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  • What Mistakes Do Most Dropshippers Make in Their First Year?

    What Mistakes Do Most Dropshippers Make in Their First Year?

    Dropshipping can be a very lucrative business model. But too many first-time dropshippers make mistakes that cost them dearly. If you want your dropshipping business to be successful, ensure you do not make any of the following common mistakes in your first year.

    A Lack of Investment

    Many people are drawn to dropshipping because they think it does not involve any investment. While you can technically begin a dropshipping business for little to no money, if you want it to be successful, it is vital you put cash into your business. While your supplier delivers any goods directly to your customers, and takes a percentage of the sale cost, enabling you to not have to deal with logistics, you still need to put money into marketing to grow your brand identity and attract customers. You should aim to put around $300 to $400 into advertising. Many newbie dropshippers begin their businesses before they have saved enough. Furthermore, many first-time dropshippers are not willing to invest money into tools that can help with long-term growth. While the best dropshipping automation tools come with costs, they can substantially help to raise your business’s profile, handle various logistics, and make your dropshipping business become a success. Dropshipping is like any other business. The more time and money you invest in it, the more you will see results.

    Providing the Wrong Products

    Choosing the right product line is at the heart of a successful dropshipping business. But many new dropshippers do not select the right products to sell and end up folding in the first year. There are two primary ways you can go with product lines. You can either sell items that are in high demand or you can cater to a niche audience. While the former can potentially bring more customers, you will face a lot of competition. On the other hand, the latter allows you to target a more specific customer base.

    Marketing on the Wrong Platforms

    You need to spend time and money on marketing to be successful, but you also need to ensure you target the right audience. So, do not make the common mistake that many new dropshippers make by placing ads on the wrong platforms. Some of the most prominent channels for marketing your products are Facebook Ads and Google Adwords. But if you place those ads on sites like Facebook when you are selling products that are more aimed toward a millennial audience that hangs out on platforms like Instagram, you need to rethink your strategy. The more research you do into your target audience’s demographics, the more accurately you will be able to reach the right potential customers. It takes time to find the right platforms and ad services. Just make sure you pay attention. If your goods are not selling through one channel, it is time to try another.

    No Persistence

    Dropshipping is not as easy and straightforward as many think it is, which is why so many new dropshippers fail in their first year. Regardless of the precise strategies you implement to raise the profile of your brand and generate new and repeat customers, it is vital you remain patient and persistent. No dropshipping business can make you rich overnight. Like any business, you will make mistakes and learn from your mistakes as you go along, and you will have to spend a lot of time growing your brand. That is perfectly natural. The biggest mistake is giving up early on when you are not seeing results. Instead of throwing in the towel, re-scrutinize your strategies and make changes, such as the product lines you sell, their price points, and your marketing techniques. With hard work, there is no reason why you cannot make your dropshipping business a success.

  • What Does It Mean When The Market Is Choppy And Why You Should Avoid It?

    What Does It Mean When The Market Is Choppy And Why You Should Avoid It?

    The stock market is a market for publicly traded companies. Any company can become a part of this market because of its value. Investors buy stocks in companies to make money from their appreciation in value. This is called the capital appreciation of a stock. You can buy a stock for a price called the “exchange price in the stock market.”

    What Is The Stock Market?

    The stock market is a collection of companies with their shares for sale, but only a minority of those companies are traded on a stock exchange. Some of them are listed on the New York Stock Exchange (NYSE), others on the London Stock Exchange (LSE), while others are only traded through private companies. Stock markets are locations where you can buy or sell a stock. They are prominent places, and it can be hard to understand. While it’s easy to get caught up in the day-to-day ups and downs of the market, the real goal is to learn how the market works and why it happens the way it does. The first step in doing this is understanding what a stock is. Once you know that, you can learn about the markets’ history, how they’re valued, and how investors make money from them. Some of the major stock exchanges include:

    • New York Stock Exchange (NYSE).
    • NASDAQ.
    • Tokyo Stock Exchange.
    • Shanghai Stock Exchange (SSE).
    • Euronext.
    • Hong Kong Stock Exchange.
    • London Stock Exchange.
    • Shenzhen Stock Exchange.

    What is a Stock?

    A stock is a financial investment in a company. It can be a physical share, a certificate, or a promise to pay money. Stocks are financial investments in corporations, and an investment in a company is made up of two parts: the portion of a company’s stock that you own and the portion of a company’s stock owned by someone else.

    Choppy Markets: What Does it Mean?

    Look at any chart of the stock market, and you’ll find there is not much consistency. The market will rise, then fall for a while, then rise again. Each of those movements is called a “wave” in technical terms. The waves are usually small, perhaps a few points in a primary index (the Dow Jones Industrial Average or the S&P 500 Index), so there’s not much surprise when the market goes up or down. Nonetheless, investors and traders track movements in the market, and the “waves” are a sign that things are changing. Essentially a choppy market is a market that changes rapidly due to unforeseen circumstances such as:

    • Technological advances.
    • Mergers and acquisitions.
    • Changes in the workforce.
    • Currency fluctuations.
    • Regulations.

    Understanding Choppy Markets

    Markets are constantly moving. The prices of stocks, bonds, commodities, and real estate fluctuate wildly, seemingly out of control, but ultimately there is a method to this madness, a pattern to the madness. The market is a river. It flows, and then stops, and then flows again. The stock market is notorious for its jerky movements, which can lead to gains and losses in a matter of seconds, and the news media loves to feature stories about how volatile the market is. But while the market is unstable, it is essential to understand why that is. 

    When you look at the big picture, it becomes clear that this volatility results from the market being made up of a lot of small markets, which makes it easy for large movements to appear. In other words, a choppy market is one where the market is in balance. This may not sound right after discussing how volatile it is, but “in balance” can also be a form of volatility. This could mean, for instance, that buyers and sellers are on equal footing or that sellers and buyers are in an intense fight, but there is no clear winner. Many trend traders struggle to make money in choppy markets since they focus on trading movements, up or down. Trend trading capitalizes on the progress of sustained price in one direction.

    How to Identify a Choppy Market

    Some people believe that the market will be choppy when it moves up and down for 2-3 consecutive days. Others say that the market will be choppy when it moves up and down three times in a single week. Still, others believe that the market will be choppy when it moves up and down at least four times in a month. Nevertheless, there are some methods you can use to identify when a choppy market could be approaching:

    • Fibonacci retracements: These retracements provide easily observable visual indicators of trends.
    • Rectangular prices: You should look for several highs and lows in the same area to see whether there has been choppy trading recently.
    • General Market Indices: You can look at the general indicators and see how the market is performing.

    Why You Should Avoid a Choppy Market

    It’s important to know when the market is choppy and when it is not. A choppy market can be hard to navigate, and the consequences can be devastating. You can lose control of your investments and end up with less money than you started with. A choppy market can even lead to a market crash, which can spell disaster for those who lack the experience and knowledge to navigate it. In summary, trading in choppy market conditions is like suicide. Trading is a precarious business for anyone who lacks experience and a mastery of the strategy. Even experienced traders will steer clear of such markets.

    Additionally, traders are often unable to generate profits when the markets are choppy since the moves are relatively small compared to trending markets. This trading style can be worth your time, however, if you have a high winning percentage. Essentially, this means aiming for a win ratio between 60% and 70%. In addition, tight stops and tight profit targets are also required during these small moves. Whenever you are wrong, you limit your losses, while when you are right, you book your profits.

    The stock market is not always a smooth ride; sometimes it dips, and sometimes it goes up, but this type of volatility is nothing new. Investors have known this for some time; the market’s fluctuations are nothing more than a natural part. The market’s ups and downs are no different from the natural ups and downs of the ocean. When the waves are small, you can walk along with them and feel the sea breeze. However, when the waves are large and unpredictable, it is far more challenging to navigate and stay afloat.

  • Why Do Startups Fail?

    Why Do Startups Fail?

    If you’re about to launch a startup, you’re sure to be excited by the idea. You’ll have lots of different ideas, and you’ll be keen to get going as soon as you can. But it’s important to know that an estimated 97 percent of startups will fail. This shouldn’t put you off from launching your business, but it’s crucial that you are prepared and understand what it is you’re letting yourself in for if you want to be in the three percent of startups that make it. Here are some of the biggest reasons why startups fail so you can avoid being in this situation and grow your business to success. 

    Launching Too Soon

    You might have the most amazing idea, and that idea could be something that will revolutionize the world. So of course, you’re going to want to let people know about it and start selling right away. 

    This is not a good strategy. As much as you might be sure you have a market and that your goods are high quality, that doesn’t mean you’re ready to launch, and if you go too soon – before you’re really ready – you will lose that initial rush of interest. Once this is gone, no matter how many changes you make and what you do to improve, your potential customer will no longer be interested. 

    It’s far better to take some extra time putting every detail in place, from revenue cycle management software for healthcare organizations to thoroughly testing your products to having good branding to having a team that has enough training and so on, than it is to rush to launch and not be able to handle the work that comes in. 

    No Demand 

    For a business to be successful, there has to be a high enough level of demand for whatever it’s selling. As an entrepreneur, you’ll love your idea, and you may well believe that everyone else will love it too, but launching a business on that belief alone isn’t enough, and you might discover that you were wrong – not enough people want to buy what you’re selling. 

    The best way to prevent this is to conduct market research. Find out just who will want your product (this will help when it comes to marketing also) and what proportion of the population they make up. Is that going to bring you enough business? You have to be honest with the results, and if there isn’t enough demand, you’ll need to start thinking again. It’s annoying, but it’s far better than launching and then having to close, losing money in the process. 

    High Levels Of Competition 

    Some competition in business is good. It’s always helpful to have a few competitors to learn from and work with. However, too much competition could be just that; too much. You need your business to stand out from the crowd, and unless you have something unique to sell, that’s going to be hard, even impossible, if there is a lot of competition already. 

    Again, market research will give you an idea of just how much competition there is for your products and services. If there is a lot, perhaps you can think of adding a twist to your idea to make it different; this will help immensely.

  • Conducting User Research to Grow a Business: Methods and Questions

    Conducting User Research to Grow a Business: Methods and Questions

    You must understand your clients to operate and scale your business successfully. That is why it is essential for any company providing products or services to conduct user research. The feedback helps lay the foundation for your design strategy and create products that your clients will love. 

    So, what is user research, and how can it help you scale your business? It is the process of utilizing user research methods and questions to identify areas where a business needs to improve in providing products or services to enhance user experience and satisfaction.

    The primary factor businesses need to pay attention to when conducting UX research is observation, understanding, and analyzing. 

    Observe your subject: 

    You must always keep an eye out for non-verbal cues as they give you an insight into how they are feeling about your product and services.

    Understand:

    You need to understand their mental capacity. For instance, their expectation of the products and their anticipation when using a product.

    Analysis:

    From the information you’ve gathered, try and identify patterns and trends. These are the things that will guide your design strategy for upcoming products.

    With that in mind, what are the best user research methods and questions to use to get the best feedback? 

    Once you have understood the primary factors to consider and have concrete information then you can proceed and conduct User research to grow your business.

    There are several UX research methods. These include:

    • Usability Testing
    • User interviews
    • Online surveys
    • User Personas
    • User Groups

    As a business, it is wise to implement all the research methods. Conducting various research studies will give you a clear indicator of your market perception from customers. The type of user research method you opt for depends on your overall research objective. You will also need to understand the difference between qualitative and quantitative research.

    Qualitative research explores the reason and motivation behind user actions and involves applying methods such as usability testing, user groups, and user interviews. 

    On the other hand, quantitative research involves gathering measurable data such as how many items were purchased or the number of visitors who put your product on their wishlist. Having understood the definitions let’s dig deeper.

    Suppose you are looking to grow your business, it’s advisable to apply both methods. In this article, we will discuss usability testing methods and their benefits to businesses.`

    What is Usability Testing?

    Usability Testing is when users test a product to make sure that everything is working as expected. Your product should be working from start to finish. Usability testing helps you identify issues that may arise as your product is in use. It helps you identify potential pain points before launching the product.

    Most businesses recruit people to test their products by asking them to complete certain tasks in the presence of observers who watch, listen, and take down notes. You should start testing your products early and continue testing until the launch date.

    The main goal of usability testing is to pinpoint any problems, collect qualitative data, and determine users’ overall satisfaction with the product. It also helps businesses learn what areas they need to improve to enhance user experience and satisfaction.

    However, there are numerous usability testing software and platforms, so companies should always choose the best for their specific needs. This ensures that you get helpful feedback from your user research to help grow your business.

    What are the best practices when performing usability testing?

    Use a minimum of five to eight test users:

    Testing with five users will help you identify the largest percent of the product usability issues. You will have an unbiased opinion from the majority of the test users who will be a representation of how your product will be received in the market.

    Involve your team in the testing sessions: 

    Since you will hold several testing sessions until you can launch the product, let your team involved with the production, such as the developers or designers, be a part of the testing team. This is because they have the expertise and will quickly identify and suggest how the problems should be addressed.

    Your employees should be the first people to test the product. They are dedicated to their work and can identify pain points fast. They are also aware of emerging issues in the industry and can suggest ways to better the product.

    Keep your findings short and to the point: 

    After each usability test, make sure to report the results and focus on the most important ones. In most cases, people pick the top three positive comments and three product problems.

    So, this is how businesses should conduct usability testing:

    1. Identify the products you need to be tested and why. For example, it can be a mobile application or a website.
    2. Identify your target market
    3. Create a list of tasks you want your test subjects to work through
    4. Recruit the right participants/ test subject. Ensure that they are a representation of your target audience. It is best if your participants comprise some of your most active and loyal users, infrequent users, and those who have signed up for trial at one time or another. 

    When you evaluate the data from each of these three groups, you will find out the changes you need to make to scale your business.

    1. Choose the right people from your team
    2. Apply your findings

    You will always get helpful feedback from your participant only if you apply the right usability testing tools.

    How does usability testing benefit your business?

    Usability testing has a ton of benefits for any business, from startups to large corporations. It is helpful in all levels of the company as it helps you provide an improved product experience for your future clients. It also helps ensure that your participant completes the tasks in a reasonable timeframe.

    Through usability testing, businesses can identify the changes that need to be made to their design and implement the tests’ feedback. It also provides them with an unbiased opinion about their product, real-time and authentic reactions of the participant as they browse through your product.

    User Questions

    After identifying your UX research method, the next step is to develop user questions. User questions are also known as a maturity assessment, help you to measure the maturity of your users in or more areas. Your questions should be based on why you are conducting business research; in this case, you want to scale your business. Some of the questions you could ask your target audience include:

    1. How did you discover our business?

    The feedback from this question will help you figure out how most of the people or businesses using your products find you. It will also help you determine the most effective channels of acquiring clients because you will only grow your business by getting more users. 

    Once you know where most of your customers come from, this enables you to save on your advertising costs on other platforms and focus more on where the jackpot is. 

    You can further get accurate information by using your customer relationship management (CRM) to determine the channels that have brought you the most customers.

    1. How would you feel if our business or products were discontinued?

    This question is to determine your market reach and fit. If your business is well received in the market, 40% of your participants should be disappointed if your products get discontinued. Provide a field where they can give a lengthy response and say why they would feel that way. However, if your market fit is less than 40%, use the feedback to improve your products and services. 

    1. What would be your alternative product or business if ours is no longer available?

    This question will help you determine who your competitors are and what you need to do better than them. 

    1. How has our business or product benefited you?

    This will help you determine the main benefits your clients derive from your products. It also clues you how your products or services benefit your users if you were unaware.

    1. Have you recommended our business or product to anyone?

    This will show you how good your products are and how clients describe your products or services to others.

    1. How or where do you think we should improve to meet your needs better?

    This is the most important question during user research as it gives you an idea of where you are falling short, allowing you to fix the gap, thus improving user/product-market fit. The insights gathered from user research methods and questions will help businesses make informed decisions about improving their products and services to accommodate their clients’ needs better. 

    It will also help them determine where to direct most of their company resources to capture and retain loyal, infrequent, and prospective users, thus growing their business.

    Final Thoughts

    Business success is tied to customer satisfaction. So, conducting user research will give you insight into how your products or services are perceived in the market and the areas you need to improve to attract and retain a good customer base.

    Running a successful business is not a walk in the park. There is a lot of info that you require to be able to manage a business and conducting user research is a very critical part you should pay attention to. You need to ensure that you carefully select your UX research method and prepare your interview question based on your goals. With the above information, we have shared we hope you will have an easy time when conducting your user research.

  • How To Improve Your Employees’ Productivity And Skills Quickly?

    Companies all around the world are working hard to become more competitive in an ever globalized market. And having well-educated and highly motivated employees is one of the more important factors that contribute to this. That is why investing in their productivity and skills is of the utmost importance for any company that takes pride in its work.

    There are many ways one can approach this matter, from hiring L&D professionals, raising wages to organizing seminars, etc, and all of them have their pros and cons. Depending on your specific situation, the job an employee is doing, and the industry you are working in, you will benefit most from a different approach or a mix of those that will be listed below. 

    What Motivates People Most?

    This question has been asked over and over again for millennia, and we’re still not able to give a definite answer. It all depends. Soldiers in ancient times were motivated by the prospect of plunder, many scientists were eager to experiment more so their name could be attached to a great discovery, while adventurers were simply led by wanderlust. But apart from these rather exotic occupations, most people today share a few common things that motivate them the most. 

    Motivation, in this case, leads almost directly to higher productivity, so make sure to pay attention to:

    • trustworthy leadership,
    • career advancement,
    • a stable future,
    • happiness

    While money, as a motivating factor, is also important, it is not as important if the employees are already earning a livable wage. While that should be a basic worker’s right, see that it is so if you can somehow help it in the company.

    Learning and Development

    L&D is the backbone of any company that is expanding into new fields and needs its employees to be up to date with the skills required for a new job. If you don’t have a specialized manager for this sort of thing, looking at www.learnerbly.com/l-and-d-function can give you some guidance on the matter. A hands-on approach by a professional is invaluable in this sort of thing, but smaller firms usually cannot justify such an expense and therefore need to outsource this function. 

    Developing an L&D strategy takes time and effort in any company, but is one of the few management positions that have a direct positive effect on employee productivity and skill boost. This, in turn, justifies the investment. Developing both professional and leadership skills is crucial for any business to thrive in a dynamic market. 

    Increasing Productivity in Different Branches

    No two snowflakes are alike, let alone whole branches of industry. Production, research and development, accounting, sales… Applying the same principles to all of them, hoping to get the same results, will lead to a bitter end. 

    People working in production, of whatever kind, benefit greatly from having reliable tools and machinery and therefore require to be trained to operate them when they replace old ones, or, at the very least, have the services of the old ones regularly. Different things apply to different branches, and it would be best if you did a survey first to determine what would increase their productivity quickly, and then start applying it. 

    Richness in Diversity

    Diversification of the workforce has been happening for some time now, and it is a good thing to include various profiles in a shared environment. For starters, we know today that it is wrong to separate groups of people solely based on things they cannot control, but we also know that the right amount of diversification can lead to a more productive work environment. 

    Having people who all come with the same level of education and with a very similar background sounds good only on paper. But people who have had a different experience before starting this job will also bring with them a different skill set and also a different view on how to solve certain problems – something that is crucial in tight situations, for example, when you have a deadline coming up. 

    Seminars and Fairs

    Considered by some to be the most fun way of acquiring new skills, going to professional fairs is something that many passionate employees are looking forward to. Not only is it a day off of work, but it is also a chance to meet colleagues from the same profession and see for yourself what is new on the scene. Large fairs can attract millions of visitors and are therefore a great place to make new business deals, but also learn from the best in the business. 

    Seminars, on the other hand, are much smaller events, and usually with a very specific topic. They are still very valuable as they can be organized more often and sometimes only within the company, so they can be targeted towards a specific need your group might have. 

    See to it that, if you organize them, they are relatively short, specific, and followed with a discussion about the topic. The discussion helps people see the benefit of the newly acquired knowledge much quicker.

    Informal Education

    Usually considered inferior to a “good, old-fashioned” formal education, knowledge gained from other sources apart from recognized schools is also valuable while working. Because it doesn’t follow a specified and slow curriculum – informal education, such as experimenting or visiting friendly companies to exchange experience – is a very quick way of acquiring new skills. 

    Every company should treasure employees who pursue such ways of improving themselves, as they indirectly increase the firm’s value and probably boost other people’s productivity by motivating them. Further, informal education is much cheaper and can therefore be applied to a larger number of employees. Don’t hesitate to consider these “alternative” methods of improving skills as they have been the only way of doing it for a long, long time, while formal schooling was the privilege of a selected few. 

    If you are in a rush to get a new product or service underway and out into the market you most likely have to improve some skills or general productivity in the company. By following the listed techniques, you are very likely to achieve your goal in no time, but remember that no employee should be treated like a machine that learns instantly, but should be given at least some time or maybe a different approach.

  • Was Your Loved One Killed by a Drunk Driver? Here’s How You Can Fight for Justice

    Was Your Loved One Killed by a Drunk Driver? Here’s How You Can Fight for Justice

    Certain events have such a profound and deep impact on us that they bring life to a complete and grinding halt. These events often leave behind deep scars, not those that can be seen, but those that can be felt and impede each and every activity we partake in. Losing a loved one in a road accident is the epitome of such an event. It happens suddenly and without warning. 

    A loved one that’s lost always leaves behind a void, one that is difficult to fill up. When it happens so suddenly and unexpectedly, you do not even get the opportunity to prepare and brace yourself. However, what can be even worse is to have a loved one killed by a driver under the influence of alcohol.

    It would be wrong to call a road incident caused by a drunk driver an accident. One cannot call it an accident, it is a crime, an unforgivable crime caused due to negligence, carelessness, and lack of self-control. A drunk driver should be held accountable for his actions and punished accordingly. 

    Unfortunately, fighting for justice can often be harder than expected, drawn-out, and quite an arduous process to finish. However, if you know the processes that must be executed and the steps that must be followed, fighting for justice can become a successful endeavor. Here is how you can fight for justice if your loved one is killed by a drunk driver.

    Register the Details

    In order to be able to fight for justice, the first thing you need is to find out the identity of the offender. A large proportion of drunk driving incidents end up turning into hit-and-run cases. If you are not present at the scene of the crime, there is not much that you can do. However, if you are present on-site, it is important to gather as much information as possible within a brief span of time. 

    Every piece of information that you are able to register and put together will later prove useful in identifying the person responsible for the incident. Details like the name of the vehicle, the color, its make, the type of vehicle, and the license number can prove very useful at a later stage. Given that we all carry a smartphone nowadays, quickly grabbing a picture or recording a video can prove invaluable.

    Contact the Police

    If you or someone you know is ever involved in an accident, even one that is not caused by a drunk driver, calling the police should be right on top of your priority list. Contacting the police allows them to note down all the relevant details and ensure that proper procedure is followed. The police can also check if the driver responsible for the accident is under the influence of alcohol or not. To add to that, a police report will also add credibility to your case.

    Gather Evidence

    To fight any case, or even take a case to court, supporting evidence is needed. The same applies to a case involving drunk driving as well. However, gathering relevant evidence can become quite challenging, especially if it is done at a later stage. If you are present at the scene of the accident, you should take as many photos as possible; not of the victim of course, but the other vehicle, the driver, and the extent of the damage. 

    This can later help in building your case. You should also approach the other people who may have witnessed the accident and gather their contact details. This can later come in handy in case witnesses are required to testify.

    Seek Professional Help

    Reading through the various nuances that our legal system contains can become quite overwhelming. For regular people, it can become quite difficult to understand what their rights are and how they can fight for them. 

    This is where seeking professional help can prove beneficial. A personal injury lawyer can help you chart out the best course of action for your particular situation. The experienced legal team at https://www.dsslaw.com/ suggests that before you make a decision regarding the services of a personal injury lawyer, you can even ask for a free evaluation. A free evaluation can help you decide if the services offered are in line with your requirements. A big advantage of seeking professional help is that if the defendant is not found guilty initially, these lawyers will also represent your case in the courtroom.

    File a Civil Lawsuit

    A civil lawsuit is quite different in comparison to a criminal lawsuit. In a criminal lawsuit, the drunk driver would be held responsible for any damage that was caused and any laws that were broken. In a criminal lawsuit, you would not be fighting for your rights in court. To fight for the justice of your loved one, you will have to file a civil lawsuit against the drunk driver responsible for the accident. 

    In some states like Texas, you can also sue the bar, club, or establishment that served alcohol to the drunk driver despite knowing that he could be a danger not just to himself but also to others. While these laws, which are part of the Texas Dram Shop Laws, can help increase the compensation that is offered, they can also make fighting the case much more complicated as there would be more defendants and higher opposition.

    Dealing with the loss of a loved one is never easy. Even though time is a great healer, it takes a long time to come to terms with it. The impact of such a loss is even greater if it is not an accident, but is rather due to the negligence, carelessness, and indifference of a person driving under the influence of alcohol. 

    While in such a case, the guilt and responsibility of the incident lie with the drunk driver, the path to ensuring that the driver gets convicted and that justice is done by your loved one is full of roadblocks. However, making sure that you follow the steps that have been explained here can help you fight for justice for your loved one.