8 Proven Ways to Drive More Traffic to Your Business Website

Most people are glued to their smartphones nowadays. And even when they’re not, chances are, they’re sat in front of a computer, laptop, or tablet.

We consume so much content on the internet, and much of our lives are based on the internet. You can bet on people conducting online research before spending some money. So if you don’t have an excellent business website, you’re probably losing out on sales.

You can’t just make a site and expect it to draw in traffic though. Here are eight proven ways you can boost your visitor numbers.

Utilize Search Engine Optimization

Search engine optimization (SEO) is the practice of improving your website to satisfy search engine algorithms. The result is your site will rank higher on search engine results pages (SERPs).

You might not think there’s a huge difference between SERP rankings but think again. The first result gets a click-through rate (CTR) of 40%, while the second gets 18.4%, and the third gets 10.1%. As you can see, it’s important to get that top position.

SEO requires thorough keyword research and placement, as well as many other actions. This industry is also constantly changing, so professionals like ShareThis suggest you keep up with the trends. Enlisting the help of SEO specialists can be helpful too.

Create Relevant Content

You can’t just create content at random and hope it works. Put yourself in your customers’ shoes and think about what problems they have and what’d they search for. That’s how you can write an outstanding blog post.

When you create interesting and relevant content, users will be more likely to click on your links. Once they land on your page and see that you know your stuff, they’ll click on your website to find out more.

Plus, if you write useful information, there’s a good chance that people will reshare these posts with their social networks. Think of it as free advertising!

Update Your Old Content

Don’t let your old content die out, especially if it initially had numerous views. Refreshing old content means less work for you, as you won’t have to start from scratch.

Audit your content every so often, and replace outdated information. Update your SEO strategy and post dates, so they look like new posts. This will get website traffic popping again.

Share Your Content Everywhere

Almost everyone has at least one social media account. These platforms are extremely powerful for marketing, as you can reach a large audience immediately.

Share your content across platforms like Instagram, Facebook, Twitter, and LinkedIn. Use appropriate hashtags on your posts to bring in relevant traffic. You should also engage with people who comment; this can entice them (and other readers) to find out more about your brand by visiting your website.

Don’t forget to add a call-to-action (CTA) to your posts too. This will drive users to click on particular pages or reach out to you.

Send Email Newsletters

Have you amassed a list of contacts, but don’t know what to do with them? Then email newsletters are a fantastic way to make use of these contacts.

Sending out regular newsletters keeps your brand name top of mind. You can use them to show readers what your business is up to. You can also use newsletters to share content, both old and new.

There are many programs that allow you to automate, customize, and segment your newsletters, meaning there’s not much tedious work to be done. Just make sure they’re mobile-friendly, as almost half of email opens are from mobile devices.

Write Guest Posts

In addition to writing posts for your own blog, you should also write them for other sites. This is called guest posting.

It might sound counterintuitive, but it’s a mutually beneficial arrangement. The other site gets more content, and you’ll get your brand name in front of a different audience, which should hopefully bring more people to your website. The publisher may even promote your post on their social media accounts, which can get you more exposure.

Don’t just select any publisher though. You want to pick one with high domain authority since their posts will rank higher in SERPs. This means there’s a higher chance of your content being viewed.

Fill Out Your Google Business Profile

You might’ve noticed that when you search for businesses on Google, the results are organized so you can see the business name, photos, website link, reviews and ratings, business hours, phone number, and FAQs. This quickly tells users if the company is a fit for their needs.

If you haven’t already filled out your Google Business profile, then you should get on that pronto. Optimized listings get seven times more visits, so just imagine how much traffic you can get from filling yours out!

What’s fantastic about this is it’s completely free. Plus, it’s easy and intuitive; it won’t take much time to set up.

Get Paid Ads

Getting organic traffic is great since it’s cost-effective. However, it can take some time to see results, and not all of us can wait.

To get a quick boost to your website traffic, get into paid advertising. Some options include pay-per-click (PPC) and pay-per-impression (PPM).

Essentially, you pay to “skip the line.” If you outbid other companies for certain keywords, your pages will come up as the first result.

While you have to spend more money on paid advertising, you have strict control over spending. You can set a limit, and when you reach it, the advertisers won’t list your site anymore.

See Traffic Soar on Your Website

If you’ve been twiddling your thumbs, waiting for the business to improve, then take a good look at your website. It’s probably not optimized, and you’re not utilizing the correct techniques and channels to promote it.

Now that you know several ways to improve website traffic, it’s time to put them into practice. With a little bit of effort and time, you’ll see traffic pouring in, setting you up for long-term success.

Keep reading our blog page for more inspirational business tips.