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A pillar content strategy is a way to plan out content with the intention of covering every related topic your audience needs. You can use this strategy for blogs or other marketing materials, such as white papers and ebooks.

It’s an efficient way to provide value to your readers while also making it easy to find what they need on your website.

What is a Pillar Content Marketing Strategy?

A pillar content strategy is a collection of content that you create and publish on a regular basis. This strategy aims to help you establish yourself as an authority in your industry, generate traffic, and convert leads into paying customers.

The benefits of pillar content are:

• You build trust with your readers by establishing yourself as an expert in the field.
• Your visitors will be more likely to buy from you if they’ve already been impressed by the quality of the information provided by your product or service (eBook, infographic, etc.) It helps you drive better traffic to your website or blog.

1.  Identify Your Best Performing Content

To create a content marketing strategy, you must first identify the best-performing content you’ve produced in the last 3-6 months. This can be done by examining your social media, email list, customer support, and sales data.

Once you have identified what has been successful for you, keep an eye out for trends when developing new pieces of content that will help inform future posts.

2.  Create Your New Pillar Topic and Subtopics

The next step is to create your list of topics and subtopics. Start by writing a few ideas for what you could write about. You may want to look at the blog section on your website or the last blog posts you’ve published, then think about which topics get the most engagement or shares.

Next, think about how relevant each topic is for your audience—not just in terms of whether they will care about it, but also in terms of what marketing benefits they might gain from reading it (i.e., do they buy products from you that would be related? Do they work in industries that would benefit from something like this?).

Then look at how relevant each topic is for your business—is there some aspect that can help you improve? Would having more information about this area improve your product?

Finally, consider how relevant each topic is for other companies within your industry/market segment.

3.  Create Your Main Pillar Piece

Each pillar of your content marketing strategy is going to be a piece that can stand on its own. These are the big pieces you want to promote, and you’re going to use one of these pillars as the main piece for each month.

The pillar should address a specific pain point or problem that your target audience experiences with your product or industry. It should also include an offer for them to take advantage of if they want to learn more about it.

4.  Create Supporting Pieces for Each Subtopic

Once you’ve created your pillars, you can jump into creating supporting pieces for each subtopic. You can do this by going through the lists of topics related to the main pillar topic, then jumping into those lists for each subtopic.

For example, if your Pillar 1 is “Business Growth” and has 3 subtopics: sales, marketing, and customer service; you would create these supporting pieces:

• A list of topics related to “sales” in Pillar 1. This might include “how I sold $100k in my first year” or “5 sales hacks I use daily.”
• A list of topics related to “marketing” in Pillar 1. This might include “how I got 250k followers on social media” or “4 tips for content marketing success.”

5.  Include Internal Links in Each Post

Internal links are clickable passageways leading from one page of your website to another. They’re essential because they help visitors find what they’re looking for and make your website easier to navigate. By making it simpler for search engines to browse and index your pages, internal links can enhance SEO.

Do not forget to check out blogging for content marketing for more advanced tips!

Let’s say you have an article called “How To Build a Pillar Content Marketing Strategy” promoted across multiple channels, including social media, paid ads, and email campaigns. Here, it would be helpful to include internal links throughout the content.

It will help people find related pieces of content on your website if they might want more information or want to learn more about pillar content marketing strategies in general.

6.  Create an Editorial Calendar with Upcoming Topics and Related Posts

• At the start of the year, create an editorial calendar.
• Include topics, dates, and titles of posts. A sample calendar could look like this:

January 12th: How to create a pillar content marketing strategy

February 8th: 8 tips for making sure your content marketer was engaged in 2019

March 5th: The importance of creating content that’s shareable on social media

7.  Plan out content with Keyword research

Plan out your content with the intention of covering every related topic your audience needs by utilizing keywords.

Keywords focus on what your audience is currently searching for and what they may require. So map out necessary keywords relevant to your business to help people to find you. It helps with SEO to rank on google on the first page for being relevant to that specific niche.

Conclusion

In summary, a pillar content strategy is a way to plan out content intending to cover every related topic your audience needs. Identifying those topics and creating an editorial calendar supporting them is key.

You can then use these pillars as the foundation for your business’s other content marketing strategies, including social media posts, email newsletters, and more.

It’s time to get driving traffic to your site and you’ve decided that guest blogging is a good way forward. You’re amongst good company, guest blogging is a hugely effective and successful way of sending links and traffic to your site. Launching your first campaign to win guest posts can be daunting, and it is a lot of work, this guide will set you on the right path.

How To Design A Guest Blog Outreach Campaign 

Building and launching a campaign will take work if it’s to be successful. It turns out there’s more to it than just blog writing. Putting in the effort will reap rewards down the line, plus it sets the foundations for many future campaigns to build on.

Define Your Goal

Setting goals is a fundamental part of building your guest blog outreach campaign. Without goals to track you’ll be lost, adrift in a sea of confusion over whether your campaign has actually been successful or not.

A great number of business leaders swear by the use of SMART goals. These are goals that are: Specific, Measurable, Achievable, Relevant, and Time-bound. A goal that is all of the above will ensure that it isn’t set just for the purpose of setting a goal, but is actually useful for your business.

A great example of a SMART goal for your guest blog outreach might be to increase quality backlinks to a specific page on your site by the end of Q4. It needs to be a goal that drives and motivates your campaign, and that also has clearly measurable success criteria.

Craft A Strategy

Sending out emails here and there to any blog without a real focus is a surefire way to achieve nothing. You need a strategy. Draw up lists of your target blogs, get to know their audience, and explain how you can drive value to this readership. Don’t be afraid to get niche on this. Focusing on individual niches not only makes it easier to segment and understand your campaign but also allows you to tailor your message accordingly.

Create A Targeted List

Once you’re sure of your target audience, it’s time to focus on specific blogs that you want your campaign to feature. It’s time to get organized. Build a spreadsheet that has all of the core information on it; site title, site URL, contact details, niche, style, and anything else you can think of that’s pertinent to the campaign. Additional information could include a domain’s authority, current backlink profiles, and a link to their guest blog policy, there are endless options, tailor it to your needs.

Being organized like this will not only help you to track the progress of your outreach but also lead to a greater level of success. 

Begin Outreach 

This is where personalization is king. Blog and agency owners will be receiving endless emails related to guest blogging, and it gets old. If you want to avoid the trash before even being read there are a number of steps to work on.

• Make sure that your subject line is tested and well-written, this is your chance to grab attention.
• Get personal – people want to feel like they’re having a conversation with a real human and aren’t just part of another mail merge (even if they are…)
• Be clear and concise – don’t waste people’s time or they’ll switch off, make it clear what you want from the start of the email
• Getting into details on your guest blog can help give insight and might seal the deal sooner.

Promote Your Campaign 

You’ve been successful and now your guest blogs are live on multiple domains. Congrats! But the work doesn’t stop there. Now you want to get as many eyes as possible onto those blogs. Hopefully, the blog owner will be sharing your content and naturally driving traffic towards it, but you should also be sharing it within your own network and via social media.

Track Results 

By looking into the analytics of your own site you’ll be able to see where you’ve acquired traffic, including via guest blog posts. This allows you to understand which blogs have been successful against your targets and helps you to plan your strategy moving forward.

Key Takeaways

Guest blogging is an effective and powerful strategy, getting the outreach right will depend on your audience and the blogs in that network. Tailor your message, build relationships, and over time your campaigns will deliver.

• Personalization is the king of outreach, don’t opt for the quicker mass email, tempting as it might be.
• Always ensure your campaigns are measurable with tangible metrics.
• Once you’ve run a campaign, analyze it, and adapt it for next time.

The process of sales outreach depends on having accurate contact information for potential leads. Inaccurate data can lead to wasted time and effort trying to reach the wrong people and ultimately result in lost sales opportunities.

That’s why it’s so important to have reliable data when conducting cold outreach. Reliable data sources will provide you with up-to-date contact information for your leads, which will save you time and increase your chances of making a sale.

There are a number of ways to obtain reliable data for your cold outreach efforts and in this article, you will discover easy ways to get reliable data for cold outreach.

An introduction to cold outreach

What is cold outreach in sales and marketing? Cold outreach is the process of contacting potential customers who have had no prior interaction with your business.

The goal of cold outreach is to generate new sales opportunities by building relationships with potential customers. In order to do this, you need to have accurate contact information for your leads.

If you’re using outdated or inaccurate data, you’ll waste valuable time trying to reach the wrong people. This can lead to lost sales opportunities and damage your business’s reputation.

That’s why it’s so important to use reliable data when conducting cold outreach. Reliable data sources will provide you with up-to-date contact information for your leads, which will save you time and increase your chances of making a sale.

There are a number of ways to obtain reliable data for your cold outreach efforts and in this article, you will discover easy ways to get reliable data for cold outreach.

Why is accurate data so important for cold outreach?

There are several reasons why accurate data is essential for cold outreach. First, it’s important to remember that cold outreach is a numbers game. The more people you contact, the more likely you are to generate new sales opportunities.

If you’re using inaccurate data, you’ll waste valuable time trying to reach the wrong people. This can lead to lost sales opportunities and damage your business’s reputation.

Second, when you do make contact with a potential customer, you want to be able to make a good impression. This is only possible if you have accurate information about the lead.

For example, if you’re trying to sell a product or service to a lead, you’ll need to know what they’re interested in and what their needs are. Having accurate data will allow you to customize your sales pitch and increase your chances of making a sale.

Finally, it’s important to remember that cold outreach is a competitive process. There are likely other businesses trying to reach the same leads that you are.

If you’re using outdated or inaccurate data, you’ll be at a disadvantage compared to businesses that have reliable data. This can make it difficult to generate new sales opportunities and grow your business.

How to get reliable data for cold outreach

There are a number of ways to obtain reliable data for your cold outreach efforts and here are the two common ways to get reliable data for cold outreach processes.

Scrapping data from social media platforms

When it comes to finding reliable emails and contact numbers, LinkedIn is by far the most popular platform that salespeople use. While it’s possible to find this information manually by visiting each profile, the process is time-consuming and not very effective.

Manual scrapping of data would take many man hours and in many ways, extremely cost inefficient. There are many software in the market that allows you to scrap data from social media platforms available right now, thanks to the power of the Internet.

Email Sales Engines

For seasoned sales and marketers, email sales engines such as ContactOut are one of the best options when it comes to speed and reliability.

In most of these tools, all you need is a first and last name plus a company domain, and the engine will do the rest of the work for you.

The email sales engine will find the right contact information in its database and deliver it to you in a matter of seconds. ContactOut is one of the most popular email sales engines available today and it’s used by over 2 million salespeople and marketers around the world.

TL;DR: The usage of email sales engines allows your sales and marketing team to put productivity at its peak — all thanks to the limited time we have on a daily basis.

Summary

The importance of accurate data for cold outreach cannot be understated. If you’re looking to generate new sales opportunities and grow your business, it’s essential that you use reliable data sources. There are a number of ways to obtain reliable data for your cold outreach efforts and in this article, we’ve covered two of the most common methods. Remember, the more accurate your data is, the more successful your cold outreach will be.

If you’re looking for an unrestricted connection for your WordPress that provides backing for e-commerce to your website that enables you to have an online store, then you should think about having a WooCommerce shop. With WooCommerce, you can generate an online shop with premium themes that you can customize, a user-friendly interface, and amazing scalability.

Presently, the next big thing in e-store is WooCommerce. Its unique goal is to convert your WordPress blog into a substantial e-commerce shop. Due to the platform’s flexibility and sufficient customizable themes, WooCommerce for an online store expansion is recommended if you start small. 

However, there is a WordPress layout and development service that delivers quality results at an affordable price. The PSD2HTML development organization assists small and large businesses by providing a complete spectrum of services across the website expansion flow, from HTML/CSS markup to entire remedies for different CMS and eCommerce platforms.

When Should You Consider WooCommerce?

• When you have a limited time.
• If you are an experienced innovator, but not a coder.
• When you need an excellent semantic and credible code.
• If you want a private, well-trained connection developing the design.

Are you considering picking PSD2HTML for your next WooCommerce theme? Here are 13 valid reasons to go on with it!

Post Delivery Support

Have you bought a product or employed the services of a professional, and after completion, you get so caught up in the whole service that you are confused about the way out? You decide to make a call, and you are told you will pay for any extra service. Well, the PSD2HTML support team is different! They always look forward to hearing your complaints and solving your problems.

After the services are delivered, you still have the privilege of constant assistance from the developers should you meet any difficulty along the way. So, once you encounter any functionality problems, feel free to contact them!

Beneficial Communication

This implies that you don’t need to struggle to adapt to our workflow. You will be provided with any workflow you select. Also, you are free to use any communication medium of your choice.

Competent Developers

The developers at PSD2HTML are well trained and capable of delivering high-quality services. They possess industry capability and have gained many years of practical knowledge in carrying out the nicest web design patterns to provide market-leading remedies.

We encourage you to take advantage of the extended years of knowledge and mastery of PSD2HTML web developers. That is because they execute the development strategies satisfactorily to provide the most decent products in the market.

Rapid Delivery of Services 

At PSD2HTML, the extensive resources and experienced web developers permit rapid project delivery, and sometimes projects can be completed and delivered even before the deadline. So, accomplishing your project is of ultimate importance to PSD2HTML. 

A Passionate Project Executive 

By employing the services of PSD2HTML, you have the privilege of working with a dedicated project executive suitable for your project who will provide solutions to all your inquiries and problems. So, you are not left to your fate as they will ensure you are properly acquainted.

White-Label Development

Because one of the topmost priorities of PSD2HTML is to deliver good quality WooCommerce websites to their clients, they can function as a white-label development medium. Also, you can rebrand their delivered product to your taste.

Confidentiality

At PSD2HTML, you don’t need to be worried about your personal and commercial data being exposed to the public. Everything is kept confidential. That is achieved by endorsing a lawfully binding confidentiality agreement.

Excellence

PSD2HTML has script-coding devotees. That implies that they don’t employ bloat-creating automation methods, and the result of their hand-coding devotees has been amazing and satisfactory to their clients.

Profitable

The PSD2HTML service is profitable and, most importantly, economical and exceptional. So you are getting value while being cost-effective!

User-friendly Interface

The PSD2HTML tool provides you with straightforward and successful management. Also, it enables you to concentrate on the most vital aspects. It has a friendly-to-use interface and can be operated on windows, iOS, or Smartphone devices. 

Collaboration 

PSD2HTML collaborates with companies that want to start or revamp their websites. They also have business-trained groups that specialize in developing web pages for small and large corporations. Also, deliver quality remedies and technologies to people who need them.

Money-Back Guarantee

You have the privilege of getting your money back in full if you’re not satisfied with the services. However, the teams are convinced that you will certainly be pleased when your project is delivered.

Updated on Latest Trends and Innovation

Serving you better is the utmost priority of PSD2HTML. Because of this, they invest powerfully in research and growth units to be at the forefront of growth standards and to investigate modern technologies to provide the best services to their customers.

Conclusion

PSD2HTML is one of the best companies to employ its WooCommerce development services if you want to optimize your e-commerce website. I am sure you don’t like navigating sluggish websites because it will easily get you bored, making you leave immediately. The PSD2HTML services are your go-to if you want a fast and SEO-friendly WooCommerce WordPress site!