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Author: Reginald Chan

  • What’s Holding Your Back In Business?

    What’s Holding Your Back In Business?

    Sometimes, it’s easy to feel like your business is being held back. But it’s important for you to identify what and why so that you can move on. One of the limiting factors that can hold your business back from being successful is not having a solid plan. You may know what you want to do, but you never make a plan for it. To grow your business, make sure there’s a clear strategy and implement it with everyone on board. But that’s not always the only reason. A lot of people are afraid to take the first step into the unknown. It is not always easy to take action because there are a lot of obstacles that can hold you back from reaching your goals. 

    We all have some sort of “holding us back” whether it be fear, ego, or worry. The following article discusses these common obstacles and how to overcome them so you can grow your business or start one.

    A Lack Of Motivation

    When you lack motivation, it can be a challenging obstacle for a business. It is imperative that you find out what could be causing this and try to fix it. If you’re feeling unmotivated, there are a few approaches that can help get things going again. The first thing you should do is reevaluate your priorities and the task at hand. If you’re pursuing multiple projects or tasks at once, perhaps it’s time to prioritize one of them over the rest. It could even be that you need to join a community or find support from other entrepreneurs to help you. And if your work isn’t satisfying or challenging enough for you, consider trying new things or taking on something that provides more personal satisfaction than what your current work does.

    No Credit

    Maybe you’re held back right now due to a lack of funds. This can be hard whether you don’t have access to the credit you need and are dealing with the tmf list or you don’t have any funding at all. When you do not have access to credit, your options are limited. There are many risks associated with using your personal credit to start a business. But what can you do when you need funding and no one is lending you money? If your company has not been in operation for more than 24 months, then the bank may still be willing to give you a loan even if your credit score is low.

    Not Engaging Your Customers

    It could even be that you’re just not doing your bit with your audience. Engaging your audience is one of the most important things that you can do to build a successful business. It not only helps you with online marketing, but it also helps with offline marketing and sales. This is especially true for businesses who want to build a long-lasting relationship with their customers. In this case, it means that you have to have a plan of action and know how to work with the customer through every step of the buying cycle. It could make all of the difference.

  • Don’t Start an E-commerce Site Without These Essentials

    Don’t Start an E-commerce Site Without These Essentials

    You’re probably here today because you’re thinking of setting up an online store and selling products and services on the Internet. But, you want to make sure that you get started on the right footing and avoid making mistakes that could result in a short-lived venture.

    Starting a successful e-commerce business isn’t as hard as you might think. Sure, you’ll need to put a lot of time and effort into getting it started. But, once it’s operational, you’ll soon reap the rewards of your labor.

    Without any further ado, the following e-commerce essentials will help you end up with a successful online store:

    Domain Name

    You probably already know that you can’t set up a new website without a domain name, and you’ve either got one in mind, or you’ve already purchased one. The thing is, you should ensure you put some thought into selecting the right domain name choice for your site.

    Firstly, it makes sense to consider a domain name that incorporates your brand name. It should also be a memorable domain and one that’s relatively quick and easy to enter into a browser’s address bar.

    Secondly, ensure that the domain extension is relevant to your geographic location. For example, an American e-commerce site is best suited to a .com or .us domain, while a UK-based one will work well with a .com or a .co.uk domain.

    Lastly, when purchasing a domain name for your e-commerce website, choose a reputable domain registrar that offers excellent customer support. Don’t get fooled into buying a cheap domain from a reseller that boasts no support!

    Solid E-Commerce Platform

    The first thing you need to do is ensure that you use a stable, secure, and reliable e-commerce platform. There are several options you can consider, ranging from OpenCart to Magento, that you can host on your web server.

    It’s also possible to use a hosted e-commerce platform like Shopify or Wix, so you don’t need to deal with the technical aspects of managing an e-commerce website. The platform you choose should meet your needs and is easy to use and administer.

    If nothing quite fits the bill, you might wish to consider getting a tailored solution from a provider like WEBX360. Of course, if you’re adept at HTML and PHP programming, you could always create a custom solution from scratch yourself!

    Reliable Host

    Next, if you’re planning to self-host your e-commerce platform, you’ll need a reliable hosting solution. It must offer the resources necessary for your website to operate efficiently and boast excellent load times with few delays.

    As you can imagine, there are thousands of hosting companies out there. It makes sense to choose one with excellent online reviews, web servers that are physically near your location, and they must provide 24/7 support.

    Are you planning to sell your products and services to a global audience? If so, it makes sense to consider using a CDN (Content Delivery Network) with your hosting solution. CDNs help speed up website access for international users.

    CDNs essentially cache a copy of your static web pages and assets like images and videos so they can get served to local visitors. You can keep dynamic content on your local web host, such as checkout and payment pages, and serve everything else through CDNs.

    TLS Certificate

    Let’s face it: the last thing you want is for your website to get hacked, with cybercriminals potentially stealing your customer data and offering it on the black market to the highest bidder.

    You can easily prevent “man in the middle” attacks on your e-commerce website by installing a TLS certificate (also known as an SSL certificate). Your hosting provider will probably offer you free TLS certificates for any websites you host with them.

    However, you can also purchase ones from vendors like Comodo, GlobalSign, and TrustWave Holdings, to name but a few. Installation of a new TLS certificate is a fairly straightforward process; your web host can help you with any installation issues.

    Excellent Site Design

    Lastly, you’ve got the technical aspects of your e-commerce website sorted out, but now it’s time to look at the aesthetics of it. As you can appreciate, an e-commerce site should function correctly and look great.

    It should be easy to use and navigate, and all checkout instructions should be clear and simple to follow. Another consideration is a responsive design; your site should adapt to smaller screens, such as smartphones and tablets, without sacrificing the user experience.

  • Consider These 4 Things if You’re Thinking of Getting a Home Warranty

    Consider These 4 Things if You’re Thinking of Getting a Home Warranty

    Understanding Why Such Warranties Are The Right Choice For You

    As a new or seasoned homeowner, eventually, there will come a time when you will need to shell out money for expensive and costly repairs. This does not have to be after a storm or flood that damaged the property because for that your insurance policy will cover you. These expenses are for repairing home appliances, fittings, and systems that start to malfunction or work completely as they come to the end of their lifetime or merely have an issue. 

    While the smaller fixes will not be affecting you so much, an unexpected leakage in the roof could mean roof replacement before it decays and caves in. At such times, a home warranty will come in handy as it will offer the right coverage. Below are 4 things to consider so you can decide which warranty is good for you. 

    Coverage Provided

    In the event wherein any of the appliances or other items break, then the repair and replacement cost is covered. The benefits of having this plan are so convenient that even homeowners who are looking to sell their house, add it to the deal to make it more appealing for the buyers. When you look at the home warranty cost in Texas and compare it with the expense that it covers for major structural defects or plumbing and so on, you can see how much money you can save. The typical cost for maintaining a warranty will be way lesser than paying from your pocket every time a repair is needed. 

    Read The Fine Print

    When selecting any plan that will last you for a long time, it is always advised to read the fine print carefully. To make sure you have the right warranty, you will need to read the policy properly. Check the specific parts that will be replaced, the time they will take for responding to your request, and if any other hidden fees will be charged when you call for the serviceman. 

    Professional Assistance

    While you may want to buy the warranty from a company that is professional and licensed, you will also need to make sure that the technicians or servicemen provided are the same. The most important benefit that you get from taking a warranty plan is that all the contractors are licensed so you know that the appliances are in trustworthy hands. 

    Limits And Exclusions

    Bear in mind that some home warranties also have certain limits and exclusions when it comes to providing coverage. While you may be getting a plan for general coverage, a cheaper plan could also mean that the coverage will be limited. So make sure you get the full description of the plan you intend to buy. 

    With so many things in life that are unexpected, and unstable, having a home warranty is another thing to tick off the worry and stress list for you. Sometimes, it is better to let the professionals take care of you and worry about keeping everything at home in good condition. This way you can enjoy the fruits of your hard work and focus on yourself then things around you. 

  • Why Growing Your Construction Business is Easier than You Think

    Why Growing Your Construction Business is Easier than You Think

    Owning a construction business is a dream for many with the skills and natural talent perfect for the trade. But for those who’ve already begun their business endeavor, expansion is the next logical step.

    Ask any business owner in any industry and they’ll tell you, once you get too comfortable, it’s a sign that you need to start expanding. 

    It’s easy to get comfortable with a set schedule, or with a certain amount of work to do in a given week. But, comfort in the business world often leads to complacency, and this isn’t the place you want to be. 

    Successful businesses grow organically, meaning that once you reach a certain goal, adjustments should be made in order to reach greater goals in order to secure your future. 

    Growing your business doesn’t have to be difficult. In fact, with a few tips, you’ll be well on your way to expanding your construction business and making even more money.

    Where to Begin?

    It’s an age-old question. Where do you start? Well, the short answer is, anywhere is better than nowhere. But if you want to get specific, it all starts with marketing and reaching out. 

    You have to learn how to find leads within your existing customer base, and explore options on how to gain more exposure. So how do you gain more exposure? In a word: marketing.

    Marketing might seem like it doesn’t belong in the construction business, but truly, marketing is a part of any business, and it’s a critical part of any successful business. This is because without a marketing plan, you won’t be able to grow. And zero growth means zero revenue beyond what you’re currently seeing. 

    Once you formalize a marketing strategy, then it’s time to take a look at how far you want to take it. Basically, decide how big you want your business to become, then make steps to get there. 

    Expand Using Available Resources 

    Sometimes before we’re able to truly grow, we have to make a few financial sacrifices. And in the construction business, this will probably mean purchasing large equipment for the bigger jobs that you want to land.

    If you’ve ever priced a new backhoe, you probably know that these machines cost anywhere between $70,000 and $90,000 brand new. And some are even more expensive. On the same line, equipment such as flatbed trucks and trailers aren’t cheap either. But the time may come where you need this equipment in order to meet contract demands.

    For example, if a job calls for you to have a flatbed truck or trailer, you can rent a flatbed truck for pennies instead of dollars. Not literally, unfortunately. But you get the idea. Renting to get the job done will be far more cost-effective than purchasing a flatbed truck brand new, or even used.

    Network with Other Contractors 

    Perhaps the best assets that you can call on when it’s time to expand are your previous business relationships. 

    Chances are you’ve worked with other contractors in the past. And though you may look at some of these individuals as your competition, they don’t have to be if you can work out an arrangement. 

    Money talks when it comes to business, and if you’re talking big dollars and you want to bring in the assistance of others to grab a piece of the pie, they’ll probably stop being your competition and start being your comrade. 

    Even other professionals outside of your specialty might be of assistance as well. Professionals such as plumbers, electricians, framers, and the like can all be viable assets when you want to expand your business. So don’t be afraid to reach out. 

    Growing a business doesn’t have to be a gut-wrenching process. It can be simplified and acted upon accordingly. And with a sound strategy in place and a knowledge of available resources, you’ll be growing your business and landing big contracts in no time. 

  • 3 Simple Strategies to Grow Your Small Business that You Have to Try

    3 Simple Strategies to Grow Your Small Business that You Have to Try

    In the world of modern business, there are only two things that make sense. The first is growing your bank account, and the second is growing your business. And if the latter is what you’re interested in, then you need to implement some smart strategies to get there.

    Owning a business is a lifestyle, and within this lifestyle requires a great deal of diligence and commitment. After all, you can’t simply expect revenue to come your way without any effort, right? 

    Well, if growth is what you’re after, effort needs to be a part of this plan. The good news is that there are several simple strategies and tweaks that will make your business not only grow, but earn more during the process.

    Here, we’ll outline a few simple methods for growing your business, no matter where you’re at on your business journey. 

    Take Time to Understand Your Audience 

    You might be saying to yourself, “I’m not on stage, what’s an audience have to do with business?” Well, to answer with just one word, everything.

    Believe it or not, as a business owner, you are on a stage. And this stage is the platform that you’ve already begun establishing for yourself. And, every stage attracts an audience, as long as the show is worth watching.

    The key to maintaining visibility and growing your business rests in understanding your audience. And many business owners don’t take the time to get to know their audience. Hint: the audience is composed of your customers.

    In order to understand your audience, you have to truly understand why you’re in business in the first place. What are your products or services designed to do? Who will be using them? The last question is the most critical, because this is your target audience, and these are the people you need to understand.

    Take Advantage of Digital Tools

    There’s nothing wrong with being a little old-fashioned. But when it comes to handling your everyday business affairs, a desk full of dusty post-it notes and 20 notebooks full of receipts and contacts isn’t the way to go.

    We are all fortunate enough to live in a rapidly advancing digital age. And in this modern era of ours, we all have access to digital tools that can make our lives 100 times easier.

    If you don’t have a web presence yet, this is one critical step on the path to gaining more visibility and growing your business. Additionally, having a social media presence is also crucial to opening up the door for new customers, and creating word of mouth that can be spread all over the world. 

    Along with a business website and a social media presence, you also need to learn how to handle your business data. Using Enterprise Resource Planning (ERP) software is one way to meet the demands of data storage and sharing, such as by using ERP software by JD Edwards

    Consider Partners 

    Sometimes we all have to humble ourselves to the fact that we cannot always reach goals on our own. Though the feeling of accomplishment that comes from achieving a goal does feel good, sometimes you simply have to admit to yourself that you can’t get there without a little help.

    If you have lofty business goals and you keep running into walls or come up against obstacles, perhaps you need to bring in a partner, or an investor. 

    The saying goes, two minds are better than one. And this is generally proven to be true in life and in business. As such, a partner or investor can ease the burden of your workload and come onboard with new and fresh ideas. And maybe together you can reach those expansion goals that you didn’t think were possible. 

    Growing a business is a lot like growing a plant from a seed. It’s a labor of love that needs constant attention. But one day, that seed will sprout and begin to grow. And as long as you nurture it, it will continue to grow. A business is no different.

  • 6 Actionable Tips To Increase Your Website Traffic With Images

    6 Actionable Tips To Increase Your Website Traffic With Images

    Using images in a website is important if you want to make it visually attractive and engaging. But you must know that there are certain elements that you need to take into consideration when it comes to increasing the flow of traffic on your site with the images. It’s not like you can reverse search any image you want from the internet and used it on your website. To be successful in using images on your site you have to ensure that you follow the actionable tips and tricks that we have discussed in this short post. Read on!

    Increase Your Website Traffic With These Actionable Tips And Tricks!

    Here are some of the best tactics that you can use to enhance your website’s traffic with images.

    1.    Optimize the images for people first

    When you are striving for the success of a website you have to make sure that you always optimize your images for people first because they are the one who matter the most before the search engines. You have to ensure that the images that you are using on your site are relevant to the search intentions of your target audience. Ensuring the basic relevancy is the basic rule of thumb that you need to follow if you really want people to engage with you. Here you should know that images should not only be relevant to the niche of your site but also should be aligned to the content of the article in which you would be using them.

    2.    Always go for super-sized images

    When it comes to images or any other visual aid on websites you should know that the bigger is the better. Today, you can use the reverse image search technique to find large images for your website. Using big and bold images on your site is easily going to win the attention and interest of the target audience. Also know that big images can help you combine a lot of text with them. This makes the content interesting and engaging for the reader.

    3.    Always check image plagiarism

    Another important thing that you need to make sure of is that the images you are using on your site are unique. People tend to steal images from the public domain and use them on their sites and pages. This duplication of image content can ruin the seo score of your site and can also affect the flow of traffic. To ensure that your images are unique and are not being misused on the web you have to ensure that you check image plagiarism with the help of reverse image search tools. All you have to do is just visit: https://www.reverseimagesearch.com/ and upload your image to the utility. The image search utility will analyze the uploaded image and fetch all the relevant results where the image has been used on the internet. The reverse image search utility can provide you with all kinds of information about the visually similar image content on the web and the sites/users who duplicating them! In this way, you can be safe from image plagiarism and avoided using the same image on your website that has already been used by plenty of websites.

    4.    Optimize the images according to the requirement of the search engine

    If you want to gain traffic on your website then you have to certainly make sure that your images are optimized according to the requirements of the search engine. Google focuses on the satisfaction of users and so if you can satisfy the search engine then you can easily drive traffic towards your site. One of the basic rules in image optimization is to compress the size of images. Large-sized images can usually be heavy for the website and can increase the loading speed. Compressing the image would help you reduce the file size and enhance the page loading time of your site. Also, we would suggest you use long descriptions to explain the image you are using.

    5.    Use keywords with the images to target interested users

    The role of keywords is very much clear to every website owner. Keywords are the only elements on a website that can help you in targeting your desired audience. There are a number of places where you can use a keyword with images of your website. You can use keywords in the alt text of the image, you can use keywords while renaming the image for your site, use them in the page title and also in the text that you are writing around the image. Your target keywords can also help you find the right images for your site. You just have to input the keywords in the reverse image search tools and you would get hundreds of results relevant to your query.

    6.    Publish your images on social media sites

    If you want to increase the flow of traffic on your site with images then you can also publish those particular images on social media sharing websites. Having good visibility and credibility on social media can help you win a lot of traffic. You can publish image-based posts on Facebook, Instagram, and Twitter, and also on Pinterest if you want people to link to your site from these profiles. Just make sure that you are using unique images on social media. You can easily discover royalty-free images for social media with the help of reverse image search techniques.

    Final Words:

    At above, we have shared some actionable tips which you need to consider when it comes to driving and engaging traffic with your site! Try these tips today and improve your site’s traffic like a pro.

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