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Business – Page 151 – Reginald Chan

Category: Business

  • Here’s How AI is Used in Recruitment?

    Here’s How AI is Used in Recruitment?

    AI is being used in more and more industries, but AI recruitment has been a recent trend. AI can be used to find the right candidate for a job opening by looking at all of the possible candidates. AI recruiters can speed up the process of finding qualified applicants while still considering things like company culture fit. This blog post will go over how AI is revolutionizing recruitment.

    What is AI, and how does it work?

    AI is a computer program that can complete tasks on its own. AI looks at data, decides what the best outcome might be, and then completes that task. AI recruitment uses big data to make decisions about who would be a good fit for an open position in a company. The AI recruiter will look through resumes of potential applicants and find the best fit for the company. AI can do this task faster than a human could, and it can look at more candidates, therefore finding better applicants in less time.

    What are some AI recruitment examples?

    AI recruiters have become popular because they are fast and effective ways of hiring employees. Some AI recruitment systems use social media profiles to get a better idea of the personality of an applicant. For you to dig deeper and understand AI more, make sure to research online sources. This will allow you to come across useful sites that you can explore and delve into what you can learn with phenom.com. AI recruitment is used in many industries to find qualified applicants for high-level positions like CEO, CFO, and even AI engineers.

    How does AI work in recruiting?

    A machine learning algorithm analyzes data on potential employees that are either already employed or recently applied for a job at the company. AI recruitment looks at the history of applicants, where they went to school, and their work experience, which gives AI a pretty good idea about who would be a good fit for an open position in the company. 

    AI can also consider employment gaps or any red flags regarding previous jobs that might mean someone is not qualified for this specific job opening but could be a good fit for another position. AI recruitment can also be used to screen resumes and schedule interviews with the best applicants, which allows recruiters more time to focus on other aspects of hiring someone new for their company.

    What are some AI resources?

    There are many websites that you can check out to get detailed information about AI. AI is such a complex topic that it’s best to start at the beginning to understand AI more. It might be intimidating, but AI is so prevalent across many industries and there are tons of job opportunities out there for you depending on your field of study or career preference.

    How it can be used to improve the recruitment process

    AI can be used in recruitment to speed up the process and improve it. AI can be used in recruitment for several purposes, including but not limited to: candidate screening and selection, automated resume sorting, analytics on hiring data, and employee engagement surveys among others. In this blog post, we will outline some examples explaining how AI is already being used by recruitment companies to improve the recruitment process.

    Candidate Screening and Selection

    AI can be used in the screening and selection of candidates by scanning resumes, applications, or other relevant documents for keywords that are associated with a given position. When AI is applied to candidate data during the early stages of resume sorting, it allows recruiters to prioritize applicants based on their skill set, experience, and job requirements. AI is a very useful tool in the screening process, as it helps reduce time spent on candidate evaluation, freeing up human resources for more complex tasks that require their skill set or attention.

    Automated Resume Sorting

    AI can also be used during resume sifting by creating algorithms that will assign each candidate a rating based on their resume. AI is a very useful tool in the screening process, as it helps prioritize applicants and save time for recruiters who would otherwise spend hours sifting through unqualified applications.

    Analytics

    AI can also be used during hiring by gathering data from past recruitment campaigns, e-recruitment systems, or other data stored in company databases. AI is a very useful tool when it comes to gathering recruitment and hiring data, as the ability of AI programs to store and retrieve information at great speed allows companies to analyze their recruitment strategy from different angles. AI is extremely helpful during campaigns by identifying which adverts are performing better than others, where candidates are coming from, and even where to place future ads. AI can also be used in the data analytics process by identifying trends in hiring, helping companies pinpoint problems, or identify what works well for them in terms of their recruitment strategy.

    Employee Engagement

    AI is being applied to employee engagement surveys as a tool that will help with measuring motivation levels within an organization and help companies discover what their employees think of them. AI is a very useful tool in the engagement process as it helps gather and analyze data, allowing companies to pinpoint problems or identify what works well for them in terms of their recruitment strategy.

    AI can also be used during hiring by gathering data from past recruitment campaigns, e-recruitment systems, or other data stored in company databases. AI is a very useful tool when it comes to gathering recruitment and hiring data, as the ability of AI programs to store and retrieve information at great speed allows companies to analyze their recruitment strategy from different angles.

    There are several benefits to using AI in recruitment, but the biggest takeaway is that it can make people’s lives easier. The future of talent acquisition is in the hands of AI. If you want to get ahead, investing time and resources into understanding how your company can use this technology will be essential for success.

  • Business Insurance: How To Protect Your Investment The Right Way

    Business Insurance: How To Protect Your Investment The Right Way

    A business is an investment. You invest your time, money, and confidence into it. Starting a business comes with a lot of risks, which is why you need to ensure that every area of your business is properly insured and taken care of.

    Insurance will protect you against any potential risks. There are many different types of insurance. If you own a business, you’ll need at least three different types.

    In this article, we’ll tell you the different types of business insurance, and you’ll find out how you can protect your business the right way:

    Public Liability Insurance

    Public liability insurance is a very important type of insurance. It’s one of the most basic types of business insurance, and it’s an absolute necessity if you intend on interacting with the public. Public liability insurance will protect you from any personal injury claims made by clients, customers, or members of the public. If you operate your business online, then public liability insurance might not be necessary. Most businesses that interact with the public (restaurants, bars, and shops) will have public liability insurance. Those that don’t are playing with fire. If a personal injury claim is made against a business that doesn’t have public liability insurance, it could potentially be driven to bankruptcy.

    Professional Indemnity Insurance

    If your business gives advice or offers professional services to other businesses, you might need to invest in professional indemnity insurance. If your business handles intellectual property, sensitive information, and client data, then you might also need this type of insurance. If your business makes a mistake and your clients are impacted by it, then professional indemnity insurance can cover you against any compensation claims that are made. It will also cover your legal fees. Some businesses are required by governing bodies to have this type of insurance.

    Employers’ Liability Insurance

    This type of insurance is also very important. If you employ staff, then you’re legally required to have this insurance. It will cover you against any compensation claims made by staff because of illness, injury, or personal damages. It’s very important that you take this insurance out, even if you discover that you’re not legally required to (some businesses are exempt). If any of your staff do decide to make a personal injury claim, this can be very costly for you and your business. It can even lead to bankruptcy if you’re not covered by insurance.

    Buildings Insurance

    This is a type of insurance that’s absolutely necessary, even if your business operates from home. Buildings insurance is predominantly taken out for shops, bars, restaurants, and office buildings. If you rent a building, then you will need to discuss building insurance with the landlord before you take out a policy. Buildings insurance will offer you protection against any financial loss incurred as a consequence of interruption or damage to your business because of your building, like graffiti, fire, or damage. If you’re on a budget and wouldn’t be able to afford repairs to your business’s building, then this type of insurance will come in handy.

    Contractors Insurance

    If you do any form of contact work you need to have contractor insurance to protect yourself or your employees. Contactor insurance will protect you or an employee in case there is damage to someone’s property while you are working for them. It also protects you should you physically injure someone while you are doing contractual work on their property. A large claim that is not covered by insurance has the potential to bankrupt your business so give yourself peace of mind by getting this insurance.

    Contents Insurance

    Buildings insurance will just cover the cost of repairing the façade and exterior of your business. If your business is damaged by a fire or a flood, buildings insurance won’t cover the interior of your business. For this, you will need contents insurance. Contents insurance will cover the cost of equipment and tools if they are damaged, lost, stolen, or destroyed. This type of insurance will pay you the cost of these tools for replacements. It will also pay for the cost of repairs if repairs can be made. If you didn’t have this insurance and your tools were damaged, you would probably be unable to pay for all of them and keep your business operational.

    Product Liability Insurance

    Product liability insurance is very important if you manufacture and retail products. This type of insurance will protect you if a customer of yours is injured as a result of a faulty product. Even if you don’t manufacture the product, you could still potentially be held liable, which is why you need to be covered by this insurance if you own any type of shop or eCommerce website. You can be sued for a lot of money if you’re found to be liable for selling faulty products, which is why it’s crucial that you invest in product liability insurance.

    Personal Accident Insurance

    If you’re a sole trader or you run your business alone, personal accident insurance is definitely something to think about investing in. You can get a personal accident insurance policy very cheaply. This type of insurance will compensate you financially if you’re unable to work because of a serious illness or injury. This type of insurance can be instrumental in keeping your business alive while you’re not able to work. It’s a worthwhile investment to make because it will ultimately keep your business operational. If you were unable to work for a long period of time without financial compensation, there’s a chance your business would fail. With the cash injection afforded by personal accident insurance, you don’t ever have to worry about your business closing because you’re sick.

    Business Interruption Insurance

    If your business is interrupted by damage, such as a flood or fire, business interruption insurance will provide you with financial compensation. This financial compensation will get you back on your feet and help you to keep your business operational. This type of insurance is typically taken out in conjunction with buildings and content insurance.

    Legal Protection Insurance

    As a business owner, you never know when somebody is going to try and take legal action against you. Legal protection insurance will cover your legal expenses and cover any costs associated with them. This type of insurance will pay out whenever you find yourself in any situation where your business has to pay for its legal defense. Legal protection policies are not usually very expensive and they’re a worthwhile investment into the future of your business.

    It’s fair to say that insurance is very important for your business. If you care about your business’s future and the time and money that you have put into it, then you need to invest in insurance.

  • Top Guide of Effective Growth Hacks to A Successful Online Business

    Top Guide of Effective Growth Hacks to A Successful Online Business

    What is growth hacking?

    Let’s accept the numerous challenges that the small business owners face that make it even more challenging for them to grow and successfully establish themselves in the market. First, budget and time constraints for small businesses put them in a tough spot. Therefore, these businesses need practical solutions and growth hacking methods to emerge in a limited time victoriously. Growth is critical to every business, and if left unattended, it can rapidly eat up your company’s revenue.

    Sean Ellis discovered and explained growth hacking as he observed the limited growth measures in the conventional marketing systems. It is a step towards experimentation and adopting new methods to grow your business by overcoming its hurdles. It is tricky to grow in the market with less cash and not a massive team to deal with different aspects. It needs the right plan and consistent efforts to grow tremendously and remain relevant in the long term, which is a significant part of this notion.

    According to digital marketing experts that offer SEO in UAE to leading brands, content marketing is the only credible way forward. If you are looking to build your brand organically, you need to develop your blog section as an informative resource. This will help you get traffic on the blog articles, which can then be redirected to your product or services pages. Brands and agencies need to realise that people are looking for solutions to their problems and are not interested in aggressive product-pushing anymore. Content Marketing helps brand build credibility and reputation and allows for better sales and revenues. 

    This concept is beneficial in modern times as it seems like a new methodology to businesses with several benefits covered in one. It gives a competitive edge and fulfills all the essential requisites to a successful business with a broad consumer base.

    growth hacking tips

    Let’s understand the entire notion in a better manner:

    Seven simple growth hacks

    Choose The Right Platform for Your Website:

    There’s a need to be extra cautious when selecting the platform for the business. One wrong decision can cost you a massive amount of money and hinder the company’s overall potential. There are several trusted platforms among the users that offer additional benefits for small businesses.

    Platforms like WordPress are popular among users for the security-related benefits it provides in addition to its reach in general. After some time, you can update the version with more perks to widen the expanse of your business.

    Install an SSL Certificate for Security and Credibility: 

    Irrespective of the size of the business, the users today are much more aware of ensuring their security in cyberspace. Even while looking at the growth hacking methods, the importance of SSL Certificates cannot be ignored. They offer premium security by encrypting the in-transit data exchanged between the web browser and the client-server. There are different types of SSL Certificates with different validation levels. Therefore, it is of paramount importance to make the right choice that best serves your unique needs.

    Small businesses often have a limited budget for buying cybersecurity products and envision expansion in the future. We suggest investing in RapidSSL certificates for such bespoke requirements as they offer a wide range of cybersecurity products at low prices.

    Plan a Content Marketing Strategy:

    There must be a pre-planned strategy and a clear viewpoint on the type of content to be created. It should include relevant and valuable content for the users that can attract them in all ways. It also has comprehensive ideas to be presented in an organized manner. The knowledge and use of keywords must be appropriate to cease the growth game in the market.

    An effective content marketing strategy as positioned among the main growth hacking methods can help you emerge successfully in the market. As it is seen, like big businesses, small businesses are also working towards their content marketing strategy in full force to build an association with the audience that too for a long term.

    Content Marketing Strategy

    Social proof:

    Social media force can be a driving factor for your small business, and psychology suggests the same. It would help if you employed the power of social media to make your business grow. Social media platforms like Facebook, LinkedIn, and Twitter can change your business game. It can provide you that much-required push in the market.

    Trusted online reviews accompanied with testimonials work as much as personal recommendations, and the figures suggest the same. Comments from the users appreciating your products may not look like a big step to you, but they can influence others’ purchase decisions. It is essential to avoid any negative comments and build a positive social media image to do better in the market.

    Make Data-Based Decisions with Google Analytics:

    Google Analytics will sort more than half of the research work for you. It provides insight into the users approaching your business, the tendency and market nature they are displaying, and their requirements and expectations.

    It gives you the information in an organized manner and shows the behavior of your audience that is going to help you with all the significant decisions to be taken. It helps you in adaptive planning and strategizing towards a successful business with time.

    A/B test your website:

    To obtain excellent results in email subscriptions to the business, split testing shows great results. This method is budget-friendly and does not require massive technical interference. With the number of tools available for A/B testing, one can employ them for their small business to position themselves amidst the tough competition.

    Now you can grow your business online through this simple methodology that involves just a few clicks. The process is not lengthy and looks after important aspects like page layout, imaging, and many more on your behalf.

    Feedback:

    Feedback gives you a real insight into the key areas that require immediate attention. It allows you to work on your business from the perspective of your audience. This can be kept survey-based, using social media, or through emails.

    Survey tools like this one can now be employed to do the task for you and collect the data. Feedback can work constructively and help you in building your business in a better manner. This is considered a very fruitful effort as the statistics also suggest their critical role in developing a business.

    CONCLUSION

    One can follow all the tips mentioned above and tricks to show progressive growth in the market. It is not a difficult nut to crack when it comes to establishing yourself in the market. An amalgamation of all the mentioned tips and tricks paired up with consistent efforts towards the same will display marvelous results in no time.

  • 7 Key Benefits of CRM Software for Your Enterprise

    7 Key Benefits of CRM Software for Your Enterprise

    Introduction

    Nowadays the business climate is viciously competitive. Companies compete for the corresponding customers. Hence, clients expect and lure towards speedy service, personalized communications, and an effortless journey — all with recoiling consideration spans and insubstantial support.

    Introducing CRM solutions. CRM is a necessary tool for your business to thrive. The instigator for progress in the software world. It allows you to connect with customers over each significant aspect such as marketing, sales, and service.

    Customer relationship management (CRM) software has become one of the essential tools for businesses of all sizes. With CRM you can improve and develop your enterprise business to advance operational efficiency and automate performance to enhance customer satisfaction. CRM software can be Off-The-Shelf or custom made but the custom made enterprise CRM software can be very productive because of its extra functionalities and approaches.

    CRM software can render various benefits to any business, from creating contacts to automating key responsibilities. It can likewise be a centralized, coordinated core that allows constant interaction with customers and within the organization

    This is particularly significant as more companies choose to do remote work.

    The CRM software market is one of the fastest-growing businesses, predicted to increase at a pace of 14.27% from 2020 to 2027, propelled by consumer need for more reliable customer service, automated action, and customer experiences.

    Let’s explore CRM and its key benefits that make it more beneficial for enterprises.

    What is Customer Relationship Management (CRM) software?       

    CRM is an abbreviation for “Customer Relationship Management,” a kind of software that assists businesses to maintain, follow and build their relationships with customers.

    A CRM will benefit you to collect customer data like user performance, the span of a customer with your business, purchase reports, and data on business interactions, which you can practice to optimize your economics and retailing methods and enhance relationships with customers across your organization.

    Let’s drive through some fascinating CRM benefits to discover what the right one will do for your company.

    Top 7 Benefits of CRM Software for Your Enterprise.

    1. Effective Customer Interaction and Improve Customer Satisfaction         

    The first benefit of CRM software is it has several functions, but the software was built to enhance customer relationships, and it is still a prime CRM benefit.

    A CRM handles all of your connections and collects valuable customer information and executes it efficiently available to anyone in your organization who requires it.

    This guarantees that your workers have all they require to understand the relationship with customers and can give a better customer experience, which directs to increase customer satisfaction.

    2. CRM Software helps in Better Decision       

    A great CRM is intended to collect data into user-profiles and give it to service agencies that extra push that encourages them to determine what move to make for the next phase.

    A few various tactics to improve CRM systems recommend procedures to agents.

    3. Automate data entry

    With a CRM, your company can avoid wasting time logging emails, requests, conferences, and interactions — all of this data will be automatically accumulated and aggregated inside the system.

    Besides, a CRM enables reps to renew all contracts by the degree they’re in — then, the CRM system will automatically examine the rest, following this method as efficiently as possible.

    4. Increase Customer Retention    

    No doubt that a CRM solution is a fabulous asset in discovering and sustaining your potential and new customers, CRM is also one of the exceptional tools for managing your existing customer relationship better.

    A CRM system proceeds with some of the “customer retention” benefits: it will assist you to keep your commitments by suggesting promotions and when to convey follow-up emails.

    However, the real trick here is that CRM systems can also help you to relinquish to those customers who have not been communicated in a while, and maybe feel ignored.

    5. Higher Data Security         

    One of the benefits of CRM is providing high-quality security. Private customer data and sales reports insight are stored in a centralized CRM system rather than different and detached desktops.

    This means you can concentrate your resources on human resources and industry infrastructure under the CRM ecosystem. You can establish parameters so only entitled employees can enter the data while maintaining a close check on an individual channel for possible breaches.

    In army parlance, placing your checking line in a conventional channel decreases the advantage in products of the criminal like hackers.

    6. Enhance Internal Communication       

    Following a CRM approach assists in developing better interaction within the company.

    Bestowing customer data among various departments will allow you to act as a team and support optimize the existing customer experience—one of the benefits of a CRM platform.

    Every employee will answer customer inquiries on what is operating on their product or service. By working as a well-informed team, will further increase the company’s performance and give a better service to customers.

    7. CRM Software Helps to Identify Opportunities and Guide the Future        

    CRM’s core role is to make data, through a customer form database, contact channels for guidance, or through private collaboration tools.

    The total of all that data is larger than the parts; it begins with insights that a company might never have seen otherwise.

    How CRM Software can benefit the enterprise  

    Businesses of all areas, from freelancers to enterprise-level corporations, can practice CRM technology effectively. But finding the best CRM for small business is not easy.

    As the key purposes of a CRM order, centralized task command, selling automation, and interaction, which are essential to every business’s progress.

    A few businesses reach to earn more from the application of a CRM than others, such as:

    Businesses with a committed sales team: If you possess a sales team, a CRM is essential to support you maintain your connections and your customer relations. A CRM can even assist you to develop and improve your sales processes.

    Companies with a marketing team: CRM and marketing teams walk hand in hand. CRM data will improve your marketing team identify, acquire, train, and convert leads and all of these can produce a more constant and better customer experience.

    Corporations endeavoring to increase efficiency: As CRMs automate processes such as contact organization and information, the software can significantly advance everyday methods and responsibilities for your whole team.

    Conclusion 

    The important goal of providing customers what they want prevails in identifying and understanding them, and a CRM system does exactly the same smoothly.

    It promotes and explains things by providing you and the customer satisfaction with information, classified data, and advanced customer assistance. All these peculiarities will streamline the method of making sure requirements are satisfied and actions get decided within a time.

  • Reasons Why You Need to Use a Case Management Software

    Reasons Why You Need to Use a Case Management Software

    You might not have realized it, but case management software is a valuable tool in the workplace. It can be used to manage cases and case files from beginning to end. There are many reasons why case management software should be used by any company that deals with customer service or casework of any kind.

    Helps with organization

    One of the primary reasons case management software should be used is to help with organization. You may have heard the saying that a cluttered desk creates a cluttered mind, and this applies to casework too. When you don’t use case management software it can lead to chaotic files which will make your job more difficult and time-consuming in the long run. Keep in mind that case management software is crucial to social workers too. This helps them gather the information that can eliminate the need to manually enter case data.

    Seamless customer service

    Another reason why you might want to use case management software would be to assist with customer service and other related business processes. This could help make sure cases are resolved quickly by individual employees rather than having one person handle an entire department all on their own. Again this will reduce staffing costs because you won’t have as many people working overtime hours trying to complete tasks before deadlines pass while others do nothing at all.

    Organizes meetings

    Another way case management helps organizations is by organizing meeting schedules for those who are involved with cases on behalf of their company or clients they represent. Meeting schedules are created ahead of time so there’s no need for busy people to stay up late trying to create one at the last minute when they could easily schedule them from an app on their phone while sitting in traffic!

    Improves case management

    The third reason case management software is valuable for organizations of any size or scope, and it’s often the most overlooked: It improves casework. The software will let you keep track of deadlines, dates, due timelines while also sending reminders to those who need them so they can complete tasks on schedule. This means that when cases are in progress there won’t be a delay because someone was waiting for an email reminder!

    Manage all case types

    Case management software can also be used to manage other case types, such as criminal cases, family law cases, and immigration cases. This means that case managers can work more efficiently and get case-specific data directly from the case management software, such as case notes.

    The case manager is also able to use cases for cross-referencing other related cases to maximize efficiency. For instance, if a client reports that their partner spends all of his or her time at home doing drugs instead of looking for employment, then this information may be noted on the drug abuse case so that it’s available when another family law case gets filed involving child custody issues.

    This type of system provides easy access not only within one organization but across organizations too. This means you’ll always have up-to-date records about your clients no matter where they happen to live. The result is a case management software that simplifies the case manager’s day-to-day tasks, saving time and money.

    Easily assign tasks to employees

    With case management software, you can also assign tasks to employees who are case managers. If you’re the one managing your case, then you can delegate it to others if there is a time crunch or other extenuating circumstance.

    You don’t need paper files anymore

    Doing away with paper files is another benefit of case management software: It all lives on your computer! No more piles and stacks of paperwork cluttering up your office space – just find what you’re looking for in seconds instead of minutes because everything’s organized in its digital file cabinet that always stays current as new information comes in.

    Easier coordination between staff members

    You’ll also have an easier time coordinating between staff members when they use case management software because everyone knows exactly where tasks live and who they’re assigned to.

    Easy case closure

    If a case is closed, you can easily archive it so that all the information on the case stays together in one place. That way when another person comes across it later, they’ll have an easy time understanding what went into solving the issue without having to wade through reams of paper files for hours!

    You won’t forget important tasks anymore

    Case management software also helps you stay organized because every task has its page with detailed notes about what needs to be done and by whom. It’s much easier for your team members (or even yourself) to keep track of each case because no messages are getting lost – or worse: ignored altogether until someone finds out the case has gone unresolved for months!

    Much more efficient case management

    When you use case management software, you’ll have to spend less time figuring out who needs to do what and when. With a few clicks of your mouse or taps on your touchpad, every task will be assigned with one single action – no hours spent trying to figure it all out.

    Case closure statistics are available at any moment

    With case management software installed in your office, everything is tracked from start to finish so that closures can be documented and analyzed as they happen – including how many cases were resolved without having adverse effects on exam performance or patient care outcomes. It’s easy to see which tasks need extra attention because there’s always an up-to-date case closure report so you can re-prioritize and address the cases that are falling through the cracks.

    When an organization is drowning in paper, it can be hard to keep track of important deadlines and tasks. If this sounds like your company, you may want to consider a digital case management system that will help get all of those documents organized! 

    It’s never been easier than now with so many new technologies available. As you can see, there are many benefits to using an online case management system. It will help your business stay organized and manage all of its different cases more efficiently than ever before. Plus, it makes assigning tasks and deadlines a breeze for the boss or any employees. You’ll be able to access your files from anywhere with ease!

  • 4 Tips to Increase Your Share of Voice

    4 Tips to Increase Your Share of Voice

    Your SEO share of voice is the percentage of times your company, product, or brand shows up within search results. If your share of voice is high enough, you’ll rank on page one and capture the majority of traffic from searches related to your business.

    The greater your SEO share of voice, the more positive impressions you make with prospective clients browsing for goods and services similar to yours. If it’s low or nonexistent though, you’ll miss out on attracting new customers who may well be interested in what you have to offer.

    How can you raise your SEO share of voice? Here are 4 tips.

    Improve The Quality of Your Content

    The quality of your content is one of many factors search engines use to gauge how relevant you are to a given query or demographic group. It definitely plays a role in factors used to calculate your SEO share of voice results. For example, if you’re selling women’s shoes and your site doesn’t have any user-generated content (UGC) about it, then that would make you less relevant for terms pertaining specifically to women’s clothing or fashion items.

    Most sites have a mix of user-generated and company-created content. For example, if you’re selling women’s shoes online, your site should have product pages with technical specifications, models pictures, and maybe even videos of users wearing it in action. If something exists on the Internet about your business or brand that doesn’t currently exist on your website, integrate it into your site’s content so you don’t lose potential customers to sites that do.

    Try to write about a topic an industry expert has written about before. Since Google believes it’s already presented high-quality content about a topic (the authority piece), it won’t be as impacted by duplicate content as much as it would if someone without previous credentials were writing about the same thing. 

    Build An Optimized Landing Page

    If you have locations in various parts of the country or world (or even beyond), there’s no reason why these physical locations should each need their own separate website for SEO purposes. The technical details behind how this works vary depending on which search engine you’re using, but the general idea is that you create a single landing page that has links to all of your physical locations (on the same domain) with their respective addresses.

    This helps with SEO because when people search for “local businesses” or variants thereof, they’re more likely to find both multiple results on local searches and location-specific results. For example, if someone in Houston searches for “Italian restaurants,” then one travel service’s website won’t appear over another just because it happens to be located closer to the user. With these sorts of changes in place though, there will be cases where two competing companies have hubs within minutes of each other – and yet only one appears higher up in those rankings. This also allows users searching via smartphone from their local region to easily find your company.

    Optimize Your SEO For Mobile Devices

    The majority of all online users now access the internet through their smartphones, and that number is growing day by day. What’s more, these people are savvy in being able to navigate a website with tiny screens – so if yours isn’t optimized for mobile browsing, it may very well cost you some lucrative customers who might have purchased goods or services from you had they been able to easily view them using their phones. In other words, keep an eye on how well your website looks on small screens before launching any attempts at increasing your SEO share of voice.

    Mobile optimization is different from regular SEO in that Google wants websites on mobile devices to provide an enhanced experience with small screen real estate being a major factor in usability. Make sure your website doesn’t have any issues like media files taking up too much memory, content displaying too wide or tall for the space allotted, or links or buttons being unresponsive due to the small size of finger targets.

    Use Social Media As A Tool

    Social media is a great tactic that anyone can use to their advantage in order to raise their SEO share of voice. Not only do these sites help spread positive information about your company and products, but they also make it easy for you to engage with interested individuals who are sure to keep coming back for more. That being the case, if you’re not currently using Instagram or Twitter as part of your website’s content promotion strategy, then you should probably start right away – because any decent-sized business used properly will lead to more sales leads than money spent on advertising.

    Accordingly, use both pages in tandem and make sure there’s an active moderator relation between them. In this way, you’ll build a content-sharing system that establishes your business as an industry leader. If there are people who appreciate what you do and say, then it should only be a matter of time before they start spreading the word about your company’s reputation online – thus making it easier for you to gain more exposure through search engine optimization practices. Also, make sure your social media pages have links to your main website – another way of increasing SEO share of voice.

    To put this all into perspective, if you’re currently using social media websites and aren’t seeing tangible results from them – then it’s probably time for you to reevaluate your approach to the strategy. For some businesses, just creating pages in order to collect likes is enough. However, other companies need to take things a step further. 

    If you want active engagement over whatever content you post on social media sites, then be sure that your page has information that people are genuinely interested in reading about on their newsfeeds and timelines (if they don’t know about or care about your business already). In short, post new updates frequently. The more often you do so, the more likely you are to garner additional likes and shares – which will then raise your SEO share of voice.

    However, it’s important to keep in mind that you’re not the only business owner trying to do this. Everyone else is, too! And since Facebook has now begun showing posts in a user’s newsfeed from friends, family, and other pages they’ve liked or followed in reverse chronological order, it’s even more difficult for content marketing efforts on social media sites to get noticed. So if you want your posts to stand out against the competition, try posting different types of updates. 

    The digital world has changed the way we live, work and interact with one another. Your customers are likely to be accessing your website from a variety of devices in different locations. This means that you need to optimize for mobile search engine optimization (SEO), use social media, write quality content, as well as create targeted landing pages optimized for specific geographic areas if you want to reach them all on their own turf.