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How to Create Custom Metrics in Facebook Ads Reporting

To measure ad performance, you need to keep track of important metrics relevant to your business. Since data varies among companies, there is no one-size-fits-all tool to monitor ad performances on social media, particularly on Facebook.

For those who are more familiar with using Excel or Spreadsheet in creating reports, it is almost similar to when using Facebook Ads Reporting. But it looks more organized since it has included the essential elements to record and track your business’s Facebook ads data.

If you are working on better monitoring your social media ads, using a Facebook ad reporting template, or creating custom metrics, you should learn more.

Steps to Create Custom Metrics in Facebook Ads Reporting

It is easy to create custom metrics on Facebook for ad reporting since the necessary information you may need for your business is already available there.

Step 1: Open Facebook Ads Manager. You can select it on the navigation menu on your Business Manager.

Step 2: Look for the “Columns Performance” drop-down button on the right side of the page and click it.

Step 3: From the drop-down menu, look for the “Customize Columns” and click it. You will then see a window open.

Step 4: From the new window, click the “Create Custom Metric” located on the right side of the search bar. Then, a new window will prompt.

Step 5: You will now see where you can create custom metrics on your screen. All the essential elements for the metrics are there. Think of a descriptive name for the new metric you want to make.

Step 6: Choose a metrics format depending on the type of metric you want to create. For example, you can choose currency if the average order value is the custom metric you want to add.

Step 7: There is also an optional box there where you can add a description to the custom metric. Feel free to type it down if you want. If you cannot think of a good idea to describe the metric, you can skip it and move forward to the next step.

Step 8: On the next row, there are elements where you can specify how you can calculate the custom metric you want to create. Later on, you will get to know the formula you can use on the specific custom metric.

Step 9: You can also set who can see the custom metrics. You can set it to “Only You” or anyone else you want to share access to in your Facebook Business Manager.

Step 10: After putting all the relevant information when creating a custom metric, check each of them first before clicking the “Create Metric” button. In this way, you can ensure that it provides the correct data.

Step 11: Now that you have created the custom metric in the Facebook ads reporting, it will be available at the top of the window. If you want to add more custom metrics, follow the above steps again and incorporate them with the right formula. You can also edit the one you already created by hovering over to the FB Custom Metric and clicking on the edit button.

Custom Metrics to Create in Facebook Ads Reporting

Now that you have the right tool to use and the steps on how to create custom metrics on Facebook ads reporting, you might still be unsure of the custom metrics you can add to your data. Here are the most common custom metrics and how you can create them on Facebook Ads Reporting.

Average Order Value (AOV)

The AOV is the metric for tracking the average amount of conversion the company gets. Divide the revenue by the number of modifications made to know its value. For a quick note, the formula used is AOV = Purchase value / Purchase.

Knowing the AOV helps you better understand specific factors that drive Return On Ad Spend (ROAS). Creating AOV in your custom metrics lets you see how it changes between funnels you use and their specific prospects. From there, you can provide valuable insights on each of the funnel stages and improve the performance of the Facebook ads campaigns as well as AOV.

Conversion Rate (CR)

CR is also a valuable metric to keep track of in ad reporting. You can easily find the CR by using the formula CR = Purchases / Link clicks. In this way, you can identify which of your funnels, links, and audiences are performing well to increase CR. You will also know which areas you should improve, so they can also deliver you a better CR in the future.

Efficiency Ratio

The efficiency ratio or inverse ROI is also an essential custom metric you can monitor. To compute it, you need to divide the calculated spending amount by the purchase value.

If you encounter a low-efficiency ratio, you are using fewer means to gain more income on the ads you are producing.

Return on Ad Spend (ROAS)

ROAS for lead ads, and other conversions aside from purchases, is an indicating factor to know if the ads run by the company are successful or not. It also determines if the profits gained by the ad campaign are relative to its production cost.

To calculate ROAS, you can divide the lead value by the total amount spent.

Thumb Stop Ratio

Thumb stop ratio, a term invented by many paid media buyers, is a metric to help you better understand how your target customers’ video or GIF ads are performing well. The data it provides gives you more ideas on how to improve creating and optimizing ads.

Conclusion

With the use of Facebook ads reporting templates to create custom metrics, you can customize and perform analyses on the relevant performance indicators of your business. You can also measure and track them easily to know which areas you need to improve.

Aside from that, custom metrics in Facebook ads reporting also provide better productivity and workflow by an easier way to export data from the platform. And lastly, it also offers you flexibility with its automation system.

Editorial note. This content is contributed by Sidhant Mehandru

Siddhant is a data analytics professional and runs a consulting agency name Eaglytics that specializes in providing end-to-end data services under one roof. His firm primarily works with digital marketing agencies and provides marketing analytics and insights services. Before this, he worked at JPMorgan Chase as a business analyst and graduated from the one of the top engineering colleges in India. Outside of work, he’s a hardcore audiophile, loves playing golf and is a licensed scuba diver

Social Link: LinkedIn, Facebook

June 8, 2022
9 Things That Will Prepare You For A Great Office Career

Are you interested in having a great office career? If so, there are certain things that you will need to do in order to prepare yourself. In this blog post, we will discuss nine of the most important things that you need to know. Having a successful office career takes hard work, dedication, and commitment. If you are willing to put in the effort, then you can achieve anything that you set your mind to!

1. Brush up on your computer skills – you don’t want to be the one person who can’t use the company’s software

To have a great office career, you need to be competent with computers. At the very least, you should know how to use common office software like Microsoft Office and Google Docs. If you’re not confident with your computer skills, there are plenty of online tutorials or evening classes that can help you brush up on your skills.

If you want to stand out from the crowd, try to learn some more advanced skills or become an expert in a specific office software program. This will make you invaluable to your team and could lead to future promotions.

So if you’re serious about having a great office career, start by brushing up on your computer skills!

2. Get organized and learn to manage your time effectively

If you want to be successful in an office career, you need to be organized and know how to manage your time effectively. This means being able to prioritize tasks, keeping a calendar of deadlines and meetings, and knowing how to use tools like task managers and project management software.

Organization and time management are key skills that any employer will value, so if you can show that you have these skills, you’ll be ahead of the game.

Task managers can help you keep track of deadlines and meetings, as well as help you prioritize tasks. There are a variety of task managers available, so find one that works best for you and your workflow.

3. Get ready to deal with the business administration

You will be handling a lot of paperwork and you need to know how to do it well. This also means being able to keep track of deadlines, meetings, and other important events. Also, there are online DBA programs that can help you with this. Getting this degree will elevate you above the rest of your colleagues.

4. Learn to type fast and accurately

This is a basic skill that you should have before you enter the workforce. Many office jobs will require you to do a lot of typing, so it’s important that you can do it quickly and without making too many mistakes. There are plenty of free online typing courses that you can take to improve your skills.

5. Start honing your writing skills

In most office jobs, you will be required to do some writing. This could be in the form of email, reports, or even memos. It’s important that your writing is clear and concise. If you’re not confident in your writing skills, there are many online resources that can help you improve.

6. Dress for success – wear clothes that make you feel confident and professional

Of course, you don’t need to break the bank on a designer wardrobe. But, it is important to take pride in your appearance and wear clothes that make you feel good about yourself. When you look good, you’ll feel good – and that confidence will shine through in your work.

Invest in a few key pieces that can be mixed and matched to create different looks. A well-fitting blazer, a couple of nice dresses, and a pair of slacks or dark-wash jeans should do the trick. And, make sure your clothes are clean and wrinkle-free – first impressions are important!

Lastly, don’t forget about your shoes. Investing in a couple of pairs of comfortable, professional shoes will make a world of difference. You’ll be able to power through long days without having to worry about your feet killing you by the end of the day.

7. Develop a good work ethic and be willing to put in the extra hours when needed

One of the most important things you can do to set yourself up for success in any career is to develop a strong work ethic. That means being willing and eager to put in the extra hours when needed, being punctual and reliable, and taking pride in your work. If you can show potential employers that you’re someone who is dedicated and takes their work seriously, you’ll be more likely to land the job and excel in your career.

8. Be a team player and be open to working with others

There’s no ‘I’ in a team and that saying definitely applies to office work. A big part of working in an office is being able to work with others, whether you’re on the same team or not. You need to be able to communicate effectively, collaborate when needed, and be open to other people’s ideas. If you’re not a team player, it’ll be difficult to succeed in an office environment.

Working in an office also requires you to be able to handle different personalities. You’ll likely come across all types of people during your career and it’s important that you’re able to work with them all. Some people may be difficult to get along with but it’s important that you try your best. You never know when you might need to rely on someone else for help.

So if you’re looking to have a successful career in an office, make sure you’re a team player and can work well with others. It’ll go a long way in helping you succeed.

9. Stay positive, even when things get tough

In every office, there will be days (or maybe even weeks) where everything seems to be going wrong. The important thing is to keep your head up and stay positive. When you’re the one person who’s keeping calm, it’ll make things a lot easier for everyone else too.

And if all else fails, remember that it’s only temporary. The bad days will eventually end, and the good ones will come back again. So hang in there, and stay positive!

Lastly, remember these things as you embark on your office career. Not only will they help you be successful, but they will also make you more marketable and valuable to potential employers. Also, keep in mind that your career is not a straight line; there will be twists and turns along the way. Be flexible and adaptable, and always keep learning. With these things in mind, you are sure to have a long and successful office career. Good luck!

June 7, 2022
Why Playing Casino Games Can Help Your Confidence
In today’s world, it’s important to develop and nurture your confidence. This is because being confident usually leads to a better personal and professional life, which is something you can’t put a price on.

Instinctively, people are constantly trying new ways to boost their confidence levels; from joining sports clubs to making new friends.

However, you might be surprised to learn that one of the best ways you can do this is simply by playing casino games.

Yep – in 2022, casino games are a great confidence booster. There are lots of reasons why, and this guide is going to explain them for you.

Land-Based vs Online Casino Games: Which are Better?

When it comes to playing casino games, you have two choices:
- Land-based casinos
- Online casinos
Land-based casinos have been around for decades. If you go back to the old James Bond movies from the 60s and 70s, you’ll see them a lot.

On the other hand, online casinos are a relatively new creation. They’ve become popular ever since the internet became a worldwide source for gaming.

If you’re someone who prefers internet-based gaming and would rather have the convenience of playing from home, then why not search online casino real money for some great options.

So, Why Are Casino Games Good for Confidence?

Now that’s covered, let’s dive into why casino games are good for confidence.

The Opportunity to Win

In life, everybody loves the feeling of winning – you can’t beat it, right? When you win at something, it boosts your endorphins and makes you feel happy. This is why millions of people play sports and video games every day.

With slot machines, it’s always possible to win – even if you’re a total beginner. The reason behind this is because slot machines are entirely luck-based. This means that there isn’t much skill or strategy involved. Instead, it’s all about having a good time and hoping that luck is on your side for the day.

Naturally, when the reels align and you get a matching row of symbols, it’s an awesome feeling. If you ask any slots player what their favorite memory is, they’ll likely tell you that it’s the first time they ever won a game of slots – it’s something that sticks with you forever!

Critical Thinking

Although slots are primarily luck-based, it doesn’t mean that there isn’t an element of critical thinking involved.

For example, if you go on a 5-game winning streak, you’ll be faced with a common dilemma: continue playing or cash out?

During moments like this, you need to engage your brain and think carefully about your next step. If you’ve walked into the casino with $10 and are currently sitting on $50, then it’s a good idea to cash out. After all, that would be a nice profit to take home.

In some cases, you might find that it’s just not your day on the slot machines. You might be stuck on a horrible losing streak and nothing seems to be going your way. Again, you will need to think critically about whether to continue or not. Typically, when you’re in the middle of a losing streak, the best idea is to step away, try another game (like roulette), or simply go home.

Develop Your Communication Skills

If you visit a land-based casino or bar to play on the slot machines, you’re going to develop your communication skills. This is because there’s likely going to be other people everywhere; from the front entrance to machines themselves.

When you’re inside a gambling establishment, communication is a big part of the ethics. People expect you to be polite and friendly, as it’s what gambling culture is all about.

Money Management

A lot of the time, people’s confidence levels are linked to their ability to manage money.

If you can successfully manage your money, it automatically provides you with self-belief and confidence. After all, it’s one of the most difficult tasks in life.

Whilst playing slots, you have to properly manage your funds from the beginning to the end of the game. Ideally, you should never go outside of your budget or comfort zone, as this can lead to reckless gambling and poor decision making.

Socializing and New Friends

If you gamble at a land-based casino, you have a great opportunity to socialize and make new friends – especially around the slot machines.

This is because there are usually tons of people there. Sometimes they will be alone, sometimes they will be with friends or partners.

Either way, it’s common for people to walk into casinos, start chatting with randomers, and then instantly become friends.

The same applies with online casinos – although in a slightly different way. With online casinos, there’s a huge internet community behind them. For example, there are lots of forums and social media pages dedicates to online gambling tips and tricks, where people provide each other with advice and even arrange joint sessions together.

Free Bonuses and Special Offers

When you receive something of value for free, it really helps your confidence. In the online casino world, this is all too common thanks to bonuses and special offers.

No matter which online casino provider you join, the likelihood is that you will consistently encounter free bonuses and special offers, whether it’s free spins on the slot machines or matched deposits up to a certain amount.

If you see a bonus or special offer, make sure to embrace it with open arms.

Test Yourself with New Games and Rules

Lastly, casino games can help your confidence due to the fact that you’re testing yourself with new games and rules. Naturally, this involves some form of difficulty, which is great for enhancing your confidence and ability to handle some light pressure.

For example, if you play blackjack for the first time, it will be an unusual experience at first. However, once you get the grasp of the rules and how everything works, it will give your confidence a major boost due to the fact you tackled something you originally knew nothing about!
June 7, 2022
Can You Use Online Sportsbooks In Texas?

Time to check out the Lonestar state and its views on online gambling. When you think of Texas you think of hot weather, BBQs, Live country music, and Cowboy Boots and Hats but what about sports betting! Did you know that Texas is best known for its Football!?

Current Sports Betting Situation in Texas

Sports betting is unfortunately deemed illegal in Texas, despite the state’s enormous sports fan base.

Even while there are hints of a shift, Texans shouldn’t get their hopes up for legalized sports betting any time soon with the closest expectation of legalization in 2024. The Lone Star State has long been staunchly opposed to gambling of any kind.

There are a few exceptions to this rule. However, daily fantasy sports services, such as DraftKings and FanDuel, are authorized to operate in the state despite the state’s prohibition on traditional sports betting.

Lawmakers in Texas have introduced legislation to enable in-person and mobile sports betting, but it has a few major hurdles to overcome.

Can I Legally Bet in Texas

The legality in Texas is strange. The answer to the famous question “can I legally place sports bets in Texas” is Yes & No, rather confusing right? Although you cannot legally place a land-based bet or find a legal online bookie operating from Texas, residents are legally permitted to use offshore bookies. You won’t be penalized for signing up and placing bets at an overseas sportsbook since Texas law doesn’t explicitly prohibit them. Choosing a trustworthy bookmaker registered in a recognized state ensures that you may wager safely at any of the best Texas sports betting sites.

The Way Forward

Texas may become the second-largest sports-betting state in the nation if it legalized sports betting, according to estimates.

Texans are expected to wager $9 billion on sports each year, even without internet and mobile betting. More than $500 million would be lost as a result of a tax of 6.25 percent.

An anti-gambling establishment and a desire to tap into that potential cash are colliding, creating a dynamic if this law proceeds forward.

This law will have to overcome more than just a general anti-gambling sentiment. However, as you’ll see further down if the state were interested in making sports gambling legal it would have to modify its constitution.

The state lottery and horse and dog racing are the only forms of gambling that are authorized in Texas. There is just one tribal casino in the entire state, and it is only permitted to sell slot machines, not table games. Bookmaking is a Class A misdemeanor in Texas, where gambling regulations are quite strict. The Dallas Cowboys, the state’s most popular sports club, have agreed to a sponsorship deal with WinStar World Casino despite the fact that sports betting is outlawed in Texas.

The fact that the state’s premier sports team has signed a huge contract with a casino firm is another piece of the jigsaw coming together, even if it doesn’t indicate legalization is imminent in Texas.

How to wager on Sports In Texas

Only one land-based tribal casino and no physical bookies can be found in Texas at the moment. An idea of how things will most likely function moving forward is provided by the proposed law on sports betting. It is quite simple to open online sports betting account, deposit money, and place legal bets in other states that have already legalized online gambling.

Sign up for an account by first reading reviews of all the finest Texas-based online sports betting sites. If you want to bet, you have to be in Texas to open an account and place bets. Once your account is set up, you’ll be able to deposit money using a variety of common banking methods. When you make a deposit, you may be eligible for special incentives and promotions.

Sports Wagering Tips

First, there are a few things you should always keep track of. For starters when it comes to sports wagering we need to look at the mentality. Are you looking at sports wagering as a fun game of chance, or are you looking at sports wagering as a risky method of increasing funds? If you lean more towards the latter you’re in the right mindset. Sports betting although to many seen as a game of luck is also an art of probability.

Although Sports wagering will always have a high element of risk and luck in the mix there are a number of small type bets you can place to earn continuous wins over 1 life-changing pot. It’s recommended to stick to one sport. Let’s take MMA as an example, you are going to want to look at all the rules and regulations of the sports, fighting styles, probability of the fighting styles against other fighting styles, and more. Once you do that you’re going to want to find the fighters that have the preferred fighting style with the highest win probability against the weaker fighting style.

Put simply, let’s take the boxing style vs a grappler/wrestler. Or in other words Mcgregor(Boxing) vs Khabib(Wrestling) although both are martial artists they both have fighting styles. Boxers are known to struggle against wrestlers in MMA due to stamina. If we have done our research we can figure out the probability of chance that the boxing style will have against the wrestling style and place bets accordingly.

June 7, 2022
How Online Casinos are Trying to Differentiate Themselves From the Competition

By 2023, the online gambling sector is expected to be worth $97.8 million, making it one of the fastest-growing industries. As a result, the market is getting ever more competitive. What’s going on here, and why is it happening?

The improvement of cloud technology over the last ten years appears to be a major factor. Consider the rise of mobile technology, better connections, and an increasing number of apps. In addition, research has revealed a significant increase in the number of females playing at online casinos. In general, ladies prefer to bet in solitude and are less frightened by male players, according to research. In addition, there are women-only brands.

Online casinos, on the other hand, have been found to appeal to people of all ages. One reason why these companies are so prevalent is that people like playing casino games for the amusement and fun of it. It’s not just gamblers who take advantage of internet casinos for their own benefit.

Why Is It Important for Online Casinos to Retain Their Position as the Market Leader?

There are more than 100 casinos to select from in the United Kingdom alone. As a result, the number of casinos throughout the world is expected to be enormous.

New casinos are springing up all the time, so why not? Even so, it isn’t only the totally digital casinos that are benefiting from this increased public interest in gambling. Businesses that already exist in the real world are expanding their presence as well.

At first glance, the rise of internet casinos may appear to be a good thing. Despite this, they must maintain a competitive edge in order to thrive.

Here are some ways that online casinos keep an edge over one another

The Usage of Gift Cards

Using gift cards does not link your checking account to your money. Consequently, the worst that may happen if your account is hijacked, is the cash in your gift card. So won’t have to worry about losing any of your money or any other financial accounts you may have.

Because gift cards frequently have the same security protections as debit cards, it’s nearly difficult to hack one. Most of the greatest casino apps and websites accept several of the most common gift cards. Visa gift vouchers casinos are widely available, which means that players may use their Visa debit or credit cards at these sites.

Many banks and credit card companies have a sour taste in their mouths when they observe online casino activity. You may keep your gaming payments secret from your banking institution by playing at online casinos that take gift cards as a payment. If you are interested in learning more, you might want to check out this guide about instant gift card casinos for US players.

Pairing

Everything a casino does revolve around its products and services, especially online casinos. Businesses that don’t innovate and produce new games risk falling behind those that can maintain a consistent stream of new products.

However, creators can only do so much, and this is why casinos couple games. It is possible for casinos to keep their customers engaged and avoid boredom by matching games that are similar, but not exactly the same as each other. Bingo is an excellent example of this type of game. As a stand-alone game, online bingo can quickly lose its allure for gamers who are looking for more variety. A wide variety of items is critical to a player’s entire experience, regardless of whether or not they want to continue playing. The option to pair games gives users a reason to go out and try something new.

Rewards

The online casino sector is not unique when it comes to offering top-notch promos to entice new players. There are two reasons why incentives are so crucial. As a first step, they’re eye-catching and allow comparisons to be made with other offerings. Secondly, they show the company’s professionalism. If a casino offers consumers a variety of freebies and discounts, it shows that the company is well-known and well-established.

As a result, small businesses and startups would not be enabled to offer as many promotional offers as larger companies. As a result, the casinos are naturally the market leaders.

Technology

No one can deny the fact that online casinos make significant investments in technology, which explains why the industry as a whole makes billions of dollars in earnings, much beyond those of any other sector in the United States. The key is mobile technology. 5G software and programs allow online casinos to remove the typical barriers that stand in the way of customers.

A fast and stable connection, for example, keeps games from stuttering and degrading the user’s experience. Since modern phones always have a solid internet connection, it is possible for people to play and download items from any place on the globe at the same time. Gaming establishments that have invested in 5G technology are already experiencing the benefits of its Ten Gbit / s per sec average data transmission rate. When it comes to making a name for themselves, online casinos use a combination of their core offerings, technology investments, and marketing campaigns. With a market value of $76.8 billion in 2022, it is a system that has proven effective.

June 7, 2022
8 Important Things To Know About Using Social Media In China

As the world’s most populous country with over 1.3 billion people, China has the largest number of internet users – 731 million as of December 2016. According to a report by We Are Social and Hootsuite, around 96% are active social media users. With such a large population online, it’s no surprise that social media platforms in China have evolved to become very different from their Western counterparts. If you’re planning on marketing or doing business in China, it’s crucial to understand how social media works there. Here are eight things you need to know about social media in China.

1. China Uses Their Social Media Platforms In unique Ways

In China, the government’s Great Firewall blocked social media platforms from the western world, such as Facebook, Twitter, and Instagram. Instead, China has developed versions of these popular platforms, WeChat, Weibo, and Youku.

WeChat is a messaging app that combines WhatsApp, Facebook, and Skype features. It has over 700 million monthly active users and is particularly popular with younger generations. Weibo is a microblogging platform similar to Twitter, while Youku is China’s answer to YouTube. Using Chinese Social Media platforms allows you to connect with Chinese consumers and tap into local influencers to promote your brand. Hence, if you want to succeed in China, you must understand how these platforms work and use them accordingly.

2. Social Media In China Is Highly Regulated

The Chinese government exercises a high degree of control over all internet activity in the country, including social media. All content must comply with strict censorship laws, which means that specific topics are off-limits entirely. For example, discussions about human rights, democracy, or freedom of speech are censored on social media.

Additionally, users must register for accounts using their real name and identity card number, making it easier for the government to track and monitor online activity. As a result of these censorship laws, social media in China is a more closed and insular environment than in the rest of the world.

3. Users Are More Active Than Their Western Counterparts

Social media users in China are some of the most active globally, with Weibo users posting 35 times per month and WeChat users sending 38 messages per day. This contrasts with the average Facebook user, who only posts 1.4 times per month.

The high level of activity on social media can be attributed to several factors, such as the fact that many platforms are used for more than just social networking. For example, WeChat is also used to make payments, order food, and book taxis.

This high activity level presents a great opportunity for businesses looking to market their products or services to Chinese consumers. However, it also means that companies need to be prepared to invest more time and resources in their social media presence in China.

4. Visual Content Is Key On Social Media in China

While text-based content is still prevalent on social media platforms in the West, visual content such as images and videos is king in China. Over 80% of Weibo users say they are more likely to pay attention to image-based posts than any other type of content.

This preference for visual content is likely because social media in China users are more active and consume more content than their Western counterparts. As a result, they prefer quick and easy-to-digest content that can be consumed quickly.

5. Timing Is Everything When Posting On Social Media In China

The social media landscape is incredibly active, with users posting an average of 3 times per day on Weibo. This high activity level means that timing is crucial for getting your content seen. The best times to post are during commuting hours (7-9 am and 5-7 pm) or during lunchtime (12-2 pm).

It’s also worth considering the time difference when scheduling posts, as China is 9 hours ahead of GMT. If you’re targeting Chinese consumers, you’ll need to schedule your posts for early morning or evening to catch them when they’re online.

6. User-Generated Content Is Increasingly Important

User-generated content (UGC) is content created by users rather than brands or businesses. This could be anything from product reviews to social media posts. In China, UGC plays an increasingly important role in purchasing decisions, with 70% of social media users saying they trust UGC more than traditional advertising.

This trend is being driven by the increasing skepticism of Chinese consumers towards advertising and the popularity of UGC platforms such as Xiaohongshu (a social shopping platform) and Douban (a movie review site). If you’re targeting Chinese consumers, it’s worth considering how you can incorporate UGC into your marketing strategy.

7. Live-Streaming Is Popular

Live streaming is a relatively new phenomenon in China, but it’s already become trendy on social media platforms such as Weibo and WeChat. Live streaming is now the most popular form of online entertainment in China, with around half of internet users (47%) watching live streams regularly.

This trend is driven by the increasing number of people using social media on their mobile phones. Live-streaming allows users to watch and interact with content in real-time, perfect for when you’re going. Live streaming could be a great option to engage with Chinese social media users.

8. There Are Several Tools To Help You Manage Your Social Media In China

If you’re looking to manage your social media in China, several tools can help. WeChat offers a range of features that allow businesses to create and manage their accounts and interact with customers. Weibo also has several business-friendly features, such as the ability to run ads and track analytics.

In addition, several third-party social media management tools can be used to help with everything from scheduling posts to analyzing data. Hootsuite Insights is one such tool that offers a free 14-day trial, so it’s worth considering if you’re looking to get started with social media in China.

Social media is a vital part of marketing your business in China. However, it’s essential to be aware of the unique landscape and how to reach and engage with Chinese consumers effectively. You can ensure that your social media strategy is tailored to the Chinese market and stands out from the competition by following the tips above.

June 2, 2022