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The ULTIMATE SEO Guide for Beginners
Looking for the best SEO guide and tutorial to rank higher on search engine? You came to the right spot! You’ll find everything you need to know about SEO and this includes:
Chapter 1: What is SEO?
Search Engine Optimization or (SEO) in short is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
With proper SEO practices, website owners stand better opportunities to generate free and organic traffic directly from search engines such as Google.
By default, the higher you rank on Google Search (search engine result pages or SERP in short), the more traffic you will generate without requiring to spend any advertising dollars.
Take a look at the image below.
The above is the sample heatmap (clicks and eye focus) on Google Search. Do you notice that there are very strong heatmap on the top of the page?
In other words, getting your content to the top three spots on Google Search is critical for getting these highly targeted traffic from Google.
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