Written by Reginald Chan on June 20, 2020

Advertising Through Custom Vehicle Wraps: How Effective Is It?

Creativity is something you need in order to have immense success in your business. Even without the help of online marketing and modern advertising, people have been so creative in promoting their brand and letting their business known to a great number of people in the population. One of the simplest, most cost-efficient ways is custom vehicle wraps that are proven to increase brand exposure. It is the perfect solution for you especially if your business will profit from the local exposure you will gain through this kind of advertisement.

No matter where you are, you must have seen a vehicle with graphics all around it, promoting a product and with ways to get in touch with the provider or business. Even if you didn't bother to get the details, it might have left an impression on you that the next time you see the car, it will be all too familiar. ​

Consequently, it can be something that will pop in your mind when a need arises so you would pay more attention to its details the next time you see it. It seems so simple but this type of classic advertisement can boost your business and open up a lot of opportunities for you. 

What is a Vehicle Wrap

A vehicle wrap is also known as wrap advertising. It has been hugely popular especially before the internet was widely and commonly used. Initially, people designed trains to distinguish their locomotives and railcars from other companies. They painted first their own name and company logo. This idea has then been adopted by busses wherein they were turned into mobile billboards that allowed its passengers to still see out using see-through graphics. The most noteworthy milestone that launched wrap vehicles as a form of advertisement is when a large cola company used it to promote their drink.

Vehicles bearing its name and logo were everywhere and the product grew larger with the help of small businesses and the direct exposure it impacted its consumers. Vinyl was seen as the best material because it allows the vehicle to be wrapped while leaving the surface underneath unscathed. There were still challenges initially especially with the application of vinyl but as technology improved, the material can now be easier to install and even reposition when needed. 

Effectiveness of Wrap Vehicle Advertising

Wrap advertising is one of the cheapest ways of doing advertising. Research has found out that vehicle advertising can generate an impression of up to 70,000 because of how effective this strategy is. They work all the time, they get exposed to people and they even work even when they are just parked somewhere. The larger vehicles would need large format graphics to better get in touch with people who are going to see it.

They are also more effective in getting the attention of more people than the most common billboards. This is the reason why small business owners that operate locally can really benefit from this type of advertisement, contrary to the common belief that only big companies are able to do this. And even if you don't own a car or a fleet, you can rent out cars and trucks where you can paint your advertisement.

The quality of commercial graphics affects greatly the attitude of people towards the product and the company. It is also considered to be one of the most effective home advertisements which means that it can reach more homes than other types.

How to Customize a Vehicle Wrap

The most important factor you need to start with any project first is to get to know the vehicle you are working on. Since it would require that you get the right measurements and dimensions, you need to make sure that the technical aspect is taken care of accurately. Start by determining how large you want the wrap would be and what parts of the vehicles you want to be covered. The best areas are the sides and the front because these are the largest and most visible to the people. You can also wrap the whole vehicle or go for a more minimalist approach.  The most important thing is that you include the most important details like the company name, product name, contact number, address, and even special promotions you have. 

The image you will put on the car is another story. Here, you have to ensure that you only aim for the highest quality in terms of image resolution and design. You can enlist a professional graphic designer to do this for you. Make sure that the colors are striking but not too much and that the details of the company and product stand out. Since this is still commonly done today, make sure that your advertisement will have an edge against other competitors.

You can also try for a more modern way like putting witty ads that will surely make people pay more attention. Your main goal here is to make people look at your vehicle wrap because that establishes the first engagement with them. Let the magic work its way as time passes by and as more and more people are reached.

Other Benefits

Even if you do not own a company or business and work as a creative or freelance, you can use your vehicle to promote your work. This greatly helps in the exposure of your brand, This is especially true for a creative to showcase their art. Furthermore, vehicle wraps are great in protecting the paint of your car so you can be sure that it will preserve the integrity of its surface even when you peel the vinyl away.

The reason why custom vehicle wraps exist today is because of its proven effectiveness in advertising. It does not just help in piquing the interest of people in the community but also in getting your brand recognized by more people. Aside from being creative, it serves its purpose well while also being one of the most cost-efficient ways to get your business out there. 

Article written by Reginald Chan
A meticulous entrepreneur by nature, Reginald is a sought-after success coach, digital marketing consultant and TEDx speaker from Asia. Currently, he teaches others how to make money online for free.

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