Operating an online casino can be a very lucrative business. But for it to be successful, it is crucial you use an effective social media marketing strategy. Here are four great tips to help you on your way.

Choose the Right Social Media Platforms

The first part of any online casino’s social media marketing strategy involves getting on to the right platforms. While big names like Twitter, Facebook, and Instagram can provide you with access to large numbers of potential customers, and you should most definitely get onto the large social media sites, it is just as important to find more niche social media platforms that cater to your demographic audience. To find the right social media platforms, you need to begin by analyzing consumer statistics. Once you know things like the target age range, the interests of your customers, and their spending habits, you can target advertisements and content accurately by getting on the most relevant social media sites. Also, while you will not be able to get on to every social media platform out there, you should never restrict your social media profile to just one platform.

Attract New Customers with Ads and Promotions

You can place paid ads on most social media sites, and post regular content, to promote your online casino. But make sure you use relevant phrases and keywords to target your demographic audience. For example, if you run an international online casino that wants to attract players in New Zealand, use words like “You can play a wide variety of games at this New Zealand online casino,” in which you specifically mention the country. Think carefully about how best to attract new customers. Online casinos often use promotions as enticing ways of generating new custom. Special time-limited promotions are a great way of convincing people to give a site a go. Furthermore, when you post promotions on most social media sites, you can track the promos to see how successful they have been in converting people into customers. One of the best types of promotions an online casino can offer is a no deposit bonus, which means new players do not have to commit any of their own money to start playing casino games.

Share Knowledge

The more your online casino interacts with its followers on social media platforms, the more engaged those people will be and the more brand-new followers you will get. In turn, that builds brand loyalty and helps to convert followers into active users of your online casino. To interact with followers on social media in the best way, share knowledge and information. By writing content about the casino industry, you are sure to attract and convert more people. So, do things like writing about roulette strategies, the rules for complex casino games, and the history of casino games. Just make sure the content is of high quality and genuinely of interest to your followers.

Create Hype for a New Game or Service

At the end of the day, every social media platform is about popularity and hype. For instance, sites like Twitter base their entire model around what is trending. You can definitely use the hype strategy to your own advantage. If your online casino is about to launch a new game or service, create hype around it so that there is a buzz around the new item and it begins trending. When you recommend a certain game as the next big thing on platforms like Twitter and YouTube, you are sure to get people interested. When you are the first to get your foot in the social-media-trending door, when the trend takes off, people will know that your company spearheaded the idea.

As we progress in our schools the burden of assignments increases day by day. While entering into college and universities we never assume about a load of assignments that are to be given in the future.

We always think that university life would be enjoyable but never-ending deadlines never allow us to do that. Therefore, paraphrasing tools came into being so that students can save most of their time which they used to spend rewriting and paraphrasing articles. 

You would be a mastermind in your college but rewriting lengthy articles and assignments require a lot of time. Therefore, these rewriting tools help students to rewrite lengthy articles and assignments in just a few seconds. 

Delivering unique and original content is very important. Either you are a student or a freelancer you need to avoid plagiarism in all of your documents. Plagiarized content is strictly prohibited in the world of writing. To avoid plagiarism, you can use paraphrasing tools and produce fresh and unique content in just a click. 

What is a Paraphrasing Tool?

A paraphrasing tool is a content rewriter. It scans each sentence and changes the words by adding synonyms and produces a unique piece of writing. Without changing the meaning of the sentence, it rewrites the article completely.

Paraphrasing your articles or assignments helps you to find different ways of expressing yourself. Every writer has a different way of writing and expressing their thoughts. Once we write frequently, we follow the same pattern in all of our articles. The paraphrasing tool helps to eliminate this and provides a unique piece of write-up that is completely fresh and good for SEO as well.

One can even compare his version of writing with the paraphrased version to learn how he can improve his style of writing. 

Why are Paraphrasing tools important?

Paraphrasing tools are important for students, freelancers, researchers, teachers, and article writers. Writing daily can stop the mind to think on the same topic again and again therefore such tools can relax the mind a bit and help people to learn new techniques of writing.

These tools are very easy to use you just need to copy and paste the text and the document is ready in front of you in seconds. 

Other than this, people can avoid plagiarism by using paraphrasing tools. As plagiarism is not at all entertained by the internet these tools can help freelancers produce original content that is plagiarism-free and ready for the Google search engines.  

Let us have a look at some of the best Paraphrasing tools that do wonders for people and provides fresh and original content in just a few minutes. 

Paraphraser.io

An easy-to-use paraphrasing tool that is widely used by students and freelancers for rewriting lengthy content. It removes plagiarism in your content and works as a sentence changer in just a click. 

If you think that this app would provide you with words that would make no sense to you then you are wrong, the advanced algorithms in this app scan each word and change the words in a way that is readable and works best for the search engines. 

This paraphrasing tool is an AI-based tool that changes words without changing the meaning of the sentence. It removes duplicate content and provides an original piece of content that enhances the quality of the article. If you are a freelancer then you should use this tool daily. 

As shown in the image this tool provides three options to choose from that will give you your desired type of write-up instantly. The tool has a very simple interface and is completely safe to use. 

Paraphrasing tool – AI-Based

Freelancers looking for a paraphrasing tool with advanced AI skills should check out this paraphrase tool app with amazing features. You can add up to 5000 words for swapping at once and get immediate results. It provides three alternative standards for writing text in your app: Fluency Standard Creativity: After pasting the text in the designated space, you need to select the paraphrase option from one of the three options. The results are then produced immediately by the rotation technique.

You just have to click on the option to upload or copy-paste the text in the provided section. After that, the application will draw a tribute to your content and deliver fresh and plagiarism-free content that will help your website reach high rankings organically.

iParaphrase

iParaphrse is also one of the paraphrasing tools that people can use to rewrite their content. The app is easy to use and provides results immediately. You can fix your essays and research papers by using this app and remove grammatical errors and plagiarism from your content. To make your essay even more appealing, the app offers suggestions that are synonymous with the sentences that you can choose to improve the quality of your content.

Concluding the topic

To many people writing is an art and they live for writing. But sometimes using rewriting and paraphrasing tools can help them in improving their content’s quality. 

Talking about students who are always lazy to complete assignments consisting of 1000 or more words. For them, these paraphrasing tools are a life savior. As in the past, such tools were never even invented for people who could use them and make their lives easier. We are blessed to have such ease in our lives that we can earn money just by paraphrasing content and submitting it to the clients.

Freelancers are often assigned tasks that they are unable to complete. In such situations, they can use these online rewriting tools. 

Other than this, these tools are so easy to navigate that even children in schools can also use these tools. You don’t need to go somewhere but you just need an internet connection and a paraphrasing tool to complete your writing task. 

Life has become easy with online paraphrasing tools, so use them and save your precious time and learn new words and new methods of writing as well. 

One of the most important aspects of a successful business is having a well-designed and highly functional website. If you are currently looking for a web design company that matches your needs then this can sometimes take time. This is a decision that requires your patience and research, as you want to pick a design company that can help you succeed. If you don’t know where to start then you have come to the right place.

Here are 5 qualities to look for when hiring a web design company.

Experience In Your Industry

First of all, one of the main things to consider when hiring a web design company is their experience and any experience that is relevant to the industry your business works in. If you are a catering business, and a web design company you are checking out have only done websites for funeral homes for example, then their experience is limited and not compatible with your company. You want to hire a web design company that you can have full confidence in and experience will play a huge part in achieving this. You can narrow down your options by including companies that have experience in businesses like yours. This will save you a lot of time going through companies who seem like great options until you realise they have never worked with a format before that you need. This may seem harsh, but web design companies who have created similar websites will be able to produce something more sophisticated and on a much quicker timeline than those who have not. The bottom line is that your best bet is to use a designer who has worked with businesses just like yours. 

A Vast Portfolio

Whatever company you want to hire, you should always check out examples of their previous work and ask to see their portfolio. The portfolio does not need to be flashy and exotic, it just has to be neat, practical and well-designed. A good example of what a portfolio looks like comes from this website design company in Toronto, you can see that their portfolio is vast, unique and clean. It can be tempting to hire web designers who are new to the game, however, the risk of using a startup web design company is that they do not have a track record or experience. On the one hand, you might get lucky and find a new talented designer who can nail your brief, but on the other hand, you risk working with an amateur who over promises and underperforms. Hiring someone with a vast portfolio is a surefire way to get the website design you want. Asking a design company for examples of their work helps you to see what their style is like, how they typically layout pages, and how they create an aesthetically pleasing and functional website.  As a rule of thumb, if a company has an impressive collection of previous work, this tends to be a good indicator that the company can create something fit for your needs. 

Appropriate Pricing

Another key aspect to consider when hiring a web design company is how much they charge and whether this fits within your budget. Before you start to research your options, it is a good idea to set yourself a budget. This will help you to narrow down options too, as you can rule out anything that is way out of your budget range. Also, it will prevent you from overspending as you will have a good idea in mind as to how much you can spend. While there are a lot of factors to consider, money is one that you can’t avoid having to think about. So, when looking to hire a web design company you need to get an exact idea of what they charge for their services and what services they can provide. Ask the company to spell out where the charges go, how long they expect to work on your website and any other questions you have. The more information you have on where the money is going, the better, as you can ensure you get the best value for your money. The main takeaway here is that you need to stick to your budget and get your potential design companies to prove that they are worth what they charge.

A Good Reputation

Another key quality to look out for when hiring a web design company is a good reputation. You must take the time to research your options thoroughly and look for previous customer testimonials and reviews. You will be able to get a fuller idea of what a company is like based on their reviews, so take the time to go through them and try to cross-reference reviews over multiple websites so that you don’t fall victim to believing fake reviews. If a company continuously has good reviews, then you know that chances are they are going to be a reputable company that can help you out. If a company is offering you really cheap rates, definitely be sure to check out their reviews because often if it seems too good to be true, it is. 

Expansive Knowledge

When considering and talking to your potential web design companies, it’s important to ask about their knowledge. You will need them to be able to explain to you in simple terms their methodology, strategy, timelines, milestones and more. If a company seems like they are being vague on these details this could be a warning sign that they do not know as much as they are making out. Additionally, if they find it hard to explain these components to you then working together on a long-term project could be difficult. On the flip side, if a company can answer your questions in detail and provide easy to understand explanations and information then this is an indicator of a company that knows what they are doing. The saying ‘knowledge is power’ is perfectly apt in this situation as the more expansive their knowledge, the better your website will be and this is what will give power to your business. 

So there you have it, five of the most important qualities you need to look for when hiring a web design company. Whether it is for business or a personal page, you want to have full confidence in your website and hiring the right web design company will allow your website to thrive.

Whether you have an online store or offering IT services, you must know how to measure revenue and conversions from SEO efforts. In most companies where the business’s success is mainly tied to income and conversions, people ignore the importance of monitoring SEO success. 

Measuring SEO success can vary depending on your business type, goals, and audiences. However, some generic tips that any business owner can use to monitor the success of SEO. In this blog, we will reveal some valuable tips to keep an eye on your SEO efforts.

Let’s Have A Look At All The Tips.

1. Look For Organic Traffic.

For newbies to this term, organic traffic is the traffic coming from searches, and that’s the traffic you can increase using sound SEO strategies. As you work on improving search engine rankings for a particular keyword of your site, the organic traffic on your website from the keywords will increase.

Check out the keywords your website is currently ranked for using your website’s Google Search Console tool. Apart from this, marketing efforts can extend your brand’s awareness and improve organic traffic through branded search terms. 

2. Website Bounce Rate.

The bounce rate of your website is the total percentage of people who visited your website and then left (bounced) without making a purchase or waiting for some time. If this is the case for a particular keyword search, your page may not come in search results again for that specific keyword search. 

If your website’s bounce rate is high, the carrier may not be viewed as relevant to a person who finds it using a keyword search. 

3. Determining ROI.

Make sure to track the monetary value of conversions to determine the ROI of your SEO efforts. Suppose you are only measuring a new customer’s initial purchase and not considering the future purchases. In that case, the customer can inaccurately calculate the actual return you are receiving on your SEO investment.

4. Keyword Rankings.

Knowing how much effort you need to put to rank is important. And for that, make sure you analyse the ranking of your domain on main targeted keywords before starting to work on your SEO strategy.

Also, during the process, you would need to track search engine rankings of your domain on targeted keywords every month to analyze how your SEO efforts are paying off.

This is because the keyword rankings fluctuate throughout a day, week, and month. And tracking could help to understand what is bringing improvements over time, and what more and less needs to be done.

5. Pages Per Visit.

Pages per visit are the metric you need to keep track of and your visitors’ time on site. Pages per visit can be an indicator of how people find information and navigate your site. 

You need to keep relevant content on the top of the website to make sure people visit your website and take action like making a purchase or reading a blog. Yes, people scroll, but some people don’t, and it takes just a few seconds to turn someone OFF. Make sure you have unique content above the fold, not just an image.

6. Session Duration.

Session duration is how much time, on average, someone spends on your site. To increase session duration or make people spend more time on your site, make sure you have placed unique content when they click through to your site. 

This is an excellent metric for determining whether your website’s Meta titles and Meta descriptions are well written and website pages are optimized for the correct keywords and phrases.

7. Traffic Quality.

When you are getting much irrelevant traffic on your site, it will not help you in any way. Measure the quality of traffic, and you need to do a more careful analysis. Metrics you can use to know the quality of traffic:

• Pages per visit
• Bounce rate
• Duration of the average visit 

If you find that the average number of pages viewed per visit, the average time visitors is low, and the site’s bounce rate is high, there is either an issue with your website or the quality of traffic your keywords deliver.

8. Alexa Ranking.

Whether your site ranks in the thousands or the hundreds of thousands, the ranking is still a relevant factor to determine the site’s ranking. 

Alexa Rank shows how a website is ranking taking into account all other sites. Alexa ranking is a great KPI for benchmarking and competitive analysis.

9. Goals & Conversions.

Set your in Google Analytics to track form fills, downloads, and other CTAs of your site. Start tracking the metrics on where the traffic is coming and the frequency of its conversion. You can measure the number of visits to a page and then optimize the page based on the data. 

10. Click-through Rate (CTR).

Your CTR(click-through rate) from search results to a particular page can give you insights on how you’ve optimized your website page title and meta description. Use Google Search Console to find this data.

The average CTR on paid search ads is around 2%. Anything over 2% is an above-average CTR, and a high CTR indicates that you are targeting the right audience through your ads.  

Conclusion.

Google’s algorithm is constantly changing, and the old-school SEO strategy might not give you the result you expect from your SEO efforts. You can track SEO success using the above tips and get the maximum value from your SEO strategy.

Developing a website is not as scary as it was before. WordPress allows users with no technical background to build websites. Simple ‘drag and drop’ options will help you build an intuitive website from scratch. Most websites in the market today are built by individuals with zero developer knowledge. 

Although web development is a bonus skill when designing websites using simple tools, you can still build a perfectly functioning website all on your own. All the best WordPress reviews show how convenient and quick it is to build a website on this platform. 

How to Build a WordPress Website 

Building a website without a developer will help you save on costs and time. You’ll also be able to recreate your vision without any challenges. There are numerous advantages of taking charge of your website development. 

If you want to build a responsive website without the help of a developer, then here is a step-by-step guide to making the process easy. 

Choose a Domain Name

Take your time when selecting a domain name. Avoid the common mistake of using a word that translates to something funny or vulgar in another language. Dive into research and use domain name generators like Namecheap or Domains Bot for some extra help. Keep your domain name short, memorable, relevant, and unique.  

Buy a Web Hosting Plan

Your website requires to be hosted on a server. You can choose from three server plans based on your needs – shared hosting, VPS, and dedicated hosting. Shared hosting allows you to share the server with other sites. 

VPS or Virtual Private Server gives you a set amount of resources such as RAM, disk storage, and CPU. A dedicated server gives only you complete control and access to the server. It is the most costly out of the three. 

Install WordPress

You can install WordPress manually, but your hosting provider most probably offers an easy WordPress installation option. Mention your domain name and add a password to manage your WordPress site. 

Choose Your Theme

Themes are website layouts that change the visual aspects of your website. You can choose from thousands of themes on WordPress or third-party themes. Themes are customizable and allow you to add color schemes, text font and size, media files, menu buttons, etc. 

Design the Website and Add Content

You can attach posts or pages to your WordPress site. Posts are perfect for blogs that you regularly add in reverse chronological order. Pages refer to static pages like About, Services, or Contact Us. 

Install Plugins

Plugins provide a wide variety of customizability for your website. You can use plugins to add E-Commerce functionalities, SEO optimization, security features, etc. there are around 49,000 free plugins that WordPress offers. You can also opt for third-party plugins. 

Launch Your Website

If your site is ready with all the proofreading completed and layout checked, you can click the ‘Coming Soon Active’ link at the top of the dashboard. When you scroll down, you will find the ‘Launch your site’ button. Click on it, and your site is now live. 

How easy was that? WordPress makes the entire process user-friendly so that you don’t need to hire costly developers, especially if you have a tight budget. Read the best WordPress reviews to understand why WordPress is the best site-building platform you can use. 

User-friendliness is a term that should never be overlooked when it comes to websites. It should remain one of the ultimate goals you should adequately look into when designing your website. It is not about how fancy your website is. You can have a beautiful website with beautiful graphics and designs; however, if the website proves to be a maze to navigate, then the website could be of no greater use.

Creating a user-friendly website carries as much weight as creating a website with a unique design. Most website owners now understand the essence of creating a user-friendly website. However, most of them do not know some of the features that they should be looking at when determining if their website is user-friendly or not. This article explains some of the key features you should look at when checking if your website is user-friendly.

What It Means by A User-Friendly Website

Website usability refers to the ease of using a website, from reading the website content, navigating through the website, completing a task on the website, making a purchase, selecting a product on the website, successfully loading a page. All these are the elements that refer to the usability of a website.

An important concept that relates to website usability is Accessibility. It focuses on the skills and limitations of your potential website visitors and how they impact how your visitors use your website and consume the website content. For instance, how someone with a visual impairment uses a website is not similar to someone with how someone with proper eyesight will use the website. These are some of the things that you need to put into consideration when creating a user-friendly website.

Why User-Friendliness Matters to Your Website

A user-friendly website stands head and shoulder above all other websites. The more user-friendly a website is, the better chance it stands to get more visitors to engage with the website and learn. It will be pretty hard for a user to shop through your eCommerce website, sign up for a program or read your blog articles if the user cannot figure out how to complete these actions or the user gets frustrated in the process of completing these actions.

From the accessibility point of view, it is not about thinking about a few users with different abilities. The thing is, when you aim to make your website more accessible, you are doing everyone a favor. What is good, user-friendly, and accessible to one category of users will also benefit all your other visitors.

Determinants of a User-Friendly Website

1. Mobile Compatibility

The number of smartphone usages has significantly increased in the recent past. A great majority of the world is now using mobile devices to access the web. This trend has had a significant impact on websites. The traditional websites that were not mobile-compatible have become almost irrelevant in today’s era of mobile usage. Although many industries have mobile-friendly websites, some industries are yet to realize the significance of a mobile-compatible website to its users.

Ensuring that all your visitors have a great experience, regardless of what type of device they are using to access your website, is very important to your business. If your website takes too long to load on mobile devices or has some compatibility issues, then your website visitors might leave the website and use your competitors’ websites. At this point, you notice how much weight a mobile-friendly website will have on the general success of your business and your website.

Apart from having significant advantages to your users and driving in more traffic, mobile-friendliness also improves your search visibility, enhances user experience, increases lead generations, and improves brand identity.

So, how can you tell whether or not your website is mobile-friendly? That’s pretty simple. You can determine whether your website is optimized for mobile devices by checking whether the website scales to display content that fits even smaller screens. The simplest way to check whether your website is mobile-friendly is by using Google’s Search Console mobile-friendly test. You need to paste your URL into the search bar, and you are done.

2. Website Accessibility

According to the World Wide Web Consortium (W3C), “the web is fundamentally designed to work for all people, whatever their hardware, software, language, location, or ability. When the web meets this goal, it is accessible to people with a diverse range of hearing, movement, sight, and cognitive ability. When websites, applications, technologies, or tools are badly designed, they can create barriers that exclude people from using the web.”

A good website should be accessible to all categories of people, including those with visual impairments, the old, and the disabled. Usually, these categories of users will use screen users to access your websites. You must make your website available to all users by adhering to the 508 website accessibility guidelines.

The W3C has provided clear and extensive guidelines that you can follow to ensure that your website is accessible to all individuals.

3. Website Security

Just like having your car get safety approval, you also need to perform a security audit for the safety of your users. A secure website is a user-friendly website. Today, the issue of website security should be taken seriously. This is following the recent surge in data breaches that target small and big businesses. There is no point in running an insecure website that could easily compromise the users’ data.

To ensure that your users’ data remain safe and secure on your website, you will have to put in place proper security measures and protocols. The SSL certificate has been a great player in matters about website security. To ensure that your website is safe from the ill-work of hackers, you will have to buy SSL certificate and install it on your website.

The SSL certificate is an encryption tool that protects the data transfers that happen between your users and your browsers. The certificate converts raw data into the gibberish and indecipherable format. It will be useless for an intruder to access encrypted information.

So, how do you know whether or not your website has an SSL certificate? You will have to check the URL of a website. Generally, a website with an SSL certificate will have its URL starting with HTTPS and a padlock symbol next to it. A website without the certificate will have its URL starting with HTTP and would not have the padlock icon. To ensure that your website users are protected from security vulnerabilities, you must acquire and install the SSL certificate on your website.

4. Fast Loading Speeds

Loading speeds and website user-friendliness are birds of a feather that must always flock together. You can not mention one and leave out another. Most web visitors will show a great sense of satisfaction to those sites that load quickly. Their intolerance will begin to manifest in bold when a website starts taking too long to display its content.

Most web visitors prefer websites that load faster. This explains why websites with incredible loading speeds are associated with low bounce rates. To make your website more user-friendly, you will need to reduce the loading time to the utmost 5 seconds. You can use page speed tools such as Pingdom and Google PageSpeed Insights to determine the speeds of your website.

5. Effective Navigation

All the content on your website should be easy to find. The website should have clear calls to action and navigation bars that will direct your users to move from one point to another. You should adequately silo your website to determine its navigation. The most important thing here is to ensure that your users find what they are looking for. If it is an eCommerce website, they should have an easy time going through the entire purchase and payment procedures.

6. Well-Organized Website Content

This last bit takes more than just a tool to create a user-friendly website. You should ensure that your web pages, content, and resources on your websites are well-organized. After that, your website will qualify to be termed as user-friendly. You should ensure that you adhere to the 3-click rule where your web visitors should not be allowed to make more than three clicks before they find what they are looking for. A well-organized content will impact your users’ experience and help create an excellent website impression that can help build a reputable brand.

Conclusion

Having a user-friendly website will significantly impact the success of your website. A user-friendly website will provide a seamless user experience to web visitors and improve the chances of your website’s success. As you think about designing a website, always have your users in mind. This article has clearly explained some of the considerations you should make when determining whether your website is user-friendly.