’s world.

  • What You Should Know About Google Ads

    What You Should Know About Google Ads

    Sooner or later, every business faces serious challenges in promoting itself via search engines. With millions of websites out there, no wonder, it’s getting harder to reach new customers.

    Online advertising with Google Ads is one of the most efficient ways to bring your products or services right in front of your target audience.

    However, if you want to make the most of your Google Ads campaign, you will first need to dive into the nitty-gritty of this platform.

    What Is Google Ads?

    Just as its name suggests, Google Ads is the online advertising platform owned and managed by Google. Also known as Google AdWords, it is the largest across the world, which comes as no surprise given the huge global coverage of Google.

    To simplify things…

    … it can be said that users of Google Ads can take advantage of two major options: the search network and the display network. While the latter is mainly about placing banner-style ads on various websites, the search network mainly refers to PPC (pay-per-click) advertising often called paid search.

    In order to join millions of other businesses that enjoy the benefits of Google Ads, you need to set up an AdWords account, which is an easy, fast, and absolutely hassle-free procedure. You can either create a new dedicated account or choose to use your existing Google credentials. Do not forget to add your location and specify the time zone.

    Google Ads Terms You Need To Know

    Ad Groups

    Used to organize ads by a common theme, an Ad Group comprises one or more ads that share similar targets. Each Google Ad Campaign can be made of one or more Ad Groups.

    Ad Rank

    Based on your quality score and bid amount, Ad Rank is a value used to define the position of your ad. In other words, it shows the placement of your ads on a page in relation to other ads. The point is, even if your bids are lower than these of your competitors, you can still hit a higher position for less money simply by using relevant keywords and other proven techniques.

    Bid Strategy

    This is a pretty complex topic but generally, manual or automated bid strategies refer to the bid you have set up to optimize your performances through either paying for clicks or interaction with users.

    Billing Threshold

    An amount set up to determine when you’ll be charged for your advertising costs, a billing threshold is based on how much you spend within a 30-day period.

    Call to Action (CTA)

    An interactive element that appears over an ad, CTA is intended to help drive clicks to your website. An overlay shows up when the video starts and turns into a thumbnail image after 15 seconds.

    Campaign

    You start your advertising with Google Ads the very moment you launch a Google Ads campaign. It’s your first and incredibly important step in the entire process. Campaigns are made of ad groups that have the same budget, type, and other essential characteristics. The great thing is you can run as many of them as you want.

    Clickthrough Rate (CTR)

    One of the most significant elements of your campaign, Clickthrough rate gives you information on how often people who see your ad tend to click it. You can use this ratio to evaluate the effectiveness of your campaign and make certain adjustments to reach your goals faster.

    Cost-Per-Click (CPC)

    CPC is exactly what it says on the tin – it is the price you pay for each click in your pay-per-click (PPC) campaigns. Online marketing experts from https://www.omologist.com/ explain that CPC may vary greatly depending on the industry and type of the business, but it is safe to say the average cost-per-click across all industries is about $2. They also add it is essential to understand that your actual CPC is affected by a range of factors including ad rank, maximum bid, and quality score of both your and your closest competitors.

    Impressions

    Another helpful metric, an impression (or impr in your statistics) is counted each time your ad has been actually shown on a search result page or other sites within the Google Network.

    Keywords

    The importance of keywords is hard to overestimate – they are the most crucial element of your successful AdWords story. Used to describe your service or product, they can work miracles to improve your performances – if selected wisely, of course. If your keyword list is far from being a great one, then you will end up with the higher prices for the lower ad positions.

    Quality Score

    Already mentioned a couple of times in this article,  AdWords Quality Score is a useful diagnostic tool that serves to show you the relevance of your ads, keywords, and landing page to people who see your ad. Quite naturally, the higher the score, the lower the prices and the better the ad positions you can count on.

    Tried & True Tips For Your Google Ads Campaign

    Smartly Use Negative Keywords

    For a highly targeted campaign, compile a well-thought-out list of negative keywords that will help put your ad in front of customers who are really interested in your product or service. Use Google Ads negative keywords tool to eliminate all irrelevant matches but be careful not to overdo it as your ad then might become almost invisible.

    Never Mislead Your Potential Clients

    Could you think of something more disappointing than landing at the page that has nothing in common with your search? The majority of people are getting frustrated when they come across such a thing. That’s why make sure your keywords reflect what you offer or otherwise, you risk to earn a bad reputation, low conversion rate, and a big drop in your quality score.

    Keep Things Under Control

    Closely monitor your Google Ads campaign if your goal is to achieve the best possible results at a low cost. To help your rocket ride to the top, this platform gives you plenty of opportunities to optimize your efforts. In line with this, feel free to change your keywords, bids, daily budgets, and other elements in order to adjust to the current trends.

    The main reason to rely on Google Ads when it comes to paid online advertising is the amazing ability of this tool to let you focus on people who are looking exactly for what you offer. To reach success, you just need to learn how to make the most of the benefits it offers.

  • Five Effective Ways of Debt Reduction

    Five Effective Ways of Debt Reduction

    Are you having unforeseen difficulties and cannot pay the loan? Have you got a penalty or fine? Contact the specialists who offer their services online on the site https://debtquest.com/services/debt-relief/. Experts have been working for many years, they are well aware of the specifics of the basic activity and provide high-quality debt reduction services.

    Would you like to find more information on ways to reduce debt? In this article, we have collected several debt reduction methods.

    The Process of Debt Reduction

    Choose the method that suits you best and solve your problem as quickly as possible.

    Informing the Lender

    First of all, you need to inform your lender that you are having difficulty paying off the loan and you need a postponement or a loan vacation. It is important not to delay this, as the debt will gradually increase due to penalties and fines. To receive a deferral, you need to write an application to the bank, indicating the reason why you cannot pay the loan on time.

    The lender can help you by extending the loan term. However, the amount of overpayment will also increase. Therefore, try to use this method only when you are completely confident in the prompt resolution of your problem situation.

    Loan Restructuring

    This method involves changing the terms of the loan agreement in the direction of facilitating the conditions of the borrower. Restructuring, as well as the first method, should be used when you have completed the calculations and are ready to increase the overpayment on the loan as a whole in order to reduce the monthly installment.

    Loan Refinancing

    This method involves obtaining a loan on more favorable terms from another bank and closing the current loan with the amount received. Refinancing is very beneficial due to the possibility of lowering the interest rate and extending the loan term. However, this way is not suitable for those who have several large debts. In such a case, banks are reluctant to approve.

    Consolidation

    Those who have several loans from different lenders can apply debts consolidation. It is possible to combine both consumer and collateral loans and credit cards into one mortgage loan, which implies a low-interest rate and a low monthly payment.

    Reducing the Amount of Loan Debt Through the Court

    If you decide to go to court, you must understand that you will not be able to reduce the rate, but you can reduce the amount of interest charged for the delay. The procedure is very simple here. First, you need to write a free-form application, which will describe the situation in detail, and submit it to the judicial authority.

    You must also remember about insurance. If you took out insurance when applying for a loan, then the insurance company can reimburse the debt to the bank, provided that your case falls under the terms of the policy.

    So, we hope that our information on ways to reduce debt is useful and allow solving your problem. Whatever the choice, be attentive.

  • Reasons Why Your Small Business Needs SEO

    Reasons Why Your Small Business Needs SEO

    Consumer behaviors have evolved along with the technological advancements that allow them to make such changes. One example is the evolutions of smartphones and fast speed internet. Today, seventy-seven percent of mobile phone users in the United States are using smartphones and going online. This doesn’t count the conventional desktop users who are mostly connected to the internet. This tells you how often your potential customers are going online in their daily lives.

    Why Small Businesses Need It?

    Combining consumer behavior and the current trend of businesses today, there are enough motivators why SEO is no longer just an option to give your small business a boost in the market be it eCommerce or a conventional store. Below are detailed explanations of how SEO is a requirement for your budding endeavor:

    1. Gives You Visibility

    When I discussed the percentages of users and shoppers, it wasn’t percentages for thousands of people, I was talking about over a million users and shoppers. With those numbers, you can be sure that sites vying for their attention are also in the millions. When users go online and do a search and hit on words or phrases related to your businesses, wouldn’t you want your store’s name to come out on top of the results page? I’m sure you do, that’s how SEO basically works, and that’s how you’re going to gain visibility.

    What you see in a Search Engine Results Page (SERP) is the result of SEO experts working with the search engine’s algorithm to maximize their chances of being on top of the first page. Long ago, when you search Sacramento SEO, you’ll find a different results page than what you see today (meaning other sites were claiming the top of the SERP). You, too, can have words or phrases that will put you on top of the results page. This is the advantage of having your site optimized, you’ll get first dibs of potential customers looking for information which most probably you can help them with. 

    2. It’s Your Loss If You Don’t

    When I asked, “wouldn’t you want to be the first site they’ll see when they do an online search about your business?” you could’ve just said no. But I’ll tell you why you can’t say no. I mentioned SERP and being on top of the first page, so what if you’re not on top of the first page, what’s wrong with the second page? The second, third, fourth page, and so on are like graveyards of forgotten sites.

    Here’s the figure, in recent years, over ninety percent of clicks are on the first SERP, while the second only gets a measly six percent, and the rest shares two percent of the traffic clicks.

    And to add injury to an insult, if you’re not on top, then most probably, your competitors are. That’ll just hurt your chances of growth.

    3. It’s Gonna Be Here Awhile

    SEO is evolving, it’s not like what it was ten years ago, and it’s going to change to match user preference and behavior. Also, it’s already ingrained in the digital universe. It’s an order to the chaos of how to best show users what they’re looking for. So if you think it’s just a fad, think again.

    4. Customers Like Optimized Sites

    Part of having an optimized site is to make your site highly efficient, with a smooth transition and low latency along with usability across all devices. This will make your site attractive for visitors, and they’ll surely want to come back again if your site is well-built and the content you have has value to them.

    The goal here is to gain an edge over your competitors. Small businesses need to be more engaging and personal with their customers because it should convey a feeling of familiarity and community. This way you’ll be able to make connections and engagements with your potential customers efficiently and fast. Gaining more ground here is going to make your business not so “small” anymore.

  • What You Should Know About Digital Marketing?

    What You Should Know About Digital Marketing?

    The digital industry is becoming more and more accessible by the minute. Almost all businesses can now be seen competing with each other on attracting more views and clicks towards their products or services. It can come as a surprise to some that, although the internet and the digital sphere is already packed with competition, there are always newcomers trying to make their way into the crowd and prove themselves worthy of digital attention.

    In order to shine, it is essential to have a successful digital marketing strategy that would help you and your business stand out. Whether you are a newcomer looking to break into the digital marketing world or you have some experience in the field, we have everything you need to know about digital marketing. 

    Understanding Digital Marketing

    In order to be able to succeed in digital marketing, one must first understand what digital marketing actually is and why it is essential nowadays. Digital marketing is basically the same as the traditional forms of marketing, except it uses digital platforms and virtual strategies to bring in more customers or clients. In today’s modern world, where everyone has one type or another of smart devices, it has become vital for businesses to utilize digital marketing methods more heavily than any other method to generate consumer interest.  

    Different Digital Marketing Strategies

    Marketing for your business digitally can be done in a variety of ways. As mentioned by the Cornwall-based professionals at PaddleCreative.co.uk, with the rise in digital marketing competition, it was only inevitable that new strategies would develop over time to make room for more creative niche businesses to shine. The different digital marketing strategies work on attracting more people online using the different channels and platforms available to businesses and are simultaneously accessible by the target audience. 

    Utilizing Social Media

    Almost everyone nowadays has at least one account on one of the social media platforms that are currently popular worldwide. That is why it makes perfect sense that businesses start utilizing such platforms and the access they offer their prospective customers in order to attract more people. Utilizing social media is one of the most popular digital marketing strategies businesses work on nowadays to increase their brand awareness and gain quick and easy visibility on a large scale. 

    SEO Techniques 

    Accessing any website means having to go through a search engine where you would enter what you are looking for and get relevant search list results. Part of any successful digital marketing campaign depends heavily on using the right Search Engine Optimization (SEO) techniques that would bump your business’ website higher on the search result list. Usually, when someone searches for something on a search engine, they get pages and pages of results. 

    However, in almost all cases, nobody goes past the first page. In fact, most people do not even go past the first couple of results on the list. That is why it is key for businesses to work on SEO strategies that help their sites stay high on the search ranking in order to get more visibility and clicks. 

    Mailing Lists

    Marketing aims at attracting customers and clients to the business by finding out what they like to persuade them to become loyal to that business. People online like personalized marketing, so digital marketers work hard on making prospective clients feel special through personalized messages and advertising. Mailing lists are a great way of keeping things personal between businesses and customers and they successfully deliver the marketing strategy. 

    Digital Marketing Skills

    In order to deliver a successful digital marketing strategy, it is essential to be tech-savvy and have some fundamental marketing skills. Having some of the essential marketing skills can help the marketer compete with their designated business in a crowd of other businesses where other marketers try to be creative to make their brands stand out. 

    Multimedia

    Being tech-savvy does not just mean knowing how to build a website or how to code. Nowadays, people are more attracted towards multimedia posts online rather than simply words that may not be attractive enough for them to stop and read. 

    The ability to create multimedia bits in the form of colorful images or creative videos would grasp the attention of more people in your target audience and, in turn, increase your brand awareness. The key is being creative with your multimedia and thinking outside the box, which is an essential skill to have if you are looking to break it into the digital marketing world. 

    Understanding Analytics

    Familiarizing yourself with the digital analytics of websites and search engines is a key skill to have if you work in digital marketing. In order to know whether or not any marketing strategy is actually proving to be effective, it is essential to understand the analytics that has to do with your online presence. Monitoring the numbers and knowing how small changes can make a difference in those numbers is vital when working in digital marketing. 

    Virtual Persuasion

    Marketing massively depends on the marketer’s ability to persuade others why they should trust a certain business. When the process of persuasion is done digitally, then the marketer working with the business would need to be skilled in persuasion as well as understand people’s virtual behaviors. Digital marketing does not offer much room for arguments that can go back and forth, as is the case with traditional marketing methods. That is why the marketer would need to be persuasive and quick to analyze the virtual situation so that they can convince the crowds to be loyal to a certain business. 

    Digital marketing is the future of any business looking to break into their relative market and stand out in the face of fierce competition. Unlike traditional methods of marketing, digital marketing depends greatly on technological skills and understanding the online behaviors of customers, which can be totally different from that of people in real life. Remember to do extensive research on any market you are looking to break into as a business before you work on a digital marketing campaign to ensure its success. 

  • Steps To Launching An Online Business

    Steps To Launching An Online Business

    Starting an online business is exciting, but there’s a lot to do before you’ll be ready to launch. Break your launch down into manageable chunks. These steps are some of the most important steps to get your online business ready to go and ready to succeed.

    1. Find a niche. Before you start selling anything, you need to find the right product that has the potential to be profitable. You should research different niches and examine your on life to find a problem that you think you can solve with a product or service online.
    2. Evaluate market viability. Now you have a business idea, you now need to dig a little deeper into product viability. Consider the details that might make or break your business, such as how many SKUs you’ll have and what shipping will cost.
    3. Conduct market research. Do some keyword research and evaluate what products are trending to make sure there is a demand for your product, and to identify a gap in the market that you could fill.
    4. Conduct competitive analysis. Who are your biggest competitors? What is working for them and what can you improve on? This will help you to define your own brand, position in the market, and what online marketing you might need.
    5. Learn online business laws. There may be shipping restrictions, zoning laws, and trademark considerations that you need to be aware of. These are very important for a business. If you understand the laws, you can avoid eCommerce problems that could derail your business before you even really get anywhere.
    6. Analyze your target market. You need to do deep research to understand who your ideal customer is. Who are they? What do they like? How can you tailor your product and your eCommerce site experience so it will appeal to this target market?
    7. Source your product or find the right product. You know you have the right product, who your ideal customer is, and how you’re going to set up your business. You now need to source the physical product. Will you make it yourself, or do you need to find a supplier?
    8. Choose the right eCommerce platform. None of the work you have already done will mean anything if you don’t have an eCommerce site in place to actually sell your product. This site must have an intuitive shopping experience and makes a customer want to keep returning. Get the design and usability right. Open a business bank account that can link directly to your site to make taking payment easier.
    9. Launch your store. The product is ready, and you’ve built your platform. Now, using a product launch checklist, you need to actually launch and start letting people know that your business exists and what it does.
    10. Drive online traffic. When you’ve launched, you need traffic. There are lots of methods to generate online traffic, including SEO and content marketing. You need to either learn those skills yourself, hire someone who can do this, or outsource to other vendors to help you send people to your new platform.
  • Best Remote Jobs For Speakers

    Best Remote Jobs For Speakers

    As more work remotely, the dynamics of the global workforce changes. There is increased attention in work that offers flexibility in where and when to work. Fortunately, due to technological advancements over the years, there are fewer barriers to remote employment. It allows employers to get the best from their employees, promote work-life balance, increase productivity, and results in happy and satisfied employees. Switching to remote work does not have to be complicated; you can do what you are good at in the comfort of your home. Here are some of the best remote jobs for speakers.

    Online Tutoring

    The online education industry offers vast opportunities for people who enjoy and love teaching. Based on your abilities and goals, you can carve yourself a valuable space in the field, instill knowledge to your students, and make money without spending time in a classroom. You can choose to be an ESL teacher, adjunct professor, special needs instructor, teaching assistant, and math tutor, among many more.

    Your work will include instructing learners, developing and adjusting course materials, grading your students, and moderating learning forums. The job gives you flexible hours as you can set and change learning hours based on your schedule, and https://searchremotely.com offers a wide variety of excellent prospective opportunities. The average wages for a tutor that works alone amount to about $30 hourly and can rise to $60 for advanced subjects like calculus and SAT preparation.

    Running a Podcast

    Podcasting began as a way for people to get their message and stories out and develop a community of individuals with the same interests. However, it has evolved tremendously as TV networks, comedians, small and large companies, radio networks, churches, storytellers, and more people venture into it. Many podcasters release their contents weekly, but others do it daily.

    It is relatively cheap and straightforward to develop your show as it is less crowded than blogging. Before setting out, take time to develop an ideal topic, choose an appealing niche you can continuously discuss, and brainstorm various ideas on Milanote.com. You can decide to do it alone or have a co-host to make the conversations more engaging and share the promoting, content development, and editing responsibilities.

    The ideal podcasting gear includes a mixer, laptop or computer, microphones, shock mount, audio interface, pop filter, mic stands, and headphones. It is paramount that you develop high-quality content as it will form the foundation for growing your listeners and improve your chances of making money from podcasting.

    Sales Assistant

    Virtual sales assistants work as remote employees or independently to help organizations make sure customers receive satisfactory service, greet and welcome customers, offer accurate information, and maintain company policies. An excellent sales assistant has impeccable speaking skills, a basic understanding of customer service and sales, friendly personality, and proper etiquette.

    Hiring independent virtual assistants save employers money because they require no training, raise productivity, and allow businesses to handle busy seasons. The job offers flexible hours, independence, and fair revenues. It is ideal for people with a strong command of language and confidence in speaking; you can visit various websites, including indeed.com, for job opportunities.

    Voice Over

    Several businesses look for individuals to do explainer or marketing videos. Tutorials, audiobooks, voicemail, radio/TV commercials, and podcast introductions also require expert voice-overs. If you have excellent vocal capabilities in a particular language, you can find lucrative remote opportunities. You can smoothly perform your work using your computer, a room with excellent acoustics, an audio mixer and mixing software, and a microphone at your home’s comfort.

    You may have the talent, but training and education will help you get a better command of the job and make you more desirable to clients. As you develop your career as a professional voice over, it is essential to get the opinion from a mentor, colleague, or friend. The feedback will help you know the level of your skills and make the necessary changes.

    Consultancy

    Experts, in particular fields, have an excellent opportunity to share their experiences and opinions. Many people want to learn from them and gain the necessary advice to improve themselves and their careers. Depending on your expertise, you can consult in fields like parenting, entrepreneurship, sales and marketing, interior design, relationships, health and fitness, and freelancing.

    The day-to-day activities of a consultant vary depending on your strategy and business plan; some offer continuous services while others do single engagements. As an online consultant, you will communicate with your clients a lot, so you will need to have high-quality equipment for video conferencing and phone calls. You can offer ongoing coaching, strategic advice, and one-time training.

    Online Interviewing

    Finding the ideal author for new stories, autobiographies, and magazines can be daunting, so companies hire interviewers to do the job. You can do the job remotely hence minimize overhead costs. Professional interviewers facilitate video or phone interviews, record the participants’ responses using digital devices, ask the appropriate questions, and offer call transcripts.

    To succeed in the job, you will need to possess excellent communication skills, ability to operate various devices, ability to notice unique qualities in candidates, a calm personality, physical stamina, and visit workable.com for advice. Furthermore, it would help if you were emotionally mature, listen attentively, and have adequate experience and training.

    Product Reviewing

    You have likely checked reviews of various products to make an informed assessment before deciding to purchase. The content offered by product reviewers provides excellent information to consumers, and you can also do the same by creating product review videos on YouTube. You can choose a topic you are passionate about, such as technology, home fitness, beauty, fashion, and home décor. Product reviews can earn you money through ads, developing sponsored content, or affiliate marketing. It will take time to grow an audience, but once you do, you will have more deals coming your way.

    You can use your expertise and love for speaking to create a convenient, enjoyable, and lucrative income source. It is essential to develop a workable schedule to maximize efficiency and productivity and making sure you do your best.