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Reginald Chan

Author: Reginald Chan

  • 4 Things You Should Consider Doing If Your Small Business Is Not Doing Great At The Moment

    4 Things You Should Consider Doing If Your Small Business Is Not Doing Great At The Moment

    The economy has been going through a rough patch for quite some time now, and it’s affecting many businesses. It’s important to stay positive during these turbulent times and do your best to take care of your company in any way possible. Here are four things you should consider doing if your small business is not doing as well as you want it to.

    1. Develop A Digital Marketing Strategy

    Social media is a great way for you to bring more traffic to your website and gain new customers. A digital marketer will be able to create ads targeted at the right kind of viewers, which can increase your sign-ups for webinars, product trials, newsletters, etc. With a white label agency that covers your digital marketing activities, you won’t have to worry about having enough resources to make your marketing successful. Social media marketing is one way to promote your company without spending too much money, and you can combine it with Google Ads and SEO. Promotions are one way to bring people to your site, but another is by making use of social media platforms like Instagram and Facebook. You should set up accounts on these platforms if you don’t already have them, and post regularly about what’s going on with your company. Be sure to reply to comments made by customers whenever possible, as this can go a long way towards building trust between you and them. Not only that, but it will help you keep track of what customers are saying about your business so that you can make any necessary adjustments accordingly.

    Google Ads 

    One way to go about it is by making a Google Ads account and targeting your advertisements at the right people. This can be done by creating highly relevant ads which will appeal to your target audience. Your ad can show up in search results when people are looking for what you have to offer, or when they’re watching videos on YouTube or checking out websites.

    SEO 

    Another way to bring traffic to your website is by optimizing your site for search engines. This will make your website show up higher in the search results, which will mean that more people will see it. SEO can be a bit difficult to do on your own, but there are plenty of online resources and courses out there which can teach you how to do it yourself.

    2. Improve Your Primary Marketing Strategy

    There are many ways for you to bring targeted visitors to your website, but one of the best is by offering freebies or discounts on coupons. You should use this strategy during slow seasons since people will be more likely to visit your site when they know they can get a good deal. You can also offer your products and services at a discount to people who are referred by their friends. This will encourage them to tell their friends about your company, and it will help you to build a loyal customer base.

    3. Streamline Your Operations

    If you want your small business to be successful, you need to keep an eye on the numbers. You have to make sure that you are always generating revenue, or else it will be difficult for your company to stay afloat. Perhaps you’re not charging enough for your products and services, so consider increasing your rates just a bit. It may shock some of your customers at first, but they will come around once they realize how much better your products are now that you’ve improved them. Also, try to cut costs in your business by making use of cloud-based software. Not only will this give you access to great tools which will keep you organized, but it will also save you money since you won’t have to pay for licenses or equipment which is unnecessary. 

    Hire The Right People

    The success of any small business rests on the shoulders of its employees, so make sure that they are doing their jobs effectively and productively. An efficient office can prevent the loss of customers who would otherwise be left with a poor impression of your company. When people realize that there’s a problem with customer service or the quality of work being produced, they’ll go elsewhere instead of sticking around and trying to work things out. On top of low-quality work, you also don’t want to hire people who are not properly suited for the job. Employees who do not enjoy their positions will end up leaving at some point, and they’ll take all of their hard-earned knowledge with them. Not only that, but your company may end up facing lawsuits if your employees violate certain laws like copyright infringement or sexual harassment.

    4. Outsource Some Operations

    When you outsource some of your operations, it can give you more time to focus on making improvements. You must be able to take care of your business whenever there’s a problem or opportunity. You can easily outsource customer service or IT support so that the professionals handle any issues that come up while you’re focusing on growing your company. This will ensure that there is always someone available who can help when problems arise.

    Outsourcing Accounting

    When you’re outsourcing accounting, it means that you are allowing a specialized firm to handle the financial side of your business. This frees up your time so that you can focus on marketing and managing your operations. Your accountant will ensure that everything is done efficiently and correctly. As a bonus, it will also give you more time to spend with your family or other activities which bring you joy. Also, you don’t have to worry about the security of your data since these firms use the latest technology to protect your information.

    When your small business starts struggling, remember these tips about what you can do to save it! These are things you should consider doing if your small business is not doing great at the moment. If things aren’t going well and you think you need an outside point of view, get in touch with an agency and see what they have to offer!

  • What is an outreach email template and how to create one?

    What is an outreach email template and how to create one?

    For any successful SEO outreach strategy, you need something called email outreach. It is a process in which you contact targeted audiences with websites that are somehow relevant to your business. Contact with influencers is made by sending emails. The primary goal is to earn backlinks that enhance your company’s visibility on search engines like Google. Several outreach tools enable you to send bulk emails quickly and efficiently. However, without a suitable outreach email template, you will be unable to create the right campaign or link building. After all, the bloggers may be receiving tons of similar emails a day. Yours needs to be customized in a way that attracts attention without being too pushy. What are some of the things you should consider while selecting a template?

    What is an SEO outreach?

    Outreaching in SEO is referred to as creating links from off-sites that link back to your website. It could also be called link-building. The objective is to earn backlinks with influencers and bloggers who are related to your industry. There are several benefits to it. It will boost your organic ranking, generate targeted referral traffic and help search engines index your pages. Backlinks will also provide a significant boost to your brand and its credibility. Since the links will be directed from popular websites with a large audience, you will have a lot of potential clients. They will also trust your product more quickly because the publisher will already have a pre-established connection or rapport with their readers.

    What is an email template?

    An email template is an HTML file consisting of reusable code modules. It makes the entire process of creating links much easier. You can add links, images, and any content you want. One of the primary benefits of templates is their reusability, as you can use them across multiple campaigns repeatedly. Templates are incredibly beneficial for outreach campaigns because you have to make a few changes before sending them. Since the basic outline is already present, you won’t have to worry about creating a new one with every email. You also won’t have to check for errors since all emails will have a standard structure. There are several types of templates that serve different purposes. Apart from link-building, there are those available for guest posts, press outreach, influencer collaboration, and value-added sales pitch.

    Can you use your own templates?

    Although templates have a preformatted structure, you can create a new one or customize an existing template. Personalized templates are encouraged in influencer outreach programs. The reason is that they have a higher reply rate as they don’t look spammy. Using the same format for thousands of emails is guaranteed to send them straight to the spam folder.

    How to make your own templates?

    Start by doing your research. Look for sample templates that you could use in your campaign. However, try not to use the same one you find online. Many people could have used it before you. The idea is to make yours look different. Add a headline or something catchy that is sure to grab the attention of the reader. You could insert a few lines that contain some humor, but make sure they aren’t inappropriate. After you’ve created the first template, create a second one for comparison. Make a final selection after reading both the emails and see which one appeals to you the most.

    Tips for making a personalized template

    Go with responsive web designs

    A responsive web design template can be read on different devices, from smartphones to tablets. You need to make sure that yours is reader-friendly. Not everybody will be using a laptop to read your emails. The design must allow the browser to fit the mail to the screen.

    Use words sparingly

    Always assume that the attention span of a customer is short. Nobody is going to bother reading your emails if they are monotonous. It is advisable to get to the point as quickly as possible. What your readers are looking for is conciseness. Your template should be one that doesn’t accommodate too much text. That will ensure that the design is not stuffy while letting you put your message across.

    Make sure the CTA is visible

    The purpose of placing a CTA in your mail is to ensure maximum visibility. That is the primary goal. Your template should allow enough space for the CTA zones. They should be easily spotted and be large enough to be clicked easily. Since many readers can access your content on their smartphones, go with a single-column page layout.

    A proper, attractive, and user-friendly outreach email template will ensure that the reader is immediately attracted by your message and responds to it. It will also increase your chances of earning backlinks significantly.

  • Law Firm Marketing: Tips to Attract More Clients

    Law Firm Marketing: Tips to Attract More Clients

    Do you own a law firm? If you do, one of the most important things that your firm needs is attracting more clients. Successful law firms have a marketing strategy to attract more clients. There are many ways to market your law firm, but the most successful strategies focus on creating unique content for different audiences and using social media platforms. This article will discuss some top tips to help you attract more clients. Let’s jump to the list.

    Use Local SEO for Lawfirms

    Your law firm needs a local search engine optimization strategy if it wants to be successful in attracting new clients from your area. A local SEO strategy involves optimizing your website and online presence for local search results. As stated by the team behind Inbound Digital Marketing, there are many things you can do to improve your ranking in local search results. Such include adding NAP (name, address, phone number) information to your website, claiming and optimizing your Google My Business listing, creating location-based content on your website, and participating in local directories.

    When you optimize your website with SEO, you will have a much easier time attracting new clients from your area, and you may even get more referrals. SEO also makes your business easy to get noticed online and allows you to control how your firm is represented to potential clients.

    Take Advantage of Social Media Platforms

    Social media platforms like Facebook and Twitter can be an excellent way to attract new clients for your law firm. When using social media to market your law firm, make sure that you create exciting content relevant to your target audience. You should also use social media to connect with potential clients and answer any questions they may have.

    You can also use social media platforms for advertising your law firm. Paid advertising on social media can be a great way to reach more people who need legal services. By creating targeted ads relevant to your target audience, you can attract more potential clients to your law firm.

    Generate Leads with Content Marketing

    One of the most effective ways to market your law firm is content marketing. When you create high-quality content relevant to your target audience, you will be able to generate leads and attract new clients. You can create blog posts, videos, infographics, eBooks, and more to market your law firm.

    When creating content marketing material for your business, always remember that the goal is to educate potential clients about who you are and what you do. If done correctly, content marketing will help you attract many new clients to your law firm.

    Create an Optimized Website

    If you have a website for your business, the site must contain optimized content and services. In other words, make sure that all information on your website is relevant to what potential clients are looking for. For example, if you are a law firm specializing in personal injury cases, make sure that your website contains information about personal injury law.

    In addition, you should use keyword research to determine what keywords potential clients are likely to use when searching for a lawyer. When you optimize your website using the correct keywords, you will attract more people who need legal services.

    Look to Legal Directories for Referrals

    One of the best ways to find new clients for your law firm is by looking for referrals from legal directories. Legal directories contain information about lawyers and law firms in a specific area. When you list your law firm in a legal directory, potential clients will be able to find your business easily online.

    Legal directories can also be a great way to get noticed by potential clients. Many legal directories allow you to create profiles optimized for your business with the correct keywords. When people search for lawyers in your area, they will see your firm’s profile on the directory. Ensure that all of the information included in these profiles is accurate and up-to-date. It would be best to consider paying for a premium listing on the directory, which will give you more exposure to potential clients.

    Build Authority And Credibility

    When marketing your law firm, it is essential to build authority and credibility with potential clients. One of the best ways to do this is by writing articles and blog posts relevant to your target audience. By sharing your knowledge and expertise with potential clients, they will be more likely to trust you and consider using your services.

    Additionally, you can use content marketing to build authority and credibility by sharing valuable industry information that your target audience will find interesting. You should also create an email list for people interested in learning more about your law firm, which you can then market regularly.

    Add Some Personality

    When marketing your law firm, it is essential to add some personality to your content. This will help potential clients connect with you and learn more about what makes your business unique. You can do this by using videos, images, and infographics in your content marketing material.

    Besides this, you should ensure that all of your social media profiles are up to date and contain exciting information about your law firm. For example, you could write a short bio that describes what makes your business unique or post images of happy clients who have used your services in the past. When you personalize your marketing, it will be easier to attract new clients and build a strong rapport with them.

    Post Regularly

    One of the most important things you can do when marketing your law firm is post regularly on your social media profiles, blog, and website. To stay relevant to potential clients, it is best to share content at least once per day on all of your platforms.

    When you post regularly, you will keep potential clients updated on the latest news and trends in the legal industry. You will also show them that you are an authority on the subject matter, which will increase their trust in you and your law firm. This also ensures that clients do not forget about your business, leading to more referrals and potential clients.

    When you are marketing your law firm, it is essential to take advantage of all available resources. This includes the Internet and legal directories that contain information about lawyers in a specific area. You should also optimize your website for SEO using keywords related to what people search for when looking for a lawyer. By doing this and other tips, you will attract more clients to your law firm.

  • Looking For An Entry Level Job? Here Are Some Good Ideas

    Looking For An Entry Level Job? Here Are Some Good Ideas

    If you’re looking for an entry-level job, you may be wondering where to start. There are many different places to look, and many different types of jobs to consider, it can all get confusing and hard. To help you, here are some good ideas to get you started.

    1. An Uber eats driver

    One of the most popular ideas right now is becoming an Uber eats driver, this means taking orders via a tablet, and completing them in person at restaurants. It’s a great way to make easy money with little experience required. Before you apply for this job, you have to check uber car requirements and see if your car qualifies or do you need to add something to your car. It is not hard to become an uber eats driver, but you must meet the needs of their company. What is so great about this job is that you work your own hours, so you can make it fit your own lifestyle and needs. This makes the job easier because you do not have to worry about the certain hours you have to do, you can do it at your own time. So if you are looking for an entry level job, this is a good idea.

    2. A cashier

    Another great idea is to become a cashier. This position does not require a lot of experience, and it is a very common job. This means that there are many opportunities for this type of job, and it is usually easy to find one. The hours can be flexible, and the pay is typically good. All you need to do is learn how to use the cash register and scan items correctly. It is important to be friendly and helpful to customers, as this will make their experience better. If you are looking for an easy job with good hours and pay, then becoming a cashier may be a good idea for you.

    3. Babysitting

    Another great option for an entry level job is babysitting. You probably don’t need any experience to do this job, but it is important to have some basic knowledge about childcare. This job is great because it often pays well, and you can usually find work fairly easily. It is also a good opportunity to build your resume. In order to be a successful babysitter, you need to be responsible, patient, and friendly. If you have these qualities, then babysitting may be the perfect job for you. There are also websites where you can apply to become a babysitter, so be sure to check those out.

    4. Construction

    Another common entry level job is construction. Construction jobs usually do not require much experience, but it is better if you have some experience or education that pertains to construction. In this job you usually have long hours, so it is not a good choice if you are looking for something with bigger shifts. The pay for this type of work is normally great, and the benefits can be pretty solid as well. This option may be best for those who have been working in construction before and want a new change in their life. However, there are still lots of opportunities out there if you’re new to construction. 

    5. A video editor

    If you enjoy filming videos, one of the best jobs right now is being a video editor. It is important to have some basic knowledge about video editing software. In this job you would be responsible for editing videos and adding effects, music, and text. This can be a very creative job, and it is a great opportunity to learn new things. If you are interested in this job, be sure to check out the requirements and see if you meet them. There are many different companies that are looking for video editors, so be sure to apply to as many as you can. 

    6.  A stylist

    In this position, you need to have style. You will be responsible for styling the models, and you need to make sure everything looks good on them. This is a fun job because it can really show off your abilities. It’s also not very hard to get hired in this position if you know what you are doing, which means that you can start making money while still gaining experience. If fashion is one of your passions, then this could be the right entry level job for you. You can get good experience and valuable connections within the industry, which can help you in the future. You can even get promoted to a manager position if you work hard and prove yourself. 

    7. A social media specialist

    A great idea for an entry level job would be becoming a social media specialist. This job is perfect if you love using social media because it allows you to combine your skills with something you enjoy doing in your free time as well. In this job you need to be knowledgeable about social media, which means that if it’s not your strong point then this position definitely isn’t for you. If you are able to prove yourself in the field of social media, then there are many opportunities for advancement. This is why this type of entry level job could be perfect for those who want to work their way up within a company or just gain basic knowledge about how to work with social media. 

    8. A PR Specialist

    Public relations (PR) is a rapidly growing industry and there are tons of entry-level job options. As a PR specialist, you would be responsible for developing and executing communications plans that build positive relationships between a company or individual and the public. This could involve creating and sending out press releases, managing social media accounts, developing marketing materials, and much more. If you are interested in this job, be sure to do your research and see what the requirements are. There are many different companies that are always looking for PR specialists, so start applying! 

    The best entry level jobs are ones that use your skills while still being somewhat easy to get. These examples all have the potential to be successful, so if you are looking for something new, then you should definitely consider applying. Try to find a job that matches your strengths and interests, and that way you will enjoy going to work every day!

  • Be Prepared: Here Are The Steps You Need to Start a Business in Delaware

    Be Prepared: Here Are The Steps You Need to Start a Business in Delaware

    Delaware earned its official nickname as “The First State” for being the first out of the 13 original states to ratify the U.S. Constitution way back on December 7, 1787. Fast forward to the present, Delaware has gained quite a reputation as the number 1 choice for everything from big corporations to startup entrepreneurs when it comes to where they want to start their respective businesses. No wonder more than 66% of the Fortune 500 companies have chosen Delaware as their legal home!

    Delaware is truly a business-friendly state and its laws offer a lot of attractive benefits for companies of all sizes. Case in point, registering a business is fairly easy in Delaware plus there are certain tax advantages only available in the state. 

    If you’ve been wanting to begin your own entrepreneurial journey, read on and we’ll share with you several useful pointers to help you learn more about company formation in Delaware. 

    Some interesting facts about Delaware’s corporate laws

    Known as a “tax haven,” what sets Delaware apart from other states is that first and foremost, state-registered corporations that do not actually do business there are not required to pay any taxes. Moreover, shareholders who do not reside in the state also do not have to be taxed at all.   

    So yes, a corporation’s directors, officers, and shareholders do not even have to be Delaware residents. Businesses also aren’t required to disclose the names of their directors and officers. Moreover, state laws permit an individual to be a company’s director, officer, and shareholder at the same time, which makes this ideal for small startups.

    Delaware also has the Court of Chancery, a dedicated court that specializes in handling business-related cases. The court has offices in three locations across the state, namely New Castle County, Kent County and Sussex County. 

    And as mentioned above, required paperwork is usually processed quickly in Delaware.

    The documents and requirements you need to form a Delaware business

    To get started in your company formation, your first step is to decide your business’ entity type. You can file as a domestic corporation, exempt corporation, foreign corporation, limited partnership, limited liability company, limited liability partnership, partnership, limited liability limited partnership, or statutory trust. 

    You can seek advice from a legal professional or a certified public accountant familiar with Delaware company formation laws to learn which entity best suits your business.

    Next, you need to choose a business name. This really has to be done right because selecting the wrong one can possibly lead to future problems. To make sure your chosen name is still available in Delaware and in your area (if you’re located outside the state), you may do a quick search on Google and other search engine platforms. You could likewise check with the Department of State: Division of Corporations’ business name database. Remember that you want to use a unique business name since having something similar with another existing company may eventually cause conflict.  

    Once you’ve cleared a name, you can now proceed with registering your business. When forming an LLC, you will be asked to complete the Corporate Forms And Certificates For A Limited Liability Company with the Delaware Department of State Division of Corporations. To incorporate, you have to file the Corporate Forms And Certificates For A Corporation (Articles of Incorporation) with the same agency. 

    Also, keep in mind that having a registered agent who lives in Delaware is a must for all businesses. This agent, who may be an individual or a business entity, will represent your company in the state and will forward legal documents you may need.  

    All types of trades and businesses in the state also have to get a State of Delaware Business License issued by the Delaware Division of Revenue. Go to the state’s One Stop Business Licensing and Renewal service for this.

    If you are operating with employees, you should also file registration with the Delaware Department of Labor’s Division of Unemployment Insurance and the Division of Workers 

    Compensation. Otherwise, you can skip this part.

    Lastly, you will have to create a bank account for your business and obtain business credit cards from the bank of your choice. This will help you keep your personal money separate from your company’s finances and will also help you down the line if you want to boost your credit profile to apply for loans.

    Best of luck in your Delaware company formation and we wish you success with your venture!

  • Effective Ways To Protect Your Brand From Social Media Trolls

    Effective Ways To Protect Your Brand From Social Media Trolls

    Social media has become a game changer for businesses worldwide as it’s being used to promote products and services, make announcements, and interact with customers. In recent years, platforms like Facebook, Twitter, Instagram, Youtube, and Reddit have helped to humanize companies and enabled them to connect with their target audience. Unfortunately, the attention received on these sites is not always positive. According to a US survey conducted by Statista, 38% of respondents saw trolls on social media platforms daily. Trolls post inflammatory statements and enjoy disparaging businesses with their vitriol. For this reason, companies need to take steps to protect their brand from social media trolls.

    What harm can trolls do to your business?

    Most businesses, especially small businesses, rely on positive word of mouth. An internet troll seeks to destroy a company’s reputation. By creating fake news stories and magnifying tiny communication errors, trolls can influence a company’s narrative. These spiteful individuals can weaken a company’s brand and cause financial losses.

    Take for instance the case of Sara Christensen. In 2019, the entrepreneur lost her business and home because she posted a cropped picture of a job applicant in a bikini on Instagram. She intended to show what information employers can find when investigating a prospective applicant on social media. Fifty-seven people saw the post before the removal of the picture. However, the applicant, Emily Clow, made a comment on Twitter saying that she was objectified by Christensen’s company. The picture was removed from Christensen’s Instagram, but Clow’s complaint went viral, and Christensen and her clients started receiving death threats. Moreover, her podcasts received a lot of negative reviews, and her clients were warned not to do business with her anymore. Her home address was also released online, and she started getting letters from trolls telling her, in explicit detail, of what harm they intend to cause her. Soon after that, the entrepreneur chose to shutter her business for good, and she still lives in hiding to this day.

    Meanwhile in Ontario, the website SafeTO-DO closed after just a week. Online anti-vaxxer trolls targeted the pro-vax businesses listed on their site. They flooded the listed companies with nasty comments, negative Google reviews, and fake bookings.

    Think about the troll’s goal

    Trolls can be infuriating. Take a moment before responding to these individuals. It might feel liberating to lash out at the trolls (especially if this is not their first attack), but it is necessary to rise above their games. Responding emotionally to comments will provide the fuel the troll needs to tarnish the company’s reputation. Keep communication respectful and polite even if they do not. When in doubt, always take the high road. 

    Challenge harmful reviews

    Responding to negative comments can be challenging, but simple issues can be dealt with quickly before they have a chance to blow up. YouTuber Jeffree Star is one entrepreneur who chose to deal with a difficult situation head on. The entrepreneur, who founded Jeffree Star Cosmetics disarmed trolls by being truthful about a quality control problem and providing customers with replacement products. Being attentive to customer concerns creates a positive buzz and earns loyal customers.

    Monitor comments

    Hiring someone to monitor the businesses’ incoming posts can foster a positive community. Moderating comments ensures any inappropriate or concerning messages do not get posted. The Library of Congress has a robust policy on posting that reflects the community contact they support. With clearly defined parameters, customers are better able to understand expectations set by the business. An SEO agency can help with any site changes required and ensure you get quality traffic.

    Streamline your audience

    Most people think that having more followers will result in more sales, but this isn’t the case at all. Followers who engage with a brand in constructive and meaningful ways can result in having more customers and potential sales. Meanwhile, followers who provide content that is disrespectful and highly polarizing can cause chaos and create a negative impact on your business. Be selective, get rid of toxic individuals, and support people who add value to the online community.

    Add paid memberships or user registration

    Trolls want a reaction from their comments, but they do not necessarily like playing the long game. In other words, most trolls will not sign up for paid membership just to spread discord. Setting up members-only pages will limit the disruption of trolls. Alternatively, businesses can create secluded communities by requiring users to be verified or registered. Trolls are less likely to cause trouble if they cannot stand behind a veil of anonymity.

    Social media trolls will always exist. Any online business needs to prepare itself for these agents of chaos by focusing on de-escalation tactics. Creating member-only communities with clear guidelines helps route out trolls and creates a more peaceful online environment for your business.