Category: Strategies

The COVID-19 pandemic has had a profound impact on the global economy, with businesses across sectors facing challenges. The job market has been particularly affected, with many people losing their jobs or facing reduced hours and income.

If you’re looking for a job in the current climate, it’s important to be strategic and proactive in your search. Here are some tips on how to find job opportunities in the post-COVID era:

1. Use social media to your advantage

Social media can be a great tool for job seekers. Use platforms like LinkedIn to connect with potential employers and network with other professionals in your industry. Twitter is also a valuable resource for following companies and job openings that may be of interest to you.

2. Stay up to date with industry news

It’s important to stay up to date with industry news and trends, even if you’re not actively looking for a job. This will help you be better prepared when an opportunity does arise. Follow relevant publications and influencers on social media, and set up Google Alerts for keywords related to your industry.

3. Get involved in your industry

Getting involved in your industry is a great way to make connections and stay knowledgeable about current trends. Consider joining professional associations or attending industry events (virtually or in person when it’s safe to do so).

4. Polish your resume and online presence

Make sure your resume is up to date and tailored to the types of jobs you’re interested in. Review your online presence (including social media profiles) to ensure that it’s professional and consistent with the image you want to project.

5. Be flexible

Be open to new opportunities, even if they’re not exactly what you’re looking for. Consider temporary or contract positions, as well as jobs in industries that may be growing in the post-COVID era.

6. Don’t give up

The job market may be challenging right now, but it’s important to persevere in your search. Stay positive and keep networking, applying for jobs, and growing your skills. Eventually, you’ll find the right opportunity.

The post-COVID job market may be challenging, but there are still opportunities out there. By using the tips above, you can improve your chances of finding the right job for you.

Summary

Finding a job opportunity after the COVID-19 pandemic is not an easy task. However, it is not impossible to do so. Keep your heads up all the time, don’t give up and more importantly, have faith in yourself.

You have a lot more to offer to your future employee(s) so don’t ever give up hope.

Most businesses need some form of credit or borrowing at some point in their lifetime. Whether it’s a start-up loan to get things moving or simply an overdraft facility to help with cash flow, having the right access to lending can help a business survive or even thrive. Basically there is no shame whatsoever in a business being in debt – that is as long as it is the right kind of debt…

Indeed, in this world there are two distinct kinds of debt – good debt (or at the very least, acceptable debt!), and bad debt. An example of a good or acceptable debt is the metaphorical one you owe to your parents for giving you life, whereas a bad debt is the kind you owe to the Mafia after some ill advised heavy betting on the Super Bowl.

In this post we are going to look at some examples of good (ie, acceptable!) business debt and bad business debt with an emphasis on how to avoid the latter. So, good vs bad business debt  round 1!

Is There Really Such A Thing as a Good Debt?

Ok, so in an ideal world none of us would ever want to be in debt to anybody. After all, earning money simply to hand it over to pay for pleasures we’ve already enjoyed kind of sucks. But, in the world of business finance things are a lot more complicated.

Firstly a good debt is one that will benefit your business in the future in some way so perhaps try to look at it as an investment but one funded by a creditor rather on your behalf!

Next, a good debt is one which your business can comfortably afford to service each month, even when cash flow is interrupted or when there are sudden, unexpected extra outgoings.

An example of a good debt is a Start Up loan. While borrowing money to launch a business is risky, it is ultimately a positive step. If the business proves successful (and remember, the bank believed it would be when lending the money) then the loan will be repaid within a few years and you will have a business that earns you money.

Another example of a good debt is a mortgage to buy business property. If your business is renting its premises, then that is unfortunately money down the drain. On the other hand, channelling what your business would pay in rent towards a commercial mortgage does not impact outgoings, and means that your business will have an asset at the end of the term.

And What Is a Bad Debt?

In contrast, a bad business debt is simply one that will just drain resources and offer no long term value.

A great example is over reliance on the business overdraft. Perpetually operating from inside an overdraft means incurring fees and interest charges month after month simply for conducting ‘business as usual’.

Another example is a business car loan. Maybe you really do need a car in order to run your business, but using a loan to pay for it means paying above the market price for an asset that will decrease in value the second you drive it away from the showroom.

Another form of bad debt is any debt that stretches your business too much and leaves you struggling to pay it each month. From this perspective, even a good debt can become a bad one if you borrow too much and end up struggling to repay it. If a business is directing all of its cash flow towards servicing debts that leaves them unable to expand or explore new opportunities.

It may also mean having to use credit facilities such as credit cards and overdrafts to pay loans and mortgages – in short, getting into debt to pay debt.

Next, Meet Ambiguous Debt!

Some business debts are not necessarily good or bad but can either, both or neither depending on the exact context.

For example,  a debt consolidation loan is on the one hand a drain on resources that offers no long term value, but on the other, it does help to minimise and manage other debts. Paying a single, low interest loan can sometimes be a lot smarter than paying 2 or 3 credit cards.

Next, a loan to buy business tools or equipment also falls into this category. Basically the equipment will help the business to grow, but will also lose value immediately.

Final Thoughts on Good vs Bad Business Debt

In summary, business borrowing is a reality of operating any kind of enterprise. Owning money can make even experienced business owners nervous but as long as the debt is manageable, and will ultimately benefit the business it should be viewed as a good business debt.

In today’s digital world, it is difficult to focus on a single task. Once you get down to business, your smartphone starts vibrating with the flow of incoming messages and social media notifications. As a result, your productivity is decreased, and this can lead to poor academic results.

But if you learn how to manage apps properly, you can take advantage of them. Nowadays, we are provided with a wide range of platforms and services designed to simplify students’ life. For example, you can turn to papers writing service if you are struggling with your assignments. That’s why we created this article to represent some apps that you can use to improve your academic results and manage your tasks effectively.

Tally: The Anything Tracker

Nowadays, almost everyone has a problem with staying focused. This is mostly due to the large amount of information and tasks that just can’t be well structured and tracked in your head. This leads to forgetfulness, anxiety, loss of faith in oneself, and, of course, losing focus.

There are a million different apps for such cases. “Tally: The Anything Tracker” is a tool that helps you keep track of absolutely everything:

• habits;
• spending;
• mood changes;
• goals;
• medication intake;
• pages you need to read daily;
• exercises;
• homework;
• amount of coffee or water you drink.

This app also offers some semblance of a diary and the ability to make to-do lists. The free version has trackers available for three items.

Moody: Mood Tracker & Journal

When you are stressed because of education or just life in general, it is impossible to stay productive and focused. With the help of this app, you can boost your mood and emotional well-being. It’s pretty simple to use – throughout the day, you track your physical and mental condition and write down everything in the app.

First, it allows you to understand the reasons for what’s going on. Secondly, if you keep such a diary for a longer time, you will be able to identify specific patterns associated with any emotion.

Within the trial period, users are offered to make 15 entries, after which they have to switch to the premium one.

Done: A Simple Habit Tracker

It’s another tracker, but this time purposefully made to form or abandon certain habits. For example, you can aim at drinking more water, reading ten pages per day, exercising more, doing homework on time, and so on.

Once you’ve set a goal, a process indicator appears in the app, which begins to fill in as you progress. Thus, you will learn how to stay concentrated on specific goals. This app will also teach you how to retain motivation and not quit halfway through.

Endel

It is a cool app that can customize itself to the individual user. Endel is a Berlin-based startup that is based on creating a personalized sound background using artificial intelligence.

The app takes into account your location, time of day, weather, and heart rate, and the sounds change according to your biological clock. It will help you focus on a variety of activities and be more productive.

The app is free, but after the 7-day trial, you must subscribe to continue using it.

Be Focused

This app will help you control the time you spend at work, university, etc. By using it, you can estimate the amount of time dedicated to certain tasks. Initially, the app has a timer for 25 minutes of work and 5 minutes of rest (you can change it in the settings). After four such sessions, you can rest for 15-30 minutes.

Thus, you can adjust your work-life balance and track how much time a particular task takes. In the end, you can observe how productive you have become.

Engross

With the help of Engross, you will simplify your studying and improve productivity. In this app, in addition to timers for the working process, there are also timers for breaks. Besides, there is a built-in organizer so that you can remember important things.

The cool feature is that whenever you don’t feel like working or studying anymore, you can click on the “Hit me when I am distracted” button to stay motivated and concentrate on accomplishing specific tasks.

The app has a subscription with which you can expand the functionality, but the basic features are enough to work comfortably.

Forest

When Forest had just appeared on the market, many users pointed out it was worth paying attention to. The aim of the app is that every time you need to focus on something, you start a timer from 30 to 120 minutes and get down to business. When being concentrated, you “grow” a tree in a virtual forest in this app as time passes on the timer.

If you decide to get distracted by Instagram or other apps, however, the tree dies. Of course, when you must call someone, it doesn’t count as a “distraction.”

If you remain a diligent student, you will grow a whole garden of trees – isn’t it great? But together with “healthy trees,” you will also have “dead” ones as a reminder that you have been distracted when you had to stay focused.

For each successfully completed task, you “earn money” and get internal currency, with which you can buy new types of trees. Since its release, plenty of users have downloaded this tool. Besides, the rating remains high – 4.9. Hence, if you really want to improve productivity and learn how to stay concentrated, you should give this app a shot.

Summing Up

Unfortunately, our cell phones are one of the main causes of loss of concentration and sources of stress and anxiety. Yet, with the right approach and helpful applications, they can be an important tool to achieve harmony and increased productivity. We hope that upon reading this article, you will find the app that meets your expectations and improves your concentration.

Most successful companies have one thing in common: they all have an effective digital marketing strategy. You cannot attract online traffic to your website without an effective digital strategy in place. However, rather than just attracting general traffic, it is essential to draw quality traffic to increase revenues.

It is advisable to hire one of Australia’s leading digital marketing stratigists who will help you draw relevant traffic to your website through a PPC campaign using Google Ads. But why should you invest money in it, and what are the reasons behind utilizing this strategy?

Google Ads enable you to focus on a target audience interested in your products and services. It offers you the advantage of displaying your company’s ads to users while they are looking for a specific product, thus increasing the chances of converting them into customers.

What are the other advantages of using this online advertising platform as part of your PPC campaign, and how can online agencies help you? What are further details regarding this topic you must be aware of?

Some statistics on PPC campaigns in Australia

In 2018, Google contributed to about 96% of the search advertising revenue in Australia, which has grown significantly over the years. Today, more than 80% of businesses in Australia focus on Google Ads as part of their PPC campaigns, while 62% of marketers increased their PPC budget between 2021 to 2022.

Apart from Google Ads, another pay-per-click avenue in Australia is Instagram, which more than 92% of Australians use to know about a brand, explore their website, or buy a product. The average user in Australia spends about 32 minutes on a social media platform daily, with Youtube occupying the top position.

How does Google Ads help you?

As mentioned earlier, it is a platform that lets you offer your services to those searching for it. However, to increase your website’s ranking and visibility, you need to employ various strategies, one of which is conducting proper keyword research.

With proper keyword research management, you will have an increased number of visitors to your website, thus increasing your chances of converting prospects into customers.

Keyword research also enables you to know the cost of each keyword and plan your finances accordingly. For example, some of the most expensive keywords in Australia include lawyer, workers comp, business service, finance, degree, car finance, education, and loans. You can check where your business stands among these.

How do marketing agencies charge you?

A reliable agency will ask you to pay only for the number of clicks or visits on your website since that is what PPC stands for. Some agencies might offer additional services like Google Shopping Ad Creation, collaboration and adaptation of your brand identity, and building your landing page whenever required.

Interestingly, most small businesses in Australia spend between 5,000 AUD to 15,000 AUD monthly for their Google Ads campaigns, with costs per per-clicks varying between 7 AUD to 30 AUD.

How can a marketing agency help you?

Marketing companies have a team of professionals comprising SEO copywriters, Google experts, and marketing professionals dedicated to PPC campaigns who understand its technicalities and strategies. They know the complicated working of Google Ads and how to deliver results effectively.

Besides, they might offer you additional services like Google Shopping, which plays a vital role because more than 7 million Australian households use the platform for their shopping needs. Data also show that more than 81% of Australians prefer shopping online, with click-and-collect searches increasing rapidly since COVID-19. You should consider hiring one of Australia’s leading digital marketing stratigists to help you create an effective PPC campaign. It is cost-effective, gives your visitors what they want, increases warm leads, and generates organic traffic in a short period.

Starting a business can be a daunting task. It takes a lot of hard work, dedication, and planning to make a new venture successful.

However, by following these four simple steps, you can increase your chances of success.

Plan your business carefully

This means doing your research and making sure that you have a clear idea of what you want your business to achieve. Know your target market and develop a plan for reaching them. Come up with a solid business model and pricing strategy. And don’t forget to create a detailed budget and timeline!

Additionally, the question of business location can be crucial for many businesses. Make sure to choose a place that is convenient for your target market and has the infrastructure to support your business needs. If you need offshore company incorporation for this purpose will mean that you can take advantage of the many benefits it offers. Sometimes the benefits of a physical location in your home country are not worth the hassle and an online presence may be better for your business.

Build a great team

No business can succeed without a strong team to support it. As you build your team, look for individuals who share your vision and are passionate about your product or service. Ideally, you should have a mix of skills and personalities on your team, as well as a mix of people at different stages in their careers.

Of course, you should also make sure that your team is well-trained and knows how to execute your business plan flawlessly. Invest in their development, and provide them with the resources and support they need to succeed. Having a team of people who complement each other can make your business more successful than you ever could have imagined.

Create a powerful brand

Your brand is what sets you apart from your competitors and drives customer loyalty. So it’s important to spend some time developing a strong, unique brand identity.

Start by creating a brand strategy that outlines your goals, target market, and key differentiators. Then design a visual identity that reflects your brand personality. And don’t forget to come up with a catchy name and tagline!

Once you have your brand identity in place, make sure to integrate it into all of your marketing and communications materials. This will help you build a consistent, recognizable brand that customers will remember and trust.

Generate demand for your product or service

The final step is to generate demand for your product or service. This can be done through marketing and sales initiatives.

Develop a marketing plan that includes advertising, public relations, social media, and other tactics. Then create a sales strategy that outlines how you will sell your product or service. However, be sure to set realistic goals and budgets for these activities as they can quickly become expensive.

Taking the time to plan your business carefully, build a great team, create a powerful brand, and generate demand for your product or service will increase your chances of success. These four steps are essential for any new business, so don’t neglect them if you want to achieve success.

Web hosting services help to increase the number of visitors who will view your website on the internet. The web host will provide you with a space on the server where computers worldwide can access the website through any modem or network.

With thousands of web hosting services available on the internet, you must ensure that you are very keen when selecting the best hosting service. Certain parameters determine the plan you should go for. Below is the ultimate guide to choosing the best plan.

Determine the needs for the website

What’s the need for the website? This is the first question you should ask yourself when choosing a web hosting service. It will help you understand the purpose of the website well, and the website needs to function properly. A good basic idea is vital before starting the search for hosting plans.

There are several questions that you need to ask yourself to determine the hosting service that best suits your website. Do you have a domain name, or do you need one? What kind of website platform are you using? You must consider whether you need to rely on a visual panel like the cPanel to install plugins, software and updates. Bluehost is the most popular hosting option for many but there are others like HostGator, GoDaddy, SiteGround, etc, that are equally good. Consider a Bluehost alternative that will meet the website’s needs to increase your online presence and will offer the plan that suits your requirement perfectly.

Consider your size and growth potential

Different web hosting service providers usually charge different rates for their services depending on the traffic your website is likely to get and the space the website content takes. If your target audience is large and you expect a lot of website visitors, you will need to choose a hosting service that will match those needs.

You also need to consider future upgrading and scaling, as this means you will have to adjust your website to meet the target market demands. So, when choosing your favorite web hosting service, keep future requirements and other plans in mind.

Take time and learn types of web hosting

Before you settle on a particular web hosting service, you need to be well-acquainted with the different types of hosting available services. It will help you pick the best web hosting service for your website.

Shared hosting is best for personal websites and small businesses that use external e-commerce sites to manage their sales. The shared hosting services provide limited support, one-click management panels and website-building tools.

Dedicated hosting is designed for large businesses which have server administrators. These hosting services are also ideal for resource-intensive and high-traffic websites with many customization needs. For this hosting, you will need an entire server fully dedicated to the website.

There are also virtual private servers ideal for business sites that need a lot more customization than what’s found on the shared server. You will be able to manage all the aspects of the server’s backend tools and share the physical hardware with other customers.

Find out the tools provided

To run your website effectively, you will need services like FTP access, email support, analytics, cPanel and other blog integration services via the backend tools. This is why you should ensure that you choose a host with the best tools necessary for the website. Check out the operating systems that are supported by the hosting web service.

You will have to use a web hosting service that can support custom tools written with Microsoft.Net if you are using Windows. There are several security guidelines that you should go through to ensure that the hosting service has acceptable security tools for your website.

Check the amount of storage offered

Most web hosting services will often offer a plan that claims unlimited space. Though, this is somehow useless for simple websites. You must understand that unlimited space is a technical impossibility, and you will reduce the server’s performance whenever the host servers are overcrowded.

Ensure that you have room for future expansion and growth, as stated in one of the paragraphs above. What are the available storage upgrades? Only a few web hosting companies can provide the required space per your specifications. 

Research about support options

This is one of the most crucial factors you should consider before selecting a hosting service. Ensure that the service provider you will work with is available 24/7 or when something goes wrong. This should highly be considered where you are not technical, and you must ensure that it will be rectified quickly if anything goes wrong.

The support services can be offered through email or a private chat. There is no need to pay extra cash for the hosting service support. Go for the service providers with affordable rates and those that have integrated support options to their web hosting.