All firms have an aesthetic of some kind, either directly or indirectly. Some companies do seem to take their image more seriously than others. For instance, consider Disney Corporation’s expansive legal team and careful board of directors, always and forever mindful of keeping the magic alive, and ensuring that families feel comfortable including them in their children’s lives. This is no accident.
However, while that example is somewhat behind the scenes so as to look natural, other brands are very direct regarding how they preserve their image. For instance, consider the Apple store. Minimal products, minimal decoration, no sales clerks, only mobile pay systems. A white aesthetic and clean lighting adds to the effect, showing you that these products are polished, reliable, and on the cutting edge.
Building the aesthetic of your firm, piece by piece, is a journey you will reach many milestones in, but never truly complete. However, learning how to get started, even if you’re running a humble operation, can be one of the best soft marketing strategies you can adopt. Here’s what that may look like:
From The Freebies Up
Developing the best freebies/merchandise can help you show consumers that you pay attention to detail even when branding using seemingly inconsequential items. For instance, quality tote bags from 4All Promos can be a very useful and impressive product to give away at business expos, because the quality itself shows your firm’s dedication to excellent, while also managing your reputation in a practical sense. Remember, an aesthetic is much more than a logo, but the entire measured output of your UX design.
Managing Staff Behavior
Remember that your staff are your representatives. If they continually act with irrationality on social media, or do not take good care of their cars or uniforms, or are rude to customers, managing staff behavior may be necessary. Through incentives, encouragement, fair discipline and most importantly of all, outfitting them correctly, you can establish an excellent new normal within your firm, and ensure that your staff become more than just workers, but top-down ambassadors of your brand. There’s nothing more impressive to a consumer than a staff member who truly believes in the vision of the company, in a totally non-artificial sense. You can sure this will leave a long-lasting aesthetic impression of your firm.
Graphic Branding Is Key
Of course, it’s important to theme your color palette and to ensure your graphic design is appropriate to the industry you are trying to partake in. For this, hiring expert graphic designers, or taking a chance on proven freelance professional can open you up to creativity that will continually surprise you. A strong, clean, professional and interesting visual motif can allow you to grow your brand with much more power and potential than a bland firm - and even more ‘clinical’ businesses, such as law firms, can benefit form this approach. Invest your money here wisely.
With this advice, we hope you can more easily build the aesthetic of your firm, piece by piece.