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SaaS Backlink Building Strategy

When doing SEO for SaaS, it’s important to have consistent means of building backlinks. Without that, you’ll find it difficult to outrank competitors, especially in competitive software categories.

For example, if you want to rank for “SEO tools”, you’ll be up against some tough competition. In this post, we’ll give an overview of how to build backlinks for SaaS companies.

Software Review Websites

When you’re just starting out, software review sites are a great way to build foundational backlinks. You can submit your product to sites like Capterra, G2, and TrustPilot, which will help give your SEO a boost. Make sure you take the time to fill out each site’s listing completely and accurately, as this will improve your chances of being accepted.

To get the most out of these listings, be sure to include links back to your site in the “Website” field. You can also include additional information in the “About” section, such as a brief description of your product and how it helps users. Some platforms will allow you to include separate links to product demos as well as pricing pages.

If you have any industry awards or accolades, make sure to list them here as well. These will help build your product’s credibility and increase the likelihood that users will take your listing seriously.

Creating Linkable Assets

Before you start putting serious efforts into backlink building, it’s a great idea to build a base library of linkable content first. Normally people will think of linkable assets as the typical link magnets like infographics and whitepapers, but what I mean is that you should have content that can be easily linked to in anchor text.

The most consistent way to build backlinks for SaaS companies is through guest blogging, so you’ll want to have blog content on your own website that can be linked to in a natural, conversational way in your guest blog content. Without a strong base library of content, you’ll find yourself struggling to find natural-looking anchor text in the content you produce. It’s important to create a versatile and varied library so that your anchors are easy to insert into content for different types of websites.

If you’re just beginning your blog, a good starting point would be to publish 1 blog for each category your site is going to cover. This way, you’ll be able to pitch guest posts to blogs that cover each of these topics right off the bat.

For example, if your SaaS was a WhatsApp CRM for Shopify merchants like Zoko, your blog categories could look something like this:

• eCommerce
• Customer Service
• Sales
• Shopify
• WhatsApp

By producing a blog for each of these categories, you’ll have a strong ‘library’ of anchor text to choose from when producing your guest blog content.

Guest Post Backlink Funnel

Link Prospecting

Link prospecting is the process of finding target websites that are likely to give a backlink to your website. In this case, we’re focusing solely on websites that are most likely to accept guest blog content. This strategy can be a lot laborious, so you can look for link building services provider as well if you want to get results quicker. 

Websites that are most likely to accept your guest post are ones that have already published guest submissions in the past.

But how can you tell if a website has already accepted guest posts?

Simple.

Head to Google and use any of these search operators:

• “your keyword” + “guest post”
• “your keyword” + “guest author”
• “your keyword” + “contribute to”
• “your keyword” + “write for us”

After you’ve built up a list of target websites, the next step in link prospecting is to find contact email addresses for your outreach.

How to Manually Find Contact Email Addresses

• Skim the company website’s header, footer, about and contact pages.
• Check the company’s Facebook Page in the About tab.
• Check the company’s LinkedIn Company profile.
• Check the company’s YouTube channel.

You can also find contact information using search tools like Hunter or Apollo.io. While these platforms don’t always have contact emails on file, their databases are quite robust and you’ll usually be able to find what you’re looking for. Email finder tools work best for larger, more established companies, as it’s more likely they have public-facing contact information available.

Writing the Pitch

Finding contact information is one thing, but crafting a guest blog pitch that actually converts is another story. But there’s one thing every effective pitch has in common: leverage. 

When you’re writing a guest blog pitch, your ultimate goal is to get the publication to say yes. In order to do that, you need to show them how publishing your article will benefit them. 

Think about it from their perspective: why would they want to publish your article? Is it because it will help them grow their traffic? Is it because it will position them as an authority in their industry? Is it because it will introduce their audience to a new product or service? 

Whatever the reason may be, make sure you spell it out in your pitch. The more specific you can be, the better.

Including links to your previous work is also a good idea. As you might already know, social proof works wonders in driving conversions. This will give the publication an idea of your writing style and help them determine whether or not you’re a good fit for their site. 

Tailoring Your Pitch

Now that you know what needs to be included in a guest blog pitch, it’s time to start tailoring your pitch to specific publications. 

The first step is to visit the website of the publication you’d like to contribute to and take a look at their existing content. This will give you an idea of their writing style, tone, and overall theme. 

From there, you can start to tailor your pitch. The goal is to make it as specific as possible while still demonstrating how your article will benefit their audience. 

Here’s an example: 

Hello {{firstName}}, 

I was recently reading the {{companyName}} blog and noticed that you regularly publish articles on the topic of SEO. I’ve been working in the SEO industry for the past few years and have a lot of valuable insights to share. 

In particular, I’d like to write an article on the topic of backlinks. I think this would be valuable to your audience because X,Y, and Z. 

If you’re interested, I’d be happy to send over a few examples of my previous work. 

Thank you for your time and I look forward to hearing from you soon. 

This pitch is specific, demonstrates how the article will benefit the publication’s audience, and includes links to the writer’s previous work. 

Key Takeaways

When it comes to guest blogging, quality trumps quantity every time. It’s better to have a handful of high-quality backlinks than a bunch of low-quality ones.

To recap, here’s how backlink building for SaaS companies is done effectively:

• Guest blogging on relevant websites is the most consistent backlink building method for SaaS companies.
• The first step in guest blogging is finding contact information for the website’s editor or author.
• Email finder tools like Hunter or Apollo.io can be helpful in finding contact information.
• The second step is to write a pitch tailored to the publication you’re targeting.
• Your pitch should demonstrate how publishing your article will benefit the website.
• Including links to your previous work can also help convince the publication to say yes.

Instagram is a social network that is used by millions of people around the world, but only a small part uses it as the main platform for business promotion and earnings. This social network sells goods and services that are easy to photograph and beautifully process, for example, restaurant food or manicure services.

If you have your own brand and sell something offline, then you should carefully study your audience and start making money with Instagram. By shooting useful and interesting content, you will attract a large number of people to your company and sales will increase.

Today we will talk about how you can promote your business on this platform and what will help you grow your account.

Start promoting right away

The mistake of many entrepreneurs is that they try to succeed on their own for a long time, and in the end they spend a huge amount of time wasted. In 2022, it is very difficult to become famous on social networks without the help of various promotion methods. You will just work for 100 people for several months and lose motivation.

We advise you to turn to companies like Viplikes at the very beginning of your journey to buy Instagram followers from them and immediately forget about the problem of a small audience. Such companies provide accounts of real people who fit your audience. You can manually configure what characteristics you need: city, gender, age, and so on.

As far as influencer ads go, that’s worth the wait. Most popular creators don’t sell ads to start-up brands, or do so for a lot of money. For this reason, we recommend that you wait until you can collaborate with authors equal to your number of readers.

Separate personal and business accounts

If you plan to maintain an account for your brand, then you need to create a separate business profile from your personal business profile. This is necessary even if you are, for example, a tattoo artist and work individually. A personal account was created for you to share family photos there and communicate with friends. He is not suitable for work.

In a business account, you should only publish the results of your work and talk about the process of its implementation. Try to avoid personal topics because there will be an audience unfamiliar to you and you may have disagreements about some topics.

It is also worth understanding that in the process of work you will buy real Instagram followers on specialized websites and a lot of new people will come to you. This is a great option for a company account to quickly and easily get promoted, but you probably don’t want to share anything personal with these people. Therefore, you should do it on a business account.

How to get people’s attention

First of all, the attention of viewers is attracted by a beautiful picture, so you need to publish bright and stylish photos. For maximum effect, you can use the same filter on all photos in your profile. This will allow you to create a unified account style that will be stored in the memory of the viewers.

If you are not sure that you are good at editing photos and can create beautiful content, then you are better off using the services of a professional photographer. You should not save on content creation because it depends on whether you can monetize it or not.

Now you can use your smartphone as the main camera, but as a rule, the photos are not as high quality as on a professional camera. You should buy all the necessary equipment for filming your products and correctly set up the lighting and location.

Conclusion

Instagram is the main online business promotion platform. We recommend that you create an account for your brand right now and start developing it. This will allow you to increase sales and gain fame in a short time.

A pillar content strategy is a way to plan out content with the intention of covering every related topic your audience needs. You can use this strategy for blogs or other marketing materials, such as white papers and ebooks.

It’s an efficient way to provide value to your readers while also making it easy to find what they need on your website.

What is a Pillar Content Marketing Strategy?

A pillar content strategy is a collection of content that you create and publish on a regular basis. This strategy aims to help you establish yourself as an authority in your industry, generate traffic, and convert leads into paying customers.

The benefits of pillar content are:

• You build trust with your readers by establishing yourself as an expert in the field.
• Your visitors will be more likely to buy from you if they’ve already been impressed by the quality of the information provided by your product or service (eBook, infographic, etc.) It helps you drive better traffic to your website or blog.

1.  Identify Your Best Performing Content

To create a content marketing strategy, you must first identify the best-performing content you’ve produced in the last 3-6 months. This can be done by examining your social media, email list, customer support, and sales data.

Once you have identified what has been successful for you, keep an eye out for trends when developing new pieces of content that will help inform future posts.

2.  Create Your New Pillar Topic and Subtopics

The next step is to create your list of topics and subtopics. Start by writing a few ideas for what you could write about. You may want to look at the blog section on your website or the last blog posts you’ve published, then think about which topics get the most engagement or shares.

Next, think about how relevant each topic is for your audience—not just in terms of whether they will care about it, but also in terms of what marketing benefits they might gain from reading it (i.e., do they buy products from you that would be related? Do they work in industries that would benefit from something like this?).

Then look at how relevant each topic is for your business—is there some aspect that can help you improve? Would having more information about this area improve your product?

Finally, consider how relevant each topic is for other companies within your industry/market segment.

3.  Create Your Main Pillar Piece

Each pillar of your content marketing strategy is going to be a piece that can stand on its own. These are the big pieces you want to promote, and you’re going to use one of these pillars as the main piece for each month.

The pillar should address a specific pain point or problem that your target audience experiences with your product or industry. It should also include an offer for them to take advantage of if they want to learn more about it.

4.  Create Supporting Pieces for Each Subtopic

Once you’ve created your pillars, you can jump into creating supporting pieces for each subtopic. You can do this by going through the lists of topics related to the main pillar topic, then jumping into those lists for each subtopic.

For example, if your Pillar 1 is “Business Growth” and has 3 subtopics: sales, marketing, and customer service; you would create these supporting pieces:

• A list of topics related to “sales” in Pillar 1. This might include “how I sold $100k in my first year” or “5 sales hacks I use daily.”
• A list of topics related to “marketing” in Pillar 1. This might include “how I got 250k followers on social media” or “4 tips for content marketing success.”

5.  Include Internal Links in Each Post

Internal links are clickable passageways leading from one page of your website to another. They’re essential because they help visitors find what they’re looking for and make your website easier to navigate. By making it simpler for search engines to browse and index your pages, internal links can enhance SEO.

Do not forget to check out blogging for content marketing for more advanced tips!

Let’s say you have an article called “How To Build a Pillar Content Marketing Strategy” promoted across multiple channels, including social media, paid ads, and email campaigns. Here, it would be helpful to include internal links throughout the content.

It will help people find related pieces of content on your website if they might want more information or want to learn more about pillar content marketing strategies in general.

6.  Create an Editorial Calendar with Upcoming Topics and Related Posts

• At the start of the year, create an editorial calendar.
• Include topics, dates, and titles of posts. A sample calendar could look like this:

January 12th: How to create a pillar content marketing strategy

February 8th: 8 tips for making sure your content marketer was engaged in 2019

March 5th: The importance of creating content that’s shareable on social media

7.  Plan out content with Keyword research

Plan out your content with the intention of covering every related topic your audience needs by utilizing keywords.

Keywords focus on what your audience is currently searching for and what they may require. So map out necessary keywords relevant to your business to help people to find you. It helps with SEO to rank on google on the first page for being relevant to that specific niche.

Conclusion

In summary, a pillar content strategy is a way to plan out content intending to cover every related topic your audience needs. Identifying those topics and creating an editorial calendar supporting them is key.

You can then use these pillars as the foundation for your business’s other content marketing strategies, including social media posts, email newsletters, and more.

It’s time to get driving traffic to your site and you’ve decided that guest blogging is a good way forward. You’re amongst good company, guest blogging is a hugely effective and successful way of sending links and traffic to your site. Launching your first campaign to win guest posts can be daunting, and it is a lot of work, this guide will set you on the right path.

How To Design A Guest Blog Outreach Campaign 

Building and launching a campaign will take work if it’s to be successful. It turns out there’s more to it than just blog writing. Putting in the effort will reap rewards down the line, plus it sets the foundations for many future campaigns to build on.

Define Your Goal

Setting goals is a fundamental part of building your guest blog outreach campaign. Without goals to track you’ll be lost, adrift in a sea of confusion over whether your campaign has actually been successful or not.

A great number of business leaders swear by the use of SMART goals. These are goals that are: Specific, Measurable, Achievable, Relevant, and Time-bound. A goal that is all of the above will ensure that it isn’t set just for the purpose of setting a goal, but is actually useful for your business.

A great example of a SMART goal for your guest blog outreach might be to increase quality backlinks to a specific page on your site by the end of Q4. It needs to be a goal that drives and motivates your campaign, and that also has clearly measurable success criteria.

Craft A Strategy

Sending out emails here and there to any blog without a real focus is a surefire way to achieve nothing. You need a strategy. Draw up lists of your target blogs, get to know their audience, and explain how you can drive value to this readership. Don’t be afraid to get niche on this. Focusing on individual niches not only makes it easier to segment and understand your campaign but also allows you to tailor your message accordingly.

Create A Targeted List

Once you’re sure of your target audience, it’s time to focus on specific blogs that you want your campaign to feature. It’s time to get organized. Build a spreadsheet that has all of the core information on it; site title, site URL, contact details, niche, style, and anything else you can think of that’s pertinent to the campaign. Additional information could include a domain’s authority, current backlink profiles, and a link to their guest blog policy, there are endless options, tailor it to your needs.

Being organized like this will not only help you to track the progress of your outreach but also lead to a greater level of success. 

Begin Outreach 

This is where personalization is king. Blog and agency owners will be receiving endless emails related to guest blogging, and it gets old. If you want to avoid the trash before even being read there are a number of steps to work on.

• Make sure that your subject line is tested and well-written, this is your chance to grab attention.
• Get personal – people want to feel like they’re having a conversation with a real human and aren’t just part of another mail merge (even if they are…)
• Be clear and concise – don’t waste people’s time or they’ll switch off, make it clear what you want from the start of the email
• Getting into details on your guest blog can help give insight and might seal the deal sooner.

Promote Your Campaign 

You’ve been successful and now your guest blogs are live on multiple domains. Congrats! But the work doesn’t stop there. Now you want to get as many eyes as possible onto those blogs. Hopefully, the blog owner will be sharing your content and naturally driving traffic towards it, but you should also be sharing it within your own network and via social media.

Track Results 

By looking into the analytics of your own site you’ll be able to see where you’ve acquired traffic, including via guest blog posts. This allows you to understand which blogs have been successful against your targets and helps you to plan your strategy moving forward.

Key Takeaways

Guest blogging is an effective and powerful strategy, getting the outreach right will depend on your audience and the blogs in that network. Tailor your message, build relationships, and over time your campaigns will deliver.

• Personalization is the king of outreach, don’t opt for the quicker mass email, tempting as it might be.
• Always ensure your campaigns are measurable with tangible metrics.
• Once you’ve run a campaign, analyze it, and adapt it for next time.