Written by Reginald Chan on February 11, 2021

Using Cheap Banners to Increase Store Foot Traffic: Will It Work?

More and more people are now delving into various business ventures online. However, having a physical store to trade your goods and services still proves to be more beneficial when it comes to business growth and stability. When you do have a physical store though, increasing foot traffic is essential because the more visitors that you have, the greater your chances of earning revenue. 

Vinyl Banners and Outdoor Flags

To increase your store foot traffic, you should consider using captivating signage such as vinyl banners or outdoor flags. In this way, you are more likely to capture the attention of people passing by, making them want to come to visit your store and check what you have to offer. The seasoned signage makers behind 1 Day Banner suggest that you use banners not only to advertise your store but to provide pertinent information as well, such as precautionary measures related to the coronavirus pandemic for instance. In this way, your store visitors are more aware of what to do while inside your store, as well as what they can expect.

But the question remains on how effective is using cheap banners in increasing your store foot traffic. Will it work?

The simple answer is that it depends. It can be effective, particularly if it is designed properly and you are using the right banner for your store.

Factors that Affect the Effectiveness of Store Banners

Various factors affect the effectiveness of the banners that you install when it comes to increasing your store foot traffic such as the font, color, as well as images that you use for your banner design. You need to ensure that these factors all come together cohesively to become visually appealing and engaging rather than otherwise. Remember that your banner alone can already create a significant first impression to your target customers.

  • Font

In designing your store banner, make sure that you use a bold and readable font, such that people passing by will know what your store is about with just a glance. The size of the text that you use also matters because it determines whether the people will be able to read it or not. However, you need to balance the size of your font with the overall design of your banner. While fancy or complex fonts may be tempting to use, they can lose the focus of your viewers because this type of font may prove to be too distracting.

  • Color

Another factor that you need to consider in designing your store banner is the color that you use. Make sure that it is cohesive with your brand to ensure that people will be able to identify your store easily just by looking into your banner. However, you also need to keep in mind that different hues invoke various kinds of emotions and perceptions of different people. For instance, blue is known to create a feeling of trust while red is usually associated with passion or strong feelings.

  • Images

The images that you incorporate in your banner can also affect its effectiveness in increasing the foot traffic in your store. Keep in mind that your main goal is to attract the attention of people passing by, which means that visual aids may prove to be beneficial in this case. As soon as you have chosen an appropriate image to incorporate in your banner, make sure that it is of high quality to make your banner simply tempting to look at and attractive. The more attention that you get, the more people are likely to visit your store.

Types of Banners

Aside from the factors that you need to consider in designing the store banner that you will put up, you should also take the time to familiarize yourself with different types of banners. In this way, you will be able to choose the right one that suits your business or store. Some of the most common types that you can consider are listed below.

  • Fabric Banners

Fabric banners are usually made of polyester or satin. With fabric banners, you can incorporate full-colored graphics. The best part is that fabric banners are also easy to set up but they are only best used for indoor applications because they can easily be tarnished outdoors.

  • Vinyl Banners

A great alternative to fabric banners is vinyl ones that are more durable and tear-resistant. For this reason, they are considered as one of the most popular types of banners that you can conveniently install outside of your store. However, you need to get all the help that you can get because they can be quite heavy to lift and set up. Rest assured that you will still be able to incorporate captivating designs on a vinyl banner.

  • Mesh Banners

Mesh banners are also gaining popularity because of their creative designs, making them carry an impressive promotional impact to people passing by your store. They can also withstand harsh winds and inclement weather while ensuring that your store advertisement is intact. 

  • Pull-Up & Retractable Banners

If you are looking for a banner to be used inside your store or for a trade show event, then a pull-up or a retractable banner would be perfect for you. The reason behind this is that this type of banner is easy to collapse and transport as necessary. Nevertheless, you can also use them in front of your store as soon as you open up and simply bring them inside when you close for the day.

Using cheap banners in an attempt to increase store foot traffic is effective if it is done properly. In this case, there are various factors that you need to consider such as the font that you use, as well as the colors and images you use in your banner. Apart from these factors, you also need to make sure that you are using the right type of banner for your store. All these are geared towards ensuring that even without shelling out a hefty sum, you will be able to attract customers to visit your store through your banner.

Article written by Reginald Chan
A meticulous entrepreneur by nature and a serial entrepreneur. Founded a few awesome startups including Marketing Lancers, WP Maven and TheMarketingHuddle.com. Reginald is a sought-after success coach, digital marketing consultant and TEDx speaker from Asia. Currently, he teaches others how to make money online for free.

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