Category: Strategies

Content marketing is growing day by day, with well-known organizations such as Microsoft making use of it to attract a vast audience and potential customers. Small businesses and one-person shops are also using content marketing to generate the most profitable customer action. 

Today, content marketing has proven to have several benefits to businesses, such as increased sales, loyal customers, and increased savings when you do it right. However, it changes characterize content marketing today and how quickly brands adapt to the changes. 

The significant trends of content marketing are as follows:

Content Templates Will Thrive

Using templates for business advertisements is an easy way to reach your audience because search objectives become stronger, attracting many people to your website, increasing consumer consumption. Content creators and digital marketers today create scenarios of how to use their products in different instances. After they come up with many designs, they are now ready to build a library and share it with their audience. A trend that many people are getting into. 

Content will Become more Fun and Attractive.

Interactive, fun, and attractive content attracts consumers as they can laugh and smile after realizing a website that answers questions they have been having. In 2021, it is a growing trend for many content marketers. One way of making content appealing is using different formats, such as short videos, templates, GIFs, and questions to prevent boredom among your audience. 

Improving User Experience

Previously, many content creators catered for Google, but today, Google is now catering to its users. As a result, more focus will be on user experience and how content gets delivered to its users more comprehensively. As much as having a high quality is critical, content creators aim to make personalization a priority. Personalization entails things such as how fast your page loads and the position of images on a website. You can enhance this by using conversations in marketing or including quizzes in the marketing strategy. Additionally, Google uses AI and machine learning to understand its user’s search history, making it easy for users to get content they can engage with. 

Breaking Down of Content

Content atomization is becoming a thing today, primarily because of social distancing and the ‘New Normal’ arising from the pandemic. Breaking down broad and significant content into small bits and using different formats will make it easier to get content out there. An example of content atomization is breaking down e-books into blog posts. 

Growing Use of Live Videos

With the pandemic, video content and online platforms became more important, a trend that will not stop anytime soon. Video content is growing because the video is an effective and fast method to communicate and educate your audience. The aspect of it being a quick means of communication is the most appealing to consumers. Today, many people do not prefer to sit down and watch slides but choose to ask questions and interact, which is possible by using live videos. Therefore, the use of live videos in content marketing will increase.

Use of Artificial Intelligence

Content experts have been predicting the use of Artificial Intelligence for years. Brands are using AI in content marketing for tasks such as content analysis and optimization. Tools like GPT-3 allow its application on any English Language task through its general-purpose ”text in-text-out” interface, which you can use in blog posts for business advertisements. Another AI tool used for content marketing is the Clearscope, which is AI-powered keyword research and optimization tool for producing content that gets results.

Development off Content Communities

Small business owners are being encouraged to join content communities to reach more significant audiences for their businesses. With the increasing personalization in content creation, building communities has become a considerable focus today. By creating content communities, content sharing has continued to expand, reaching a greater audience. In addition, growing your brand increases brand awareness, and when people are in a community as an audience, they feel valued and engaged. Therefore, this trend is most likely to keep rising in the future. 

Content Experience Improvement

Some content marketing pages have many pop-ups and advertisements such that they completely distract you from what you were looking for on the page. This can be very frustrating to your audience and consumers and can make them never revisit your website. How you interact with content is as important as what content you are interacting with. 

As a content marketer, you need to make consumers stay on your website, find what they are looking for, love it, and want to come back. For this to happen, there is a need for a growing content experience. You can create good content and accomplish it by including videos, podcast episodes, webinars, and text content. It helps digital marketers create the best and most understandable content for consumers. 

Hiring Content Teams with Diverse Skills

Growing content marketing brands are hiring teams with diverse video production and editing skills, graphic design, communication strategies, and content distribution. They focus the trend here not only on having much content for an audience but instead taking the media approach in sending content out there. With the diverse skills available in the team, you will meet the audience’s demands. Therefore, the future of content marketing will primarily focus on hiring teams with various skills. 

Use of Story Features

Experts expect stories to grow in content mostly because they appear in mobile searches and Google images and make impeccable social media content. Another growing trend of content marketing through stories is Instagram Guides that provide content as videos, pictures, and text, making content easier to find. It is an increasing trend in content marketing today as it is also making it easier for influencers and brands to be easily noticeable.

Content marketing is on the rise today, especially after the pandemic, which made everything go digital. Most people do things online, such as business meetings, shopping, booking tickets, and studying online. Marketing brands and businesses have taken advantage of the fact that most people are usually online and made it a platform for content marketing which has proven to have benefits and is a growing trend today and will grow in the future.

Customers nowadays heavily rely on the internet to find specific products or services near them. More than half of Americans search for a local business every day. Hence, it is a great time to invest in your website and enhance its visibility through local SEO (Search Engine Optimization) practices.

Local SEO helps in making your business visible to customers located geographically near you. If you are a small business owner, consider the third-party SEO consulting services and improve your visibility. You can gain the following benefits with local SEO services:

Cost-Effective Alternative

The traditional form of marketing like television ads, radio ads and newspaper ads can cause a big hole in your pocket. While it does land you with a better reach and audience, it is not for small businesses. Through local SEO, you will easily reach an audience that resides near your business.

When locals search for your kind of business, local SEO will help them find you. Customers will learn more about the products and services you offer. Hence, you will be putting yourself out for customers in need of your services.

Increases Visibility

Local SEO helps in increasing your visibility among potential customers. It helps to convey information about your business to prospects. For instance, if a customer searches for an ‘Italian Cafe near me,’ local SEO displays your cafe on top. They might not choose to eat at your eatery at that point. But they might visit it on some other day.

Go Beyond Google

Local SEO is not just limited to Google. If a competitor is ranking on top of you, then you can choose other websites. Websites like TripAdvisor, Yelp, Apple Maps, Yellow pages and Waze are great alternatives for local business listings. After creating a listing, customers can easily message, book an appointment or check your menu.

Voice Search

As a small business, you need to keep pace with the changing times. You do not have to depend on word of mouth for your sales entirely. Use Yelp or Waze to make it easier for customers around you to contact or know your business.

Many small businesses are also not aware of the increase in voice searches. People use Alexa, Google Home or voice search on their phone to search the nearest local dentist, restaurant or pharmacy.

Adopt voice searches and gain the upper hand over your competitors. You can take the help of an agency offering specialized SEO consulting services to help you perform better than others.

Build Trust with Your Audience 

Local SEO helps in creating a niche audience. The search engine will be aware of your geographical focus. Hence, when people around your area search for your type of business, they will come across you. It helps in gathering more information about your business.

Soon, it would result in establishing trust and security. A significant number of good reviews also help customers in making a favorable decision towards your business. If customers have a positive experience with you, there is a higher chance of retaining them as regular customers.  

Many small businesses may soon remain behind because they fail to grab opportunities. Local SEO is the right opportunity that will put you on top and the rest far away. Get in touch with SEO consulting services to create the best SEO practices for your website and be more accessible to local customers.

Businesses spent a huge amount on designing employee L&D programs that enhance employee skillsets without making employees compromise on their work. This means structuring training content in an easily digestible way that can be consumed in less time. This is where microlearning emerges as the top solution.

The concept of microlearning entails the breakdown of complex information into small bite-sized chunks that are easy to absorb. These short bits are targeted for quick learning which has transformed the L&D training initiatives. The best part is, the microlearning approach is responsible for improving employee performance and productivity.

This is why it is touted as the future of employee training. Here’s how you can use microlearning to skyrocket employee performance:

Address areas of improvement:

For any business to be successful, a skilled workforce is a must. But not every employee comes in with the perfect set of skills. Some may lack certain skills that are crucial for them to be able to perform their duties well. Such skill gaps can be addressed easily with micro modules. 

With short modules focused on only one topic at a time, employee learning needs can be easily taken care of. You can provide custom learning solutions with micro modules targeted to help employees work on their areas of improvement. This will help in reducing mistakes and improving their performance.

Make training content more engaging:

Learning becomes effortless when employees enjoy learning and have fun engaging with the content. This allows them to make the most of their learnings and produce better results. With training content built using the microlearning concept, the training content becomes engaging and easy to understand.

Engagement is crucial to help employees retain information and apply it in their everyday work. It is also important that the content be engaging so employees actually go through the entire course without feeling bored. Boredom can prevent them from learning, which means the entire investment to create a training program goes to waste.

Reduce time spent on learning:

If employees spend long hours learning, it reduces their mental capacity to work. After all, our brain can only deal with so much in a day. This makes it essential to have training content that is designed to deliver more in less time. This is possible with microlearning.

When L&D pros use microlearning, they ensure complex topics are broken to be explained in the simplest possible way. This helps employees learn new skills faster and reduces time spent on learning. It also makes learning more flexible since it is easy to log in to a course and learn a topic quickly.  

Improves employee morale:

Employees feel valued when an organization invests in providing them L&D opportunities. They feel more committed to the organization since such opportunities contribute to their growth. Microlearning makes learning new skills a cakewalk and encourages employees to make the most of their learning.

When employees enjoy learning and it translates into their work, they are able to perform better. With knowledge of new skills and better performance, they feel more confident about themselves. This increases employee morale and motivates them to keep delivering greater results. Eventually, this increases employee satisfaction and reduces employee turnover. 

Conclusion:

Training employees is now easier than ever with powerful training tools like Bridge LMS. But the training becomes effective only when the training content is well-structured. Microlearning helps in presenting information in a way that encourages employees to learn. Moreover, it is mobile-friendly so employees can learn from anywhere at any time. Because of its multitude of benefits, microlearning helps enhance employee performance.

The hilarious thing I have heard about life is don’t plan it all. Instead, let life surprise you a little. Amazement is the spice of life, without a doubt. But it ceases to become interesting when one of the little surprises you have to deal with is bankruptcy.

Being bankrupt is equivalent to opening a can of worms in your life. There is never a moment of peace when you are swimming in debts. And the mother tragedy is that creditors are not going easy on you. So your only choice is to file a claim for bankruptcy and rebuild your life from scratch.

What Is Bankruptcy?

Bankruptcy is a process through a legal framework giving relief to individuals or businesses unable to service their debts. The process undertaken in a court of law forfeits debts that an entity cannot pay to creditors. However, repayment is partly made from the assets the bankrupt person has. They waive the rest, marking the beginning of a new chapter.

Why Do People File For Bankruptcy?

There are five main reasons why people file for bankruptcy, the most common being unemployment. Secondly, overspending and unprecedented occurrences such as sickness are common, as well as divorce and addiction. Here are more details.

1.   Unemployment

So, less income resulting from unemployment has led to many people filing for bankruptcy. Several surveys conducted indicate that at least 40 percent of filers are out of jobs. As a result, they can no longer pay their bills or service their debts with little or no income at all.

2.   Overspending

It is estimated that 25 percent of filers have a history of squandering everything and seeking relief after that. Before seeking protection, credit cards undergo thorough financial abuse as a result of bad spending habits. As soon as life gets more complicated, they turn to bankruptcy in a bid to pay off their debts.

3.   Sickness

When health insurance covers are drained, and you have to dig deep in your pocket, disaster sets in. I have seen people who have sold everything to foot medical bills, plunging them into a crisis financially. However, only 19 percent of such cases are filed.

4.   Divorce

Surprisingly, divorce accounts for 9% of bankruptcy filers, with the theory behind it being increased financial struggle on individuals. When child support and housing are involved, the financial muscle quickly dwindles because of additional responsibilities with no increased income. Before you know it, you are also servicing debts incurred while in marriage, such as mortgage payment, car loan, or credit card. Thus, filing for relief remains the only viable option to start afresh.

5.   Addiction

On extreme levels, gambling and drug abuse drive you to an abyss of a financial crisis. Addicts have a history of draining their savings and selling property to satisfy their gambling or drug habits. But, at the end of it all, the script ends no differently than being hard up.

Can You Make Money Through Bankruptcy?

Many lenders are oblivious of a goldmine that is the thriving claims trading market. Creditors have a legally approved window where they can engage in selling a bankruptcy claim. By law, you can transact the sale of a claim once it is filed with the court for bankruptcy. Therefore, you look out for a claim with less risk to make your purchase or sale.

How To File A Claim For Bankruptcy

After assessing your situation, you can make the bold move and file for bankruptcy voluntarily. Nevertheless, if you owe a creditor and you make no payment, they can go to court and order you to be declared bankrupt.

The first step you take to be allowed to file a claim is undergoing credit counseling to which certification of attendance is issued. An assessment is made on your financial discipline, debt management, and budgeting during the counseling session. An alternative to a bankruptcy claim is also explored before a certificate is issued in filing the claim.

An actual petition for bankruptcy requires one to submit financial statements highlighting debts, assets, and current income and file under Chapter 7 bankruptcy. Fill a means test form showing how much income is streaming in. It determines if the petition goes through or not.

Once it goes through, Chapter 7 bankruptcy invokes powers that sell your assets and pay up creditors from the amount raised. Four months after the petition, they send a notice of discharge, and it is time to start a new life. However, a record of your creditworthiness remains active for ten years. Also, sell all your property off in Chapter 7 bankruptcy.

On the other hand, you can file for Chapter 13 bankruptcy if you do not want some of your property sold off. Again, a good bankruptcy lawyer comes in handy. You fill in the necessary forms and file the petition to arrange a meeting between you and lenders. Here, they ask more about your financial status and if there are plans to pay them.

The case then goes to a judge for determination while taking a debtor education course to be discharged. This course covers financial management and budgeting, to which a certificate is issued and presented in court as proof of cooperation.

Chapter 13 bankruptcy allows you to repay your debts in three to five years if there is a steady flow of income. However, by the lapse of five years and you have not cleared your debts, sell your assets to repay the remaining debts.

How Bad Is Filing For Bankruptcy?

A bankruptcy claim dents your creditworthiness in the eyes of financial institutions. They will see you as untrustworthy, and the chances are that they will not credit you. For firms who credit you, chances are the interest rates can be higher and on strict terms.

It is hard to accept that you are in a precarious position financially and cannot pay your debts. But the existence of bankruptcy laws offers reprieve at this time when the debt burden weighs you down.

When it comes to starting your own business, coming up with a lucrative idea and pinpointing your target market is only half the battle. Next, you will need to determine how you will fund your endeavor to actually get started.

However, this is where many promising entrepreneurs often fall short, because unless you know someone you can directly ask for the money, it can be a challenge knowing where else to look for help.

Fortunately, there are various start-up grants available to inspiring business owners, including both private company and government grants, but in the meantime, here are some things to consider before completing your grant application that can help increase your chances of getting approved.

5 Ways to Get Approved for Startup Grants

Get a Professional Mentor

Having professional insight enables you to provide impressive details on your application that help make it more credible over other applications, so you stand out.

Therefore, seek as much advice as you can from professionals in your field before applying for a grant to help increase your chances of approval.

Present a Business Plan That Demonstrates You Are More Worthy of the Grant

To increase your chance of approval, you will also need to develop a business plan that demonstrates how your goals and values match those of the grants, which helps show you are more worthy of the contribution than other startups.

Pre-Sale Your Product

Another effective way to help secure a start-up grant is to pre-sale your product to help create a demand for it. It can then help serve as proof to the grant officer that a need exists for your offerings, which will make them more likely to want to support it.

Seek Other Investors

Seeking a partner or perhaps even utilizing bootstrapping, crowdfunding, or other fundraising methods to help raise some of the proceeds can also help increase your chances of being rewarded a start-up grant.

In fact, According to the experts at Lantern Credit, “grants have high competition among businesses,” so applying for a smaller grant over other startups also helps make it more likely they will approve you.

It also helps demonstrate to the grant officer that others also believe in your business and are willing to put up their funds behind you, which also helps you appear more worthy.

Check in With the Loan Officer Periodically

Once you have applied for the grant, it is also a good idea to check in with the loan officer periodically to help clear up any follow-up questions they may have while processing the application.

It also enables you to keep tabs on your application and how close you are to getting approved.

In the end, whether you utilize Lantern’s options of grants to start a small business or other grant options, begin by getting to know the time limitations and information restrictions set by the loan officer and then be sure to stay within those guidelines when submitting your application to help make the approval process easier.

Today’s retail landscape is virtually unrecognizable to that of even twenty years ago. As shoppers around the world continue their seemingly insatiable and unstoppable love affair with e-commerce stores and web/app-based retailers, so the trend of shopping online grows exponentially – to the point many industry experts predict we could soon see the demise of the traditional high street and brick and mortar shops.

However, while e-commerce systems and software have brought previously unimaginable benefits to firms operating online, they still suffer one major drawback – namely, a lack of consumer/retailer interaction to help guide consumers through the shopping process and onto eventual purchase.

The growing problem of Shopping Cart Abandonment

The term Shopping Cart Abandonment (SCA) refers to a problem that is the scourge of all online retailers. In a typical SCA scenario, a prospective client will be browsing products and adding them to their virtual cart only to become distracted by something else and discarding their goods. In the real world, it would be the equivalent of dropping your basket in the supermarket because you had seen something more interesting outside.

SCA is a real and growing problem for online retailers – so much so, recent research found as much as 81% of potential transactions are abandoned before reaching the checkout stage in web transactions. Other sobering statistics include:

• Mobile sales completions rank lowest at around 8.5% while on the laptop and desktop the stats are not much better at approximately 13% – all caused by SCA
• Typical SCA rates vary from day to day with the figures as high as 90% in some sectors over the weekends
• Travel sites are most at risk of SCA with as much as 85% of all potential purchases failing to reach payment stage

Clearly, SCA is a major issue and one that your firm needs to address if you operate an e-commerce operation.

Ways to identify, isolate and reduce potential causes of SCA

The first step in addressing potential SCA issues is to perform a full audit on your current website and its transaction systems. You must try to see your brand and its products/services through the eyes of a potential customer. Unfortunately, it is all too common for e-commerce retailers to simply assume clients understand their products to the same depth they do, instead you should have someone with zero previous experience evaluate your site.

The shopping journey needs to be as simple and clear as possible for your site visitors so you should address potential causes of concern like confusing navigation structures, improper classification or naming of products, insufficient product information (including images), or confusing (and, in most cases, unnecessary) registration forms, and so on. Anything that can realistically be viewed as a barrier between your customer and them reaching the payment phase should be removed or, at the very least, streamlined.

Partnering with a professional web design and development firm is by far the best way to identify potential problems with your site and improving the purchasing process on your site.

Hand-hold customers and guide them where needed

It is estimated around that most consumer journeys start with an online search, however, just like in the real world, customers will typically do considerable research before finally committing to a sale. It is worth remembering, that the Search Engine Results Page (SERP) a potential client found your site on is just a click away and filled with 1000’s of links to other firms all competing for the same sale – so you must find ways to engage with your users quickly.

The rather impersonal nature of the internet makes interaction with clients considerably trickier than in the real world. However, one tactic that has been growing in popularity in recent years for online retailers has been to add a live chat system to their site. With live chat, you can effectively guide the user to products they possibly did not even realize were of interest when they first visited your site – plus guide them through every step of the path to a final sale. 

Live chat is the online equivalent of a real-world salesperson approaching a customer, advising them and helping them choose the product that is right for them then guiding them to the checkout to complete their purchase. The systems also offer many other considerable benefits as explained in this article.

Reduce form-filling whenever and wherever possible

As any online shopper will attest, there is nothing more off-putting than filling a basket with items only to then be faced with a massive registration or purchasing form. If you find your online sales are below what you might expect, you should check your page stats to see where shoppers are abandoning their carts. It is very common to find customers leave at precisely the point they see the form they are expected to fill in to complete their purchase.

Combatting SCA in these final stages is very easy by simply reducing the information you request from shoppers to the absolute minimum or adding a ‘buy as guest’ button if you still prefer to allow users to register.

Indicate the percentage complete in checkout pages

Giving your users a visual representation of where they are in the checkout process helps them to realize how far through they are in your purchasing system. In fact, it may also give you clues that you are asking too much of customers and allow you to identify parts you should remove as noted above.

Remove barriers between store and checkout

You should make it as easy as possible for your online shoppers to move between the store and final checkout pages. Just like in the real world, consumers do not typically make an immediate decision on a purchase and will often continue browsing even with items in their basket. You should make it as easy as possible to navigate to your purchasing system by always including a basket icon or similar on pages.

Remember the importance of product images on checkout pages

In real-world shopping, we are always aware of what we are about to purchase – just a cursory look down to our basket or trolley shows us what we are going to buy. Online, things can be very different so it is worth giving customers a visual reminder of the products they have added at the checkout phase rather than just hitting them with the final bill. Including small thumbnails of products next to your checkout forms is a great way to keep users engaged in the buying process.